Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How Google Updates Break Local Search Rankings
Local SEO is not a static game. When Google rolls out core algorithm updates, small businesses often see their rankings vanish overnight. This episode examines the mechanics of why these updates punish inconsistent NAP data and how the shift toward entity-based search changes local visibility. We look at specific cases where minor citation errors caused significant traffic drops, offering actionable steps for business owners to audit their digital presence before the next update hits.
#LocalSEO #GoogleUpdates #SmallBusinessMarketing #DigitalVisibility #SearchAlgorithm #NAPConsistency…
The skinny
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