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318 - Your Soul's Mission & Your Business Message · Unshakeable with Human Design - A Human Design For Business Podcast

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Welcome to Unshakeable with Human Design, the show dedicated to
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helping entrepreneurs use human design to shift from hustle to
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flow without sacrificing results.
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Come here to become an unshakeable human and build an unshakeable business
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according to your human design.
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I'm your host, Nicole Laino.
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Well, hello everyone and welcome to Unshakeable with Human Design.
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I'm your host, Nicole Laino, and you and I are here today, to talk
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about monetizing your purpose.
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So this is a topic that comes up because what I teach is so much of it revolves
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around human design, even though I teach strategy as well, so much revolves around
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human design and human design at its core is about getting rid of all of the
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noise, letting go of all of the things that you've been told you have to do, or
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you have to do it a certain way so you can live in alignment with your purpose.
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And so many people tell me that they are looking to live a more fulfilled life.
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In this episode, what I wanted to do was break down, and it kind of goes
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into two parts, like I was trying to figure out how to title this episode,
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and I was like, oh, it could be like the two ingredients for monetizing your
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purpose, because there are these two pieces, and I want to break them down.
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And in the episode, what we're going to do is I'm going to break down the essential
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ingredients for an aligned business.
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What that really looks like.
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What do you really need?
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What can you throw away?
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What's really important?
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And I want to boil it down to like these two core concepts, these two
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core pieces that if you have both of these in place, the other things, which
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there are lots of important strategies and things that you can have, but
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those strategies can be different.
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You don't, it's not like you have to only choose one.
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Strategy is very much a personal choice of what feels good to you, what
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works best for you, how you want to put your stuff out there, but these
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two core elements are essential.
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These are like, this is the bedrock.
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Okay.
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And what we're going to do is we're going to break down the relationship
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between these two pieces, and I'm going to give you the secret to creating sales
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particularly as a spiritual entrepreneur.
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So someone who is in the entrepreneurial space.
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So you're a coach, you're a healer, you're a spiritual worker, you're a service
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provider, and you either identify as being spiritual, where you really feel
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like you want to be led by your purpose.
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You really know that your authenticity is necessary to have the success
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that you really want to create.
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You want to do it sustainably, okay?
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So, first of all, let's talk about what it means to have an aligned business.
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What does that even mean when we're saying it?
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To me, having an aligned business means that you are living in
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alignment with your purpose.
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You feel pulled by it.
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You feel fulfilled by what you do.
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Now, that's not to confuse things.
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I think people think that like, Oh, if it's aligned then I'm
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gonna love everything I do a hundred percent of the time.
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I'm never gonna get upset I'm never going to have failure.
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It's always gonna work out and everything is just rainbows
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and unicorns all the time.
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That's just In my experience, not true.
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I consider myself to be aligned and getting more aligned every day.
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There's always work to be done.
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We're always healing a little bit more, growing a little bit more,
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expanding more, and that creates a different effect in our business.
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Absolutely!
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And it's always this path of growth.
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We're never there, right?
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But what it does is it shifts where you no longer are blindly in patterns
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of frustration, of chasing things.
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You live in this centered place and you are fulfilled by the work that you do.
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Now, I'm not going to say that every single day I feel like doing all the
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things I have to do in my business.
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I'm excited about them all.
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I'm never mentally just like, I can't do this today.
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No, that's not what it means.
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What it means though is when I go into that place, I don't
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force myself to do it anymore.
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I don't.
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And what I do have is every single day, I do feel propelled and in
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alignment with what I'm here to do.
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The bigger picture, even if this step that I take today or the step that's in front
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of me doesn't feel good today, I know how to work with my energy to either get
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something done where it does feel good.
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So an example of that can be like working with my strategy
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and authority to my strategy.
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So I'm a manifesting generator, so I might get my sacral going so that it's easier
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for me to do the work that I need to do.
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I work with my energy.
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I find my flow.
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But I always feel connected to my purpose.
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I always feel like I know that this is what I'm supposed to be doing, even if
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I don't feel like doing the work today.
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That's the difference.
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That's what I feel like is an aligned business.
