Latest / Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity
How Warby Parker Changed Eyewear Without Owning a Factory
In Episode 3 of Building Brands, Lucas and Luna unpack how Warby Parker built a billion-dollar brand by doing the opposite of what incumbent eyewear companies did. They trace the story from a frustrated grad-school founder who lost his $700 glasses on a backpacking trip to a company that now operates over 200 retail stores. The hosts focus on a specific number that made the brand possible: the $95 price point, which required a new supply-chain model that cut out the middle layers. They discuss how Warby Parker's home-try-on program solved the trust barrier for buying glasses online, and…
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