Latest / Wedding Pros who are ready to grow - with Becca Pountney / How data can move our wedding businesses forward. With Ciara Crossan

Transcript

How data can move our wedding businesses forward. With Ciara Crossan · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  How
• 0:00
  some
• 0:01
  bigger
• 0:01
  businesses,
• 0:02
  our
• 0:03
  more
• 0:03
  formal
• 0:03
  corporate
• 0:04
  structures,
• 0:05
  aren't
• 0:05
  really
• 0:06
  set
• 0:06
  up
• 0:06
  for
• 0:07
  the
• 0:07
  way
• 0:07
  that
• 0:07
  business
• 0:07
  happens
• 0:08
  nowadays
• 0:08
  and
• 0:09
  especially
• 0:09
  in
• 0:09
  the
• 0:09
  wedding
• 0:09
  world,
• 0:10
  the
• 0:10
  way
• 0:10
  couples
• 0:10
  interact
• 0:11
  and
• 0:11
  want
• 0:12
  that,
• 0:12
  you
• 0:13
  know,
• 0:13
  instant
• 0:14
  response
• 0:14
  and
• 0:14
  they
• 0:14
  want
• 0:15
  to
• 0:15
  build
• 0:15
  that
• 0:15
  relationship
• 0:16
  with
• 0:16
  the
• 0:16
  team
• 0:17
  or
• 0:17
  the
• 0:17
  venue
• 0:18
  or
• 0:18
  the
• 0:18
  or
• 0:18
  the
• 0:19
  supplier
• 0:19
  or
• 0:20
  the
• 0:20
  company
• 0:20
  that
• 0:20
  they're
• 0:20
  going
• 0:21
  to
• 0:21
  book
• 0:21
  their
• 0:21
  wedding
• 0:21
  with.
• 1:18
  I'm
• 1:19
  Becca
• 1:19
  Poutney,
• 1:20
  wedding
• 1:20
  business
• 1:20
  marketing
• 1:21
  expert,
• 1:21
  speaker
• 1:21
  and
• 1:22
  blogger
• 1:22
  and
• 1:22
  you're
• 1:23
  listening
• 1:23
  to
• 1:23
  the
• 1:23
  Wedding
• 1:23
  Pros
• 1:24
  who
• 1:24
  Are
• 1:24
  Ready
• 1:24
  to
• 1:24
  Grow
• 1:25
  podcast.
• 1:26
  I'm
• 1:26
  here
• 1:27
  to
• 1:27
  share
• 1:27
  with
• 1:27
  you
• 1:27
  actionable
• 1:28
  tips,
• 1:28
  strategies
• 1:29
  and
• 1:29
  real
• 1:29
  life
• 1:30
  examples
• 1:30
  to
• 1:30
  help
• 1:31
  you
• 1:31
  take
• 1:31
  your
• 1:31
  wedding
• 1:32
  business
• 1:32
  to
• 1:32
  the
• 1:32
  next
• 1:32
  level.
• 1:33
  If
• 1:33
  you
• 1:34
  are
• 1:34
  an
• 1:34
  ambitious
• 1:34
  wedding
• 1:35
  business
• 1:35
  owner
• 1:35
  that
• 1:36
  wants
• 1:36
  to
• 1:36
  take
• 1:36
  your
• 1:36
  passion
• 1:37
  and
• 1:37
  use
• 1:37
  it
• 1:37
  to
• 1:38
  build
• 1:38
  a
• 1:38
  profitable,
• 1:38
  sustainable
• 1:39
  business
• 1:40
  doing
• 1:40
  what
• 1:40
  you
• 1:40
  love,
• 1:41
  then
• 1:41
  you're
• 1:41
  in
• 1:41
  the
• 1:41
  right
• 1:41
  place.
• 1:42
  Let's
• 1:43
  get
• 1:43
  going
• 1:43
  with
• 1:43
  today's
• 1:44
  episode.
• 1:47
  Today
• 1:47
  I'm
• 1:48
  chatting
• 1:48
  with
• 1:48
  Kyra
• 1:48
  Crossan,
• 1:49
  the
• 1:49
  founder
• 1:50
  of
• 1:50
  Wed
• 1:50
  Pros
• 1:50
  by
• 1:50
  Wedding
• 1:51
  Dates.
• 1:51
  As
• 1:51
  a
• 1:51
  tech
• 1:52
  entrepreneur,
• 1:52
  she's
• 1:53
  constantly
• 1:53
  evolving
• 1:54
  her
• 1:54
  own
• 1:54
  business
• 1:54
  to
• 1:55
  support
• 1:55
  wedding
• 1:55
  venues
• 1:56
  across
• 1:56
  Ireland
• 1:56
  and
• 1:56
  the
• 1:57
  uk.
• 1:57
  Wed
• 1:57
  Pro
• 1:58
  by
• 1:58
  Wedding
• 1:58
  Dates
• 1:58
  are
• 1:59
  the
• 1:59
  headline
• 1:59
  sponsor
• 2:00
  for
• 2:00
  Wed
• 2:00
  Pros
• 2:00
  Live
• 2:01
  and
• 2:01
  we're
• 2:01
  also
• 2:02
  partnering
• 2:02
  together
• 2:02
  to
• 2:03
  bring
• 2:03
  a
• 2:03
  sister
• 2:03
  event
• 2:03
  to
• 2:04
  Ireland.
• 2:04
  Keira
• 2:05
  has
• 2:05
  so
• 2:05
  much
• 2:05
  knowledge
• 2:06
  to
• 2:06
  share
• 2:06
  and
• 2:06
  I
• 2:06
  cannot
• 2:07
  wait
• 2:07
  to
• 2:07
  chat
• 2:07
  with
• 2:08
  her
• 2:08
  as
• 2:08
  always.
• 2:08
  Kira,
• 2:09
  welcome
• 2:09
  back
• 2:10
  to
• 2:10
  the
• 2:10
  podcast.
• 2:11
  Thanks
• 2:11
  so
• 2:11
  much
• 2:12
  for
• 2:12
  having
• 2:12
  me,
• 2:12
  Becca.
• 2:13
  This
• 2:13
  is
• 2:13
  like
• 2:13
  my
• 2:14
  happy
• 2:14
  place
• 2:14
  now.
• 2:15
  Yeah,
• 2:15
  I
• 2:15
  love
• 2:15
  having
• 2:16
  you
• 2:16
  on
• 2:16
  this
• 2:16
  podcast.
• 2:16
  You
• 2:17
  are
• 2:17
  on
• 2:17
  your
• 2:17
  third
• 2:18
  appearance
• 2:18
  so
• 2:19
  I
• 2:19
  looked
• 2:19
  back
• 2:19
  to
• 2:19
  see
• 2:20
  when
• 2:20
  else
• 2:20
  you'd
• 2:20
  been
• 2:20
  on
• 2:20
  the
• 2:21
  podcast.
• 2:21
  Bit
• 2:21
  of
• 2:21
  trivia
• 2:22
  for
• 2:22
  any
• 2:22
  of
• 2:22
  the
• 2:22
  long
• 2:23
  term
• 2:23
  listeners.
• 2:24
  So
• 2:24
  the
• 2:24
  first
• 2:25
  time
• 2:25
  you
• 2:25
  were
• 2:25
  ever
• 2:25
  on
• 2:26
  this
• 2:26
  podcast
• 2:26
  was
• 2:27
  March
• 2:27
  2024,
• 2:29
  episode
• 2:29
  103.
• 2:30
  And
• 2:31
  then
• 2:31
  again,
• 2:31
  you
• 2:32
  came
• 2:32
  back
• 2:32
  last
• 2:33
  year
• 2:33
  on
• 2:33
  the
• 2:33
  10th
• 2:33
  of
• 2:34
  April,
• 2:34
  episode
• 2:35
  159
• 2:36
  where
• 2:37
  we
• 2:37
  discussed
• 2:38
  at
• 2:38
  length
• 2:38
  the
• 2:39
  wedding
• 2:39
  industry
• 2:39
  report
• 2:40
  that
• 2:40
  you
• 2:40
  guys
• 2:40
  put
• 2:41
  together.
• 2:41
  More
• 2:41
  on
• 2:41
  that
• 2:42
  later.
• 2:42
  But
• 2:42
  if
• 2:42
  anyone
• 2:42
  wants
• 2:43
  to
• 2:43
  go
• 2:43
  back
• 2:43
  and
• 2:43
  listen
• 2:43
  to
• 2:44
  Kira's
• 2:44
  previous
• 2:44
  episodes,
• 2:45
  that's
• 2:45
  where
• 2:45
  you're
• 2:45
  going
• 2:45
  to
• 2:46
  find
• 2:46
  them.
• 2:46
  But
• 2:46
  if
• 2:47
  anyone
• 2:47
  has
• 2:47
  never
• 2:47
  heard
• 2:48
  of
• 2:48
  you
• 2:48
  before,
• 2:49
  give
• 2:49
  us
• 2:49
  a
• 2:49
  quick
• 2:50
  recap,
• 2:50
  very
• 2:51
  briefly
• 2:51
  of
• 2:52
  your
• 2:52
  journey
• 2:52
  in
• 2:53
  into
• 2:53
  our
• 2:53
  wedding
• 2:54
  industry
• 2:54
  and
• 2:54
  give
• 2:55
  us
• 2:55
  a
• 2:55
  little
• 2:55
  bit
• 2:55
  more
• 2:55
  insight
• 2:56
  into
• 2:56
  what
• 2:57
  Wed
• 2:57
  Pro
• 2:57
  by
• 2:57
  Wedding
• 2:58
  Dates
• 2:58
  does
• 2:58
  too.
• 2:58
  Brilliant.
• 2:59
  Thanks
• 2:59
  Becca.
• 3:00
  So
• 3:00
  we
• 3:00
  just
• 3:00
  celebrated
• 3:01
  18
• 3:02
  years
• 3:02
  in
• 3:02
  business
• 3:03
  last
• 3:03
  week,
• 3:04
  so
• 3:04
  a
• 3:04
  massive
• 3:04
  milestone
• 3:05
  for
• 3:05
  me
• 3:05
  as
• 3:06
  a
• 3:06
  business
• 3:06
  owner
• 3:06
  and
• 3:07
  anybody
• 3:07
  listening
• 3:08
  that
• 3:08
  is
• 3:08
  a
• 3:08
  business
• 3:08
  owner
• 3:09
  like
• 3:09
  yourself,
• 3:09
  Becca.
• 3:10
  We
• 3:10
  know
• 3:11
  the
• 3:11
  highs
• 3:11
  and
• 3:11
  the
• 3:11
  lows
• 3:12
  and
• 3:12
  to
• 3:12
  steal
• 3:13
  from
• 3:13
  your
• 3:13
  marketing
• 3:14
  theme
• 3:14
  park
• 3:14
  concept,
• 3:15
  it's
• 3:15
  that
• 3:15
  roller
• 3:15
  coaster
• 3:16
  that,
• 3:16
  you
• 3:16
  know,
• 3:17
  people
• 3:17
  talk
• 3:17
  about.
• 3:17
  So
• 3:18
  I've
• 3:18
  seen
• 3:18
  A
• 3:18
  lot
• 3:18
  in
• 3:19
  those
• 3:19
  18
• 3:19
  years.
• 3:20
  Started
• 3:21
  off
• 3:21
  with
• 3:21
  wedding
• 3:22
  dates,
• 3:22
  ie
• 3:23
  in
• 3:23
  Ireland,
• 3:24
  which
• 3:24
  was
• 3:24
  an
• 3:24
  online
• 3:25
  wedding
• 3:25
  directory
• 3:26
  connecting
• 3:26
  couples
• 3:27
  with
• 3:27
  wedding
• 3:28
  venues
• 3:28
  and
• 3:28
  wedding
• 3:29
  suppliers
• 3:29
  in
• 3:29
  Ireland,
• 3:30
  that
• 3:30
  was
• 3:30
  in
• 3:30
  2008.
• 3:31
  And
• 3:31
  then
• 3:32
  in
• 3:32
  2011,
• 3:33
  late
• 3:34
  late
• 3:34
  11
• 3:34
  into
• 3:35
  2012,
• 3:36
  expanded
• 3:36
  that
• 3:37
  into
• 3:37
  the
• 3:37
  UK.
• 3:37
  So
• 3:37
  that
• 3:38
  was
• 3:38
  wedding
• 3:38
  dates.co.uk
• 3:40
  and
• 3:40
  those
• 3:40
  directories
• 3:41
  ran
• 3:41
  very
• 3:42
  successfully
• 3:42
  for
• 3:43
  many
• 3:43
  years.
• 3:43
  But
• 3:44
  over
• 3:44
  time
• 3:45
  we
• 3:45
  started,
• 3:45
  you
• 3:46
  know,
• 3:46
  learning
• 3:46
  more
• 3:47
  and
• 3:47
  more
• 3:47
  about
• 3:47
  venues.
• 3:48
  Our
• 3:49
  clients,
• 3:50
  the
• 3:50
  vast
• 3:50
  majority
• 3:51
  of
• 3:51
  our
• 3:51
  clients
• 3:51
  tended
• 3:52
  to
• 3:52
  be
• 3:52
  venues.
• 3:52
  We
• 3:52
  do,
• 3:53
  you
• 3:53
  know,
• 3:53
  did
• 3:54
  work
• 3:54
  with
• 3:54
  other
• 3:54
  suppliers
• 3:55
  as
• 3:55
  well,
• 3:55
  but
• 3:55
  venues
• 3:56
  and
• 3:56
  hotels
• 3:56
  were
• 3:56
  kind
• 3:57
  of
• 3:57
  the
• 3:57
  mainstay.
• 3:57
  And
• 3:58
  my
• 3:58
  family
• 3:58
  background
• 3:58
  is
• 3:59
  hotel.
• 3:59
  I
• 4:00
  kind
• 4:00
  of
• 4:00
  feel
• 4:00
  like
• 4:00
  that's,
• 4:01
  you
• 4:01
  know,
• 4:01
  in
• 4:01
  my
• 4:01
  blood.
• 4:03
  And
• 4:03
  we
• 4:03
  started
• 4:03
  to
• 4:04
  just
• 4:04
  go
• 4:04
  really
• 4:05
  deep
• 4:05
  with
• 4:05
  them
• 4:05
  and
• 4:05
  learn
• 4:05
  more
• 4:06
  and
• 4:06
  more
• 4:06
  about
• 4:06
  their
• 4:06
  pain
• 4:07
  points.
• 4:07
  And,
• 4:07
  you
• 4:08
  know,
• 4:08
  those
• 4:08
  pain
• 4:09
  points
• 4:09
  started
• 4:09
  coming
• 4:09
  through
• 4:10
  in
• 4:10
  terms
• 4:10
  of
• 4:10
  great,
• 4:10
  your
• 4:11
  directory
• 4:11
  is
• 4:11
  bringing
• 4:12
  us
• 4:12
  inquiries,
• 4:12
  but
• 4:12
  we
• 4:13
  have
• 4:13
  other
• 4:13
  directories
• 4:13
  bringing
• 4:13
  up
• 4:14
  inquiries.
• 4:14
  And
• 4:14
  now
• 4:14
  we
• 4:14
  have
• 4:14
  social
• 4:15
  media
• 4:15
  and
• 4:15
  now
• 4:15
  we
• 4:15
  have
• 4:15
  our
• 4:16
  website.
• 4:16
  And,
• 4:16
  you
• 4:16
  know,
• 4:17
  they
• 4:17
  were
• 4:17
  struggling
• 4:17
  to
• 4:17
  kind
• 4:18
  of
• 4:18
  manage
• 4:18
  and
• 4:18
  maintain
• 4:19
  everything.
• 4:20
  So
• 4:20
  really
• 4:20
  off
• 4:21
  the
• 4:21
  back
• 4:21
  of
• 4:21
  that
• 4:21
  customer
• 4:22
  discovery,
• 4:22
  we
• 4:23
  built
• 4:23
  out
• 4:23
  WedPro,
• 4:24
  which
• 4:24
  is
• 4:24
  the
• 4:25
  wedding
• 4:25
  CRM.
• 4:26
  So
• 4:26
  it's
• 4:26
  a
• 4:26
  CRM
• 4:27
  system
• 4:27
  to
• 4:27
  help
• 4:27
  wedding
• 4:28
  venues
• 4:28
  and
• 4:28
  businesses
• 4:29
  manage
• 4:30
  their
• 4:30
  database
• 4:31
  of
• 4:31
  wedding
• 4:32
  inquiries,
• 4:33
  nurture
• 4:33
  them,
• 4:33
  follow
• 4:34
  up
• 4:34
  with
• 4:34
  them,
• 4:35
  organize
• 4:35
  all
• 4:35
  the
• 4:36
  appointments,
• 4:36
  the
• 4:36
  notes,
• 4:37
  the
• 4:37
  calls,
• 4:37
  all
• 4:37
  of
• 4:37
  that
• 4:38
  good
• 4:38
  stuff.
• 4:38
  So
• 4:38
  basically
• 4:39
  an
• 4:39
  alternative
• 4:39
  to
• 4:40
  a
• 4:40
  spreadsheet
• 4:41
  or
• 4:41
  a
• 4:41
  manual
• 4:42
  process,
• 4:42
  a
• 4:43
  manual
• 4:43
  inbox.
• 4:43
  So
• 4:44
  that's
• 4:44
  what
• 4:44
  we
• 4:44
  built
• 4:44
  and
• 4:45
  kind
• 4:45
  of
• 4:45
  built
• 4:45
  that
• 4:45
  during
• 4:45
  COVID
• 4:46
  actually,
• 4:46
  when
• 4:46
  things
• 4:47
  were
• 4:47
  really
• 4:47
  quiet.
• 4:48
  So
• 4:48
  that
• 4:48
  was
• 4:48
  the
• 4:48
  real
• 4:48
  positive
• 4:49
  growth
• 4:49
  out
• 4:49
  of
• 4:49
  COVID
• 4:50
  and.
• 4:50
  And
• 4:51
  yeah,
• 4:52
  so
• 4:52
  now
• 4:52
  that's
• 4:53
  what
• 4:53
  we
• 4:53
  offer.
• 4:53
  And
• 4:54
  I
• 4:54
  also,
• 4:54
  like
• 4:55
  yourself,
• 4:55
  regularly
• 4:56
  speak
• 4:56
  at
• 4:56
  industry
• 4:56
  events.
• 4:57
  And
• 4:57
  one
• 4:57
  of
• 4:58
  the
• 4:58
  things
• 4:58
  that
• 4:58
  I
• 4:58
  know
• 4:59
  kind
• 4:59
  of
• 4:59
  connected
• 4:59
  us
• 5:00
  together
• 5:00
  was
• 5:00
  our
• 5:01
  industry
• 5:01
  report.
• 5:01
  And
• 5:02
  that's
• 5:02
  something
• 5:02
  we
• 5:02
  publish
• 5:03
  every
• 5:03
  year.
• 5:03
  I
• 5:03
  think
• 5:03
  I'm
• 5:04
  really,
• 5:04
  really
• 5:04
  proud
• 5:04
  of
• 5:04
  and
• 5:05
  being
• 5:05
  the
• 5:05
  kind
• 5:05
  of
• 5:06
  the
• 5:06
  bible
• 5:06
  of
• 5:06
  the
• 5:07
  wedding
• 5:07
  industry
• 5:07
  in
• 5:07
  the
• 5:08
  UK
• 5:08
  and
• 5:08
  Ireland.
• 5:09
  Such
• 5:09
  an
• 5:10
  amazing
• 5:10
  journey.
• 5:10
  You've
• 5:10
  done
• 5:11
  all
• 5:11
  sorts
• 5:11
  of
• 5:11
  different
• 5:12
  things
• 5:12
  and
• 5:12
  like
• 5:12
  I
• 5:12
  said
• 5:12
  in
• 5:13
  my
• 5:13
  intro,
• 5:13
  you're
• 5:13
  constantly
• 5:14
  evolving,
• 5:15
  constantly
• 5:15
  doing
• 5:15
  new
• 5:15
  things,
• 5:16
  different
• 5:16
  things,
• 5:16
  keeping
• 5:17
  up
• 5:17
  in
• 5:17
  the
• 5:17
  industry
• 5:18
  in
• 5:18
  terms
• 5:18
  of
• 5:18
  the
• 5:18
  CRM
• 5:19
  it's
• 5:19
  itself
• 5:20
  then.
• 5:20
  Because
• 5:21
  I
• 5:21
  know
• 5:21
  when
• 5:21
  people
• 5:21
  listen
• 5:22
  to
• 5:22
  this
• 5:22
  podcast,
• 5:22
  they
• 5:23
  often
• 5:23
  say
• 5:23
  to
• 5:23
  me,
• 5:23
  there's
• 5:23
  so
• 5:24
  many
• 5:24
  different
• 5:24
  CRMs
• 5:25
  and
• 5:25
  we
• 5:25
  don't
• 5:25
  understand
• 5:26
  which
• 5:26
  one
• 5:26
  we
• 5:26
  should
• 5:27
  use.
• 5:27
  And
• 5:27
  we
• 5:28
  know
• 5:28
  there's
• 5:28
  lots
• 5:28
  of
• 5:28
  different
• 5:28
  products
• 5:29
  in
• 5:29
  the
• 5:29
  market.
• 5:29
  Just
• 5:30
  give
• 5:30
  us
• 5:30
  top
• 5:30
  line.
• 5:31
  What
• 5:31
  are
• 5:32
  the
• 5:32
  great
• 5:32
  things
• 5:33
  about
• 5:33
  your
• 5:34
  system
• 5:34
  that
• 5:35
  made
• 5:35
  it
• 5:35
  or
• 5:36
  make
• 5:36
  it
• 5:36
  what
• 5:36
  it
• 5:36
  is?
• 5:36
  I
• 5:37
  think
• 5:37
  that's
• 5:37
  A
• 5:37
  great
• 5:37
  point.
• 5:37
  And
• 5:38
  I
• 5:38
  think
• 5:38
  every
• 5:38
  business
• 5:39
  has
• 5:39
  to
• 5:39
  choose
• 5:40
  the
• 5:40
  right
• 5:40
  solution
• 5:40
  for
• 5:41
  them.
• 5:41
  And
• 5:41
  it's
• 5:42
  like
• 5:42
  everything,
• 5:42
  there's
• 5:42
  pros
• 5:42
  and
• 5:43
  cons
• 5:43
  to,
• 5:44
  to
• 5:44
  all
• 5:44
  different
• 5:45
  systems,
• 5:45
  but
• 5:45
  I
• 5:45
  think
• 5:45
  it
• 5:46
  really
• 5:46
  does
• 5:46
  come
• 5:47
  down
• 5:47
  to
• 5:47
  what
• 5:47
  your
• 5:47
  needs
• 5:48
  are.
• 5:48
  So
• 5:49
  I
• 5:49
  would
• 5:49
  say
• 5:49
  the
• 5:50
  probably
• 5:50
  if
• 5:50
  I
• 5:50
  could
• 5:50
  pick
• 5:50
  two.
• 5:51
  Can
• 5:51
  I
• 5:51
  pick
• 5:51
  two?
• 5:51
  You
• 5:52
  can
• 5:52
  pick
• 5:52
  of
• 5:52
  the,
• 5:53
  of
• 5:53
  the
• 5:53
  best
• 5:53
  things
• 5:54
  I
• 5:54
  would
• 5:54
  say
• 5:54
  about
• 5:54
  Wed
• 5:55
  Pro
• 5:55
  and
• 5:55
  the
• 5:55
  most
• 5:56
  popular
• 5:56
  things,
• 5:56
  I
• 5:56
  suppose
• 5:57
  so
• 5:57
  one
• 5:57
  of
• 5:57
  them
• 5:57
  would
• 5:58
  be
• 5:58
  Wed
• 5:58
  Mail,
• 5:58
  which
• 5:59
  is
• 5:59
  the
• 5:59
  email
• 6:00
  nurturing
• 6:01
  that
• 6:01
  goes
• 6:02
  out
• 6:02
  that
• 6:03
  helps
• 6:03
  venues
• 6:03
  and
• 6:04
  businesses
• 6:05
  nurture
• 6:05
  their
• 6:05
  couples.
• 6:06
  And
• 6:06
  I
• 6:06
  think
• 6:06
  that's
• 6:06
  a
• 6:07
  really
• 6:07
  important
• 6:07
  word
• 6:08
  that,
• 6:08
  you
• 6:08
  know,
• 6:08
  couples
• 6:09
  nowadays,
• 6:09
  they
• 6:09
  need
• 6:10
  that
• 6:10
  love,
• 6:10
  they
• 6:11
  need
• 6:11
  the
• 6:11
  attention
• 6:11
  and
• 6:12
  that
• 6:12
  nurturing.
• 6:13
  So
• 6:13
  Wed
• 6:14
  Mail
• 6:14
  does
• 6:15
  that
• 6:15
  really
• 6:15
  beautifully
• 6:16
  and
• 6:16
  it's
• 6:16
  all
• 6:16
  triggered
• 6:17
  and
• 6:17
  timed
• 6:18
  and
• 6:18
  it
• 6:18
  can
• 6:18
  be,
• 6:19
  yes,
• 6:19
  there's
• 6:19
  automation,
• 6:20
  but
• 6:20
  it's
• 6:20
  also
• 6:20
  all
• 6:21
  personalized
• 6:21
  to
• 6:22
  the
• 6:22
  couple.
• 6:22
  So
• 6:22
  that's
• 6:23
  really,
• 6:23
  really
• 6:23
  slick.