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That even when it's hard, even when things appear to not be working out, I have such
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certainty that I'm doing what I'm supposed to do, that I don't get upset by it, I
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don't get rocked by it, And that's part of what my process is becoming unshakable.
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To just be so grounded and centered in that place that
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those moments are just moments.
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I don't make them bigger than that.
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And I feel like, okay, well, I just need to stay connected to the bigger
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picture and deal with this moment in a way that's getting me into my
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flow rather than pushing me through resistance or getting aligned with things
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that are not really important to me.
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So that's what an aligned business really is.
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That piece of it.
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But then there's a third piece, there's an extra piece here.
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That other piece is that your business is profitable.
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That your business supports you.
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Now, there's an imbalance a lot of times in a lot of people's businesses
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that I encountered, that I speak to, that I'm in conversations with people
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who are considering joining my programs or even just friends of mine that I
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know, I find that imbalance in this area where you're chasing your purpose.
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Maybe you're chasing and kind of in a, negative relationship with healing.
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Where you feel like you need to heal all of this stuff.
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I need to clear my money blocks and all of these things
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because then you'll be better.
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That's one.
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But you have this chasing purpose and you're trying to live this fulfilled
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life, but then you also don't have profitability in your business.
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So even if you're on track with the purpose part of your business, if
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you're not profitable, It's not aligned.
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It doesn't feel good.
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It feels like your business takes from you rather than gives to you
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and it should be giving to you.
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It should be giving to others.
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You're serving others in a high frequency, high value way.
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But you're also, it's giving back to you.
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It's not charity that you do.
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And I'm really speaking to those spiritual entrepreneurs, those healers,
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those people who are our coaches who you're doing this beautiful work.
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But there's part of you that doesn't feel comfortable sharing and taking money from
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people and charging what you are worth and charging for the work that you do.
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And we're going to talk about some reasons why that comes up
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and how you can shift from that.
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But the two core ingredients to having an aligned business, to monetizing
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your purpose, And I'm putting these two things together because
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monetizing and your purpose doesn't just come from being in your purpose.
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Yes, it is a byproduct of being in your purpose, but there's other pieces to it.
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And I want to break these two things down.
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So the two pieces, these two core ingredients is your soul's mission.
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This is that genius brand stuff.
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This is the human design stuff, honestly.
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The human design stuff just aligns you in a way with your purpose, that
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feels so connected to everything that you've always known, and it gives
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you that confidence and conviction to walk hard in that direction.
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To maybe do things that don't make sense to other people, and feel
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really empowered to do that because you're just like, I just know.
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So that soul's mission is the first part.
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The second part is your business's message.
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Now these two things, when you bring them together, that's
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when you get energetic sales.
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That's when you get the strategy and the energy to align, because
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let's start with the soul's mission.
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Okay?
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So the soul's mission does two things.
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There are two things that the soul's mission is taking is encompassing
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here and taking care of for you.
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One is that you're doing what you're meant for.
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You know where you're going, you know the impact that you wanna make.
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It gets clearer the more you dig into this.
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So, my understanding of my purpose a couple of years ago when I first learned
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about it, versus my understanding of my purpose now, even versus six months ago.
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Is so different and has evolved so much and has deepened so much that
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I feel very, very grounded in that.
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I feel very empowered by that and inspired by my own purpose.
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It also gives me something to say, I think we all, at some point,
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maybe not all, maybe it's just me, but I know so many people.
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Sit back and you say, well, who am I?
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to think that I could do something like that, or I could have that kind
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of impact, or people would want to learn that from me, or look to me
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for help with something like that.
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I did that for a really long time.
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I felt both called to something really, really big, but I also felt really
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scared of that calling, And a lot of my conditioning and a lot of my past made me
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feel who the hell do you think you are?
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You think you're better than us?
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You think you're that good?
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Oh, you always thought you were so special.
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Those voices, that, those ugly, hurtful things that had been said
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to me throughout my life, and maybe they've been said to you too.
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They can make it feel like we should back away from that purpose, that it's
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our ego telling us that we can achieve something like this, or that we can
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have this type of impact in the world.
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But it's not.
