Latest / The Rich Roll Podcast
Can A Burger Help Save The Planet? Impossible Foods CEO Pat Brown Says Yes
By now, most of you have heard about the Impossible Burger.
I imagine many of you have tried it. Arguably the ‘beefiest' plant-based patty, even the most attuned palate has trouble believing it isn't real meat. Now ubiquitous at fine dining establishments and fast food franchises alike, it's a global phenomenon.
Today we explore the mission behind the burger with Impossible Foods founder & CEO Pat Brown, the man responsible for upending everything you thought you knew about plant-based meat, on a mission to forge a better environmental future for all.
A world-renowned geneticist, Pat is a…
The skinny
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