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400. The Focus Group ROI: Turning 6-Figure Cases into 7-Figure Settlements w/ Dirk Derrick
What happens when you walk into negotiations with better data than the insurance company?
Dirk Derrick built six in-house courtrooms and a 19,000-person juror database to find out.
In Episode 400, he explains how his firm uses live focus groups, virtual juror panels, and AI-driven analysis to uncover what cases are actually worth — then shares jury deliberation footage with adjusters to force faster resolutions and higher payouts.
The result? Moving from 40 cents on the dollar to 150% average recoveries.
You'll learn:
How defense jurors drag cases into rabbit holes, and how focus groups…
The skinny
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