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So when your soul's mission gets really clear to you, and it starts showing
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up and it's telling you all the things that you've always known about yourself.
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Ever since you were a little tiny person, you knew that
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there was something about this.
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And if you look back at your life, there's evidence of it all over the place.
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Maybe times when you were in alignment with it and it just all worked, and other
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times where maybe you shied away from it or didn't step into it, but it was there.
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That confirmation, that validation of everything that you've known gives you
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confidence to step into it and really fill those big shoes that were meant for you.
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To put on that Cinderella slipper and say, I belong at the ball.
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In fact, I am the ball.
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So this aspect of understanding your soul's mission starts to let you know.
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What it is you are here for and give you the confidence to really embody that.
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Now let's talk a little bit about embodiment as well because
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that's part of this ingredient.
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That's part of this core piece.
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That your soul's mission is not guaranteed.
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Yes, the evidence has been there throughout your life.
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Yes, you have this path that has been laid for you.
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There are so many options and so many different variations of the path.
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It could come out in so many different ways, but it's also, it requires
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you to rise up into your gifts.
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It's not a guarantee.
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Not everybody leaves this world having fulfilled the purpose
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that was laid out for them.
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They just don't.
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Many, many people do not.
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But.
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you can.
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And the way that you do that, and the way that you become aligned with
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this and start to bring it into your business and start to live by it, is
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your purpose, your human design chart will show you what might be blocking you.
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It shows you the work that you have to do.
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The work that you're here to do.
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If you overcome this shadow.
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If you start to work with this energy, if you start to become aware of this,
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then you can step up into the gift.
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Then you can embody this element that contributes to your purpose, to the
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person that you were meant to be.
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If you start to tweak all of those, and for those of you who have
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listened to this show for a while.
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You've probably heard me talk about how I look at every aspect of the human
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design chart, like a dial, control that we have over the little bits and
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pieces of us, I've used the analogy of a soundboard that an engineer works in a
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recording studio, that they have all of these little dials and knobs that they
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are tweaking and lowering and making higher to make the song sound just right.
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You're the song and you have the ability to not just raise the volume on the
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whole song, because if the song sounds like shit, then making it louder is not
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going to help and people aren't going to dance the way that you want them to.
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But if you start to work with what's here.
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And you start to rearrange and you start to remix the song.
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You can start to create a different sound with the same tools.
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You can suddenly make some piece just a little bit louder and one a little bit
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softer and start to really play with the equalizer that is you and get it
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to sound exactly the way that you want.
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To get you to be in perfect harmony with the purpose that you were put
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on this earth to fulfill and to live.
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So that is what alignment is to me.
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It is stepping into our greatness, but that's work.
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You've probably heard me say this as well, that the conscious sun gate in the Gene
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Keys is also called your life's work.
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That's how it's referred to it.
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That's how Richard Rudd refers to it in the Gene Keys activation sequence.
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It's called your life's work.
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I love that term because it is the work of your life in order to step into the
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greatness of that particular energy.
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And most people won't do the work.
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They just think it's there.
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And once it's there, it's either, it's just this given thing.
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No, the beauty of it is, and it's not to make it sound like,
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Oh, you got to do all this work.
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God, is it a beautiful thing to witness the way that energy works through
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you, that your purpose is always trying to come out, hitting that exact
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right note, but maybe you're in the habit of turning it down where it's
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a bit flat, where it is off key, but you have the ability to change it.
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It's so fun when you get into that game.
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And when you do, people start to respond to that frequency that you send out.
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They respond to that higher level of energy that suddenly you are becoming.
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And that's really fun.
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So you have the impact that you're here to make.
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There's these pieces of your soul's mission, which is understanding the
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impact that you're here to make, who you are meant to be, what you
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are meant to do while you're here, and then what might be blocking you.
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So it gives you that map of saying, okay, well, if this is where I'm going
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and I'm not getting there, here are the different shadows that I can look at very
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specifically and start to notice them.
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And if I start to notice them and I start to instead put my attention on
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the gift, does that start to change how people are interacting with me?
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What I feel called to do, the clarity that I have in the
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world, does it change everything?
