024-Building Trust, Visibility, and Local Connections with Liz Hamm

Be Locally Loved · Sep 21, 2026 · 57m · transcript

In this episode of Be Locally Loved, Laura Capes Terry sits down with longtime marketing strategist and community connector Liz Hamm to unpack what local business owners often misunderstand about marketing. Rather than chasing every new platform, trend, or “shiny object,” Liz explains why effective marketing starts with understanding the purpose of each tool, knowing where a business stands, and making thoughtful choices based on its goals, budget, and market.

Liz shares lessons from decades in marketing and communications, along with her experience as a BeLocal area director in Richmond…