Latest / Shane Hewitt and The Nightshift
ICYMI - From Smelly Ads to Soothing Souls: The Nightshift Explores the Unconventional World of Marketing & Mourning
"Chatter That Matters" podcast, host Tony Chapman joins Shane Hewitt and dives into creative marketing tactics, including a discussion of a bold campaign by the deodorant brand, MyBilly.com, that used a scratch-and-sniff armpit on posters to engage consumers. The conversation highlights the importance of innovative, memorable campaigns, and how they can create buzz. https://www.chatterthatmatters.ca/
Shane Hewitt is joined by Amy Dawson, and talks about the use of "wind phones" as a unique way to process grief, particularly in the wake of the Covid-19 pandemic when traditional mourning…
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