
U.S. Ski & Snowboard CEO Sophie Goldschmidt on Leading at the Intersection of Sports and Business
Sophie Goldschmidt is the President and CEO of U.S. Ski & Snowboard, the national governing body for Olympic and Paralympic skiing and snowboarding in the United States. Sophie is an award-winning global sports marketing leader who has worked with Adidas, the NBA, Women's Tennis Association, Rugby Football Union, PGA, and World Surf League. Sophie shares insight and advice from the intersection of sports and leadership, how the world of elite athletes has influenced her hiring philosophy, and more. Highlights from our conversation include: - What drew her to the business of sport (1:47) -…
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