• 6:24
  I
• 6:24
  know
• 6:24
  other
• 6:24
  systems
• 6:25
  do
• 6:25
  various
• 6:26
  different
• 6:26
  versions
• 6:26
  of
• 6:26
  that,
• 6:27
  but
• 6:28
  I
• 6:28
  have
• 6:28
  it
• 6:28
  on
• 6:28
  good
• 6:29
  authority
• 6:29
  that
• 6:30
  Wed
• 6:31
  Mail
• 6:31
  is
• 6:32
  just
• 6:32
  very
• 6:32
  user
• 6:33
  friendly
• 6:33
  and
• 6:33
  very
• 6:33
  slick.
• 6:33
  And
• 6:34
  that
• 6:34
  personalization
• 6:35
  I
• 6:35
  think
• 6:35
  is
• 6:36
  really,
• 6:36
  really
• 6:36
  key
• 6:37
  for
• 6:37
  me.
• 6:37
  And
• 6:38
  then
• 6:38
  the
• 6:38
  second
• 6:38
  thing
• 6:38
  where
• 6:39
  we
• 6:39
  really
• 6:39
  excel
• 6:40
  is
• 6:40
  on
• 6:40
  the
• 6:40
  reporting
• 6:41
  side.
• 6:42
  So
• 6:42
  you,
• 6:43
  I
• 6:43
  think
• 6:43
  you
• 6:43
  have
• 6:43
  gleaned
• 6:44
  this
• 6:44
  from
• 6:44
  me
• 6:44
  over
• 6:45
  the
• 6:45
  years
• 6:45
  of
• 6:45
  getting
• 6:46
  to
• 6:46
  know
• 6:46
  me
• 6:46
  and
• 6:46
  especially
• 6:46
  with
• 6:47
  our
• 6:47
  industry
• 6:47
  report.
• 6:48
  I
• 6:48
  am
• 6:48
  an
• 6:48
  absolute
• 6:49
  ne.
• 6:50
  I
• 6:50
  am
• 6:50
  a
• 6:51
  data
• 6:51
  nerd.
• 6:52
  I
• 6:52
  love
• 6:52
  spreadsheets.
• 6:53
  I
• 6:53
  love
• 6:53
  numbers.
• 6:54
  I
• 6:54
  always
• 6:54
  say
• 6:55
  to
• 6:55
  people,
• 6:55
  don't
• 6:55
  let
• 6:55
  the
• 6:55
  pink
• 6:56
  hair
• 6:56
  fool
• 6:56
  you.
• 6:56
  I'm,
• 6:59
  I'm
• 7:00
  a
• 7:00
  little
• 7:00
  nerdy
• 7:00
  girl
• 7:00
  at
• 7:01
  heart
• 7:01
  and
• 7:01
  the
• 7:02
  reports
• 7:02
  to
• 7:02
  me
• 7:02
  are
• 7:03
  really,
• 7:03
  really
• 7:03
  important.
• 7:03
  And
• 7:04
  as
• 7:04
  a
• 7:04
  business
• 7:04
  owner
• 7:04
  myself,
• 7:05
  if
• 7:05
  I'm
• 7:05
  investing
• 7:06
  in
• 7:06
  something,
• 7:06
  I
• 7:07
  want
• 7:07
  to
• 7:07
  be
• 7:07
  able
• 7:07
  to
• 7:08
  see
• 7:08
  a
• 7:08
  return
• 7:08
  on
• 7:09
  that
• 7:09
  investment.
• 7:10
  And
• 7:10
  whether
• 7:10
  that's
• 7:10
  a
• 7:11
  return
• 7:11
  on
• 7:12
  my
• 7:12
  time
• 7:12
  invested
• 7:13
  in
• 7:13
  using
• 7:13
  it
• 7:14
  by
• 7:14
  saving
• 7:14
  me
• 7:14
  time,
• 7:15
  whether
• 7:15
  it's
• 7:16
  generating
• 7:17
  me
• 7:17
  more
• 7:17
  revenue,
• 7:18
  whatever
• 7:18
  it
• 7:19
  might
• 7:19
  be.
• 7:19
  But
• 7:20
  I
• 7:20
  need
• 7:20
  to
• 7:20
  be
• 7:20
  able
• 7:20
  to
• 7:20
  see
• 7:21
  that
• 7:21
  metrically
• 7:23
  to
• 7:23
  see
• 7:23
  that
• 7:23
  that
• 7:23
  measured.
• 7:24
  So
• 7:25
  I
• 7:25
  would
• 7:25
  say
• 7:25
  our
• 7:25
  reporting
• 7:26
  is
• 7:26
  far
• 7:27
  superior
• 7:27
  to
• 7:28
  a
• 7:28
  lot
• 7:28
  of
• 7:28
  the
• 7:28
  other
• 7:28
  systems
• 7:29
  out
• 7:29
  there
• 7:29
  in
• 7:30
  terms
• 7:30
  of
• 7:30
  allowing
• 7:30
  the
• 7:31
  venues
• 7:31
  to
• 7:31
  see
• 7:31
  very
• 7:32
  clearly.
• 7:33
  Because
• 7:33
  I
• 7:33
  know
• 7:34
  not
• 7:34
  everybody's
• 7:34
  a
• 7:34
  spreadsheet
• 7:35
  nerd
• 7:35
  like
• 7:35
  me.
• 7:36
  And
• 7:36
  I
• 7:36
  think
• 7:37
  for
• 7:37
  me
• 7:37
  it's
• 7:37
  all
• 7:38
  about
• 7:38
  making
• 7:38
  the
• 7:38
  data
• 7:39
  accessible
• 7:39
  and
• 7:40
  visible
• 7:40
  and
• 7:40
  easy
• 7:41
  to
• 7:41
  understand.
• 7:42
  Okay,
• 7:42
  well,
• 7:42
  this
• 7:43
  is
• 7:43
  the
• 7:43
  numbers,
• 7:43
  but
• 7:43
  what
• 7:43
  are
• 7:44
  these
• 7:44
  numbers
• 7:44
  actually
• 7:44
  telling
• 7:45
  me?
• 7:45
  And
• 7:45
  we
• 7:46
  also
• 7:46
  have
• 7:47
  competitive
• 7:48
  benchmarking
• 7:49
  so
• 7:49
  they
• 7:49
  can
• 7:49
  see
• 7:49
  how
• 7:49
  they
• 7:49
  stack
• 7:50
  up
• 7:50
  versus
• 7:50
  their
• 7:51
  competitive
• 7:51
  set
• 7:52
  and
• 7:52
  also
• 7:52
  broken
• 7:53
  down
• 7:53
  by
• 7:53
  source
• 7:53
  of
• 7:54
  lead
• 7:54
  so
• 7:54
  they
• 7:54
  can
• 7:55
  see
• 7:55
  how
• 7:55
  their
• 7:55
  leads
• 7:55
  are
• 7:56
  performing.
• 7:56
  You
• 7:57
  know,
• 7:57
  they
• 7:57
  might
• 7:57
  be
• 7:57
  listed
• 7:58
  with,
• 7:58
  you
• 7:58
  know,
• 7:58
  some
• 7:59
  of
• 7:59
  the
• 7:59
  other
• 7:59
  big
• 7:59
  directories,
• 8:00
  they
• 8:01
  might
• 8:01
  be
• 8:01
  able
• 8:01
  to
• 8:01
  say,
• 8:01
  well,
• 8:02
  okay,
• 8:02
  this
• 8:02
  is
• 8:02
  how
• 8:02
  we're
• 8:03
  performing
• 8:03
  on
• 8:04
  a
• 8:04
  hitched
• 8:05
  versus
• 8:05
  other
• 8:05
  venues
• 8:06
  in
• 8:06
  Yorkshire
• 8:06
  that
• 8:07
  are
• 8:07
  unhitched
• 8:07
  or
• 8:08
  bright
• 8:08
  book
• 8:08
  in
• 8:09
  South
• 8:09
  Wales,
• 8:10
  whatever
• 8:10
  it
• 8:10
  might
• 8:10
  be.
• 8:11
  They
• 8:11
  can
• 8:11
  filter
• 8:12
  based
• 8:12
  on
• 8:12
  the
• 8:13
  source
• 8:13
  of
• 8:13
  the
• 8:13
  lead
• 8:14
  and
• 8:14
  based
• 8:14
  on
• 8:14
  the
• 8:14
  location
• 8:15
  and
• 8:15
  see
• 8:16
  that
• 8:16
  competitive
• 8:16
  analysis,
• 8:17
  which
• 8:17
  I
• 8:17
  think
• 8:17
  is
• 8:17
  really
• 8:17
  fascinating.
• 8:18
  That
• 8:18
  is
• 8:19
  fascinating.
• 8:19
  I
• 8:19
  want
• 8:19
  to
• 8:19
  go
• 8:20
  in
• 8:20
  and
• 8:20
  have
• 8:20
  a
• 8:20
  look
• 8:20
  at
• 8:20
  some
• 8:20
  of
• 8:21
  that
• 8:21
  stuff.
• 8:21
  I
• 8:21
  love
• 8:21
  a
• 8:21
  bit
• 8:22
  of
• 8:22
  data,
• 8:22
  me.
• 8:22
  You
• 8:23
  know,
• 8:23
  me.
• 8:23
  And
• 8:24
  it
• 8:24
  is
• 8:24
  such
• 8:24
  an
• 8:24
  important
• 8:25
  part
• 8:25
  of
• 8:25
  all
• 8:25
  businesses.
• 8:26
  I
• 8:26
  talk
• 8:26
  about
• 8:26
  it
• 8:27
  on
• 8:27
  this
• 8:27
  podcast
• 8:27
  a
• 8:27
  lot.
• 8:28
  I
• 8:28
  know
• 8:28
  it's
• 8:28
  not
• 8:28
  the
• 8:29
  most
• 8:29
  exciting
• 8:29
  thing,
• 8:30
  but
• 8:30
  actually
• 8:30
  data
• 8:31
  tells
• 8:31
  us
• 8:31
  everything
• 8:31
  we
• 8:32
  need
• 8:32
  to
• 8:32
  know.
• 8:32
  And
• 8:33
  all
• 8:33
  business
• 8:34
  owners
• 8:34
  should
• 8:34
  spend
• 8:35
  a
• 8:35
  lot
• 8:35
  longer
• 8:35
  looking
• 8:35
  at
• 8:36
  their
• 8:36
  data
• 8:36
  than
• 8:37
  they
• 8:37
  currently
• 8:37
  do,
• 8:37
  particularly
• 8:38
  in
• 8:38
  our
• 8:38
  industry.
• 8:39
  Now,
• 8:39
  you
• 8:39
  work
• 8:39
  with
• 8:40
  lots
• 8:40
  of
• 8:40
  different
• 8:40
  businesses
• 8:41
  in
• 8:41
  different
• 8:42
  parts
• 8:42
  of
• 8:42
  the
• 8:43
  uk,
• 8:43
  Ireland,
• 8:44
  and
• 8:44
  sometimes
• 8:45
  further
• 8:45
  afield
• 8:45
  as
• 8:45
  well.
• 8:46
  As
• 8:46
  we're
• 8:47
  in
• 8:47
  2026
• 8:48
  now,
• 8:48
  I
• 8:48
  see
• 8:48
  that
• 8:48
  there's
• 8:49
  been
• 8:49
  loads
• 8:49
  of
• 8:49
  industry
• 8:50
  shifts
• 8:50
  over
• 8:50
  the
• 8:50
  last
• 8:51
  couple
• 8:51
  of
• 8:51
  years.
• 8:51
  What
• 8:52
  are
• 8:52
  you
• 8:52
  seeing
• 8:52
  from
• 8:52
  your
• 8:53
  perspective,
• 8:53
  what's
• 8:53
  going
• 8:54
  on
• 8:54
  out
• 8:54
  there
• 8:54
  in
• 8:54
  the
• 8:54
  industry
• 8:55
  right
• 8:55
  now?
• 8:55
  Do
• 8:56
  you
• 8:56
  mean
• 8:56
  for
• 8:56
  business
• 8:56
  owners
• 8:57
  or
• 8:57
  for
• 8:57
  couples?
• 8:57
  For
• 8:58
  business
• 8:58
  owners.
• 8:58
  Business
• 8:59
  owners.
• 8:59
  I
• 9:00
  mean,
• 9:00
  I
• 9:00
  think,
• 9:01
  you
• 9:01
  know,
• 9:01
  it's.
• 9:01
  It's
• 9:02
  tough
• 9:02
  to
• 9:02
  be
• 9:02
  in
• 9:02
  business
• 9:02
  right
• 9:03
  now.
• 9:03
  Costs
• 9:03
  are.
• 9:04
  Costs
• 9:04
  are
• 9:04
  high,
• 9:04
  costs
• 9:05
  are
• 9:05
  rising.
• 9:06
  And
• 9:07
  I
• 9:07
  think
• 9:07
  people
• 9:08
  are
• 9:08
  consolidating
• 9:09
  and
• 9:09
  trying
• 9:09
  to
• 9:09
  make
• 9:09
  sure
• 9:10
  that
• 9:10
  they
• 9:10
  get,
• 9:10
  you
• 9:11
  know,
• 9:11
  more
• 9:11
  bang
• 9:11
  for
• 9:12
  their
• 9:12
  buck,
• 9:12
  essentially.
• 9:13
  So
• 9:13
  whatever
• 9:13
  they're
• 9:13
  spending
• 9:14
  on,
• 9:14
  and,
• 9:15
  you
• 9:15
  know,
• 9:15
  I'm
• 9:15
  doing
• 9:15
  it
• 9:15
  in
• 9:15
  my
• 9:16
  own
• 9:16
  business,
• 9:16
  I'm
• 9:16
  looking
• 9:16
  at
• 9:17
  all
• 9:17
  the
• 9:17
  different
• 9:17
  subscriptions,
• 9:18
  all
• 9:18
  the
• 9:18
  different
• 9:18
  things
• 9:18
  we
• 9:19
  use.
• 9:19
  Are
• 9:19
  we
• 9:19
  using
• 9:20
  them
• 9:20
  to
• 9:20
  their
• 9:20
  maximum
• 9:21
  capacity?
• 9:21
  Could
• 9:22
  we
• 9:22
  be
• 9:22
  on
• 9:22
  a.
• 9:23
  Do
• 9:23
  we
• 9:23
  need
• 9:23
  to
• 9:23
  be
• 9:23
  on
• 9:23
  that
• 9:24
  top
• 9:24
  plan?
• 9:25
  Are
• 9:25
  we
• 9:25
  using
• 9:26
  all
• 9:26
  the
• 9:26
  features
• 9:26
  that
• 9:26
  we're
• 9:27
  paying
• 9:27
  for?
• 9:27
  If
• 9:27
  not,
• 9:27
  we
• 9:27
  should
• 9:28
  either
• 9:28
  downgrade
• 9:29
  or
• 9:29
  start
• 9:30
  using
• 9:30
  the
• 9:30
  features
• 9:30
  that
• 9:31
  we've
• 9:31
  paid
• 9:31
  for.
• 9:32
  So
• 9:32
  I'm
• 9:33
  analyzing
• 9:33
  it
• 9:33
  myself
• 9:34
  and
• 9:34
  my
• 9:34
  business.
• 9:34
  So
• 9:34
  I
• 9:34
  think
• 9:35
  that
• 9:35
  is
• 9:35
  a
• 9:35
  big
• 9:35
  thing.
• 9:35
  I
• 9:35
  think
• 9:36
  businesses
• 9:36
  are
• 9:36
  really
• 9:37
  having
• 9:37
  to
• 9:37
  be
• 9:37
  much
• 9:37
  smarter
• 9:38
  about
• 9:38
  where
• 9:38
  they
• 9:38
  spend
• 9:39
  their
• 9:39
  money.
• 9:39
  And
• 9:39
  then
• 9:40
  the
• 9:40
  other
• 9:40
  thing
• 9:40
  I'm
• 9:40
  really
• 9:40
  seeing
• 9:41
  as
• 9:41
  well
• 9:41
  is
• 9:42
  that
• 9:43
  it's.
• 9:43
  It.
• 9:43
  I
• 9:44
  mean,
• 9:44
  I
• 9:44
  think
• 9:44
  this
• 9:44
  has
• 9:44
  always
• 9:45
  been
• 9:45
  true,
• 9:45
  but
• 9:45
  I
• 9:45
  think
• 9:46
  especially
• 9:46
  during
• 9:47
  economic
• 9:48
  times,
• 9:48
  it
• 9:48
  comes
• 9:49
  really
• 9:49
  back
• 9:49
  to
• 9:49
  relationships
• 9:50
  again.
• 9:50
  So
• 9:51
  it's
• 9:51
  that
• 9:51
  people
• 9:51
  element
• 9:52
  and,
• 9:52
  you
• 9:52
  know,
• 9:52
  people
• 9:53
  wanting
• 9:53
  to
• 9:54
  know
• 9:54
  who
• 9:54
  they're
• 9:54
  doing
• 9:55
  business
• 9:55
  with.
• 9:55
  Trust,
• 9:56
  trust
• 9:56
  them.
• 9:57
  I
• 9:57
  think
• 9:57
  it's
• 9:58
  like
• 9:58
  people
• 9:58
  like
• 9:58
  to
• 9:59
  meet
• 9:59
  in
• 9:59
  person,
• 9:59
  look
• 10:00
  at.
• 10:00
  Look
• 10:00
  into
• 10:00
  the
• 10:00
  whites
• 10:01
  of
• 10:01
  each
• 10:01
  other's
• 10:01
  eyes
• 10:02
  and
• 10:02
  actually
• 10:02
  have
• 10:02
  that
• 10:03
  human
• 10:03
  connection
• 10:04
  and,
• 10:04
  you
• 10:04
  know,
• 10:05
  I
• 10:05
  can
• 10:05
  see
• 10:05
  that
• 10:05
  in
• 10:06
  my
• 10:06
  relationship
• 10:06
  with
• 10:07
  you,
• 10:07
  how
• 10:07
  it's
• 10:07
  evolved
• 10:08
  over
• 10:08
  the
• 10:08
  years.
• 10:09
  You
• 10:09
  know,
• 10:09
  we've
• 10:09
  built
• 10:10
  that
• 10:10
  trust
• 10:11
  over
• 10:11
  many,
• 10:12
  many
• 10:12
  conversations,
• 10:13
  both
• 10:13
  online,
• 10:14
  you
• 10:14
  know,
• 10:15
  DMs,
• 10:15
  on
• 10:15
  Instagram,
• 10:16
  conversations
• 10:17
  on
• 10:17
  Zoom,
• 10:18
  meeting
• 10:18
  in
• 10:19
  person.
• 10:19
  And
• 10:20
  we
• 10:20
  probably
• 10:21
  have
• 10:21
  only
• 10:21
  met
• 10:22
  in
• 10:22
  person
• 10:22
  a
• 10:23
  handful
• 10:23
  of
• 10:23
  times,
• 10:24
  yet
• 10:25
  I
• 10:25
  feel
• 10:25
  very
• 10:26
  connected
• 10:26
  to
• 10:26
  you.
• 10:26
  I
• 10:26
  feel
• 10:27
  like
• 10:27
  I
• 10:27
  know
• 10:27
  you.
• 10:27
  I
• 10:27
  feel
• 10:28
  like
• 10:28
  I
• 10:28
  have
• 10:28
  a
• 10:29
  good
• 10:29
  sense
• 10:29
  of
• 10:29
  who
• 10:29
  you
• 10:29
  are,
• 10:29
  what
• 10:30
  your
• 10:30
  values
• 10:30
  are,
• 10:31
  and
• 10:31
  then
• 10:31
  that
• 10:31
  aligns
• 10:32
  me
• 10:32
  to
• 10:32
  you,
• 10:32
  and
• 10:33
  I
• 10:33
  want
• 10:33
  to
• 10:33
  do
• 10:33
  more
• 10:34
  things
• 10:34
  with
• 10:34
  you.
• 10:35
  And
• 10:35
  this
• 10:35
  is
• 10:35
  a.
• 10:36
  Well,
• 10:36
  I
• 10:36
  think
• 10:36
  this
• 10:37
  is
• 10:37
  kind
• 10:37
  of
• 10:37
  funny.
• 10:37
  Becca
• 10:38
  messaged
• 10:38
  me
• 10:38
  about
• 10:38
  something
• 10:39
  the
• 10:39
  other
• 10:39
  day,
• 10:39
  asking
• 10:40
  me
• 10:40
  something
• 10:40
  which
• 10:41
  I
• 10:41
  won't
• 10:41
  disclose
• 10:41
  here
• 10:42
  now,
• 10:42
  but
• 10:43
  I
• 10:43
  literally
• 10:43
  replied
• 10:44
  back
• 10:44
  in
• 10:44
  a
• 10:44
  voice
• 10:44
  note
• 10:45
  going,
• 10:45
  I
• 10:45
  would
• 10:45
  walk
• 10:45
  through
• 10:46
  fire
• 10:46
  for
• 10:46
  you.
• 10:46
  Let's
• 10:47
  do
• 10:47
  it.
• 10:48
  So
• 10:49
  I
• 10:49
  think
• 10:49
  those
• 10:50
  kind
• 10:50
  of
• 10:50
  relationships
• 10:51
  are
• 10:51
  built
• 10:52
  when
• 10:52
  you
• 10:52
  really
• 10:52
  get
• 10:52
  to
• 10:53
  know
• 10:53
  somebody
• 10:53
  deeply.
• 10:53
  And
• 10:54
  I
• 10:54
  think
• 10:54
  spending
• 10:54
  that
• 10:55
  time
• 10:55
  is
• 10:55
  crucial.
• 10:56
  Yes,
• 10:57
  so
• 10:57
  true
• 10:57
  that.
• 10:57
  And
• 10:58
  I
• 10:58
  think
• 10:58
  as
• 10:58
  well,
• 10:58
  with
• 10:59
  the
• 10:59
  systems
• 11:00
  and
• 11:00
  the
• 11:00
  AI
• 11:00
  and
• 11:01
  the
• 11:01
  automation,
• 11:02
  you
• 11:02
  know,
• 11:02
  all
• 11:02
  of
• 11:02
  the
• 11:02
  things
• 11:02
  that
• 11:03
  can
• 11:03
  be
• 11:03
  good,
• 11:03
  actually,
• 11:04
  we
• 11:04
  do
• 11:04
  then
• 11:04
  value
• 11:05
  that
• 11:05
  human
• 11:05
  connection
• 11:06
  so
• 11:06
  much
• 11:06
  more.
• 11:06
  And
• 11:07
  I
• 11:07
  think
• 11:07
  couples
• 11:07
  value
• 11:07
  it.
• 11:08
  I
• 11:08
  think
• 11:08
  business
• 11:08
  to
• 11:09
  business,
• 11:09
  we
• 11:09
  value
• 11:09
  it.
• 11:10
  So,
• 11:10
  yeah,
• 11:10
  I'm
• 11:10
  definitely
• 11:11
  seeing
• 11:11
  that
• 11:11
  shift
• 11:11
  myself.
• 11:12
  What
• 11:12
  about
• 11:13
  mistakes,
• 11:13
  then?
• 11:14
  Because
• 11:14
  again,
• 11:14
  like
• 11:14
  me,
• 11:15
  you
• 11:15
  work
• 11:15
  with
• 11:15
  all
• 11:15
  sorts
• 11:15
  of
• 11:15
  different
• 11:16
  venues,
• 11:16
  and
• 11:17
  sometimes
• 11:17
  when
• 11:17
  we
• 11:17
  work
• 11:17
  in
• 11:18
  these
• 11:18
  places
• 11:18
  or
• 11:18
  look
• 11:18
  at
• 11:19
  these
• 11:19
  people,
• 11:19
  we
• 11:20
  see
• 11:20
  the
• 11:20
  mistakes
• 11:21
  that
• 11:21
  they're
• 11:21
  making
• 11:21
  in
• 11:21
  their
• 11:22
  business,
• 11:22
  and
• 11:23
  we
• 11:23
  want
• 11:23
  to
• 11:23
  go,
• 11:23
  why
• 11:24
  are
• 11:24
  you
• 11:24
  doing
• 11:24
  that?
• 11:24
  So
• 11:25
  are
• 11:25
  there
• 11:25
  any
• 11:25
  common
• 11:26
  things
• 11:26
  you're
• 11:26
  seeing,
• 11:27
  particularly
• 11:27
  in
• 11:28
  the
• 11:28
  wedding
• 11:28
  industry
• 11:28
  right
• 11:29
  now,
• 11:29
  and
• 11:29
  you
• 11:29
  think
• 11:29
  you're
• 11:30
  making
• 11:30
  a
• 11:30
  mistake?
• 11:30
  Why
• 11:30
  are
• 11:31
  you
• 11:31
  still
• 11:31
  doing
• 11:31
  it
• 11:31
  that
• 11:31
  way?
• 11:32
  Well,
• 11:32
  I'll
• 11:32
  give
• 11:32
  you
• 11:32
  an
• 11:32
  example
• 11:33
  that
• 11:33
  I
• 11:33
  literally
• 11:33
  had
• 11:34
  this
• 11:34
  morning.
• 11:34
  Okay.
• 11:35
  And
• 11:36
  so
• 11:36
  we
• 11:36
  are
• 11:37
  running
• 11:37
  a
• 11:37
  wedding
• 11:38
  venue
• 11:38
  awards
• 11:38
  at
• 11:38
  the
• 11:39
  moment
• 11:39
  just
• 11:39
  in
• 11:39
  Ireland
• 11:40
  for
• 11:40
  now.
