
The Man Who Bought the Most Expensive Coffee in The World | JULITH COFFEE w SERKAN SAĞSÖZ!
Julith is a roastery, brew lounge, concept store and social space located in Dubai, founded by Turkish Barista Champion Serkan Sağsöz.
In 2025, Serkan bought the 20kg lot of Geisha Washed Best of Panama winner ‘Nido 7’ for a record price of over $900,000 AUD. Described as ‘otherworldly’, Nido 7 is available to try at Julith for the low low price of $1500 per shot. We were lucky enough to meet with Serkan in Dubai, and taste the coffee that’s shaken up the industry. Join us for our chat - and be prepared to step into another league when it comes to coffee.
This is just the beginning of a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.