What You Don't See About Culture Shapes Everything
How can a global retailer maintain consistency across markets without losing local relevance? In this episode of The Retail Podcast, Katherine Melchior Ray examines why international brand strategies often break down not because executives reject localisation, but because organisations underestimate how differently trust, value, service and quality are interpreted across cultures. The conversation explores the strategic and commercial decisions behind global brand localisation: what should remain non-negotiable, what local teams should be allowed to change, who should hold decision-making…
The skinny
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