• 11:40
  So
• 11:40
  what's
• 11:41
  the
• 11:41
  space
• 11:41
  for
• 11:41
  the
• 11:41
  uk,
• 11:42
  but
• 11:42
  just
• 11:42
  in
• 11:42
  Ireland
• 11:43
  for
• 11:43
  now,
• 11:43
  and
• 11:44
  they're
• 11:45
  supposed
• 11:45
  to
• 11:45
  be
• 11:45
  promoting
• 11:46
  these,
• 11:46
  that
• 11:46
  they're
• 11:47
  up
• 11:47
  for
• 11:47
  these
• 11:47
  awards
• 11:47
  and
• 11:48
  getting
• 11:48
  votes.
• 11:48
  And
• 11:48
  one
• 11:49
  venue
• 11:49
  wrote
• 11:49
  back
• 11:50
  to
• 11:50
  me
• 11:50
  and
• 11:50
  said
• 11:50
  that
• 11:51
  their
• 11:51
  head
• 11:51
  office
• 11:51
  won't
• 11:52
  allow
• 11:52
  them
• 11:52
  to
• 11:52
  promote
• 11:53
  and
• 11:53
  that
• 11:53
  they're
• 11:54
  nominated
• 11:54
  in
• 11:55
  these
• 11:55
  awards
• 11:55
  because
• 11:55
  they
• 11:56
  do
• 11:56
  their
• 11:56
  marketing
• 11:57
  plan
• 11:57
  quarterly.
• 11:58
  And
• 11:58
  it's
• 11:58
  very
• 11:59
  rigid.
• 11:59
  And
• 12:00
  I
• 12:00
  was
• 12:00
  like,
• 12:00
  can't
• 12:01
  you
• 12:01
  even
• 12:01
  put
• 12:01
  up
• 12:01
  an
• 12:01
  Instagram
• 12:02
  story?
• 12:02
  I
• 12:03
  mean,
• 12:03
  Instagram
• 12:03
  stories
• 12:03
  die
• 12:04
  in
• 12:04
  24
• 12:04
  hours.
• 12:05
  And
• 12:05
  I
• 12:05
  think
• 12:05
  that's
• 12:06
  a
• 12:06
  kind
• 12:06
  of
• 12:06
  a.
• 12:07
  It
• 12:07
  just
• 12:07
  literally
• 12:08
  happened.
• 12:08
  That
• 12:08
  email
• 12:08
  came
• 12:09
  across
• 12:09
  my
• 12:09
  inbox
• 12:09
  this
• 12:09
  morning.
• 12:10
  But
• 12:10
  I
• 12:10
  think
• 12:10
  it
• 12:10
  illustrates
• 12:11
  perfectly
• 12:11
  how
• 12:12
  some
• 12:12
  bigger
• 12:13
  businesses,
• 12:14
  our
• 12:14
  more
• 12:14
  formal
• 12:15
  corporate
• 12:15
  structures,
• 12:16
  aren't
• 12:16
  really
• 12:17
  set
• 12:18
  up
• 12:18
  for
• 12:18
  the
• 12:18
  way
• 12:18
  that
• 12:18
  business
• 12:19
  happens
• 12:19
  nowadays,
• 12:20
  and
• 12:20
  especially
• 12:20
  in
• 12:20
  the
• 12:20
  wedding
• 12:21
  world,
• 12:21
  the
• 12:21
  way
• 12:21
  couples
• 12:22
  interact
• 12:22
  and
• 12:23
  want
• 12:23
  that,
• 12:24
  you
• 12:24
  know,
• 12:24
  instant
• 12:25
  response
• 12:25
  and
• 12:26
  they
• 12:26
  want
• 12:26
  to
• 12:26
  build
• 12:26
  that
• 12:27
  relationship
• 12:27
  with
• 12:27
  the
• 12:28
  team
• 12:28
  or
• 12:28
  the
• 12:28
  venue
• 12:29
  or
• 12:29
  the,
• 12:29
  or
• 12:30
  the,
• 12:30
  the
• 12:30
  supplier
• 12:31
  or
• 12:31
  the
• 12:31
  company
• 12:31
  that
• 12:31
  they're
• 12:32
  going
• 12:32
  to
• 12:32
  book
• 12:32
  their
• 12:32
  wedding
• 12:33
  with.
• 12:34
  And
• 12:34
  I
• 12:34
  think
• 12:35
  that's
• 12:35
  where
• 12:35
  small
• 12:36
  businesses
• 12:36
  like
• 12:37
  ours
• 12:37
  have
• 12:38
  an
• 12:38
  edge.
• 12:38
  Because
• 12:38
  we're
• 12:39
  nimble,
• 12:39
  we
• 12:40
  can
• 12:40
  react,
• 12:40
  we
• 12:40
  can
• 12:41
  adapt
• 12:41
  quicker.
• 12:42
  So
• 12:42
  I
• 12:42
  always
• 12:43
  say
• 12:43
  to
• 12:43
  small
• 12:43
  businesses,
• 12:44
  don't
• 12:44
  be
• 12:44
  afraid
• 12:45
  of
• 12:45
  the
• 12:46
  big
• 12:46
  guys
• 12:46
  out
• 12:46
  there.
• 12:47
  And
• 12:48
  you
• 12:48
  know,
• 12:48
  there's
• 12:49
  a
• 12:49
  lot
• 12:49
  of
• 12:49
  superpowers
• 12:50
  that
• 12:50
  we
• 12:50
  have
• 12:50
  when
• 12:50
  we
• 12:50
  do
• 12:51
  run
• 12:51
  small
• 12:51
  businesses.
• 12:52
  And
• 12:52
  that
• 12:52
  agility
• 12:53
  and
• 12:54
  responsiveness
• 12:55
  I
• 12:56
  think
• 12:56
  is,
• 12:56
  it's,
• 12:56
  it's
• 12:57
  an
• 12:57
  undervalued
• 12:58
  thing,
• 12:58
  but
• 12:58
  it's
• 12:59
  so,
• 12:59
  so
• 12:59
  important.
• 13:00
  I,
• 13:01
  I
• 13:01
  think
• 13:01
  that's
• 13:01
  why
• 13:01
  I
• 13:01
  got
• 13:02
  out
• 13:02
  of
• 13:02
  the
• 13:02
  corporate
• 13:02
  world.
• 13:02
  Probably
• 13:03
  same
• 13:03
  for
• 13:03
  you
• 13:03
  too,
• 13:03
  Becca.
• 13:04
  Like,
• 13:04
  I
• 13:04
  just
• 13:04
  don't
• 13:04
  think
• 13:05
  we
• 13:05
  were
• 13:05
  made
• 13:05
  to
• 13:05
  be
• 13:05
  in
• 13:06
  a
• 13:06
  box
• 13:06
  and
• 13:06
  have
• 13:06
  to
• 13:07
  follow
• 13:07
  kind
• 13:07
  of
• 13:07
  really
• 13:07
  strict
• 13:08
  corporate
• 13:08
  rules
• 13:08
  like
• 13:09
  that.
• 13:09
  Like,
• 13:09
  I
• 13:09
  couldn't
• 13:09
  imagine
• 13:10
  a
• 13:10
  marketing
• 13:11
  plan.
• 13:11
  Yes,
• 13:11
  we
• 13:12
  all
• 13:12
  have
• 13:12
  plans,
• 13:12
  we
• 13:12
  stick
• 13:13
  to
• 13:13
  them
• 13:13
  and
• 13:13
  we,
• 13:13
  you
• 13:13
  know,
• 13:13
  do
• 13:14
  things
• 13:14
  in
• 13:14
  advance.
• 13:14
  But
• 13:14
  like
• 13:15
  something
• 13:15
  cool
• 13:16
  comes
• 13:16
  across
• 13:16
  your
• 13:16
  desk,
• 13:16
  you're
• 13:17
  going
• 13:17
  to
• 13:17
  put
• 13:17
  it
• 13:17
  up
• 13:17
  in
• 13:17
  an
• 13:17
  Instagram
• 13:18
  story,
• 13:18
  you
• 13:19
  get
• 13:19
  nominated
• 13:19
  for
• 13:20
  an
• 13:20
  award.
• 13:20
  I
• 13:20
  mean,
• 13:21
  you
• 13:21
  know,
• 13:21
  you're
• 13:22
  going
• 13:22
  to,
• 13:22
  you're
• 13:22
  going
• 13:23
  to
• 13:23
  talk
• 13:23
  about
• 13:23
  that,
• 13:23
  you're
• 13:24
  going
• 13:24
  to,
• 13:24
  you
• 13:24
  know,
• 13:25
  promote
• 13:25
  that.
• 13:26
  And
• 13:26
  it
• 13:27
  just
• 13:27
  seems
• 13:27
  really
• 13:27
  short
• 13:28
  sighted
• 13:28
  to
• 13:28
  me.
• 13:29
  Yeah,
• 13:29
  it
• 13:29
  definitely
• 13:29
  is.
• 13:29
  And
• 13:30
  I
• 13:30
  remember
• 13:30
  being
• 13:30
  in
• 13:31
  my
• 13:31
  job,
• 13:31
  particularly
• 13:32
  at
• 13:32
  the
• 13:32
  radio
• 13:32
  station,
• 13:33
  and
• 13:33
  sometimes
• 13:34
  they
• 13:34
  would
• 13:34
  say,
• 13:34
  you
• 13:34
  can't
• 13:34
  do
• 13:35
  that.
• 13:35
  And
• 13:35
  I
• 13:35
  would
• 13:35
  always
• 13:35
  be
• 13:35
  like,
• 13:36
  but
• 13:36
  why?
• 13:37
  Why?
• 13:37
  There's
• 13:37
  no
• 13:38
  good
• 13:38
  reason
• 13:38
  why.
• 13:39
  And
• 13:39
  it's
• 13:40
  always
• 13:40
  because
• 13:40
  someone
• 13:41
  said,
• 13:41
  someone
• 13:41
  said,
• 13:42
  someone
• 13:42
  said
• 13:42
  way
• 13:43
  up
• 13:43
  the
• 13:43
  chain
• 13:43
  and
• 13:43
  they
• 13:43
  don't
• 13:44
  really
• 13:44
  understand.
• 13:44
  And
• 13:45
  I
• 13:45
  think
• 13:45
  that
• 13:45
  is
• 13:45
  a
• 13:46
  mistake
• 13:46
  as
• 13:46
  well
• 13:46
  from
• 13:47
  the
• 13:47
  owners
• 13:48
  of
• 13:48
  the
• 13:48
  businesses,
• 13:49
  the
• 13:49
  big
• 13:49
  players
• 13:50
  in
• 13:50
  these
• 13:50
  businesses,
• 13:50
  that
• 13:51
  they're
• 13:51
  not
• 13:51
  giving
• 13:51
  their
• 13:51
  teams
• 13:52
  more
• 13:52
  freedom
• 13:52
  to
• 13:53
  react
• 13:53
  and
• 13:53
  be
• 13:54
  authentic.
• 13:54
  Because
• 13:55
  we
• 13:55
  know
• 13:55
  right
• 13:55
  now
• 13:56
  in
• 13:56
  2026
• 13:57
  in
• 13:57
  the
• 13:57
  wedding
• 13:57
  industry,
• 13:58
  couples
• 13:59
  want
• 13:59
  to
• 13:59
  see
• 13:59
  people,
• 14:00
  they
• 14:00
  want
• 14:00
  to
• 14:00
  see
• 14:00
  teen,
• 14:01
  they
• 14:01
  want
• 14:01
  to
• 14:01
  see
• 14:01
  authenticity.
• 14:02
  They
• 14:02
  don't
• 14:03
  want
• 14:03
  this
• 14:03
  kind
• 14:03
  of
• 14:03
  corporate
• 14:04
  blur,
• 14:05
  as
• 14:05
  it
• 14:06
  were.
• 14:06
  And
• 14:06
  so
• 14:06
  actually
• 14:07
  we
• 14:07
  need
• 14:07
  teams
• 14:08
  on
• 14:08
  the
• 14:08
  ground
• 14:08
  who
• 14:09
  have
• 14:09
  the
• 14:09
  freedom
• 14:10
  to
• 14:10
  go
• 14:10
  and
• 14:11
  record
• 14:11
  bits
• 14:11
  and
• 14:12
  put
• 14:12
  stuff
• 14:12
  on
• 14:12
  social
• 14:12
  media.
• 14:13
  Yes,
• 14:13
  within
• 14:13
  brand
• 14:13
  guidelines,
• 14:14
  but
• 14:14
  give
• 14:14
  them
• 14:15
  some
• 14:15
  more
• 14:15
  freedom
• 14:15
  to
• 14:15
  promote
• 14:16
  themselves.
• 14:16
  Yeah,
• 14:17
  absolutely.
• 14:17
  And
• 14:17
  I
• 14:17
  think,
• 14:18
  you
• 14:18
  know,
• 14:18
  you're
• 14:19
  brilliant
• 14:19
  at
• 14:19
  this
• 14:20
  in
• 14:20
  terms
• 14:20
  of
• 14:20
  showing
• 14:20
  up
• 14:21
  authentically
• 14:21
  online.
• 14:22
  And
• 14:23
  one
• 14:23
  of
• 14:23
  the
• 14:23
  girls
• 14:24
  who
• 14:24
  works
• 14:24
  for
• 14:24
  me,
• 14:24
  Beth,
• 14:25
  she's
• 14:25
  Gen
• 14:25
  Z,
• 14:26
  bride
• 14:26
  to
• 14:26
  be,
• 14:27
  and
• 14:27
  she,
• 14:27
  she
• 14:27
  works
• 14:27
  with,
• 14:28
  she's
• 14:28
  actually
• 14:28
  a
• 14:28
  former
• 14:29
  wedding
• 14:29
  coordinator
• 14:30
  in
• 14:30
  a
• 14:30
  hotel,
• 14:31
  and
• 14:31
  she's
• 14:32
  working
• 14:33
  for
• 14:33
  us
• 14:33
  in
• 14:33
  the
• 14:33
  last
• 14:33
  year.
• 14:34
  And
• 14:35
  she.
• 14:35
  Our
• 14:36
  TikTok
• 14:36
  account
• 14:36
  was
• 14:37
  there,
• 14:37
  but
• 14:37
  it
• 14:37
  was
• 14:37
  kind
• 14:37
  of
• 14:37
  sitting
• 14:38
  there,
• 14:38
  wasn't
• 14:38
  getting
• 14:38
  that
• 14:39
  much
• 14:39
  love.
• 14:39
  And
• 14:39
  she
• 14:39
  was
• 14:39
  like,
• 14:39
  I'd
• 14:40
  love
• 14:40
  to
• 14:40
  take
• 14:40
  over
• 14:40
  the
• 14:40
  TikTok
• 14:41
  account
• 14:41
  now.
• 14:41
  I
• 14:42
  didn't
• 14:42
  hire
• 14:42
  in
• 14:42
  marketing.
• 14:43
  She's
• 14:43
  hired
• 14:43
  in
• 14:43
  a
• 14:44
  sales
• 14:44
  role.
• 14:44
  But
• 14:44
  I
• 14:44
  was
• 14:45
  like,
• 14:45
  do
• 14:45
  you
• 14:45
  know
• 14:45
  what?
• 14:45
  If
• 14:45
  you
• 14:45
  want
• 14:46
  to
• 14:46
  do
• 14:46
  TikTok,
• 14:46
  have
• 14:46
  at
• 14:47
  it.
• 14:47
  I
• 14:47
  kind
• 14:47
  of
• 14:48
  gave
• 14:48
  it
• 14:48
  to
• 14:48
  her
• 14:48
  as
• 14:48
  a
• 14:48
  side
• 14:49
  project.
• 14:49
  She
• 14:50
  is
• 14:50
  loving
• 14:50
  it.
• 14:50
  She
• 14:51
  is
• 14:51
  creating
• 14:51
  all
• 14:51
  this
• 14:52
  content.
• 14:52
  She's
• 14:53
  just
• 14:53
  showing
• 14:53
  up,
• 14:53
  not
• 14:54
  a
• 14:54
  scrap
• 14:54
  of
• 14:54
  makeup
• 14:54
  on
• 14:55
  her.
• 14:55
  I
• 14:55
  think
• 14:55
  she's
• 14:55
  so
• 14:56
  brave.
• 14:56
  You
• 14:57
  know,
• 14:57
  she
• 14:57
  started
• 14:57
  putting
• 14:57
  out
• 14:57
  these
• 14:58
  videos,
• 14:58
  and
• 14:58
  I
• 14:58
  was.
• 14:59
  I
• 14:59
  was
• 14:59
  looking
• 14:59
  at
• 14:59
  them
• 14:59
  going,
• 15:00
  oh,
• 15:00
  God.
• 15:00
  Oh,
• 15:00
  God.
• 15:01
  And
• 15:01
  then
• 15:01
  I
• 15:01
  just
• 15:01
  had
• 15:01
  to
• 15:02
  take
• 15:02
  a
• 15:02
  step
• 15:02
  back
• 15:03
  and
• 15:03
  say,
• 15:03
  kira,
• 15:04
  you
• 15:04
  know,
• 15:04
  practice
• 15:04
  what
• 15:05
  you
• 15:05
  preach.
• 15:05
  Like,
• 15:05
  if
• 15:05
  you
• 15:05
  think
• 15:06
  people
• 15:06
  show
• 15:06
  up
• 15:06
  authentically,
• 15:07
  then
• 15:07
  you
• 15:07
  have
• 15:08
  to
• 15:08
  allow
• 15:08
  this.
• 15:08
  Now
• 15:09
  I
• 15:09
  think
• 15:09
  she's
• 15:10
  so
• 15:10
  brave.
• 15:10
  I
• 15:10
  wouldn't
• 15:11
  show
• 15:11
  up
• 15:11
  on
• 15:11
  camera
• 15:11
  without
• 15:12
  makeup.
• 15:12
  But
• 15:12
  then
• 15:12
  I
• 15:12
  was
• 15:13
  looking
• 15:13
  on
• 15:13
  Instagram
• 15:13
  yesterday,
• 15:14
  and
• 15:14
  I
• 15:14
  saw
• 15:14
  one
• 15:15
  of
• 15:15
  the
• 15:15
  speakers
• 15:15
  for
• 15:15
  Wed
• 15:15
  Pros
• 15:16
  Live.
• 15:16
  Elizabeth
• 15:17
  Marbury
• 15:17
  is,
• 15:17
  like,
• 15:18
  pounding
• 15:18
  down
• 15:18
  the
• 15:18
  road
• 15:19
  with
• 15:19
  her
• 15:19
  with
• 15:19
  a
• 15:20
  fake
• 15:20
  mask
• 15:20
  on,
• 15:21
  not
• 15:21
  giving
• 15:21
  an
• 15:21
  absolute
• 15:22
  damn.
• 15:22
  But
• 15:23
  I
• 15:23
  think,
• 15:23
  you
• 15:23
  know,
• 15:23
  that's
• 15:24
  so
• 15:24
  freeing.
• 15:24
  And
• 15:25
  I
• 15:25
  want
• 15:26
  to
• 15:26
  be
• 15:26
  more
• 15:26
  like
• 15:26
  that.
• 15:26
  I
• 15:27
  want
• 15:27
  to
• 15:27
  be
• 15:27
  more
• 15:27
  like
• 15:27
  Beth.
• 15:28
  I
• 15:28
  want
• 15:28
  to
• 15:28
  be
• 15:28
  more
• 15:28
  like
• 15:28
  Elizabeth,
• 15:29
  to
• 15:30
  be
• 15:30
  more
• 15:31
  authentic.
• 15:31
  I
• 15:31
  do
• 15:31
  think
• 15:32
  people
• 15:32
  know
• 15:32
  me
• 15:33
  from
• 15:33
  talking
• 15:33
  on
• 15:33
  social
• 15:34
  media,
• 15:34
  and
• 15:34
  I
• 15:34
  am
• 15:34
  very
• 15:34
  much.
• 15:35
  When
• 15:35
  you
• 15:35
  meet
• 15:35
  me
• 15:35
  in
• 15:35
  person,
• 15:36
  I
• 15:36
  am
• 15:36
  very
• 15:36
  much
• 15:36
  the
• 15:37
  same
• 15:37
  way
• 15:37
  that
• 15:37
  I
• 15:37
  am
• 15:37
  online.
• 15:38
  But
• 15:38
  I
• 15:39
  do
• 15:39
  like
• 15:39
  my
• 15:39
  little
• 15:39
  bit
• 15:40
  of
• 15:40
  lipstick,
• 15:40
  my
• 15:41
  little
• 15:41
  bit
• 15:41
  of
• 15:41
  armor.
• 15:42
  So
• 15:43
  maybe
• 15:43
  I'll
• 15:43
  just
• 15:43
  have
• 15:43
  to
• 15:43
  get
• 15:44
  over
• 15:44
  that
• 15:44
  someday.
• 15:44
  Me
• 15:45
  too.
• 15:45
  There
• 15:45
  is
• 15:45
  a
• 15:45
  happy
• 15:46
  medium,
• 15:46
  though.
• 15:46
  I
• 15:46
  will
• 15:47
  turn
• 15:47
  up
• 15:47
  in
• 15:47
  most
• 15:48
  things
• 15:48
  online,
• 15:48
  but
• 15:49
  I
• 15:49
  do
• 15:49
  like
• 15:49
  to
• 15:49
  just
• 15:50
  feel
• 15:50
  a
• 15:50
  little
• 15:51
  bit.
• 15:51
  Okay,
• 15:52
  so
• 15:53
  I'm
• 15:53
  with
• 15:53
  you
• 15:53
  there.
• 15:53
  But
• 15:54
  fair
• 15:54
  play.
• 15:54
  When
• 15:54
  people
• 15:55
  don't,
• 15:55
  I
• 15:55
  just
• 15:55
  think,
• 15:56
  and
• 15:56
  I
• 15:56
  don't
• 15:56
  care.
• 15:56
  When
• 15:57
  I
• 15:57
  see
• 15:57
  other
• 15:57
  people
• 15:57
  like
• 15:58
  that,
• 15:58
  I
• 15:58
  just
• 15:58
  think
• 15:58
  exactly
• 15:59
  like
• 15:59
  you.
• 15:59
  I
• 15:59
  think,
• 16:00
  oh,
• 16:00
  I'm
• 16:00
  glad
• 16:01
  they
• 16:01
  have
• 16:01
  the
• 16:01
  confidence
• 16:01
  to
• 16:02
  do
• 16:02
  that.
• 16:02
  I
• 16:02
  wish
• 16:02
  I
• 16:03
  did.
• 16:03
  I
• 16:03
  don't
• 16:03
  think
• 16:03
  we
• 16:03
  ever
• 16:04
  think,
• 16:04
  why
• 16:04
  have
• 16:04
  they
• 16:04
  turned
• 16:05
  up
• 16:05
  with
• 16:05
  no
• 16:05
  makeup
• 16:05
  on?
• 16:06
  Yeah,
• 16:06
  exactly.
• 16:07
  And
• 16:07
  I
• 16:07
  think,
• 16:07
  you
• 16:07
  know,
• 16:07
  it
• 16:08
  just
• 16:08
  does
• 16:08
  bring
• 16:08
  the.
• 16:09
  The
• 16:09
  humanity
• 16:09
  to
• 16:10
  it
• 16:10
  as
• 16:10
  well.
• 16:10
  And
• 16:10
  even.
• 16:11
  Even
• 16:11
  mistake,
• 16:12
  you
• 16:12
  know,
• 16:12
  can
• 16:12
  be
• 16:12
  a
• 16:13
  great
• 16:13
  way
• 16:13
  to
• 16:13
  show
• 16:13
  your
• 16:13
  humanity.
• 16:14
  So
• 16:14
  this
• 16:15
  week
• 16:15
  with
• 16:16
  part
• 16:16
  of
• 16:16
  the
• 16:17
  wedding
• 16:17
  Awards,
• 16:17
  I
• 16:17
  was
• 16:18
  sending
• 16:18
  an
• 16:18
  email
• 16:18
  out
• 16:18
  to
• 16:19
  all
• 16:19
  of
• 16:19
  the
• 16:19
  nominees
• 16:19
  this
• 16:19
  week
• 16:20
  letting
• 16:20
  them
• 16:20
  know
• 16:21
  that
• 16:21
  the
• 16:21
  public
• 16:21
  voting
• 16:21
  was
• 16:22
  open.
• 16:22
  But
• 16:23
  the
• 16:23
  voting
• 16:23
  just
• 16:23
  opened
• 16:24
  Tuesday
• 16:25
  morning
• 16:25
  and
• 16:26
  I
• 16:26
  was
• 16:26
  running
• 16:26
  out
• 16:26
  the
• 16:26
  door
• 16:27
  to
• 16:27
  my
• 16:27
  twins
• 16:27
  confirmation,
• 16:28
  so
• 16:29
  I
• 16:29
  had
• 16:29
  to
• 16:29
  get
• 16:29
  this
• 16:29
  email
• 16:30
  out.
• 16:30
  So
• 16:30
  it
• 16:30
  was
• 16:30
  like
• 16:30
  quite
• 16:31
  a
• 16:31
  rush,
• 16:31
  as
• 16:32
  you
• 16:32
  can
• 16:32
  imagine,
• 16:32
  trying
• 16:32
  to
• 16:32
  get
• 16:33
  out
• 16:33
  the
• 16:33
  door
• 16:33
  for
• 16:33
  the
• 16:33
  confirmation,
• 16:34
  sending
• 16:34
  out
• 16:34
  this
• 16:34
  email.
