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From Sales Hunters to Market Leaders: Building Your First Go-To-Market Team | William Spengler | 324
Are you hiring your first go-to-market team, or looking to scale your B2B SaaS sales organization? In this episode of SaaS Fuel, Jeff Mains sits down with William Spengler, founder of Frederick Fox, to discuss the realities—and pitfalls—of building a high-performing sales team for SaaS startups.
Will reveals why most early sales hires fail, how the staffing industry is undergoing disruption, and his blueprint for assembling a scrappy, effective team in a marketplace crowded with resumes and inflated claims. The conversation ranges from the challenges of hiring senior versus raw talent, the…
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