AI, Search & The Future of Retail Marketing | Beyond’s VP Rick Egan at eTail West

Omni Talk Retail · Feb 26, 2025 · 10m · transcript

In this episode, Rick Egan, VP of Performance Marketing at Beyond (Bed Bath & Beyond & Overstock), explores how AI and first-party data are impacting digital marketing strategies. Learn about the role of behavioral AI in customer acquisition, the impact of predictive analytics on promotions, and the future of AI-powered search and personalization.

🔹 [0:14] Live from eTail West: Introducing Rick Egan & Beyond’s marketing strategy

🔹 [1:25] Rick’s early days in e-commerce & the evolution of digital marketing

🔹 [2:44] The challenge of acquiring new customers cost-effectively

🔹 [4:13] The role of…