Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Reversed Story Sequence Doubled Response
In episode 107 of The Copywriting Podcast, Lucas and Luna explore a counterintuitive copy technique from a 2025 campaign for a niche outdoor gear company: telling the story in reverse chronological order. They break down how the manufacturer Kammok used a flipped narrative structure in an email sequence to increase click-through rates by 112 percent compared to their standard chronological story. Lucas explains the psychological principle — the 'curiosity gap' reversed — and Luna pushes back on whether it works for every product. They walk through the actual email sequence: subject…
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