• 16:35
  So
• 16:35
  I
• 16:35
  inadvertently
• 16:36
  sent
• 16:36
  the
• 16:36
  email
• 16:37
  to,
• 16:37
  you
• 16:37
  know,
• 16:38
  the
• 16:38
  112
• 16:39
  nominees
• 16:39
  and
• 16:40
  I.
• 16:40
  It
• 16:40
  said,
• 16:40
  hi,
• 16:41
  Megan
• 16:41
  to
• 16:41
  every
• 16:42
  single
• 16:42
  one
• 16:42
  of
• 16:42
  them.
• 16:42
  It
• 16:43
  didn't
• 16:43
  change
• 16:43
  the
• 16:43
  name.
• 16:44
  So
• 16:44
  hi,
• 16:44
  Megan
• 16:44
  blanket
• 16:45
  to
• 16:45
  everyone.
• 16:46
  And
• 16:46
  so
• 16:46
  people
• 16:46
  were
• 16:47
  coming
• 16:47
  back
• 16:47
  going,
• 16:48
  yeah,
• 16:48
  replying,
• 16:49
  well,
• 16:49
  it's
• 16:49
  not
• 16:49
  Megan
• 16:50
  or
• 16:50
  whatever,
• 16:50
  whatever.
• 16:51
  But
• 16:51
  it
• 16:51
  gave
• 16:52
  me
• 16:52
  the
• 16:52
  opportunity
• 16:52
  then
• 16:53
  to
• 16:53
  send
• 16:53
  another
• 16:53
  email
• 16:54
  when
• 16:54
  I
• 16:54
  was
• 16:54
  back
• 16:54
  the
• 16:54
  following
• 16:55
  day
• 16:55
  after
• 16:55
  the
• 16:55
  confirmation
• 16:56
  thing.
• 16:56
  I'm
• 16:56
  really
• 16:57
  sorry
• 16:57
  I
• 16:57
  called
• 16:57
  you
• 16:57
  Megan
• 16:58
  yesterday,
• 16:58
  but
• 16:58
  the
• 16:58
  reason
• 16:59
  was
• 16:59
  I
• 16:59
  was
• 16:59
  going
• 17:00
  to
• 17:00
  my
• 17:00
  son's
• 17:00
  confirmation.
• 17:01
  I
• 17:01
  attached
• 17:02
  a
• 17:02
  little
• 17:02
  picture
• 17:02
  of
• 17:02
  me
• 17:02
  and
• 17:03
  the
• 17:03
  boys.
• 17:03
  I
• 17:03
  was
• 17:03
  so
• 17:04
  proud
• 17:04
  of
• 17:04
  them.
• 17:04
  And
• 17:05
  then
• 17:05
  like,
• 17:05
  again,
• 17:05
  people
• 17:06
  are
• 17:06
  like,
• 17:06
  they
• 17:06
  got
• 17:06
  a
• 17:07
  window
• 17:07
  into
• 17:07
  my
• 17:07
  life.
• 17:07
  So
• 17:08
  that
• 17:08
  genuine
• 17:08
  mistake
• 17:09
  actually
• 17:09
  turned
• 17:09
  out
• 17:10
  to
• 17:10
  be
• 17:10
  such
• 17:10
  a
• 17:10
  nice
• 17:11
  talking
• 17:11
  point
• 17:11
  and
• 17:11
  such
• 17:12
  a
• 17:12
  nice
• 17:12
  positive
• 17:13
  and,
• 17:13
  you
• 17:14
  know,
• 17:14
  an
• 17:14
  opportunity
• 17:14
  for
• 17:15
  me
• 17:15
  to
• 17:15
  boast
• 17:15
  about
• 17:15
  my
• 17:15
  son.
• 17:16
  I
• 17:16
  love
• 17:17
  that.
• 17:17
  And
• 17:17
  I
• 17:17
  have
• 17:17
  seen
• 17:17
  the
• 17:18
  pictures
• 17:18
  and
• 17:18
  they
• 17:18
  do
• 17:19
  look
• 17:19
  gorgeous.
• 17:20
  Thank
• 17:20
  you.
• 17:21
  It
• 17:21
  was
• 17:21
  a
• 17:21
  really,
• 17:21
  really
• 17:21
  nice
• 17:22
  special
• 17:22
  day.
• 17:23
  Good.
• 17:24
  Now
• 17:24
  what
• 17:25
  do
• 17:25
  you
• 17:25
  think
• 17:25
  is
• 17:25
  going
• 17:26
  on
• 17:26
  out
• 17:26
  there
• 17:26
  from
• 17:27
  a
• 17:27
  positive
• 17:28
  point
• 17:28
  of
• 17:28
  view
• 17:28
  then?
• 17:28
  We've
• 17:28
  talked
• 17:29
  about
• 17:29
  industry
• 17:29
  shifts,
• 17:30
  we've
• 17:30
  talked
• 17:30
  about
• 17:31
  mistakes
• 17:31
  maybe
• 17:32
  people
• 17:32
  are
• 17:32
  making,
• 17:33
  but
• 17:33
  with
• 17:34
  the
• 17:34
  most
• 17:34
  successful
• 17:35
  venues
• 17:35
  that
• 17:35
  you
• 17:35
  work
• 17:36
  with.
• 17:36
  So
• 17:36
  when
• 17:36
  you're
• 17:36
  looking
• 17:37
  at
• 17:37
  your
• 17:37
  market
• 17:37
  and
• 17:37
  you're
• 17:38
  going,
• 17:38
  these
• 17:38
  people
• 17:38
  are
• 17:38
  absolutely,
• 17:39
  absolutely
• 17:39
  killing
• 17:39
  it.
• 17:39
  They're
• 17:40
  doing
• 17:40
  amazing.
• 17:40
  What
• 17:40
  is
• 17:40
  it
• 17:41
  that
• 17:41
  you
• 17:41
  think
• 17:41
  the
• 17:41
  most
• 17:41
  successful
• 17:42
  venues
• 17:42
  are
• 17:43
  actively
• 17:43
  doing
• 17:43
  right
• 17:44
  now
• 17:44
  in
• 17:44
  2026?
• 17:45
  I
• 17:45
  think
• 17:45
  they're
• 17:45
  listening
• 17:46
  to
• 17:46
  their
• 17:46
  couples.
• 17:46
  They've
• 17:47
  got
• 17:47
  their
• 17:47
  finger
• 17:47
  on
• 17:47
  the
• 17:47
  pulse,
• 17:48
  and
• 17:48
  they're
• 17:48
  really,
• 17:49
  you
• 17:49
  know,
• 17:49
  they're
• 17:50
  going
• 17:50
  back
• 17:50
  to
• 17:50
  that
• 17:51
  kind
• 17:51
  of
• 17:51
  traditional
• 17:52
  old
• 17:52
  school
• 17:52
  hospitality
• 17:53
  of
• 17:54
  like,
• 17:54
  you
• 17:54
  know,
• 17:54
  being
• 17:54
  really
• 17:55
  warm,
• 17:55
  being
• 17:55
  really
• 17:55
  receptive
• 17:56
  to
• 17:56
  people
• 17:57
  and,
• 17:57
  you
• 17:58
  know,
• 17:58
  accommodating
• 17:59
  them
• 17:59
  because,
• 17:59
  you
• 18:00
  know,
• 18:00
  couples
• 18:00
  come
• 18:00
  in,
• 18:00
  they're
• 18:01
  brimming
• 18:01
  with
• 18:01
  enthusiasm.
• 18:02
  They
• 18:02
  all
• 18:02
  have
• 18:03
  these
• 18:03
  wonderful
• 18:04
  ideas.
• 18:04
  And
• 18:04
  I'm
• 18:04
  sure
• 18:05
  anybody
• 18:06
  that's
• 18:06
  in
• 18:06
  the
• 18:06
  wedding
• 18:06
  industry
• 18:07
  that's
• 18:07
  listening
• 18:07
  to
• 18:07
  this
• 18:07
  podcast
• 18:08
  has
• 18:08
  had
• 18:08
  couples
• 18:09
  that
• 18:09
  have
• 18:09
  come
• 18:09
  in
• 18:09
  saying,
• 18:09
  I
• 18:10
  want
• 18:10
  to
• 18:10
  do
• 18:10
  things
• 18:10
  different.
• 18:12
  And,
• 18:12
  you
• 18:12
  know,
• 18:13
  I
• 18:13
  think
• 18:13
  the
• 18:13
  venues
• 18:13
  and
• 18:14
  the
• 18:14
  suppliers
• 18:14
  that
• 18:14
  are
• 18:15
  in
• 18:15
  the
• 18:15
  vendors
• 18:15
  that
• 18:15
  are
• 18:15
  doing
• 18:16
  really
• 18:16
  well
• 18:16
  at
• 18:16
  the
• 18:16
  moment
• 18:17
  are
• 18:17
  actually
• 18:17
  working
• 18:18
  with
• 18:18
  those
• 18:18
  couples
• 18:19
  and
• 18:19
  helping
• 18:19
  them
• 18:20
  make
• 18:20
  their
• 18:20
  dreams
• 18:20
  become
• 18:21
  reality.
• 18:21
  And
• 18:21
  they're
• 18:22
  the
• 18:22
  ones
• 18:22
  that
• 18:22
  are.
• 18:23
  To
• 18:23
  your
• 18:23
  point
• 18:23
  earlier,
• 18:24
  why
• 18:24
  not?
• 18:24
  Well,
• 18:25
  why
• 18:25
  can't
• 18:25
  we
• 18:25
  do
• 18:26
  that?
• 18:26
  Like,
• 18:26
  they're,
• 18:27
  they're
• 18:27
  allowing
• 18:28
  the
• 18:28
  couples
• 18:28
  to
• 18:28
  flex
• 18:29
  and
• 18:29
  create
• 18:30
  the
• 18:30
  day
• 18:30
  that
• 18:31
  they
• 18:31
  really
• 18:31
  want
• 18:31
  to
• 18:31
  have.
• 18:31
  And
• 18:32
  they're
• 18:32
  enabling
• 18:32
  the
• 18:32
  couples
• 18:33
  to
• 18:33
  do
• 18:33
  that,
• 18:34
  supporting
• 18:34
  them,
• 18:34
  but
• 18:34
  also
• 18:35
  maybe
• 18:35
  guiding
• 18:35
  them
• 18:36
  of
• 18:36
  like,
• 18:36
  well,
• 18:36
  usually
• 18:37
  people
• 18:37
  do
• 18:37
  this
• 18:38
  because
• 18:39
  X,
• 18:39
  Y,
• 18:39
  Z.
• 18:39
  You
• 18:40
  know,
• 18:40
  they're
• 18:40
  giving
• 18:40
  them
• 18:40
  a
• 18:41
  reason
• 18:41
  of
• 18:41
  why
• 18:42
  people
• 18:42
  do
• 18:42
  things
• 18:42
  a
• 18:42
  certain
• 18:43
  way
• 18:43
  and
• 18:44
  guiding
• 18:44
  them
• 18:45
  and
• 18:45
  being
• 18:45
  that
• 18:45
  trusted
• 18:46
  advisor.
• 18:46
  Because
• 18:46
  I
• 18:47
  think,
• 18:47
  you
• 18:47
  know,
• 18:47
  I've
• 18:48
  said
• 18:48
  this
• 18:48
  before,
• 18:48
  that,
• 18:49
  you
• 18:49
  know,
• 18:49
  it
• 18:49
  is.
• 18:49
  It's
• 18:50
  a
• 18:50
  tough
• 18:50
  time
• 18:50
  in
• 18:50
  the
• 18:50
  world
• 18:51
  right
• 18:51
  now.
• 18:51
  I
• 18:51
  think
• 18:51
  all
• 18:51
  of
• 18:52
  us
• 18:52
  are
• 18:52
  feeling
• 18:52
  it.
• 18:53
  You
• 18:53
  know,
• 18:53
  with
• 18:53
  everything
• 18:54
  that's
• 18:54
  going
• 18:54
  on
• 18:54
  in
• 18:54
  the
• 18:55
  world
• 18:55
  politically,
• 18:56
  I
• 18:56
  think
• 18:56
  we
• 18:56
  all
• 18:56
  have
• 18:57
  that
• 18:57
  feeling
• 18:57
  that
• 18:57
  we
• 18:58
  want
• 18:58
  somebody
• 18:58
  to
• 18:58
  just
• 18:59
  put
• 18:59
  their
• 18:59
  arm
• 18:59
  around
• 18:59
  us
• 19:00
  and
• 19:00
  give
• 19:00
  us
• 19:00
  a
• 19:00
  pat
• 19:01
  on
• 19:01
  the
• 19:01
  back
• 19:01
  and
• 19:01
  tell
• 19:01
  us
• 19:01
  that
• 19:02
  everything's
• 19:02
  going
• 19:02
  to
• 19:02
  be
• 19:02
  okay.
• 19:03
  And
• 19:03
  I
• 19:03
  think
• 19:03
  when
• 19:03
  you're
• 19:04
  booking
• 19:04
  something
• 19:04
  as
• 19:05
  big
• 19:05
  as
• 19:05
  a
• 19:05
  wedding,
• 19:06
  you
• 19:06
  really
• 19:07
  want
• 19:07
  the
• 19:07
  businesses
• 19:08
  that
• 19:08
  you're
• 19:08
  working
• 19:08
  with
• 19:09
  to
• 19:09
  be
• 19:09
  really
• 19:10
  solid,
• 19:11
  trusted.
• 19:12
  You
• 19:12
  want
• 19:12
  them
• 19:13
  to
• 19:13
  be
• 19:13
  that
• 19:13
  steady
• 19:13
  guiding
• 19:14
  hand.
• 19:14
  And
• 19:15
  the
• 19:15
  businesses
• 19:15
  that
• 19:15
  are
• 19:15
  doing
• 19:16
  really
• 19:16
  well
• 19:16
  right
• 19:17
  now
• 19:17
  are
• 19:17
  the
• 19:17
  ones
• 19:17
  that
• 19:17
  are
• 19:18
  doing
• 19:18
  that
• 19:18
  for
• 19:18
  coupled.
• 19:19
  That's
• 19:19
  really
• 19:20
  interesting.
• 19:20
  And
• 19:21
  what
• 19:21
  do
• 19:21
  you
• 19:21
  think
• 19:21
  the
• 19:21
  role
• 19:22
  of
• 19:22
  technology
• 19:22
  is
• 19:23
  in
• 19:23
  all
• 19:23
  of
• 19:23
  that?
• 19:24
  Because
• 19:24
  I
• 19:24
  always
• 19:24
  think
• 19:25
  it's
• 19:25
  a
• 19:25
  really
• 19:25
  difficult
• 19:26
  thing
• 19:26
  when
• 19:26
  we're
• 19:26
  saying
• 19:27
  use
• 19:27
  more
• 19:27
  technology,
• 19:28
  be
• 19:28
  more
• 19:29
  personal.
• 19:29
  But
• 19:29
  actually
• 19:30
  there
• 19:30
  is
• 19:30
  an
• 19:30
  intersect.
• 19:31
  There
• 19:31
  are
• 19:31
  things
• 19:32
  that
• 19:33
  can
• 19:33
  be
• 19:33
  done
• 19:33
  with
• 19:33
  technology.
• 19:34
  So
• 19:34
  do
• 19:35
  you
• 19:35
  think,
• 19:35
  what
• 19:36
  do
• 19:36
  you
• 19:36
  think
• 19:36
  the
• 19:36
  venues
• 19:37
  are
• 19:37
  using
• 19:37
  technology
• 19:38
  for?
• 19:39
  That's
• 19:39
  working
• 19:39
  really
• 19:39
  well
• 19:40
  for
• 19:40
  them.
• 19:41
  So
• 19:41
  I
• 19:41
  think
• 19:41
  things
• 19:41
  like,
• 19:42
  you
• 19:43
  know,
• 19:43
  mass
• 19:43
  communication,
• 19:44
  but
• 19:44
  personalization,
• 19:46
  you
• 19:46
  know,
• 19:47
  not,
• 19:47
  not
• 19:47
  doing
• 19:47
  high
• 19:48
  Megan
• 19:48
  to
• 19:48
  everybody.
• 19:50
  So
• 19:51
  doing
• 19:51
  that
• 19:51
  in
• 19:51
  a
• 19:51
  really
• 19:51
  clever
• 19:52
  way,
• 19:52
  also
• 19:53
  utilizing,
• 19:54
  you
• 19:55
  know,
• 19:55
  not
• 19:55
  just
• 19:55
  email,
• 19:56
  but
• 19:56
  other
• 19:56
  communication
• 19:57
  tools
• 19:57
  like
• 19:57
  WhatsApp,
• 19:58
  like
• 19:58
  social
• 19:59
  media,
• 19:59
  DMs,
• 20:00
  and,
• 20:00
  you
• 20:00
  know,
• 20:00
  and
• 20:01
  doing
• 20:01
  that
• 20:01
  in
• 20:02
  a
• 20:02
  clever
• 20:02
  way
• 20:02
  so
• 20:03
  that
• 20:03
  you
• 20:03
  can
• 20:03
  get
• 20:03
  the
• 20:03
  answers
• 20:04
  that
• 20:04
  you
• 20:04
  need
• 20:04
  from
• 20:04
  people
• 20:05
  quickly.
• 20:05
  Especially,
• 20:06
  you
• 20:06
  know,
• 20:07
  I
• 20:07
  think
• 20:07
  for
• 20:07
  quick
• 20:07
  decisions
• 20:08
  or
• 20:08
  when
• 20:08
  you
• 20:08
  already
• 20:08
  have
• 20:09
  a
• 20:09
  relationship
• 20:09
  with
• 20:09
  a
• 20:09
  couple,
• 20:10
  say
• 20:10
  they've
• 20:10
  already
• 20:10
  booked,
• 20:11
  but,
• 20:11
  you
• 20:11
  know,
• 20:11
  you're
• 20:11
  just
• 20:12
  trying
• 20:12
  to
• 20:12
  get
• 20:12
  them
• 20:12
  to
• 20:13
  pay
• 20:13
  their
• 20:13
  next
• 20:13
  deposit
• 20:14
  or
• 20:14
  sign
• 20:14
  something
• 20:14
  or,
• 20:15
  you
• 20:15
  know,
• 20:15
  give
• 20:15
  them,
• 20:15
  give
• 20:16
  you
• 20:16
  a
• 20:16
  decision
• 20:16
  on
• 20:16
  something.
• 20:17
  I
• 20:17
  think
• 20:17
  WhatsApp
• 20:18
  can
• 20:18
  be
• 20:18
  really,
• 20:18
  really
• 20:18
  handy
• 20:19
  for
• 20:19
  that.
• 20:19
  Or
• 20:19
  also,
• 20:20
  you
• 20:20
  know,
• 20:21
  you
• 20:21
  know,
• 20:21
  inviting
• 20:22
  them
• 20:22
  to
• 20:22
  open
• 20:23
  days
• 20:23
  and
• 20:24
  things,
• 20:24
  you
• 20:24
  know,
• 20:25
  doing,
• 20:25
  doing
• 20:25
  a
• 20:25
  blast.
• 20:26
  So
• 20:26
  I
• 20:26
  think
• 20:26
  in
• 20:26
  that
• 20:26
  way
• 20:27
  it
• 20:27
  can
• 20:27
  be
• 20:27
  really
• 20:27
  clever,
• 20:28
  but
• 20:29
  also,
• 20:29
  you
• 20:29
  know,
• 20:30
  helping
• 20:30
  them
• 20:30
  analyze
• 20:31
  their,
• 20:31
  their
• 20:31
  numbers
• 20:32
  and
• 20:32
  their
• 20:32
  reports,
• 20:32
  you
• 20:32
  know,
• 20:33
  feeding
• 20:33
  it,
• 20:33
  feeding
• 20:34
  your
• 20:34
  data
• 20:34
  into
• 20:35
  your
• 20:35
  AI
• 20:36
  and
• 20:36
  teasing
• 20:37
  it
• 20:37
  out,
• 20:37
  using
• 20:37
  it
• 20:37
  as
• 20:38
  a
• 20:38
  thought
• 20:38
  partner,
• 20:38
  you
• 20:38
  know,
• 20:39
  asking
• 20:39
  it
• 20:39
  questions.
• 20:40
  What
• 20:40
  is
• 20:40
  this
• 20:40
  telling
• 20:40
  me?
• 20:41
  What
• 20:41
  should
• 20:41
  I
• 20:41
  be
• 20:41
  doing?
• 20:41
  What
• 20:42
  are
• 20:42
  the
• 20:42
  industry
• 20:42
  norm,
• 20:43
  the
• 20:43
  Truth
• 20:43
  of
• 20:44
  it
• 20:44
  is
• 20:44
  most
• 20:45
  people
• 20:45
  don't
• 20:45
  have
• 20:45
  time
• 20:45
  to
• 20:46
  do
• 20:46
  that,
• 20:46
  right?
• 20:46
  They
• 20:46
  are
• 20:47
  drowning
• 20:47
  in
• 20:48
  admin,
• 20:48
  in
• 20:49
  emails
• 20:50
  and
• 20:50
  they're
• 20:50
  very,
• 20:51
  very
• 20:51
  responsive.
• 20:52
  And
• 20:52
  instead
• 20:53
  of
• 20:53
  being
• 20:53
  proactive,
• 20:54
  they're
• 20:54
  just
• 20:54
  in
• 20:54
  reactive
• 20:55
  mode
• 20:55
  all
• 20:55
  of
• 20:55
  the
• 20:56
  time.
• 20:57
  And
• 20:58
  you
• 20:58
  know,
• 20:58
  they're,
• 20:58
  they're
• 20:59
  very
• 20:59
  stretched.
• 20:59
  And
• 21:00
  that's
• 21:00
  where
• 21:00
  I
• 21:00
  think
• 21:00
  business
• 21:00
  owners
• 21:02
  have
• 21:02
  a
• 21:02
  responsibility
• 21:03
  to
• 21:04
  provide
• 21:04
  the
• 21:05
  right
• 21:05
  tech
• 21:05
  to
• 21:06
  support
• 21:06
  and
• 21:06
  enable
• 21:06
  their
• 21:07
  team
• 21:07
  to
• 21:07
  do
• 21:07
  a
• 21:07
  good
• 21:07
  job.
• 21:08
  And
• 21:08
  you
• 21:09
  know,
• 21:09
  I've,
• 21:09
  you
• 21:09
  know,
• 21:10
  a
• 21:10
  team
• 21:10
  of
• 21:10
  people
• 21:10
  work
• 21:10
  with
• 21:11
  me.
• 21:11
  There's
• 21:11
  eight
• 21:11
  on
• 21:11
  our
• 21:12
  team
• 21:12
  and
• 21:12
  you
• 21:12
  know,
• 21:13
  they're
• 21:13
  varying
• 21:13
  in
• 21:14
  age
• 21:14
  ranges.
• 21:14
  Some
• 21:14
  of
• 21:14
  them
• 21:15
  are,
• 21:15
  you
• 21:15
  know,
• 21:15
  Gen
• 21:16
  Z,
• 21:16
  very
• 21:17
  tech
• 21:18
  familiar
• 21:19
  and
• 21:19
  others
• 21:20
  not
• 21:20
  so,
• 21:20
  you
• 21:20
  know,
• 21:20
  are
• 21:21
  a
• 21:21
  bit
• 21:21
  older.
• 21:22
  And
• 21:22
  I'm
• 21:22
  always
• 21:22
  saying,
• 21:22
  is
• 21:23
  there,
• 21:23
  can
• 21:23
  AI
• 21:23
  help
• 21:24
  you
• 21:24
  do
• 21:24
  this
• 21:24
  better?
• 21:24
  You
• 21:25
  know,
• 21:25
  is
• 21:25
  there,
• 21:25
  is
• 21:25
  there,
• 21:26
  is
• 21:26
  there
• 21:26
  a
• 21:26
  tool
• 21:26
  that
• 21:27
  you
• 21:27
  can
• 21:27
  use
• 21:28
  to
• 21:28
  beat
• 21:29
  this
• 21:29
  up
• 21:29
  instead
• 21:30
  of
• 21:30
  doing
• 21:30
  it
• 21:30
  manually?
• 21:30
  Because
• 21:31
  some
• 21:31
  people
• 21:31
  default
• 21:32
  is
• 21:32
  just
• 21:32
  to
• 21:32
  do
• 21:32
  things
• 21:33
  manually.
• 21:33
  And
• 21:34
  I'm
• 21:34
  always
• 21:34
  trying
• 21:34
  to,
• 21:35
  trying
• 21:35
  to
• 21:35
  question
• 21:36
  that
• 21:36
  and
• 21:36
  make
• 21:37
  sure
• 21:37
  that
• 21:37
  they're
• 21:38
  using
• 21:38
  their
• 21:39
  time
• 21:39
  in
• 21:40
  the
• 21:40
  most
• 21:40
  optimal
• 21:40
  way.
• 21:41
  But
• 21:42
  when
• 21:42
  we're
• 21:42
  dealing
• 21:43
  with
• 21:43
  our
• 21:43
  clients,
• 21:43
  we
• 21:43
  are
• 21:44
  still
• 21:44
  picking
• 21:44
  up
• 21:44
  the
• 21:44
  phone,
• 21:45
  we're
• 21:45
  dropping
• 21:45
  them
• 21:45
  emails
• 21:46
  and
• 21:46
  we're
• 21:47
  communicating
• 21:47
  with
• 21:47
  them
• 21:48
  via,
• 21:48
  you
• 21:48
  know,
• 21:48
  LinkedIn,
• 21:49
  DM.
