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Aampe CEO Paul Meinshausen on the control marketers never had
Paul Meinshausen, CEO at Aampe by MoEngage, argues marketers never had individual-level control over customer experience — only rules applied at scale. He and Greg Kihlström get into what replaces it.
Personalization was always rules in disguise. What marketers experienced as control was segment logic applied broadly. Meinshausen on what individual-level decisioning does that no rules engine reaches, however many people you put behind it.
Guardrails are where the real design work happens. When an agent's read on a single user collides with a margin floor or a global frequency cap, something…
The skinny
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