Latest / The SEO Podcast with Fexingo: Search Engine Optimization, Google Rankings, and Organic Traffic
How Search Engines Score Content Freshness
In this episode, we dig into why your evergreen content is suddenly losing rankings despite high quality. Lucas and Luna examine the specific mechanics of Google's freshness algorithms, using a case study of a financial advice site that saw traffic drop after updating outdated data but failing to signal recency properly. We break down how search engines distinguish between 'newly published' and 'recently updated,' and why simply changing a date stamp isn't enough. You'll learn about the hidden signals—like edit history visibility, structured data updates…
The skinny
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