How to Rank for Head Terms | Ep. #201

Marketing School - Digital Marketing and Online Marketing Tips · Feb 17, 2017 · 8m

In Episode #201, Eric and Neil discuss how to rank for head terms. Tune in to know if the head terms and long-tail terms you are using are ranking well. Also, find out how easy it is for Google to read and rank your head terms.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Rank for Head Terms

00:35 – Head terms are 1 or 2 keywords or a phrase like: shoes, basketball shoes, running shoes

01:18 – Long-tail terms are three or more keyword phrases like “gray Nike running shoes”

01:36 – To rank for head terms, first look at your external links; the more that people link to you, the better…