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That's how you can start to play with it.
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So your mission is the energetic alignment with what you're selling.
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When you start to live in alignment with your purpose,
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you start to put it out there.
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And this is how you get into energetic alignment with what you are selling.
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This is how when you are embodying what you are here for,
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your purpose, people feel that.
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I think a lot of people feel that from me.
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They know that I am here to illuminate a new path.
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I'm here to help them let go of the past.
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The ways that they maybe thought that they had to do it or they were told to.
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The conditioning that they lived under.
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And to see a different way forward.
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To see new possibility.
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With greater clarity.
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And to build a business around that.
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To help message exactly what is meant to come out of them.
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I think people really feel like I am embodying that and I'm living it.
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And because I live it and because I've gone through the steps to
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embody it, I've had to work at it so I can actually teach it.
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And that's going to bring us to our next part.
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But before I do that, If you are loving this, if you're loving how you can tie
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your purpose to your business, how you can actually monetize your purpose in
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your business, I actually have my free Authority Accelerator Masterclass.
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We are running the last round of 2024 starting on November 11th.
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So if you get this before then, you can register all you have to do is go to
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Instagram and DM me the word masterclass.
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We will register you in the DMs there, or you could go to
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nicolelaino.com/masterclass, and you can register on the website.
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We will get you registered over there.
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That's all you have to do in order to get signed up for us.
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It's totally free.
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It's five days, and I take you through my entire five step process
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for building a business in alignment with your human design that is
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profitable, that makes you money.
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I will take you through all of that all the way to creating an authority
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platform of a podcast, which is what you are listening to right
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now, I have a six figure podcast.
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I'm going to share with you all the secrets that I have on how I brought
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my podcast into total profitability, how it is a money maker for me and
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how it has built my authority in my industry and out there with my audience.
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So this is a huge thing.
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And this masterclass honestly just gets the best feedback.
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People really, really love it.
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So I highly recommend coming because this will be the last one for this year.
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And I don't know exactly when we're going to run the next one in 2025.
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So you want to get in on that if you haven't already.
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Okay!
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So let's go in with the last bit.
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So I told you about the first one, which is your soul's mission.
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The second part to this is your business's message.
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So you have your mission, you have this purpose that you are here to
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put yourself out in the world with, that you are here to walk the impact
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that you're here to make, but your message, your business's message does
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two things that your purpose does not.
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It gets people to understand why they should invest with you.
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So a message is something where you're saying, okay, well, here's my expertise.
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Here's how I can help you.
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It helps you get better at helping people when you understand
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the problems that you solve.
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Now, this is not the part.
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This is the strategic part.
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The first part was the energy.
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This is the strategy.
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The strategy, you do have to understand the value of what you offer
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beyond the fact that it's awesome and it's what you are here to do.
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If you want people to pay you repeatedly in a sustainable way where you're
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growing a business that you can actually live a life that you enjoy
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and have a business that supports you.
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If you want people to pay you, you have to tell them why they should.
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Do you just give people money just because things sound cool?
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Maybe if you are super rich and money is absolutely no thing to you, but most
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of us are not marketing to those people.
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We want to help people.
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So you have to be able to tell people how you help them.
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And when you go through a process of developing a message for your business,
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it helps you get better at what you do.
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It helps you deliver more consistent results for your clients.
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It helps you deliver better results for your clients, plus
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better and more consistent.
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So let's get them better results and then let's get them more consistent results.
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Like let's get better results over and over and over again.
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I do this inside my business by design mentorship Where I take people
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through how to develop a framework.
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It doesn't have to be rigid, but it is just taking you through a process
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of being like, talk about what you do.
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Let's break it down.
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So you're understanding at its very basic point, what are the problems that your
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people have and how do you solve them?
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This does not have to be a highly scientific answer.
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This does not have to be so detailed and so rigid that it makes you
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feel like there's no soul in it.
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That's why your soul's mission is so important.
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That's why your human design chart can help you tune into the who you
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are and what makes you so special.
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But then you do have to tune into, what is it that I offer these
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people when I ask them to pay me?
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When I meet people, how am I going to get them to let me help them?
