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ESPN Was Just Exposed for Trying to Rob Big 12 Football... How Isn't This a Story?
For years, fans and administrators across the Big 12 have grown increasingly vocal about what they perceive as systemic broadcast bias from ESPN, viewing the network's coverage as heavily tilted toward its primary financial partner, the SEC.
The roots of this friction are primarily financial. Because ESPN holds massive, multi-billion-dollar media rights deals with the SEC, critics argue that the network has a built-in corporate incentive to brand-prop the conference, utilizing its premier studio shows and digital platforms to maintain an unyielding spotlight on southern powerhouses. For Big…
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