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OpenAI ads and B2B trust tactics - September 1, 2026
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In this episode of The Marketing Rundown, we dive into OpenAI’s brand-new friction-reduction play for ChatGPT ads and how performance teams can capitalize on their latest ad-matching credit offer. We then tackle high-intent B2B conversion tactics, detailing how to insert G2 review badges into your retargeting creatives to dismantle late-stage buyer hesitation. We also run a data-backed reality check on what actually drives search rankings for listicles (hint: it's not word count), and…
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