• 21:50
  Some
• 21:50
  clients
• 21:50
  I'd
• 21:51
  be
• 21:51
  on
• 21:51
  WhatsApp
• 21:51
  with,
• 21:52
  and
• 21:52
  I
• 21:52
  think,
• 21:53
  you
• 21:53
  know,
• 21:53
  other
• 21:53
  businesses,
• 21:54
  it's
• 21:55
  about
• 21:55
  that
• 21:55
  flexibility,
• 21:55
  communicating
• 21:56
  with
• 21:56
  people
• 21:56
  in
• 21:57
  the
• 21:57
  medium
• 21:57
  that
• 21:57
  they
• 21:57
  want
• 21:58
  to
• 21:58
  be
• 21:58
  communicated
• 21:59
  with.
• 21:59
  I
• 21:59
  wouldn't
• 21:59
  dream
• 22:00
  of
• 22:00
  giving
• 22:00
  my
• 22:00
  personal
• 22:01
  mobile
• 22:01
  number
• 22:01
  to
• 22:01
  every
• 22:02
  single
• 22:02
  one
• 22:02
  of
• 22:02
  my
• 22:02
  clients.
• 22:02
  Although,
• 22:03
  I
• 22:03
  mean,
• 22:03
  look,
• 22:03
  if
• 22:03
  you
• 22:03
  Google
• 22:04
  it,
• 22:04
  you
• 22:04
  probably
• 22:04
  find
• 22:04
  it.
• 22:05
  But
• 22:05
  you
• 22:05
  know,
• 22:05
  some,
• 22:06
  some
• 22:06
  of
• 22:06
  my
• 22:06
  clients
• 22:07
  I
• 22:07
  would
• 22:07
  be
• 22:07
  on
• 22:07
  WhatsApp
• 22:08
  basis
• 22:08
  with
• 22:08
  because
• 22:08
  we
• 22:08
  just
• 22:09
  have
• 22:09
  that
• 22:09
  familiarity,
• 22:10
  you
• 22:10
  know.
• 22:11
  So
• 22:11
  I
• 22:11
  think
• 22:11
  it
• 22:11
  depends
• 22:12
  on
• 22:12
  who
• 22:12
  you're,
• 22:12
  who
• 22:13
  you're
• 22:13
  communicating
• 22:13
  with
• 22:13
  and
• 22:14
  what
• 22:14
  the
• 22:14
  relationship
• 22:14
  is.
• 22:15
  Yeah,
• 22:15
  loads
• 22:15
  and
• 22:16
  loads
• 22:16
  of
• 22:16
  good
• 22:16
  stuff
• 22:16
  in
• 22:17
  there,
• 22:17
  from
• 22:18
  communication
• 22:18
  methods
• 22:19
  to
• 22:19
  internal
• 22:19
  methods
• 22:20
  as
• 22:20
  well.
• 22:20
  And
• 22:20
  I
• 22:20
  think
• 22:21
  often
• 22:22
  you
• 22:22
  have
• 22:22
  to
• 22:23
  use
• 22:23
  the
• 22:23
  internal
• 22:24
  technology
• 22:24
  to
• 22:24
  streamline
• 22:25
  your
• 22:25
  internal
• 22:26
  workload
• 22:27
  so
• 22:27
  that
• 22:27
  you
• 22:28
  have
• 22:28
  the
• 22:28
  capacity
• 22:28
  free
• 22:29
  to
• 22:29
  have
• 22:29
  the
• 22:29
  personal
• 22:30
  conversations
• 22:30
  over
• 22:31
  on
• 22:31
  DM
• 22:31
  and
• 22:31
  over
• 22:32
  on
• 22:32
  WhatsApp
• 22:33
  and
• 22:33
  all
• 22:33
  the
• 22:33
  rest
• 22:33
  of
• 22:33
  the
• 22:33
  places.
• 22:34
  So
• 22:34
  I
• 22:34
  think
• 22:34
  often
• 22:35
  when
• 22:35
  people
• 22:35
  say
• 22:35
  to
• 22:35
  me,
• 22:36
  oh,
• 22:36
  I
• 22:36
  just,
• 22:36
  I
• 22:36
  can't
• 22:37
  keep
• 22:37
  up
• 22:37
  with
• 22:37
  all
• 22:37
  the
• 22:37
  client
• 22:38
  facing
• 22:38
  stuff,
• 22:38
  it's
• 22:38
  like,
• 22:39
  well,
• 22:39
  sort
• 22:39
  out
• 22:39
  the
• 22:39
  other
• 22:40
  stuff
• 22:40
  so
• 22:40
  that
• 22:40
  you
• 22:41
  can
• 22:41
  focus
• 22:41
  on
• 22:41
  the
• 22:41
  client
• 22:42
  facing
• 22:42
  stuff
• 22:42
  because
• 22:43
  ultimately
• 22:43
  that
• 22:43
  is
• 22:44
  the
• 22:44
  thing
• 22:44
  that's
• 22:44
  bringing
• 22:44
  you
• 22:44
  the
• 22:45
  money
• 22:45
  and
• 22:45
  also
• 22:46
  where
• 22:46
  your
• 22:46
  reputation
• 22:47
  lies
• 22:48
  internally
• 22:48
  it
• 22:49
  can
• 22:49
  be
• 22:49
  organized
• 22:49
  chaos.
• 22:50
  But
• 22:50
  let's
• 22:50
  try
• 22:50
  and
• 22:51
  streamline
• 22:51
  it
• 22:51
  a
• 22:52
  bit
• 22:52
  so
• 22:52
  that,
• 22:52
  you
• 22:52
  know,
• 22:53
  what's
• 22:53
  going
• 22:53
  on.
• 22:53
  And
• 22:53
  that's
• 22:53
  where
• 22:54
  technology
• 22:54
  definitely
• 22:55
  can
• 22:55
  play
• 22:55
  a
• 22:55
  part.
• 22:55
  And
• 22:55
  I
• 22:55
  think
• 22:56
  again,
• 22:56
  with
• 22:56
  CRM
• 22:57
  systems,
• 22:58
  just
• 22:58
  like
• 22:58
  yours
• 22:59
  and
• 22:59
  others
• 22:59
  on
• 22:59
  the
• 22:59
  market,
• 23:00
  often
• 23:00
  that
• 23:00
  can
• 23:00
  free
• 23:01
  teams
• 23:01
  up
• 23:02
  because
• 23:02
  it's
• 23:02
  doing
• 23:02
  some
• 23:03
  of
• 23:03
  the
• 23:03
  administrative
• 23:04
  work
• 23:04
  that's
• 23:04
  going
• 23:04
  on
• 23:05
  on
• 23:05
  25
• 23:05
  different
• 23:06
  spreadsheets
• 23:06
  into
• 23:07
  one
• 23:07
  place,
• 23:08
  freeing
• 23:08
  up
• 23:08
  everyone's
• 23:09
  hours
• 23:09
  to
• 23:09
  work
• 23:10
  on
• 23:10
  other
• 23:10
  stuff
• 23:10
  too.
• 23:11
  Absolutely.
• 23:12
  And
• 23:12
  also,
• 23:12
  like,
• 23:12
  when
• 23:13
  you
• 23:13
  are
• 23:13
  working
• 23:13
  with
• 23:13
  it,
• 23:14
  just
• 23:14
  be
• 23:14
  like
• 23:14
  a
• 23:14
  distributed
• 23:15
  team
• 23:16
  or
• 23:16
  say,
• 23:17
  you
• 23:17
  know,
• 23:17
  in,
• 23:17
  in
• 23:18
  venues,
• 23:18
  people
• 23:18
  have
• 23:18
  different
• 23:19
  shift
• 23:19
  passions
• 23:19
  and
• 23:19
  stuff
• 23:20
  like
• 23:20
  that.
• 23:20
  Just
• 23:20
  so
• 23:21
  to
• 23:21
  keep
• 23:21
  everything
• 23:22
  in
• 23:22
  one
• 23:23
  central
• 23:23
  place.
• 23:23
  And
• 23:24
  so
• 23:24
  there's
• 23:24
  consistency
• 23:25
  amongst
• 23:25
  the
• 23:25
  team.
• 23:26
  So
• 23:26
  if
• 23:26
  a
• 23:27
  couple
• 23:27
  rings
• 23:27
  up,
• 23:28
  then
• 23:28
  it
• 23:28
  doesn't
• 23:29
  matter
• 23:29
  who's
• 23:29
  speaking
• 23:29
  to
• 23:30
  them,
• 23:30
  the
• 23:30
  information
• 23:30
  is
• 23:31
  there.
• 23:31
  And
• 23:31
  same
• 23:31
  for
• 23:31
  us
• 23:32
  with
• 23:32
  our
• 23:32
  clients.
• 23:32
  You
• 23:33
  know,
• 23:33
  I'm
• 23:33
  not
• 23:33
  talking
• 23:33
  to
• 23:33
  all
• 23:34
  of
• 23:34
  our
• 23:34
  clients
• 23:34
  all
• 23:34
  of
• 23:35
  the
• 23:35
  time,
• 23:35
  but,
• 23:36
  you
• 23:36
  know,
• 23:36
  the
• 23:37
  rest
• 23:37
  of
• 23:37
  my
• 23:37
  team
• 23:37
  would
• 23:38
  be
• 23:38
  having
• 23:38
  different
• 23:38
  conversations
• 23:39
  with
• 23:39
  them.
• 23:39
  But
• 23:39
  it's
• 23:39
  all
• 23:39
  centralized
• 23:40
  in
• 23:40
  our
• 23:40
  CRM.
• 23:41
  So
• 23:41
  I
• 23:41
  can
• 23:41
  see,
• 23:41
  oh,
• 23:41
  they
• 23:42
  spoke
• 23:42
  to
• 23:42
  Sarah
• 23:42
  last
• 23:43
  week.
• 23:43
  They
• 23:43
  had
• 23:43
  an
• 23:43
  email
• 23:43
  from
• 23:43
  Beth
• 23:44
  yesterday.
• 23:45
  Alex
• 23:45
  did
• 23:45
  a
• 23:45
  demo
• 23:46
  with
• 23:46
  them
• 23:46
  six
• 23:46
  months
• 23:46
  ago.
• 23:46
  Whatever
• 23:47
  it
• 23:47
  might
• 23:47
  be,
• 23:47
  I
• 23:48
  can
• 23:48
  see
• 23:48
  it
• 23:48
  all
• 23:48
  on
• 23:48
  the
• 23:49
  system.
• 23:49
  So
• 23:50
  that
• 23:50
  means
• 23:50
  that
• 23:50
  when
• 23:50
  I
• 23:50
  meet
• 23:51
  these
• 23:51
  people
• 23:51
  or
• 23:52
  I'm
• 23:52
  having
• 23:52
  a
• 23:52
  conversation
• 23:53
  with
• 23:53
  them,
• 23:53
  I
• 23:53
  know
• 23:53
  the
• 23:53
  history
• 23:54
  and
• 23:54
  I
• 23:54
  can
• 23:54
  reference
• 23:54
  that.
• 23:55
  And
• 23:55
  that
• 23:55
  makes
• 23:56
  people,
• 23:56
  again,
• 23:56
  trust
• 23:57
  you
• 23:57
  more
• 23:57
  because
• 23:58
  you
• 23:58
  sound
• 23:58
  like
• 23:59
  you
• 23:59
  know
• 23:59
  what
• 23:59
  you're
• 23:59
  talking
• 23:59
  about
• 23:59
  and
• 24:00
  you're
• 24:00
  on
• 24:00
  the
• 24:00
  same
• 24:01
  page
• 24:01
  as
• 24:01
  your
• 24:01
  team.
• 24:01
  That's
• 24:02
  very
• 24:03
  something.
• 24:03
  Again,
• 24:04
  it's
• 24:05
  that
• 24:05
  solid,
• 24:06
  you
• 24:06
  know,
• 24:06
  hand
• 24:07
  around
• 24:07
  the
• 24:07
  shoulder.
• 24:08
  I've
• 24:08
  got
• 24:08
  you.
• 24:08
  It's
• 24:08
  that
• 24:09
  reassurance
• 24:09
  factor.
• 24:10
  And
• 24:10
  I
• 24:10
  want
• 24:10
  my
• 24:10
  clients
• 24:11
  to
• 24:11
  feel
• 24:11
  that
• 24:11
  when
• 24:12
  they
• 24:12
  deal
• 24:12
  with
• 24:12
  me
• 24:12
  or
• 24:12
  my
• 24:12
  team,
• 24:13
  I
• 24:13
  want
• 24:13
  them
• 24:13
  to
• 24:13
  be
• 24:14
  like,
• 24:14
  geez,
• 24:14
  every
• 24:15
  time
• 24:15
  I
• 24:15
  email,
• 24:15
  a
• 24:15
  different
• 24:16
  person
• 24:16
  emails
• 24:16
  me
• 24:16
  back.
• 24:17
  And,
• 24:17
  you
• 24:17
  know,
• 24:17
  I
• 24:17
  don't
• 24:17
  want
• 24:17
  them
• 24:18
  to
• 24:18
  feel
• 24:18
  that.
• 24:18
  I
• 24:18
  want
• 24:18
  them
• 24:18
  to
• 24:18
  feel
• 24:19
  like
• 24:19
  we're
• 24:19
  all
• 24:19
  on
• 24:19
  the
• 24:19
  same
• 24:19
  hinge.
• 24:20
  And
• 24:20
  we
• 24:20
  are,
• 24:21
  because
• 24:21
  we
• 24:21
  use
• 24:21
  CRM.
• 24:22
  Yeah.
• 24:22
  And
• 24:22
  we
• 24:23
  know
• 24:23
  that
• 24:23
  our
• 24:23
  couples
• 24:23
  want
• 24:24
  that
• 24:24
  hand
• 24:24
  around
• 24:24
  the
• 24:25
  shoulder
• 24:25
  as
• 24:25
  much
• 24:25
  as
• 24:25
  we
• 24:25
  do
• 24:26
  internally
• 24:26
  as
• 24:26
  well,
• 24:27
  because
• 24:27
  it's
• 24:27
  overwhelming
• 24:28
  out
• 24:28
  there
• 24:29
  in
• 24:29
  this
• 24:29
  marketing
• 24:30
  theme
• 24:30
  park
• 24:30
  world.
• 24:30
  They're
• 24:31
  overwhelmed
• 24:31
  and
• 24:31
  they
• 24:31
  just
• 24:32
  need
• 24:32
  to
• 24:32
  know
• 24:32
  that
• 24:32
  their
• 24:33
  wedding
• 24:33
  venue,
• 24:33
  their
• 24:34
  wedding
• 24:34
  suppliers
• 24:34
  have
• 24:34
  got
• 24:35
  their
• 24:35
  back
• 24:35
  and
• 24:35
  they
• 24:35
  haven't
• 24:35
  forgotten
• 24:36
  about
• 24:36
  them.
• 24:36
  And
• 24:37
  I
• 24:37
  think
• 24:37
  sometimes
• 24:37
  we
• 24:38
  just
• 24:38
  need
• 24:38
  a
• 24:38
  bit
• 24:38
  of
• 24:38
  technology
• 24:39
  to
• 24:39
  help
• 24:39
  us
• 24:39
  make
• 24:40
  sure
• 24:40
  we
• 24:40
  keep
• 24:40
  all
• 24:41
  that
• 24:41
  together.
• 24:41
  Otherwise
• 24:42
  we
• 24:42
  forget
• 24:42
  people's
• 24:43
  names
• 24:43
  and
• 24:43
  we
• 24:43
  forget
• 24:43
  the
• 24:43
  information
• 24:44
  about
• 24:45
  this
• 24:45
  client
• 24:45
  over
• 24:45
  there
• 24:46
  because
• 24:46
  our
• 24:46
  brains
• 24:46
  are
• 24:46
  overloaded,
• 24:47
  put
• 24:47
  on
• 24:48
  top
• 24:48
  of
• 24:48
  work,
• 24:48
  family,
• 24:49
  life
• 24:49
  as
• 24:50
  well.
• 24:50
  It
• 24:51
  can
• 24:51
  feel
• 24:51
  like
• 24:52
  complete
• 24:52
  chaos.
• 24:52
  Now
• 24:53
  into
• 24:53
  that
• 24:53
  chaos,
• 24:54
  I
• 24:54
  decided
• 24:55
  this
• 24:55
  year
• 24:56
  to
• 24:56
  bring
• 24:56
  a
• 24:56
  new
• 24:56
  wedding
• 24:57
  industry
• 24:57
  conference.
• 24:58
  Kieran,
• 24:58
  I
• 24:58
  do
• 24:59
  not
• 24:59
  know
• 24:59
  sometimes
• 25:00
  why
• 25:00
  I
• 25:01
  thought
• 25:01
  that
• 25:01
  this
• 25:01
  was
• 25:01
  a
• 25:01
  good
• 25:01
  idea.
• 25:02
  Although
• 25:02
  I'm
• 25:02
  incredibly
• 25:03
  excited
• 25:03
  about
• 25:03
  it.
• 25:04
  It's
• 25:04
  something
• 25:04
  I've
• 25:05
  been
• 25:05
  talking
• 25:05
  about
• 25:05
  for
• 25:06
  the
• 25:06
  last
• 25:06
  few
• 25:06
  years,
• 25:06
  just
• 25:07
  anecdotally
• 25:08
  to
• 25:08
  people
• 25:08
  saying
• 25:09
  I
• 25:09
  really
• 25:09
  should
• 25:09
  do
• 25:09
  something.
• 25:09
  I'd
• 25:10
  love
• 25:10
  to
• 25:10
  bring
• 25:10
  an
• 25:10
  event.
• 25:11
  And
• 25:12
  as
• 25:12
  I
• 25:12
  said
• 25:12
  to
• 25:12
  you
• 25:13
  previously,
• 25:13
  sometimes
• 25:14
  I
• 25:14
  just
• 25:14
  push
• 25:14
  a
• 25:15
  door
• 25:15
  and
• 25:15
  see
• 25:15
  if
• 25:15
  it
• 25:15
  opens.
• 25:16
  And
• 25:17
  so
• 25:17
  last
• 25:17
  year
• 25:17
  I
• 25:18
  got
• 25:18
  in
• 25:18
  touch
• 25:18
  with
• 25:19
  you
• 25:19
  and
• 25:19
  said,
• 25:19
  I'm
• 25:20
  bringing
• 25:20
  Wed
• 25:20
  Pros
• 25:21
  Live,
• 25:21
  a
• 25:21
  brand
• 25:21
  new
• 25:22
  wedding
• 25:22
  industry
• 25:22
  conference
• 25:23
  to
• 25:23
  London.
• 25:24
  Would
• 25:24
  you
• 25:24
  be
• 25:24
  interested
• 25:25
  in
• 25:25
  getting
• 25:25
  involved
• 25:26
  as
• 25:26
  a
• 25:26
  sponsor?
• 25:27
  And
• 25:27
  you
• 25:27
  came
• 25:28
  back
• 25:28
  and
• 25:28
  said,
• 25:28
  yep,
• 25:29
  we
• 25:29
  will
• 25:29
  be
• 25:29
  the
• 25:29
  headline
• 25:30
  sponsor.
• 25:30
  And
• 25:31
  I'm
• 25:31
  so
• 25:31
  thankful
• 25:32
  to
• 25:32
  have
• 25:32
  had
• 25:32
  you
• 25:33
  there
• 25:33
  from
• 25:33
  day
• 25:34
  one
• 25:34
  of
• 25:35
  my
• 25:35
  mad
• 25:35
  crazy
• 25:36
  idea.
• 25:37
  So
• 25:37
  just
• 25:37
  walk
• 25:38
  me
• 25:38
  through
• 25:39
  what
• 25:39
  you
• 25:39
  thought.
• 25:39
  Number
• 25:40
  one,
• 25:40
  when
• 25:40
  I
• 25:40
  told
• 25:40
  you
• 25:41
  that
• 25:41
  I
• 25:41
  was
• 25:41
  starting
• 25:42
  an
• 25:42
  industry
• 25:42
  conference
• 25:43
  and
• 25:43
  secondly,
• 25:44
  why
• 25:44
  you
• 25:44
  were
• 25:44
  up
• 25:44
  for
• 25:44
  getting
• 25:45
  involved
• 25:45
  even
• 25:45
  though
• 25:46
  it
• 25:46
  was
• 25:46
  brand
• 25:46
  new.
• 25:46
  Well,
• 25:47
  two
• 25:47
  reasons.
• 25:47
  So
• 25:48
  first
• 25:48
  of
• 25:48
  all,
• 25:49
  it
• 25:49
  was
• 25:49
  because
• 25:49
  I
• 25:49
  think
• 25:50
  our
• 25:50
  industry
• 25:50
  genuinely
• 25:51
  needs
• 25:52
  more
• 25:52
  content,
• 25:52
  more
• 25:53
  conferences
• 25:54
  for
• 25:54
  that
• 25:54
  wedding
• 25:54
  niche.
• 25:55
  And
• 25:55
  there's
• 25:56
  been
• 25:56
  a
• 25:56
  handful
• 25:56
  of
• 25:56
  them.
• 25:57
  I've
• 25:57
  spoken
• 25:58
  at
• 25:58
  some
• 25:58
  of
• 25:58
  them
• 25:58
  over
• 25:59
  the
• 25:59
  years.
• 25:59
  But
• 25:59
  you
• 25:59
  know,
• 26:00
  one
• 26:01
  event
• 26:01
  per
• 26:01
  year
• 26:02
  is
• 26:02
  not
• 26:02
  enough.
• 26:03
  Right.
• 26:03
  So
• 26:03
  I
• 26:03
  think,
• 26:03
  you
• 26:04
  know,
• 26:04
  our
• 26:04
  industry
• 26:04
  needs
• 26:05
  more
• 26:05
  choice.
• 26:05
  So
• 26:06
  that
• 26:06
  was
• 26:06
  the
• 26:06
  first
• 26:06
  reason
• 26:06
  we
• 26:07
  need
• 26:07
  more
• 26:07
  of
• 26:07
  this
• 26:07
  kind
• 26:07
  of,
• 26:08
  kind
• 26:08
  of
• 26:08
  content
• 26:08
  and
• 26:09
  kind
• 26:09
  of
• 26:09
  conferencing.
• 26:10
  So
• 26:10
  that
• 26:10
  was
• 26:11
  number
• 26:11
  one.
• 26:11
  And
• 26:11
  then
• 26:12
  number
• 26:12
  two,
• 26:12
  it
• 26:13
  was
• 26:13
  because
• 26:13
  of
• 26:13
  you,
• 26:13
  Becca.
• 26:14
  It
• 26:14
  was
• 26:14
  because
• 26:14
  of
• 26:14
  the
• 26:14
  energy
• 26:15
  that
• 26:15
  you
• 26:15
  bring,
• 26:16
  your
• 26:16
  personality.
• 26:17
  You
• 26:17
  were
• 26:17
  like,
• 26:17
  this
• 26:17
  is
• 26:18
  going
• 26:18
  to
• 26:18
  be
• 26:18
  a
• 26:18
  conference
• 26:19
  like
• 26:19
  no
• 26:19
  other.
• 26:19
  This
• 26:19
  is
• 26:20
  going
• 26:20
  to
• 26:20
  be
• 26:20
  so
• 26:20
  different.
• 26:20
  I
• 26:20
  was
• 26:21
  like,
• 26:21
  I
• 26:21
  totally
• 26:22
  believe
• 26:22
  that,
• 26:23
  you
• 26:23
  know,
• 26:24
  and
• 26:24
  every
• 26:25
  single
• 26:25
  step
• 26:25
  of
• 26:25
  the
• 26:26
  way
• 26:26
  on
• 26:26
  this
• 26:26
  journey
• 26:26
  you
• 26:27
  have
• 26:27
  lived
• 26:27
  up
• 26:28
  to
• 26:28
  that.
• 26:28
  I
• 26:28
  mean,
• 26:28
  down
• 26:28
  to,
• 26:29
  you
• 26:29
  know,
• 26:29
  going
• 26:30
  out,
• 26:30
  sampling
• 26:31
  custom
• 26:31
  cocktails
• 26:32
  for
• 26:32
  the,
• 26:32
  for
• 26:33
  the
• 26:33
  conference.
• 26:34
  You
• 26:34
  know,
• 26:34
  you
• 26:34
  really,
• 26:35
  you're
• 26:35
  really
• 26:35
  like
• 26:36
  living,
• 26:36
  living
• 26:37
  that,
• 26:37
  that
• 26:37
  through.
• 26:38
  So
• 26:38
  they
• 26:38
  were
• 26:38
  the
• 26:39
  two
• 26:39
  reasons
• 26:39
  I
• 26:39
  say
• 26:40
  I
• 26:40
  replied
• 26:40
  to
• 26:40
  your
• 26:40
  email
• 26:40
  within
• 26:41
  the
• 26:41
  first
• 26:41
  five
• 26:41
  minutes
• 26:42
  spend
• 26:43
  on
• 26:43
  it
• 26:43
  and
• 26:43
  I
• 26:43
  was
• 26:44
  like,
• 26:44
  I'm
• 26:44
  in.
• 26:44
  Count
• 26:45
  me.
• 26:45
  And
• 26:45
  this
• 26:45
  sounds,
• 26:46
  sounds
• 26:46
  great.
