Latest / In Good Company with Nicolai Tangen
Diageo CEO: Shifting Drinking Trends, Brand Innovation, and Cultural Change
Are our drinking habits changing? In this episode, Nicolai Tangen sits down with Debra Crew, CEO of Diageo, to explore the shifting landscape of the spirits industry. They discuss emerging consumer trends, including how Gen Z is embracing “zebra striping”—switching between alcoholic and non-alcoholic drinks while socializing. Debra shares insights into Diageo’s world-renowned brands, from Guinness and Johnnie Walker to Smirnoff and Don Julio, and explains how the company stays ahead of trends by closely studying consumer behavior across the globe. The conversation also covers Diageo's…
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