Australia's $3 Billion Wine Hangover

What the Flux · Jul 21, 2026 · 8m · transcript

In this series, Going Deep, we'll be doing bite-sized explorations into the most interesting industries, businesses and economic events… in Australia and around the world.

For today's episode, we're diving into the Aussie wine crash… a $3 billion export industry that lost its biggest customer overnight and then spent three years drowning in unsold bottles….and what it actually takes to rebuild a billion-dollar industry when the world has moved on without you.

_

Note: This recording took place in February 2026. All numbers noted were accurate as of this date.

Want to lean…