• 26:47
  I
• 26:47
  can't
• 26:47
  wait
• 26:47
  to
• 26:47
  be
• 26:47
  involved.
• 26:48
  Yes.
• 26:48
  And
• 26:49
  it
• 26:49
  is
• 26:49
  going
• 26:49
  to
• 26:49
  be
• 26:49
  a
• 26:50
  conference
• 26:50
  like
• 26:50
  no
• 26:50
  other.
• 26:51
  And
• 26:51
  I'm
• 26:51
  glad
• 26:51
  that
• 26:51
  you
• 26:51
  can
• 26:52
  see
• 26:52
  I'm
• 26:52
  living
• 26:52
  and
• 26:52
  breathing.
• 26:53
  It
• 26:53
  is
• 26:53
  going
• 26:53
  to
• 26:53
  be
• 26:54
  mad
• 26:54
  at
• 26:54
  moments.
• 26:55
  Yesterday
• 26:55
  I
• 26:56
  went
• 26:56
  and
• 26:56
  tried
• 26:57
  on
• 26:57
  some
• 26:57
  designer
• 26:57
  dresses
• 26:58
  and
• 26:58
  I've
• 26:58
  hired
• 26:59
  two
• 26:59
  dresses,
• 26:59
  one
• 27:00
  to
• 27:00
  wear
• 27:00
  in
• 27:00
  Ireland
• 27:01
  and
• 27:01
  one
• 27:01
  to
• 27:01
  wear
• 27:01
  in
• 27:02
  London.
• 27:02
  And
• 27:03
  it
• 27:03
  definitely
• 27:03
  involves
• 27:04
  some
• 27:04
  sparkles
• 27:05
  because
• 27:05
  I
• 27:05
  figure
• 27:05
  if
• 27:05
  I'M
• 27:06
  hosting
• 27:06
  the
• 27:06
  event.
• 27:07
  I
• 27:07
  can
• 27:07
  wear
• 27:07
  whatever
• 27:08
  I
• 27:08
  want
• 27:08
  here
• 27:09
  in
• 27:09
  London.
• 27:09
  So,
• 27:10
  you
• 27:10
  know,
• 27:11
  I
• 27:11
  think
• 27:12
  sometimes
• 27:12
  industry
• 27:12
  events
• 27:13
  can
• 27:13
  feel
• 27:13
  a
• 27:13
  bit
• 27:13
  stuffy,
• 27:14
  they
• 27:14
  can
• 27:14
  feel
• 27:14
  a
• 27:14
  bit
• 27:14
  corporate,
• 27:15
  they
• 27:15
  can
• 27:15
  feel
• 27:15
  a
• 27:15
  bit
• 27:15
  boring.
• 27:16
  And
• 27:16
  our
• 27:16
  industry
• 27:17
  is
• 27:17
  nothing
• 27:17
  like
• 27:18
  that.
• 27:18
  And
• 27:18
  so
• 27:19
  I'm
• 27:19
  like,
• 27:19
  let's
• 27:19
  just
• 27:19
  bring
• 27:20
  some
• 27:20
  Becca
• 27:20
  energy.
• 27:20
  It
• 27:21
  might
• 27:21
  not
• 27:21
  be
• 27:21
  for
• 27:21
  everyone,
• 27:22
  but
• 27:22
  for
• 27:22
  those
• 27:22
  that
• 27:23
  come,
• 27:23
  they're
• 27:23
  going
• 27:23
  to
• 27:24
  absolutely
• 27:24
  love
• 27:24
  it.
• 27:25
  Now,
• 27:25
  London
• 27:26
  was
• 27:26
  always
• 27:26
  the
• 27:26
  plan.
• 27:27
  I
• 27:27
  thought
• 27:27
  I
• 27:27
  was
• 27:28
  mad.
• 27:28
  Let's
• 27:28
  do
• 27:28
  an
• 27:29
  event
• 27:29
  in
• 27:29
  London.
• 27:30
  And
• 27:30
  then
• 27:31
  a
• 27:31
  few
• 27:31
  months
• 27:32
  in,
• 27:32
  to
• 27:33
  me
• 27:33
  having
• 27:33
  promoted
• 27:34
  the
• 27:34
  event,
• 27:35
  started
• 27:35
  selling
• 27:35
  tickets,
• 27:36
  talking
• 27:36
  to
• 27:36
  you,
• 27:37
  having
• 27:37
  you
• 27:37
  on
• 27:37
  board
• 27:37
  as
• 27:37
  a
• 27:37
  sponsor,
• 27:38
  you
• 27:39
  came
• 27:39
  into
• 27:39
  my
• 27:40
  WhatsApp
• 27:40
  on
• 27:40
  my
• 27:40
  phone
• 27:41
  and
• 27:41
  said,
• 27:41
  becca,
• 27:42
  I've
• 27:42
  had
• 27:42
  a
• 27:42
  crazy
• 27:43
  idea.
• 27:43
  Maybe
• 27:44
  we
• 27:44
  should
• 27:44
  also
• 27:44
  do
• 27:45
  this
• 27:45
  in
• 27:45
  Ireland.
• 27:46
  And
• 27:46
  I
• 27:46
  don't
• 27:46
  know
• 27:47
  what
• 27:47
  you
• 27:47
  thought
• 27:47
  I
• 27:47
  was
• 27:47
  going
• 27:48
  to
• 27:48
  reply,
• 27:48
  but
• 27:48
  I
• 27:49
  didn't
• 27:49
  reply
• 27:49
  and
• 27:50
  say,
• 27:50
  you're
• 27:50
  ridiculous.
• 27:51
  I
• 27:51
  replied
• 27:51
  and
• 27:52
  said,
• 27:52
  tell
• 27:53
  me
• 27:53
  more.
• 27:53
  Yeah,
• 27:54
  it
• 27:54
  was,
• 27:54
  it
• 27:54
  was
• 27:55
  total
• 27:55
  serendipity.
• 27:56
  And
• 27:56
  I
• 27:56
  think,
• 27:57
  you
• 27:57
  know,
• 27:58
  again,
• 27:58
  I
• 27:58
  would
• 27:59
  sponsor
• 27:59
  and
• 27:59
  attend
• 28:00
  different
• 28:00
  events
• 28:00
  all
• 28:00
  of
• 28:01
  the
• 28:01
  time
• 28:01
  and
• 28:02
  that's
• 28:02
  it.
• 28:02
  I
• 28:02
  just
• 28:02
  attend,
• 28:03
  I
• 28:03
  sponsor,
• 28:03
  I
• 28:03
  speak,
• 28:04
  whatever.
• 28:04
  But
• 28:04
  whatever
• 28:05
  it
• 28:05
  was
• 28:05
  about
• 28:06
  this
• 28:06
  event
• 28:07
  and
• 28:07
  just
• 28:08
  you're
• 28:08
  very
• 28:09
  an
• 28:09
  open
• 28:09
  person.
• 28:10
  We've
• 28:11
  developed
• 28:12
  a
• 28:12
  friendship
• 28:13
  and
• 28:13
  I
• 28:13
  just.
• 28:13
  This
• 28:14
  wacky
• 28:14
  idea
• 28:15
  came
• 28:15
  through
• 28:15
  my
• 28:15
  head
• 28:15
  and
• 28:15
  I
• 28:16
  didn't
• 28:16
  feel
• 28:17
  stupid
• 28:17
  putting
• 28:17
  the
• 28:18
  wacky
• 28:18
  idea
• 28:18
  to
• 28:18
  you.
• 28:18
  I
• 28:19
  felt
• 28:19
  like
• 28:19
  you'd
• 28:19
  be
• 28:19
  receptive
• 28:20
  to
• 28:20
  it
• 28:20
  and
• 28:20
  of
• 28:20
  course
• 28:21
  you
• 28:21
  were.
• 28:21
  And
• 28:22
  I
• 28:22
  thought,
• 28:22
  you
• 28:22
  know,
• 28:23
  four
• 28:23
  of
• 28:23
  your
• 28:23
  speakers
• 28:24
  were
• 28:24
  flying
• 28:25
  across
• 28:25
  the
• 28:25
  Atlantic
• 28:26
  to
• 28:27
  come
• 28:27
  to
• 28:27
  London
• 28:28
  for
• 28:29
  Wed
• 28:30
  Pros
• 28:30
  Live
• 28:30
  in
• 28:30
  London.
• 28:31
  And
• 28:32
  I
• 28:32
  just
• 28:32
  thought,
• 28:32
  if
• 28:33
  those
• 28:33
  four
• 28:33
  amazing
• 28:34
  women
• 28:35
  are
• 28:35
  flying
• 28:35
  across
• 28:36
  the
• 28:36
  Atlantic
• 28:36
  from
• 28:36
  the
• 28:37
  States
• 28:37
  over
• 28:37
  to
• 28:37
  this
• 28:38
  side,
• 28:38
  then
• 28:39
  it's
• 28:39
  only
• 28:39
  a
• 28:40
  little
• 28:40
  hop
• 28:40
  over
• 28:41
  then
• 28:41
  to
• 28:41
  Ireland.
• 28:42
  Sure,
• 28:42
  why
• 28:42
  not?
• 28:43
  Maybe
• 28:43
  we
• 28:43
  could,
• 28:44
  maybe
• 28:44
  we
• 28:44
  could
• 28:44
  convince
• 28:45
  them.
• 28:45
  Maybe
• 28:45
  we
• 28:45
  could
• 28:45
  lure
• 28:46
  them
• 28:46
  over
• 28:46
  to
• 28:46
  Ireland.
• 28:47
  So
• 28:47
  I
• 28:47
  pitched
• 28:48
  that
• 28:48
  kind
• 28:48
  of
• 28:48
  concept
• 28:49
  to
• 28:49
  you
• 28:50
  and
• 28:50
  I
• 28:50
  will
• 28:50
  never
• 28:51
  forget
• 28:51
  your
• 28:52
  answer
• 28:52
  to
• 28:52
  me,
• 28:52
  Becca.
• 28:53
  And
• 28:53
  I've
• 28:53
  quoted
• 28:53
  you
• 28:54
  so
• 28:54
  many
• 28:54
  times
• 28:55
  on
• 28:55
  this
• 28:56
  when
• 28:56
  you
• 28:56
  said,
• 28:57
  let's
• 28:57
  push
• 28:57
  the
• 28:58
  door
• 28:58
  and
• 28:58
  see
• 28:59
  if
• 29:00
  it
• 29:00
  opens.
• 29:01
  And
• 29:01
  I
• 29:01
  just,
• 29:02
  I
• 29:02
  think,
• 29:02
  what,
• 29:02
  what
• 29:03
  a
• 29:03
  mantra,
• 29:03
  what
• 29:04
  words
• 29:04
  to
• 29:04
  live
• 29:04
  by,
• 29:05
  you
• 29:05
  know,
• 29:05
  that's
• 29:05
  more
• 29:06
  powerful
• 29:06
  than
• 29:07
  it
• 29:07
  has
• 29:07
  impacted
• 29:08
  me
• 29:08
  more
• 29:08
  powerfully
• 29:08
  than
• 29:08
  you
• 29:09
  will
• 29:09
  ever
• 29:09
  know
• 29:09
  and
• 29:09
  I'll
• 29:10
  ever
• 29:10
  be
• 29:10
  able
• 29:10
  to
• 29:10
  explain
• 29:11
  to
• 29:11
  you
• 29:11
  because
• 29:11
  I
• 29:11
  literally
• 29:12
  use
• 29:12
  that
• 29:12
  phrase
• 29:13
  nearly
• 29:13
  on
• 29:13
  a
• 29:13
  daily
• 29:14
  basis.
• 29:14
  Push
• 29:15
  the
• 29:15
  door
• 29:15
  and
• 29:15
  see
• 29:16
  if
• 29:16
  it
• 29:16
  opens.
• 29:17
  And
• 29:17
  it's
• 29:17
  just
• 29:18
  such
• 29:18
  a
• 29:18
  symbol
• 29:18
  to
• 29:19
  me.
• 29:19
  And
• 29:19
  very
• 29:20
  good
• 29:20
  visual
• 29:20
  aid
• 29:21
  of,
• 29:21
  you
• 29:21
  know,
• 29:22
  going
• 29:22
  first,
• 29:23
  just
• 29:23
  believing
• 29:23
  in
• 29:24
  yourself
• 29:24
  and
• 29:24
  trying
• 29:25
  something,
• 29:25
  you
• 29:25
  know,
• 29:25
  the
• 29:25
  door
• 29:26
  mightn't
• 29:26
  open.
• 29:26
  That's
• 29:27
  okay.
• 29:27
  Sometimes
• 29:28
  doors
• 29:28
  don't
• 29:28
  open,
• 29:29
  but
• 29:29
  if
• 29:29
  it
• 29:29
  does,
• 29:30
  then
• 29:30
  you
• 29:30
  need
• 29:30
  to
• 29:31
  make
• 29:31
  the
• 29:31
  decision,
• 29:31
  okay,
• 29:32
  the
• 29:32
  door
• 29:32
  is
• 29:32
  open,
• 29:32
  am
• 29:32
  I
• 29:33
  going
• 29:33
  to
• 29:33
  step
• 29:33
  through?
• 29:34
  So
• 29:34
  that
• 29:35
  was
• 29:35
  the,
• 29:35
  that
• 29:35
  was
• 29:35
  the
• 29:35
  first
• 29:36
  thing.
• 29:36
  And
• 29:37
  we,
• 29:37
  we
• 29:37
  talked
• 29:37
  about
• 29:38
  it.
• 29:38
  You
• 29:38
  didn't
• 29:38
  tell
• 29:38
  me.
• 29:38
  I
• 29:38
  was
• 29:39
  completely
• 29:39
  mad.
• 29:39
  And
• 29:40
  you
• 29:40
  said,
• 29:40
  okay,
• 29:40
  I'll
• 29:41
  go
• 29:41
  and
• 29:41
  ask
• 29:42
  the
• 29:42
  American
• 29:42
  speakers
• 29:43
  will
• 29:43
  they
• 29:43
  be
• 29:43
  operate.
• 29:44
  And
• 29:44
  I
• 29:44
  said,
• 29:44
  okay,
• 29:45
  I'll
• 29:45
  go
• 29:45
  and
• 29:45
  try
• 29:45
  and
• 29:45
  source
• 29:46
  up
• 29:46
  the
• 29:46
  venue
• 29:46
  because
• 29:46
  I'm
• 29:47
  in
• 29:47
  Ireland
• 29:47
  and
• 29:47
  I
• 29:47
  know
• 29:47
  the
• 29:48
  venues
• 29:48
  in
• 29:48
  Ireland.
• 29:49
  And
• 29:49
  we
• 29:49
  both
• 29:49
  went
• 29:50
  away
• 29:50
  to
• 29:50
  our
• 29:51
  do
• 29:51
  our
• 29:51
  respective
• 29:51
  tasks
• 29:52
  and
• 29:52
  came
• 29:52
  back,
• 29:53
  I
• 29:53
  don't
• 29:53
  know,
• 29:53
  a
• 29:53
  couple
• 29:54
  of
• 29:54
  days
• 29:54
  later.
• 29:54
  And
• 29:55
  it's
• 29:55
  like,
• 29:55
  my
• 29:55
  door
• 29:56
  opened
• 29:56
  and
• 29:56
  you're
• 29:56
  like,
• 29:56
  my
• 29:56
  door
• 29:57
  opened.
• 29:57
  Like,
• 29:57
  okay,
• 29:58
  I
• 29:58
  guess
• 29:59
  we're
• 29:59
  walking
• 29:59
  through.
• 30:00
  And
• 30:00
  we
• 30:01
  have,
• 30:01
  we
• 30:02
  walk
• 30:02
  through.
• 30:02
  We
• 30:02
  decided,
• 30:03
  you
• 30:03
  know
• 30:03
  what,
• 30:04
  a
• 30:04
  bit
• 30:04
  like
• 30:04
  I
• 30:04
  said
• 30:05
  earlier
• 30:05
  when
• 30:05
  I
• 30:05
  was
• 30:05
  frustrated
• 30:06
  in
• 30:06
  my
• 30:06
  corporate
• 30:07
  job,
• 30:07
  why
• 30:08
  not,
• 30:08
  why
• 30:08
  not
• 30:09
  do
• 30:09
  it?
• 30:09
  There's
• 30:10
  lots
• 30:10
  of
• 30:10
  reasons
• 30:10
  to
• 30:10
  say
• 30:10
  why
• 30:11
  not
• 30:11
  do
• 30:11
  it?
• 30:11
  But
• 30:11
  we
• 30:11
  thought,
• 30:12
  you
• 30:12
  know
• 30:12
  what,
• 30:12
  as
• 30:13
  you
• 30:13
  said,
• 30:13
  these
• 30:13
  speakers
• 30:14
  are
• 30:14
  coming,
• 30:14
  they're
• 30:14
  coming
• 30:14
  all
• 30:15
  this
• 30:15
  way.
• 30:16
  It
• 30:16
  makes
• 30:16
  perfect
• 30:16
  sense.
• 30:17
  They're
• 30:17
  already
• 30:17
  making
• 30:18
  presentations
• 30:19
  and
• 30:19
  they
• 30:19
  were
• 30:19
  really
• 30:20
  excited
• 30:20
  about
• 30:20
  the
• 30:21
  idea
• 30:21
  because
• 30:21
  again,
• 30:21
  when
• 30:21
  I
• 30:22
  pushed
• 30:22
  that
• 30:22
  door
• 30:22
  to
• 30:22
  them,
• 30:22
  I
• 30:23
  thought
• 30:23
  they
• 30:23
  might
• 30:23
  come
• 30:23
  back
• 30:24
  and
• 30:24
  go,
• 30:24
  no,
• 30:25
  we
• 30:25
  don't
• 30:25
  want
• 30:25
  to
• 30:25
  do
• 30:25
  that.
• 30:26
  And
• 30:26
  actually,
• 30:27
  very
• 30:27
  quickly
• 30:28
  they
• 30:28
  came
• 30:28
  back
• 30:28
  and
• 30:28
  they
• 30:28
  were
• 30:29
  really
• 30:29
  excited
• 30:29
  about
• 30:30
  the
• 30:30
  idea.
• 30:30
  It's
• 30:31
  great
• 30:31
  for
• 30:31
  them.
• 30:31
  It
• 30:32
  means
• 30:32
  that
• 30:32
  they
• 30:32
  get
• 30:32
  to
• 30:32
  go
• 30:32
  to
• 30:32
  two
• 30:33
  different
• 30:33
  places,
• 30:33
  they
• 30:34
  get
• 30:34
  to
• 30:34
  travel,
• 30:35
  and
• 30:35
  they
• 30:36
  were
• 30:36
  so
• 30:36
  receptive
• 30:36
  to
• 30:36
  it
• 30:37
  as
• 30:37
  well.
• 30:37
  And
• 30:37
  so
• 30:38
  it
• 30:38
  felt
• 30:38
  right.
• 30:39
  And
• 30:39
  that's
• 30:39
  why
• 30:40
  I
• 30:40
  love
• 30:40
  that
• 30:40
  analogy
• 30:40
  of
• 30:41
  opening
• 30:41
  the
• 30:41
  door.
• 30:41
  Because
• 30:41
  sometimes
• 30:42
  the
• 30:42
  door
• 30:42
  does
• 30:42
  slam
• 30:43
  shut
• 30:43
  on
• 30:43
  ideas
• 30:44
  and
• 30:44
  sometimes
• 30:44
  it
• 30:45
  doesn't.
• 30:45
  And
• 30:45
  when
• 30:45
  it
• 30:45
  doesn't,
• 30:46
  I
• 30:46
  think
• 30:46
  that
• 30:47
  is
• 30:47
  a
• 30:47
  sign.
• 30:47
  Let's
• 30:47
  just
• 30:48
  be
• 30:48
  brave
• 30:48
  and
• 30:48
  walk
• 30:48
  through
• 30:49
  it
• 30:49
  and
• 30:49
  we'll
• 30:50
  worry
• 30:50
  about
• 30:50
  it
• 30:50
  later
• 30:50
  and
• 30:51
  see
• 30:51
  what
• 30:51
  happens.
• 30:52
  And
• 30:52
  in
• 30:52
  that
• 30:53
  moment
• 30:53
  we
• 30:53
  decided,
• 30:54
  we've
• 30:54
  got
• 30:54
  a
• 30:54
  venue,
• 30:55
  we've
• 30:55
  got
• 30:55
  speakers,
• 30:56
  let's
• 30:56
  make
• 30:57
  it
• 30:57
  happen.
• 30:57
  And
• 30:57
  so,
• 30:58
  as
• 30:58
  I
• 30:58
  said
• 30:58
  in
• 30:58
  the
• 30:58
  intro,
• 30:59
  a
• 30:59
  sister
• 30:59
  event
• 31:00
  was
• 31:00
  born,
• 31:00
  which
• 31:01
  is
• 31:01
  Wed
• 31:01
  Pros
• 31:02
  Live
• 31:03
  in
• 31:03
  Ireland,
• 31:03
  which
• 31:04
  we
• 31:04
  are
• 31:04
  doing
• 31:04
  in
• 31:05
  Kilkenny
• 31:06
  the
• 31:06
  same
• 31:06
  week
• 31:07
  as
• 31:07
  Wed
• 31:07
  Pros
• 31:07
  Live
• 31:08
  London.
• 31:08
  So
• 31:08
  we're
• 31:08
  having
• 31:09
  an
• 31:09
  absolute
• 31:09
  mad
• 31:10
  few
• 31:10
  days.
• 31:10
  It's
• 31:10
  going
• 31:10
  to
• 31:11
  be
• 31:11
  a
• 31:11
  whole
• 31:11
  lot
• 31:11
  of
• 31:11
  fun
• 31:11
  where
• 31:12
  we're
• 31:12
  going
• 31:12
  to
• 31:12
  be
• 31:12
  in
• 31:12
  Ireland
• 31:13
  for
• 31:13
  the
• 31:13
  Monday
• 31:14
  and
• 31:14
  then
• 31:14
  all
• 31:14
  flying
• 31:15
  over
• 31:15
  to
• 31:15
  London
• 31:15
  for
• 31:16
  Wed
• 31:16
  Pros
• 31:16
  Live
• 31:17
  on
• 31:17
  the
• 31:17
  Wednesday
• 31:18
  as
• 31:18
  well.
• 31:19
  And
• 31:19
  although
• 31:20
  they're
• 31:20
  not
• 31:21
  exactly
• 31:21
  the
• 31:21
  same
• 31:22
  event,
• 31:22
  they're
• 31:22
  going
• 31:22
  to
• 31:22
  have
• 31:23
  a
• 31:23
  similar
• 31:23
  ethos.
• 31:23
  And
• 31:23
  the
• 31:24
  island
• 31:24
  event,
• 31:24
  I
• 31:24
  was
• 31:25
  very
• 31:25
  upfront
• 31:25
  with
• 31:25
  you
• 31:25
  Straight
• 31:26
  away.
• 31:26
  And
• 31:26
  I
• 31:26
  said,
• 31:26
  look,
• 31:27
  I
• 31:27
  don't
• 31:28
  have
• 31:28
  loads
• 31:28
  of
• 31:28
  clients
• 31:29
  in
• 31:29
  Ireland.
• 31:29
  I
• 31:30
  don't
• 31:30
  have
• 31:30
  that
• 31:31
  database,
• 31:32
  but
• 31:32
  I'm
• 31:32
  willing
• 31:32
  to
• 31:33
  come
• 31:33
  and
• 31:33
  bring
• 31:33
  all
• 31:34
  of
• 31:34
  my
• 31:34
  stuff
• 31:34
  and
• 31:34
  my
• 31:35
  people
• 31:35
  and
• 31:35
  to
• 31:36
  be
• 31:36
  part
• 31:36
  of
• 31:36
  that
• 31:36
  event
• 31:37
  with
• 31:37
  you.
• 31:37
  But
• 31:38
  you
• 31:38
  will
• 31:38
  have
• 31:38
  to
• 31:38
  partner
• 31:39
  with
• 31:39
  it,
• 31:39
  not
• 31:39
  just
• 31:39
  sponsor
• 31:40
  it,
• 31:40
  and
• 31:40
  you
• 31:40
  will
• 31:40
  have
• 31:41
  to
• 31:41
  bring
• 31:41
  part
• 31:41
  of
• 31:41
  that
• 31:41
  party
• 31:42
  as
• 31:42
  well.
• 31:42
  And
• 31:43
  so
• 31:43
  the
• 31:43
  Irish
• 31:43
  event
• 31:44
  is
• 31:44
  very
• 31:44
  much
• 31:44
  a
• 31:45
  collaborative
• 31:46
  partnership
• 31:46
  event
• 31:47
  that
• 31:47
  we
• 31:47
  are
• 31:47
  doing
• 31:48
  in
• 31:48
  conjunction
• 31:49
  with
• 31:49
  each
• 31:50
  other
• 31:50
  and.
• 31:51
  And
• 31:51
  it's
• 31:51
  evolved
• 31:52
  for
• 31:52
  you
• 31:52
  as
• 31:52
  well,
• 31:52
  hasn't
• 31:53
  it?
• 31:53
  Yeah,
• 31:53
  absolutely.
