Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How Customer Journey Maps Miss the Anonymous Browsing Phase
Most customer journey maps start too late. They begin the moment a user fills out a form or creates an account, completely ignoring the anonymous browsing phase where 70% of B2B buying decisions are already made. In Episode 41 of Customer Journey with Fexingo, Lucas and Luna break down the data from a recent McKinsey study showing that companies who map the pre-account window see a 33% higher lead-to-opportunity conversion rate. They walk through Microsoft's use of behavioral intent signals to serve relevant content to anonymous visitors, and explore how passwordless progressive…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.