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Unless I'm doing it for free, which we don't want, because then you have
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a business that doesn't support you.
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When you do have this, and I will say, spiritual entrepreneurs tend
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to be really bad at this part.
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They can't articulate what they do in a way that inspires people to buy from them.
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They can inspire people, but they can't inspire people to buy from them.
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And that's a problem because that's how you end up with one of those businesses
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that takes from you but never gives back.
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That doesn't support you.
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And then that creates a funky relationship between you and your business.
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And we think we have money blocks and we think we have all of these things, but
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really what it is, is not an embodiment of your gifts, one, and two, it is a
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lack of strategy and really understanding at the core what it is that you do
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and how you solve somebody's problem.
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It doesn't have to be complicated.
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It doesn't have to be difficult.
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But it is essential if you want people to buy from you.
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Especially if you want people to buy from you.
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When I say a sustainable way, not where you have to personally meet
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every single person that is thinking about joining a program or buying a
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course or booking a session with you.
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You want people to do it from leverageable assets.
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So from social media, if you want people to buy from you off of a podcast,
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that's why in the Authority Accelerator Masterclass that I'm teaching, I'm
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talking to you about how I do that.
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How most of the people who join my programs and who book readings with me
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and all of that, do it straight from this podcast or from masterclasses or other
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things that I teach, but I do it in mass.
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I am not individually meeting with everybody in order to tell them what I do.
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They might be on a clarity call with me to find out if they want to make a big
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investment, but they've already made the decision that I'm the person for
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them about 80 percent of the way there.
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And that's because I'm good at the strategic messaging part.
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If you notice I'm not just telling you human design is awesome.
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I'm telling you about how it helps you in your life.
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So I teach something spiritual, but I'm also giving you practical applications
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for how you can see an impact in your life if you choose to do the work, right?
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That's what this part is about.
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Energy and strategy are the key to monetizing your purpose.
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You cannot have one without the other.
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You will drive so much more revenue when you have these two things in place.
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And then you can start playing with the other aspects, which are your sales
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system and your authority platform.
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And that we will get in the Authority Accelerator Masterclass.
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So again, all you have to do to join that, go to nicolelaino.com/masterclass.
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You could register on the website or go to Instagram and DM me.
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I'm @NicoleLainoOfficial, and DM me the word masterclass and we'll get
23:01
you registered right there in the DMs.
23:04
So, I hope you love this episode.
23:05
I hope that this broke this down for you and you got a little clue into how
23:08
you can monetize your purpose because I think that that is kind of the wave of
23:11
the future, is that we're all gonna be living a little bit more in alignment
23:14
with what we are here for and bringing the work that's really needed to this world.
23:19
If you are a spiritual entrepreneur, the world needs your work.
23:22
Don't shy away from it.
23:24
Don't shy away from a big calling.
23:26
It's there for you.
23:27
This might be the work, and it might be the most uncomfortable work for you,
23:30
is digging into some of those shadows, transcending them, and honestly,
23:34
usually the hardest work is building that strategic side of things, but
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you can do it in a way that feels good, and when it's aligned with your
23:40
purpose, it feels a whole lot easier.
23:42
So I hope you join us in the masterclass.
23:44
I hope you loved this episode.
23:45
Please share it.
23:46
Tell us what you loved about it.
23:47
I love to see people sharing about these episodes cause it helps us
23:50
get the word out about the show.
23:52
We appreciate it every time that you do.
23:54
So thank you.
23:54
And remember, in order to have an unshakable business, you must
23:57
first become an unshakable human.
23:59
So thanks for letting us help you become unshakable with human design, everybody.
24:03
We will see you next time.
24:05
If you love this episode and you're a fan of the show, please show
24:07
us the love on iTunes, Spotify, or wherever you're listening to
24:10
the show and leave us a review.
24:11
And if you'd like to connect with other entrepreneurs on their human
24:14
design journey, join our free Facebook community, Human Design for Entrepreneurs.
24:19
Go to nicolelaino.
24:20
me forward slash podcast links to join the group, book a human
24:24
design reading with me, or access our free human design resources.
24:28
We'll see you there.