Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Content Teams Use Data To Beat Writer’s Block
Most content teams treat writer’s block as a creative problem, but at HubSpot it is a data gap. In this episode, Lucas and Luna break down how the marketing software giant uses its own customer database to generate specific blog topics that answer real user questions before they are even asked. We look at the exact mechanism: mining support tickets for high-frequency queries, mapping them to keyword gaps, and assigning writers to fill those voids with long-form guides. The result is not just more volume, but higher intent traffic. We discuss why this approach works better than trend-chasing…
The skinny
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