How to Set Up a Basic Re-marketing Campaign | Ep. #126

Marketing School - Digital Marketing and Online Marketing Tips · Dec 4, 2016 · 11m

In Episode #126, Neil and Eric discuss strategies for setting up a basic re-marketing campaign—what it is, why it works, and how it can drive significant increases in conversion.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Set-up a Basic Re-marketing Campaign

00:37 – Re-marketing is when a page you recently visited shows up in another you’re viewing

01:01 – Make sure you have the right pixel on your site when doing re-marketing

01:10 – Have a Google Tag Manager setup to manage the pixel

01:38 – Create new creative and rotate those createives often to attract more views

02:08 – You…