• 31:54
  And
• 31:54
  I
• 31:54
  think,
• 31:54
  you
• 31:54
  know,
• 31:55
  being
• 31:55
  partnering
• 31:56
  with
• 31:56
  you
• 31:56
  on
• 31:56
  this
• 31:56
  has
• 31:57
  given
• 31:57
  me
• 31:58
  such
• 31:58
  confidence
• 31:59
  because
• 31:59
  you
• 31:59
  are,
• 31:59
  you
• 32:00
  have
• 32:00
  bringing
• 32:00
  that
• 32:00
  experience,
• 32:01
  you're
• 32:01
  bringing
• 32:01
  the
• 32:01
  team,
• 32:02
  you're
• 32:02
  bringing
• 32:02
  the
• 32:02
  speakers.
• 32:03
  So
• 32:03
  it's
• 32:03
  like,
• 32:03
  I'm
• 32:03
  not
• 32:03
  doing
• 32:04
  it
• 32:04
  on
• 32:04
  my
• 32:04
  own.
• 32:04
  I
• 32:05
  feel
• 32:05
  like
• 32:05
  I've
• 32:05
  got
• 32:05
  Becca
• 32:06
  on
• 32:06
  my,
• 32:06
  in
• 32:06
  my
• 32:06
  corner,
• 32:07
  on
• 32:07
  my
• 32:07
  side.
• 32:08
  So
• 32:08
  I'm
• 32:09
  kind
• 32:09
  of
• 32:09
  managing
• 32:10
  the
• 32:10
  venue
• 32:11
  side
• 32:11
  of
• 32:11
  things.
• 32:11
  And
• 32:12
  also,
• 32:12
  you
• 32:12
  know,
• 32:13
  the
• 32:13
  ticket
• 32:13
  sales
• 32:13
  and
• 32:14
  getting
• 32:14
  the
• 32:14
  word
• 32:14
  out
• 32:14
  there
• 32:15
  to
• 32:15
  our
• 32:15
  community
• 32:15
  because
• 32:16
  obviously
• 32:16
  I've
• 32:17
  been
• 32:17
  operating
• 32:17
  in
• 32:17
  business
• 32:18
  in
• 32:18
  Ireland
• 32:18
  for
• 32:18
  the
• 32:18
  last
• 32:19
  18
• 32:19
  years.
• 32:19
  So,
• 32:20
  you
• 32:20
  know,
• 32:21
  the,
• 32:21
  the
• 32:22
  getting
• 32:22
  the
• 32:22
  word
• 32:23
  out
• 32:23
  there
• 32:23
  and,
• 32:23
  you
• 32:24
  know,
• 32:24
  bringing
• 32:24
  that
• 32:25
  community
• 32:25
  of
• 32:25
  people
• 32:25
  together
• 32:26
  obviously
• 32:26
  falls
• 32:27
  under
• 32:27
  my
• 32:27
  remit.
• 32:28
  I
• 32:28
  know
• 32:28
  a
• 32:28
  lot
• 32:28
  of
• 32:28
  people
• 32:28
  in
• 32:29
  this,
• 32:29
  in
• 32:29
  this
• 32:29
  sector,
• 32:30
  in
• 32:30
  this
• 32:30
  space
• 32:30
  in
• 32:31
  Ireland,
• 32:31
  and
• 32:31
  I
• 32:31
  just
• 32:32
  think,
• 32:32
  how
• 32:33
  lucky
• 32:33
  are
• 32:34
  they?
• 32:34
  I
• 32:34
  mean,
• 32:35
  forget
• 32:35
  actually
• 32:35
  about
• 32:35
  the
• 32:36
  attendees.
• 32:36
  I
• 32:36
  want
• 32:37
  to
• 32:37
  go
• 32:37
  to
• 32:37
  this
• 32:37
  conference
• 32:38
  to
• 32:38
  learn
• 32:38
  the
• 32:38
  content.
• 32:39
  Like
• 32:40
  the
• 32:40
  speakers
• 32:41
  that
• 32:41
  are
• 32:41
  coming
• 32:41
  yourselves
• 32:42
  and
• 32:42
  the
• 32:43
  four
• 32:43
  ladies
• 32:43
  that
• 32:43
  are
• 32:44
  coming
• 32:44
  from
• 32:44
  the
• 32:44
  US
• 32:44
  Like,
• 32:45
  I
• 32:45
  am
• 32:45
  there
• 32:45
  to
• 32:46
  learn
• 32:46
  from
• 32:46
  you
• 32:46
  as
• 32:46
  much
• 32:47
  as
• 32:47
  anybody
• 32:47
  else
• 32:47
  in
• 32:47
  the
• 32:47
  room.
• 32:48
  I
• 32:48
  will
• 32:48
  be
• 32:48
  sitting
• 32:49
  front
• 32:49
  row
• 32:49
  with
• 32:49
  my
• 32:50
  pen
• 32:50
  and
• 32:50
  pad,
• 32:51
  like,
• 32:51
  seriously
• 32:52
  taking
• 32:52
  notes,
• 32:53
  learning
• 32:53
  from
• 32:53
  you
• 32:54
  all.
• 32:54
  And
• 32:55
  I'm
• 32:55
  just
• 32:55
  so
• 32:56
  thrilled
• 32:56
  that
• 32:56
  we
• 32:57
  get
• 32:57
  to
• 32:57
  offer
• 32:57
  that
• 32:58
  to
• 32:58
  the
• 32:58
  Irish
• 32:58
  audience.
• 32:59
  Like,
• 32:59
  if
• 32:59
  you
• 32:59
  think
• 32:59
  there's
• 33:00
  a
• 33:00
  lack
• 33:00
  of,
• 33:00
  you
• 33:00
  know,
• 33:01
  wedding
• 33:01
  conferences
• 33:02
  and
• 33:02
  content
• 33:02
  and
• 33:02
  events
• 33:03
  in
• 33:03
  the
• 33:03
  uk,
• 33:03
  it's
• 33:04
  even
• 33:04
  worse
• 33:04
  in
• 33:04
  Ireland.
• 33:05
  There's
• 33:05
  really
• 33:06
  very,
• 33:06
  very
• 33:06
  little
• 33:07
  and,
• 33:07
  you
• 33:08
  know,
• 33:08
  it's
• 33:08
  a
• 33:08
  lot
• 33:08
  of
• 33:08
  the
• 33:09
  same
• 33:09
  old
• 33:09
  ding
• 33:09
  dong.
• 33:10
  I'm
• 33:10
  just
• 33:10
  really
• 33:10
  excited
• 33:11
  about
• 33:11
  bringing
• 33:12
  five
• 33:13
  fresh
• 33:13
  speakers
• 33:14
  over
• 33:15
  you
• 33:15
  from
• 33:15
  the
• 33:16
  uk,
• 33:16
  the
• 33:16
  four
• 33:16
  from
• 33:17
  the
• 33:17
  US
• 33:17
  to
• 33:18
  share
• 33:18
  their
• 33:19
  knowledge
• 33:19
  with
• 33:19
  the
• 33:20
  Irish
• 33:20
  wedding
• 33:21
  professionals.
• 33:21
  Because
• 33:22
  weddings
• 33:22
  in
• 33:22
  Ireland
• 33:23
  are
• 33:23
  a
• 33:23
  really
• 33:24
  big
• 33:24
  deal.
• 33:25
  You
• 33:25
  know,
• 33:26
  Irish
• 33:26
  weddings
• 33:26
  are
• 33:27
  kind
• 33:27
  of
• 33:27
  renowned.
• 33:27
  They're
• 33:28
  almost
• 33:28
  up
• 33:28
  there
• 33:28
  with
• 33:28
  like
• 33:28
  Indian
• 33:29
  weddings,
• 33:29
  I
• 33:29
  suppose,
• 33:30
  in
• 33:30
  terms
• 33:30
  of
• 33:30
  their
• 33:30
  cultural
• 33:31
  significance
• 33:31
  and
• 33:32
  how
• 33:32
  big
• 33:33
  and
• 33:33
  elaborate
• 33:33
  and
• 33:33
  wild
• 33:34
  they
• 33:34
  can
• 33:34
  be.
• 33:35
  So
• 33:35
  they're
• 33:35
  really,
• 33:35
  really
• 33:36
  big
• 33:36
  business
• 33:36
  for
• 33:36
  a
• 33:37
  lot
• 33:37
  of
• 33:37
  venues
• 33:37
  and
• 33:37
  vendors
• 33:38
  out
• 33:38
  there.
• 33:38
  And
• 33:39
  I
• 33:39
  think,
• 33:39
  you
• 33:39
  know,
• 33:39
  everybody
• 33:40
  is
• 33:40
  trying
• 33:41
  to
• 33:41
  learn
• 33:41
  and
• 33:41
  evolve
• 33:42
  all
• 33:42
  of
• 33:42
  the
• 33:43
  time.
• 33:43
  Well,
• 33:43
  the
• 33:43
  good
• 33:43
  ones
• 33:44
  are.
• 33:44
  So
• 33:44
  the
• 33:44
  good
• 33:45
  ones
• 33:45
  are
• 33:45
  the
• 33:45
  ones
• 33:45
  who
• 33:45
  are
• 33:45
  going
• 33:46
  to
• 33:46
  be
• 33:46
  there
• 33:46
  in
• 33:46
  the
• 33:46
  room.
• 33:46
  They're
• 33:46
  going
• 33:46
  to
• 33:47
  be
• 33:47
  the
• 33:47
  ones
• 33:47
  that
• 33:47
  want
• 33:47
  to
• 33:47
  learn,
• 33:48
  they
• 33:48
  want
• 33:48
  to
• 33:48
  upscale,
• 33:49
  they
• 33:49
  want
• 33:49
  to
• 33:49
  improve,
• 33:50
  they
• 33:50
  want
• 33:50
  to
• 33:50
  see
• 33:51
  what's
• 33:51
  happening
• 33:51
  out
• 33:51
  there
• 33:52
  beyond
• 33:53
  the
• 33:53
  borders
• 33:53
  of
• 33:54
  their
• 33:54
  town
• 33:54
  or
• 33:55
  their
• 33:55
  county
• 33:55
  or
• 33:56
  our
• 33:56
  little
• 33:56
  island.
• 33:57
  You
• 33:57
  know,
• 33:57
  we're
• 33:57
  an
• 33:57
  island
• 33:58
  nation.
• 33:58
  We
• 33:58
  need
• 33:59
  to
• 33:59
  look
• 33:59
  broader,
• 34:00
  we
• 34:00
  need
• 34:00
  to
• 34:00
  look
• 34:00
  elsewhere
• 34:01
  to
• 34:01
  get,
• 34:01
  you
• 34:02
  know,
• 34:02
  ideas
• 34:02
  and
• 34:03
  inspiration.
• 34:03
  And
• 34:04
  that's
• 34:04
  why
• 34:04
  this
• 34:04
  international
• 34:05
  and
• 34:05
  flavor
• 34:06
  of
• 34:06
  speakers
• 34:06
  is
• 34:07
  just
• 34:07
  going
• 34:07
  to
• 34:07
  be
• 34:07
  so
• 34:08
  phenomenal
• 34:08
  I
• 34:08
  think
• 34:08
  for
• 34:09
  our
• 34:09
  Irish
• 34:09
  audience.
• 34:09
  Yeah,
• 34:10
  it
• 34:10
  definitely
• 34:11
  is.
• 34:11
  But
• 34:11
  it's
• 34:11
  not
• 34:12
  just
• 34:12
  about
• 34:12
  the
• 34:12
  international
• 34:13
  speakers,
• 34:13
  Kira,
• 34:14
  because
• 34:14
  you
• 34:14
  are
• 34:14
  also
• 34:15
  gracing
• 34:15
  the
• 34:15
  stage
• 34:16
  in
• 34:17
  both
• 34:17
  Ireland
• 34:17
  and
• 34:18
  London
• 34:18
  and
• 34:19
  I'm
• 34:19
  incredibly
• 34:20
  excited
• 34:20
  about
• 34:20
  what
• 34:20
  you're
• 34:21
  going
• 34:21
  to
• 34:21
  bring
• 34:21
  because
• 34:21
  everyone
• 34:22
  knows
• 34:22
  by
• 34:22
  now
• 34:23
  that
• 34:23
  I
• 34:23
  absolutely
• 34:24
  love
• 34:24
  an
• 34:24
  industry
• 34:24
  report.
• 34:25
  I
• 34:25
  particularly
• 34:25
  love
• 34:26
  your
• 34:26
  industry
• 34:26
  report
• 34:27
  and
• 34:27
  I
• 34:27
  said
• 34:27
  to
• 34:28
  you,
• 34:28
  I'm
• 34:28
  really
• 34:28
  hoping
• 34:29
  as
• 34:29
  part
• 34:29
  of
• 34:29
  your
• 34:29
  keynote
• 34:30
  in
• 34:30
  both
• 34:31
  Ireland
• 34:31
  and
• 34:31
  London
• 34:31
  you're
• 34:32
  going
• 34:32
  to
• 34:32
  present
• 34:33
  some
• 34:33
  of
• 34:33
  that
• 34:33
  data.
• 34:34
  So
• 34:34
  tell
• 34:35
  everyone
• 34:35
  listening
• 34:36
  what
• 34:36
  they're
• 34:37
  going
• 34:37
  to
• 34:37
  get
• 34:37
  from
• 34:37
  your
• 34:38
  session
• 34:38
  in
• 34:38
  London
• 34:39
  and
• 34:39
  in
• 34:39
  Kilkenny.
• 34:40
  Well,
• 34:40
  the
• 34:40
  timing
• 34:41
  of
• 34:41
  it
• 34:41
  worked
• 34:41
  out
• 34:41
  so
• 34:42
  perfectly
• 34:42
  because
• 34:43
  if
• 34:43
  you
• 34:43
  were
• 34:43
  having
• 34:43
  this
• 34:43
  conference
• 34:44
  in,
• 34:44
  in
• 34:44
  January
• 34:45
  or
• 34:45
  another
• 34:45
  time
• 34:46
  of
• 34:46
  the
• 34:46
  year,
• 34:46
  I
• 34:46
  couldn't
• 34:46
  really
• 34:47
  deliver
• 34:47
  this.
• 34:47
  It's
• 34:47
  just
• 34:48
  so
• 34:48
  perfect.
• 34:48
  We
• 34:49
  are
• 34:49
  still
• 34:49
  putting
• 34:49
  the
• 34:49
  finishing
• 34:50
  touches
• 34:50
  on
• 34:51
  the
• 34:51
  industry
• 34:51
  report
• 34:52
  and
• 34:52
  the
• 34:52
  way
• 34:53
  we
• 34:53
  build
• 34:53
  it
• 34:53
  every
• 34:54
  single
• 34:54
  year
• 34:54
  is
• 34:55
  we
• 34:55
  put
• 34:55
  out
• 34:55
  a
• 34:55
  survey
• 34:56
  to
• 34:56
  couples
• 34:57
  and
• 34:57
  we
• 34:58
  do
• 34:58
  one
• 34:58
  survey
• 34:58
  for
• 34:58
  the
• 34:58
  UK
• 34:59
  and
• 34:59
  one
• 34:59
  survey
• 35:00
  for
• 35:00
  Ireland.
• 35:00
  So
• 35:00
  they
• 35:00
  are
• 35:01
  two
• 35:01
  completely
• 35:01
  different
• 35:02
  reports,
• 35:02
  two
• 35:02
  completely
• 35:03
  different
• 35:03
  surveys.
• 35:04
  We
• 35:04
  had
• 35:04
  over
• 35:05
  850
• 35:06
  people
• 35:06
  reply
• 35:07
  in
• 35:07
  the
• 35:07
  UK
• 35:08
  survey
• 35:08
  this
• 35:08
  year
• 35:09
  and
• 35:09
  over
• 35:09
  450
• 35:10
  people
• 35:10
  replied
• 35:11
  to
• 35:11
  the
• 35:11
  Irish
• 35:11
  one.
• 35:11
  So
• 35:12
  a
• 35:12
  really,
• 35:12
  really
• 35:12
  decent
• 35:13
  sample
• 35:13
  size.
• 35:13
  This
• 35:13
  isn't
• 35:14
  us
• 35:14
  surveying
• 35:14
  100
• 35:15
  people.
• 35:15
  Like
• 35:15
  it's
• 35:15
  a
• 35:16
  really,
• 35:16
  really
• 35:16
  decent
• 35:16
  sample
• 35:17
  size
• 35:17
  to
• 35:18
  get
• 35:18
  that,
• 35:18
  to
• 35:18
  get
• 35:19
  that
• 35:19
  data.
• 35:20
  And
• 35:20
  we,
• 35:21
  it's
• 35:21
  a
• 35:21
  really
• 35:21
  long
• 35:22
  survey
• 35:22
  as
• 35:22
  well.
• 35:22
  That's
• 35:23
  probably
• 35:23
  one
• 35:24
  of
• 35:24
  the
• 35:24
  problems
• 35:24
  because
• 35:24
  I
• 35:25
  like
• 35:25
  to
• 35:25
  do
• 35:25
  the
• 35:25
  report
• 35:25
  and
• 35:26
  have
• 35:26
  that
• 35:26
  consistency
• 35:27
  there.
• 35:27
  And
• 35:29
  so
• 35:29
  it's
• 35:29
  really
• 35:29
  hard
• 35:30
  to
• 35:30
  drop
• 35:30
  questions
• 35:31
  so
• 35:31
  that
• 35:31
  we
• 35:31
  can
• 35:32
  compare
• 35:32
  with
• 35:32
  previous
• 35:32
  years.
• 35:33
  But
• 35:33
  I
• 35:33
  want
• 35:33
  to
• 35:33
  keep
• 35:33
  adding
• 35:34
  questions
• 35:34
  all
• 35:34
  the
• 35:35
  time.
• 35:35
  So
• 35:35
  it's
• 35:36
  like
• 35:36
  over
• 35:36
  50
• 35:36
  questions
• 35:37
  long.
• 35:37
  So
• 35:37
  these,
• 35:38
  the
• 35:38
  couples
• 35:38
  that
• 35:38
  fill
• 35:39
  out
• 35:39
  the
• 35:39
  survey,
• 35:39
  they
• 35:40
  really
• 35:40
  take
• 35:40
  their
• 35:40
  time,
• 35:41
  you
• 35:41
  know,
• 35:41
  they're
• 35:41
  really
• 35:42
  thinking
• 35:42
  about
• 35:42
  it.
• 35:42
  We've
• 35:43
  loads
• 35:43
  of
• 35:43
  open
• 35:43
  ended
• 35:44
  questions
• 35:44
  and
• 35:45
  we're
• 35:45
  getting
• 35:45
  their
• 35:46
  actual
• 35:47
  feedback,
• 35:47
  their
• 35:48
  actual
• 35:48
  experience.
• 35:49
  It's
• 35:49
  not
• 35:49
  just
• 35:49
  yes,
• 35:49
  no,
• 35:50
  yes,
• 35:50
  no,
• 35:50
  yes,
• 35:50
  no,
• 35:50
  you're
• 35:51
  done.
• 35:51
  It's
• 35:51
  a
• 35:51
  really,
• 35:52
  really
• 35:52
  detailed
• 35:53
  in
• 35:53
  depth
• 35:53
  survey.
• 35:54
  The
• 35:55
  report
• 35:55
  is
• 35:55
  over
• 35:55
  40,
• 35:56
  so
• 35:56
  I'm
• 35:56
  sorry,
• 35:57
  40
• 35:57
  something
• 35:57
  pages
• 35:58
  long
• 35:59
  and
• 35:59
  the
• 36:00
  insights
• 36:00
  that
• 36:00
  are
• 36:00
  coming
• 36:00
  out
• 36:01
  of
• 36:01
  it
• 36:01
  are
• 36:01
  really,
• 36:01
  really
• 36:02
  interesting.
• 36:02
  Some
• 36:03
  things
• 36:03
  have
• 36:03
  stayed
• 36:03
  the
• 36:04
  same
• 36:04
  from
• 36:04
  previous
• 36:04
  years,
• 36:05
  but
• 36:05
  there's
• 36:05
  definitely
• 36:06
  things
• 36:06
  that
• 36:06
  are
• 36:07
  changing.
• 36:07
  You
• 36:08
  know,
• 36:08
  AI,
• 36:08
  we
• 36:08
  were
• 36:09
  talking
• 36:09
  about
• 36:09
  it
• 36:09
  earlier
• 36:10
  that
• 36:10
  is
• 36:10
  definitely
• 36:11
  increasing
• 36:12
  in
• 36:12
  importance,
• 36:13
  I
• 36:13
  suppose
• 36:14
  in
• 36:14
  terms
• 36:14
  of
• 36:14
  a
• 36:14
  tool
• 36:15
  that
• 36:15
  couples
• 36:15
  are
• 36:15
  using,
• 36:16
  help
• 36:16
  them
• 36:16
  plan,
• 36:17
  but
• 36:17
  also
• 36:17
  on
• 36:17
  the
• 36:18
  research
• 36:18
  side
• 36:19
  and,
• 36:19
  and
• 36:20
  there's
• 36:20
  so
• 36:20
  much
• 36:21
  good
• 36:21
  meaty
• 36:21
  stuff
• 36:22
  there.
• 36:22
  I'm
• 36:22
  not
• 36:22
  giving
• 36:22
  away
• 36:23
  any
• 36:23
  spoilers.
• 36:23
  You're
• 36:24
  like
• 36:24
  you're
• 36:24
  wanting
• 36:25
  something,
• 36:25
  but
• 36:25
  I'm
• 36:25
  not
• 36:26
  giving
• 36:26
  any
• 36:26
  spoilers.
• 36:27
  People
• 36:27
  are
• 36:27
  going
• 36:28
  to
• 36:28
  have
• 36:28
  to
• 36:29
  wed
• 36:29
  pro
• 36:29
  live
• 36:30
  in
• 36:30
  London
• 36:30
  or
• 36:31
  in
• 36:31
  Ireland
• 36:31
  to,
• 36:32
  to
• 36:32
  hear
• 36:32
  and
• 36:33
  I
• 36:33
  will
• 36:33
  be
• 36:33
  sharing
• 36:33
  and
• 36:34
  it's,
• 36:34
  it's
• 36:34
  fresh,
• 36:35
  you
• 36:35
  know,
• 36:36
  the
• 36:36
  report
• 36:36
  is
• 36:37
  literally
• 36:37
  being
• 36:38
  finalized
• 36:38
  as
• 36:38
  you
• 36:38
  speak.
• 36:39
  So
• 36:39
  it's
• 36:39
  going
• 36:39
  to
• 36:39
  be
• 36:39
  really
• 36:39
  fresh,
• 36:40
  really
• 36:40
  current
• 36:40
  and
• 36:41
  I'm
• 36:41
  excited
• 36:41
  to
• 36:41
  share
• 36:42
  those
• 36:42
  trends
• 36:42
  and
• 36:43
  insights
• 36:43
  with
• 36:43
  people
• 36:44
  and
• 36:44
  so
• 36:44
  they
• 36:45
  can
• 36:45
  really
• 36:45
  get
• 36:45
  inside
• 36:45
  the
• 36:45
  minds
• 36:46
  of
• 36:46
  what's
• 36:46
  going
• 36:46
  on
• 36:46
  with
• 36:46
  couples
• 36:47
  at
• 36:47
  the
• 36:47
  moment.
• 36:48
  You
• 36:48
  could
• 36:48
  read
• 36:48
  it
• 36:48
  all
• 36:48
  over
• 36:49
  my
• 36:49
  face
• 36:49
  because
• 36:49
  my
• 36:50
  next
• 36:50
  question
• 36:50
  was,
• 36:50
  are
• 36:51
  you
• 36:51
  sure
• 36:51
  you
• 36:51
  can't
• 36:52
  give
• 36:52
  us
• 36:52
  a
• 36:52
  little
• 36:52
  spoiler?
• 36:53
  Like,
• 36:54
  have
• 36:54
  you
• 36:54
  looked
• 36:55
  at
• 36:55
  the
• 36:55
  data?
• 36:55
  Is
• 36:55
  there
• 36:55
  anything
• 36:56
  exciting
• 36:56
  coming
• 36:57
  up?
• 36:57
  I'm
• 36:57
  excited
• 36:57
  to
• 36:57
  see
• 36:58
  the
• 36:58
  tiktoks
• 36:58
  stats
• 36:59
  for
• 36:59
  sure
• 37:00
  because
• 37:00
  I've
• 37:00
  been
• 37:01
  tracking
• 37:01
  those
• 37:01
  over
• 37:02
  the
• 37:02
  last
• 37:02
  few
• 37:02
  years.
• 37:03
  Or
• 37:03
  maybe
• 37:04
  it's
• 37:04
  going
• 37:04
  up.
• 37:04
  We'll
• 37:05
  have
• 37:05
  to
• 37:05
  see.
• 37:06
  Yes.
• 37:07
  Yeah,
• 37:07
  I
• 37:07
  think
• 37:07
  that's,
• 37:08
  that's
• 37:08
  safe
• 37:08
  to
• 37:08
  say,
• 37:08
  but
• 37:09
  by
• 37:09
  how
• 37:09
  much
• 37:10
  I'll
• 37:10
  never
• 37:11
  tell.
• 37:12
  Oh
• 37:12
  my
• 37:12
  God.
• 37:12
  We've
• 37:13
  been
• 37:13
  putting
• 37:13
  so
• 37:13
  much
• 37:13
  work
• 37:14
  into
• 37:14
  this.
• 37:15
  You
• 37:15
  know,
• 37:15
  members
• 37:15
  of
• 37:16
  my
• 37:16
  team
• 37:16
  and
• 37:16
  me,
• 37:16
  I've
• 37:16
  been
• 37:17
  all,
• 37:17
  all
• 37:17
  over
• 37:17
  the
• 37:18
  data
• 37:18
  and
• 37:18
  you
• 37:19
  know,
• 37:19
  we
• 37:19
  have
• 37:19
  to
• 37:19
  do
• 37:19
  this
• 37:20
  report.
