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What You Need to Know About SEO and GOOGLE ADS · Marketing For Tradies

• 0:00
  SPEAKER_00: Should I use SEO or Google Ads?
• 0:03
  SPEAKER_00: Choose what is right for you and your business.
• 0:06
  SPEAKER_00: You need to have a higher budget to allocate to ads if you don't have the time investment to put into SEO.
• 0:14
  SPEAKER_00: If you rely on your Google Ads campaign to bring in new leads and new business, the moment that you turn it off, that new leads coming into your business is essentially gone.
• 0:24
  SPEAKER_00: Google traffic is one of the most valuable traffic sources that you can drive to your website.
• 0:29
  SPEAKER_00: And the reason that this is is because.
• 0:32
  SPEAKER_00: Welcome to Websites That Convert, the podcast where your website stops being a liability and transforms into your greatest asset.
• 0:40
  SPEAKER_00: I'm your host Shannon and I'm going to guide you through the strategies and insights you need to build a website that not only attracts but converts.
• 0:49
  SPEAKER_00: Let's dive in.
• 1:07
  SPEAKER_00: This is one of the top five questions I get asked in the agency.
• 1:12
  SPEAKER_00: How do I get more traffic to my website from Google?
• 1:15
  SPEAKER_00: And should I use SEO or Google Ads?
• 1:18
  SPEAKER_00: I believe Google traffic is one of the most valuable traffic sources that you can drive to your website.
• 1:24
  SPEAKER_00: And the reason that this is is because people that are on Google are specifically searching for the services that you offer.
• 1:32
  SPEAKER_00: This is very different to social media where you're posting and hoping that you get shown to the right people.
• 1:38
  SPEAKER_00: When you come up in Google, you're coming up for people that are literally typing in the words that are related to your business.
• 1:46
  SPEAKER_00: So this may be Physiotherapist Brisbane, Polished Concreting Gold Coast, Smoke Alarm Installations, Sunshine Coast, Sydney, whatever, wherever the location is.
• 1:58
  SPEAKER_00: But usually they're going to be putting in the service they're looking for and the location that they're looking for it in.
• 2:03
  SPEAKER_00: Having these people come to your website has a much higher chance of them converting.
• 2:09
  SPEAKER_00: And this is why it's so relevant for this podcast being websites that convert, traffic and ways to get quality traffic to your website is a huge part of this.
• 2:18
  SPEAKER_00: And so people that are further down the buyer's journey, where they're at the stage of wanting to find those services and find your business, are much more likely to convert than those that at the stage of even searching for those things yet and just kind of come across you by coincidence.
• 2:37
  SPEAKER_00: So there's two ways that you can get traffic from Google.
• 2:39
  SPEAKER_00: The first is SEO.
• 2:41
  SPEAKER_00: So what is SEO?
• 2:42
  SPEAKER_00: It stands for search engine optimization.
• 2:45
  SPEAKER_00: It's the method of getting your website ranking higher in the organic search results in Google's search engine.
• 2:51
  SPEAKER_00: So when you type in something, you're going to see firstly the sponsored ads, which we're going to get into next.
• 2:57
  SPEAKER_00: And then underneath that are the organic results.
• 3:00
  SPEAKER_00: The benefits of doing SEO is that getting you listed amongst your competitors, regardless of what your advertising budget is.
• 3:09
  SPEAKER_00: It's a long-term strategy that means that the longer that you do it, the more exposure you're getting, and the more opportunities you have to be seen in the search results from people that are in your exact target market.
• 3:23
  SPEAKER_00: And it also has the benefit of obviously being free compared to your advertising strategies.
• 3:29
  SPEAKER_00: And also that it compounds over time.
• 3:31
  SPEAKER_00: So the longer that you do it, the better results that you're going to get.
• 3:34
  SPEAKER_00: But the downside to SEO that you need to be aware of is that it can take longer to start seeing significant results, that it needs ongoing optimization to stay ahead of Google's algorithm changes.
• 3:48
  SPEAKER_00: And it does also require a significant time investment, either of yourself or an agency that you're working with to make it work properly.
• 3:57
  SPEAKER_00: And it can be a little bit complex in that way.
• 3:59
  SPEAKER_00: Moving on to Google Ads and how we can compare Google Ads to SEO.
• 4:05
  SPEAKER_00: The difference is that with Google Ads, you're paying per click.
• 4:09
  SPEAKER_00: So you're bidding on keywords and coming up in the search results just as you would with SEO, but you're going to be in the top sponsored results, right above the organic results.
• 4:20
  SPEAKER_00: So if you put something into Google, you'll see a little sponsored label.
• 4:24
  SPEAKER_00: And they are people that are bidding on those keywords that you have just typed into the search engine.
• 4:29
  SPEAKER_00: The benefits of Google Ads is that you get almost instant feedback and instant traffic.
• 4:34
  SPEAKER_00: So it works quite fast.
• 4:36
  SPEAKER_00: The downside is that you have to pay for it.
• 4:39
  SPEAKER_00: So you're getting in those top positions.
• 4:41
  SPEAKER_00: You're going to get traffic to your website as soon as possible or as soon as it starts to get seen and gets clicks in the search engine, but you're going to be paying per click.
• 4:50
  SPEAKER_00: And so you need to have a higher budget to allocate to ads if you don't have the time investment to put into SEO.
• 4:57
  SPEAKER_00: So as you can see, they are both aiming for the same outcome, which is traffic from Google and traffic from people that are actively searching for the services that you offer.
• 5:07
  SPEAKER_00: But the biggest difference is whether you have the time to invest or wait for SEO to work, or whether you have the budget to invest in Google Ads.
• 5:15
  SPEAKER_00: So now you know why Google traffic is so valuable.
• 5:18
  SPEAKER_00: We've talked about what SEO is, what Google Ads is, and the pros and cons of both of these traffic strategies, as well as a way to choose what is right for you and your business.
• 5:30
  SPEAKER_00: But what I want to tell you is what we've seen work best in the agency and from working with hundreds of clients to help them generate traffic through Google and create websites that convert that traffic into leads and sales is that a combination of both will get you fast results while also building the long-term sustainable traffic from organic SEO as well.
• 5:56
  SPEAKER_00: So if you have any questions about Google traffic or ways to get more visitors to your website, drop it down in the comments below and I will see you in the next episode.
• 6:06
  SPEAKER_00: Thank you for listening to websites that convert.
• 6:08
  SPEAKER_00: If you found value in this episode, please give us a five star review on Apple Podcasts and Spotify.
• 6:14
  SPEAKER_00: Follow us on all social media.
• 6:16
  SPEAKER_00: And if you're a service based business owner that's looking to double their website conversions, book a call with my team using the link below.
• 6:23
  SPEAKER_00: I'll see you in the next episode.