• 37:20
  We
• 37:21
  ask
• 37:21
  the
• 37:21
  same
• 37:21
  questions
• 37:22
  but
• 37:22
  it
• 37:22
  take
• 37:22
  different
• 37:23
  results.
• 37:23
  We
• 37:24
  have
• 37:24
  to
• 37:24
  do
• 37:24
  this
• 37:24
  report
• 37:25
  twice
• 37:25
  and
• 37:25
  the
• 37:25
  narrative
• 37:26
  is
• 37:26
  different
• 37:26
  obviously,
• 37:27
  depending
• 37:27
  on
• 37:27
  what
• 37:27
  the
• 37:28
  results
• 37:28
  are
• 37:28
  saying.
• 37:29
  But
• 37:29
  I've
• 37:29
  been
• 37:29
  through
• 37:29
  it
• 37:30
  with
• 37:30
  a
• 37:30
  fine
• 37:30
  tooth
• 37:30
  comb
• 37:31
  and
• 37:33
  it's
• 37:33
  really,
• 37:33
  really
• 37:34
  interesting
• 37:34
  and
• 37:34
  just
• 37:35
  hearing
• 37:35
  what
• 37:36
  the
• 37:36
  couple's
• 37:36
  frustrations
• 37:37
  are.
• 37:37
  I
• 37:37
  think
• 37:39
  people
• 37:39
  will
• 37:39
  go
• 37:40
  to
• 37:40
  town
• 37:40
  typing
• 37:41
  on
• 37:41
  reports
• 37:42
  or
• 37:42
  in
• 37:42
  surveys
• 37:43
  and
• 37:43
  online
• 37:44
  when
• 37:44
  they're
• 37:44
  unhappy
• 37:45
  about
• 37:45
  things.
• 37:45
  So
• 37:46
  we
• 37:46
  do
• 37:47
  have
• 37:47
  a
• 37:47
  really
• 37:48
  good
• 37:48
  sense
• 37:48
  of
• 37:48
  what
• 37:48
  the
• 37:48
  couple's
• 37:49
  frustrations
• 37:49
  are.
• 37:50
  But
• 37:50
  what
• 37:50
  we've
• 37:50
  tried
• 37:51
  to
• 37:51
  do
• 37:51
  with
• 37:51
  the
• 37:51
  report
• 37:51
  is
• 37:52
  say,
• 37:52
  well,
• 37:52
  these
• 37:52
  are
• 37:52
  people's
• 37:53
  frustrations
• 37:53
  and
• 37:54
  this
• 37:54
  is
• 37:54
  what
• 37:54
  you
• 37:54
  can
• 37:54
  do
• 37:55
  about
• 37:55
  it.
• 37:55
  And
• 37:56
  that's
• 37:56
  really
• 37:56
  what
• 37:56
  I
• 37:56
  want
• 37:56
  to
• 37:57
  be
• 37:57
  sharing
• 37:57
  because
• 37:57
  you
• 37:57
  know
• 37:58
  me,
• 37:58
  Becca,
• 37:58
  I'm
• 37:58
  a
• 37:58
  glass
• 37:59
  half
• 37:59
  full
• 37:59
  kind
• 37:59
  of
• 38:00
  person.
• 38:00
  I'm
• 38:00
  a
• 38:01
  positive
• 38:01
  poly.
• 38:01
  I'm
• 38:02
  always
• 38:02
  looking
• 38:02
  from
• 38:03
  okay,
• 38:03
  well,
• 38:03
  this
• 38:04
  is
• 38:04
  negative.
• 38:04
  But
• 38:04
  what
• 38:05
  can
• 38:05
  we
• 38:05
  learn
• 38:05
  from
• 38:05
  it?
• 38:05
  How
• 38:05
  can
• 38:06
  we
• 38:06
  do
• 38:06
  better?
• 38:06
  How
• 38:07
  can
• 38:07
  we
• 38:07
  improve?
• 38:07
  How
• 38:08
  can
• 38:08
  we
• 38:08
  grow?
• 38:09
  And
• 38:09
  that's
• 38:10
  really
• 38:10
  what
• 38:10
  I'm
• 38:10
  going
• 38:10
  to
• 38:10
  be
• 38:11
  trying
• 38:11
  to
• 38:11
  share,
• 38:12
  you
• 38:12
  know,
• 38:12
  at
• 38:12
  wedpose
• 38:13
  Live
• 38:13
  is
• 38:14
  these
• 38:14
  are,
• 38:14
  this
• 38:15
  is,
• 38:15
  these
• 38:15
  are
• 38:15
  the
• 38:15
  frustrations
• 38:16
  that
• 38:16
  couples
• 38:16
  are
• 38:16
  telling
• 38:17
  us
• 38:17
  about.
• 38:17
  But
• 38:17
  here's
• 38:18
  how
• 38:18
  you
• 38:18
  can
• 38:18
  solve
• 38:18
  that,
• 38:18
  here's
• 38:19
  how
• 38:19
  you
• 38:19
  can
• 38:19
  address
• 38:19
  it.
• 38:20
  And
• 38:20
  the
• 38:20
  people
• 38:21
  in
• 38:21
  the
• 38:21
  room
• 38:21
  that
• 38:22
  are
• 38:22
  listening
• 38:22
  to
• 38:23
  that,
• 38:23
  you
• 38:23
  know,
• 38:24
  they're
• 38:24
  the
• 38:24
  best
• 38:24
  of
• 38:24
  the
• 38:24
  best.
• 38:25
  They're
• 38:25
  the
• 38:25
  ones
• 38:25
  that
• 38:25
  are
• 38:26
  trying
• 38:26
  to
• 38:26
  do
• 38:26
  it.
• 38:26
  So
• 38:26
  they're
• 38:27
  going
• 38:27
  to
• 38:27
  take
• 38:27
  the
• 38:27
  advice
• 38:28
  that
• 38:28
  they
• 38:28
  learn
• 38:28
  from
• 38:28
  me,
• 38:29
  from
• 38:29
  you,
• 38:29
  from
• 38:30
  all
• 38:30
  of
• 38:30
  the
• 38:30
  other
• 38:30
  speakers,
• 38:31
  implement
• 38:31
  that,
• 38:32
  and
• 38:32
  they
• 38:32
  are
• 38:32
  going
• 38:33
  to
• 38:33
  be
• 38:33
  the
• 38:33
  ones
• 38:33
  that
• 38:33
  win
• 38:34
  more
• 38:34
  bookings
• 38:34
  in
• 38:35
  the
• 38:35
  long
• 38:35
  term.
• 38:35
  It's
• 38:35
  just
• 38:36
  that
• 38:36
  simple.
• 38:36
  100%.
• 38:37
  I'm
• 38:37
  so
• 38:38
  excited.
• 38:38
  It's
• 38:38
  going
• 38:38
  to
• 38:38
  be
• 38:39
  so
• 38:39
  good
• 38:39
  to
• 38:39
  hear
• 38:40
  fresh
• 38:40
  in
• 38:40
  that
• 38:41
  room,
• 38:41
  all
• 38:41
  of
• 38:42
  the
• 38:42
  data
• 38:42
  and
• 38:42
  people
• 38:42
  are
• 38:42
  going
• 38:42
  to
• 38:43
  be
• 38:43
  able
• 38:43
  to
• 38:43
  download
• 38:43
  the
• 38:43
  reports.
• 38:44
  And
• 38:44
  what
• 38:44
  I
• 38:44
  love
• 38:44
  about
• 38:45
  it
• 38:45
  is
• 38:45
  because
• 38:45
  we're
• 38:46
  doing
• 38:46
  it
• 38:46
  in
• 38:46
  both
• 38:46
  Ireland
• 38:47
  and
• 38:47
  London,
• 38:47
  you're
• 38:48
  going
• 38:48
  to
• 38:48
  be
• 38:48
  able
• 38:48
  to
• 38:48
  share
• 38:48
  the
• 38:49
  data
• 38:49
  with
• 38:49
  the
• 38:49
  relevant
• 38:50
  people.
• 38:50
  So
• 38:50
  your
• 38:50
  presentation
• 38:51
  isn't
• 38:52
  going
• 38:52
  to
• 38:52
  be
• 38:52
  identical
• 38:52
  in
• 38:53
  both
• 38:53
  places.
• 38:53
  It's
• 38:54
  going
• 38:54
  to
• 38:54
  look
• 38:54
  very
• 38:54
  different
• 38:55
  depending
• 38:55
  on
• 38:55
  the
• 38:55
  event
• 38:56
  they're
• 38:56
  attending.
• 38:56
  Absolutely.
• 38:57
  And
• 38:57
  they
• 38:57
  will
• 38:58
  get
• 38:58
  a
• 38:58
  free
• 38:58
  copy
• 38:58
  of
• 38:58
  the
• 38:59
  report
• 38:59
  for
• 38:59
  attending
• 38:59
  the
• 39:00
  event
• 39:00
  as
• 39:00
  well.
• 39:00
  So
• 39:01
  they'll
• 39:01
  have
• 39:01
  it
• 39:01
  into
• 39:01
  their
• 39:01
  inbox
• 39:02
  and
• 39:02
  they
• 39:03
  can
• 39:03
  pour
• 39:03
  over
• 39:03
  it
• 39:04
  at
• 39:04
  length
• 39:04
  long
• 39:05
  after
• 39:05
  my
• 39:05
  talk
• 39:05
  is
• 39:06
  done.
• 39:06
  You
• 39:06
  know,
• 39:07
  I
• 39:07
  am
• 39:07
  definitely
• 39:07
  going
• 39:07
  to
• 39:08
  be
• 39:08
  pouring
• 39:08
  over
• 39:08
  it
• 39:09
  at
• 39:09
  length
• 39:09
  long
• 39:09
  after
• 39:09
  your
• 39:10
  talk
• 39:10
  has
• 39:10
  got
• 39:10
  done,
• 39:10
  because
• 39:11
  I
• 39:11
  always
• 39:11
  do.
• 39:12
  But
• 39:12
  it's
• 39:12
  great.
• 39:12
  It's
• 39:13
  great
• 39:13
  data.
• 39:13
  It's
• 39:14
  always
• 39:14
  interesting
• 39:15
  to
• 39:15
  see
• 39:15
  the
• 39:15
  anecdotal
• 39:16
  evidence
• 39:17
  as
• 39:17
  well,
• 39:17
  the
• 39:17
  frustrations
• 39:18
  that
• 39:18
  people
• 39:18
  are
• 39:18
  sharing.
• 39:19
  And
• 39:19
  it
• 39:19
  almost
• 39:19
  always
• 39:20
  backs
• 39:20
  up
• 39:21
  what
• 39:21
  I've
• 39:21
  been
• 39:21
  teaching
• 39:22
  people.
• 39:22
  And
• 39:22
  so
• 39:23
  it's
• 39:23
  always
• 39:23
  great
• 39:23
  for
• 39:23
  me
• 39:23
  as
• 39:23
  well
• 39:24
  to
• 39:24
  be
• 39:24
  able
• 39:24
  to
• 39:25
  see
• 39:25
  that
• 39:25
  and
• 39:25
  give
• 39:25
  people
• 39:26
  some
• 39:26
  actual
• 39:27
  evidence
• 39:27
  that
• 39:27
  what
• 39:27
  I've
• 39:28
  been
• 39:28
  telling
• 39:28
  them
• 39:28
  for
• 39:28
  the
• 39:28
  last
• 39:29
  few
• 39:29
  months
• 39:29
  is
• 39:29
  actually
• 39:30
  true.
• 39:30
  And
• 39:31
  they
• 39:31
  can
• 39:31
  see
• 39:31
  it
• 39:31
  in
• 39:31
  the
• 39:31
  report
• 39:32
  as
• 39:32
  well.
• 39:32
  Absolutely.
• 39:33
  And
• 39:33
  look,
• 39:33
  you
• 39:33
  know,
• 39:34
  we
• 39:34
  all
• 39:34
  know
• 39:34
  with
• 39:34
  weddings,
• 39:35
  there's
• 39:35
  always
• 39:35
  these.
• 39:35
  And
• 39:36
  not
• 39:36
  just
• 39:36
  weddings.
• 39:36
  I
• 39:37
  think
• 39:37
  any
• 39:37
  business,
• 39:37
  there's
• 39:38
  always
• 39:38
  edge
• 39:38
  cases.
• 39:38
  Right.
• 39:39
  It's
• 39:39
  never
• 39:39
  a
• 39:39
  one
• 39:39
  size
• 39:40
  fits
• 39:40
  all,
• 39:40
  but
• 39:41
  I
• 39:41
  think
• 39:41
  it's
• 39:41
  just
• 39:41
  about
• 39:41
  looking
• 39:42
  at
• 39:42
  trends
• 39:43
  and
• 39:43
  seeing,
• 39:43
  well,
• 39:43
  you
• 39:43
  know,
• 39:43
  the
• 39:44
  majority
• 39:44
  of
• 39:44
  people
• 39:45
  are
• 39:45
  doing
• 39:45
  this.
• 39:45
  So
• 39:46
  this
• 39:46
  is
• 39:46
  where
• 39:46
  I
• 39:46
  should
• 39:46
  be
• 39:47
  hanging
• 39:47
  out
• 39:47
  on
• 39:47
  social
• 39:48
  media
• 39:48
  or,
• 39:48
  you
• 39:49
  know,
• 39:49
  it's
• 39:49
  very
• 39:50
  hard
• 39:50
  to
• 39:50
  be
• 39:51
  all
• 39:51
  things
• 39:51
  to
• 39:51
  all
• 39:52
  people
• 39:52
  all
• 39:52
  of
• 39:52
  the
• 39:52
  time.
• 39:53
  So
• 39:53
  we
• 39:53
  have
• 39:53
  to
• 39:53
  try
• 39:54
  to,
• 39:54
  I
• 39:54
  suppose,
• 39:55
  in
• 39:55
  business
• 39:55
  define,
• 39:56
  you
• 39:56
  know,
• 39:56
  who
• 39:56
  are
• 39:57
  our
• 39:57
  white
• 39:57
  sheep
• 39:58
  customers,
• 39:58
  you
• 39:58
  know,
• 39:58
  who
• 39:58
  are
• 39:59
  the
• 39:59
  majority,
• 39:59
  what
• 40:00
  is
• 40:00
  the
• 40:00
  sweet
• 40:00
  spot,
• 40:00
  who
• 40:01
  are
• 40:01
  the
• 40:01
  people
• 40:01
  that
• 40:01
  we're
• 40:01
  going
• 40:01
  after,
• 40:02
  who
• 40:02
  does
• 40:03
  our
• 40:03
  services,
• 40:04
  where
• 40:04
  does
• 40:04
  it
• 40:05
  land
• 40:05
  best,
• 40:05
  what
• 40:06
  cohort
• 40:07
  of
• 40:07
  people?
• 40:07
  And
• 40:07
  I
• 40:08
  think
• 40:08
  once
• 40:08
  you
• 40:08
  know
• 40:08
  that,
• 40:09
  you
• 40:09
  can
• 40:09
  build
• 40:09
  your
• 40:10
  marketing
• 40:10
  around
• 40:10
  that,
• 40:10
  you
• 40:11
  know,
• 40:11
  you
• 40:11
  might
• 40:11
  be
• 40:11
  a
• 40:11
  venue
• 40:11
  that's
• 40:12
  just
• 40:12
  way
• 40:12
  better
• 40:12
  suited
• 40:13
  to
• 40:13
  second
• 40:14
  time
• 40:14
  round
• 40:14
  weddings.
• 40:15
  And
• 40:15
  you're
• 40:15
  going
• 40:15
  to
• 40:15
  be
• 40:15
  going
• 40:16
  after,
• 40:16
  you
• 40:16
  know,
• 40:16
  older
• 40:17
  couples,
• 40:17
  that
• 40:17
  kind
• 40:17
  of
• 40:17
  thing.
• 40:18
  I
• 40:18
  think
• 40:18
  it's
• 40:18
  just
• 40:18
  about
• 40:18
  really
• 40:19
  understanding
• 40:19
  those
• 40:20
  Personas
• 40:21
  and
• 40:21
  then
• 40:21
  aligning
• 40:22
  your
• 40:22
  marketing
• 40:23
  and
• 40:23
  your
• 40:23
  sales
• 40:23
  activity
• 40:24
  to
• 40:25
  address
• 40:25
  what
• 40:26
  those
• 40:26
  people
• 40:27
  want
• 40:27
  and
• 40:27
  how
• 40:27
  they
• 40:28
  speak,
• 40:28
  where
• 40:28
  they
• 40:28
  hang
• 40:28
  out
• 40:29
  and
• 40:29
  how
• 40:29
  they
• 40:29
  communicate
• 40:30
  and,
• 40:30
  you
• 40:31
  know,
• 40:31
  instead
• 40:31
  of
• 40:31
  just
• 40:31
  trying
• 40:32
  to
• 40:32
  blanket
• 40:33
  vanilla
• 40:33
  everything.
• 40:34
  Yeah,
• 40:34
  absolutely.
• 40:35
  And
• 40:36
  now
• 40:36
  for
• 40:36
  me
• 40:36
  at
• 40:36
  Wed
• 40:36
  Pros
• 40:37
  Live,
• 40:37
  one
• 40:37
  of
• 40:37
  the
• 40:37
  most
• 40:37
  important
• 40:38
  things
• 40:39
  for
• 40:39
  me
• 40:39
  was
• 40:39
  finding
• 40:40
  the
• 40:40
  speakers.
• 40:40
  And
• 40:41
  still,
• 40:41
  I
• 40:41
  mean,
• 40:41
  what,
• 40:42
  we're
• 40:42
  a
• 40:43
  few
• 40:43
  weeks
• 40:43
  out
• 40:43
  from
• 40:43
  the
• 40:44
  event
• 40:44
  and
• 40:44
  people
• 40:44
  are
• 40:45
  still
• 40:45
  messaging
• 40:46
  me
• 40:46
  asking,
• 40:46
  can
• 40:46
  they
• 40:46
  speak
• 40:47
  at
• 40:47
  the
• 40:47
  event?
• 40:47
  I'm
• 40:47
  like,
• 40:48
  I
• 40:48
  sorted
• 40:48
  the
• 40:48
  speakers
• 40:49
  so
• 40:50
  long
• 40:50
  ago,
• 40:50
  like
• 40:50
  before
• 40:51
  I
• 40:51
  even
• 40:51
  announced
• 40:51
  the
• 40:51
  event.
• 40:52
  Because
• 40:52
  for
• 40:52
  me,
• 40:53
  the
• 40:53
  speakers
• 40:53
  are
• 40:53
  what
• 40:53
  makes
• 40:54
  or
• 40:54
  breaks
• 40:54
  an
• 40:54
  event.
• 40:55
  You've
• 40:55
  been
• 40:55
  to
• 40:55
  loads
• 40:55
  of
• 40:56
  events,
• 40:56
  you've
• 40:56
  seen
• 40:56
  great
• 40:57
  speakers,
• 40:57
  you've
• 40:57
  seen
• 40:57
  poor
• 40:58
  speakers.
• 40:58
  And
• 40:58
  I've
• 40:58
  been
• 40:58
  asking
• 40:59
  all
• 40:59
  of
• 40:59
  the
• 40:59
  speakers
• 40:59
  that
• 41:00
  I'm
• 41:00
  interviewing
• 41:00
  on
• 41:00
  the
• 41:00
  podcast
• 41:01
  what
• 41:02
  they
• 41:02
  think
• 41:02
  makes
• 41:03
  a
• 41:03
  good
• 41:03
  speaker.
• 41:04
  Because
• 41:04
  when
• 41:04
  I
• 41:04
  say
• 41:04
  to
• 41:04
  people
• 41:05
  I'm
• 41:05
  having
• 41:05
  really
• 41:06
  good
• 41:06
  speakers
• 41:06
  at
• 41:07
  the
• 41:07
  event,
• 41:07
  sometimes
• 41:08
  they
• 41:08
  don't
• 41:08
  really
• 41:08
  know
• 41:09
  what
• 41:09
  I
• 41:09
  mean
• 41:09
  by
• 41:09
  that.
• 41:10
  So
• 41:10
  what
• 41:10
  in
• 41:10
  your
• 41:11
  mind
• 41:11
  makes
• 41:11
  someone
• 41:11
  a
• 41:12
  great
• 41:12
  speaker
• 41:12
  at
• 41:12
  an
• 41:12
  event?
• 41:13
  I
• 41:13
  just
• 41:13
  think
• 41:13
  it's
• 41:14
  how
• 41:14
  they
• 41:14
  command
• 41:14
  the
• 41:15
  stage,
• 41:15
  how
• 41:15
  they
• 41:15
  engage
• 41:16
  with
• 41:16
  the
• 41:16
  audience,
• 41:17
  obviously
• 41:17
  their
• 41:18
  content,
• 41:19
  you
• 41:19
  know,
• 41:20
  nicely
• 41:20
  presented.
• 41:21
  Slides
• 41:21
  always
• 41:22
  helps
• 41:22
  as
• 41:22
  well.
• 41:23
  But
• 41:23
  you
• 41:23
  know,
• 41:24
  the
• 41:24
  one,
• 41:24
  the
• 41:24
  big
• 41:24
  ick
• 41:25
  that
• 41:25
  I
• 41:25
  have,
• 41:25
  and
• 41:26
  if
• 41:26
  you
• 41:26
  and
• 41:27
  those
• 41:27
  of
• 41:27
  us
• 41:27
  have
• 41:27
  been
• 41:27
  in
• 41:28
  the
• 41:28
  industry
• 41:28
  a
• 41:28
  long
• 41:28
  time,
• 41:29
  sometimes
• 41:29
  the
• 41:30
  people
• 41:30
  who
• 41:30
  are
• 41:31
  sponsoring
• 41:31
  or
• 41:31
  exhibiting
• 41:32
  get
• 41:32
  a
• 41:33
  speaking
• 41:33
  slot
• 41:33
  and
• 41:33
  they
• 41:33
  effectively
• 41:34
  go
• 41:34
  up
• 41:34
  on
• 41:34
  stage
• 41:35
  and
• 41:35
  do
• 41:35
  a
• 41:35
  sales
• 41:35
  pitch.
• 41:35
  Now
• 41:36
  I
• 41:36
  want
• 41:36
  to
• 41:37
  absolutely
• 41:38
  just
• 41:38
  run
• 41:39
  out
• 41:39
  of
• 41:39
  the
• 41:39
  room
• 41:39
  screaming.
• 41:40
  It
• 41:40
  just
• 41:40
  drives
• 41:41
  me
• 41:41
  insane.
• 41:42
  It's
• 41:42
  like,
• 41:42
  I'm
• 41:42
  not
• 41:42
  here
• 41:43
  for
• 41:43
  your
• 41:43
  sales
• 41:43
  pitch,
• 41:44
  mate.
• 41:44
  Like,
• 41:44
  don't
• 41:45
  do
• 41:45
  that
• 41:45
  to
• 41:45
  me.
• 41:46
  And
• 41:46
  I
• 41:46
  think,
• 41:46
  you
• 41:47
  know,
• 41:47
  anyone
• 41:47
  who's
• 41:48
  speaking,
• 41:48
  you
• 41:48
  know,
• 41:48
  has
• 41:49
  a
• 41:49
  business,
• 41:49
  they're
• 41:49
  selling
• 41:49
  other
• 41:50
  services,
• 41:50
  they're
• 41:50
  doing
• 41:50
  other
• 41:51
  things.
• 41:51
  Yes,
• 41:51
  you
• 41:51
  can,
• 41:51
  you
• 41:52
  know,
• 41:52
  talk
• 41:52
  to
• 41:52
  them
• 41:53
  afterwards
• 41:53
  if
• 41:53
  you
• 41:53
  want
• 41:53
  to
• 41:54
  get
• 41:54
  their
• 41:54
  services,
• 41:54
  but
• 41:54
  they
• 41:54
  shouldn't
• 41:55
  be
• 41:55
  up
• 41:55
  there
• 41:55
  pitching.
• 41:56
  And
• 41:56
  for
• 41:56
  me,
• 41:56
  that's
• 41:56
  something
• 41:57
  as
• 41:57
  a
• 41:57
  speaker,
• 41:58
  you
• 41:58
  know.
• 41:58
  Yes,
• 41:58
  I
• 41:58
  am
• 41:59
  a
• 41:59
  business
• 41:59
  owner.
• 41:59
  Yes,
• 41:59
  I
• 42:00
  want
• 42:00
  to,
• 42:00
  you
• 42:00
  know,
• 42:00
  get
• 42:00
  more
• 42:01
  clients
• 42:01
  for
• 42:01
  my
• 42:01
  business.
• 42:01
  But
• 42:02
  as
• 42:02
  a
• 42:02
  speaker,
• 42:02
  it's
• 42:03
  something
• 42:03
  that's
• 42:03
  fundamental
• 42:04
  to
• 42:04
  me
• 42:05
  that
• 42:05
  I
• 42:05
  don't
• 42:05
  do
• 42:06
  sales
• 42:06
  pitch
• 42:06
  and
• 42:07
  I
• 42:07
  never
• 42:07
  have.
• 42:07
  And
• 42:07
  I
• 42:07
  think
• 42:08
  that's
• 42:08
  why
• 42:08
  I
• 42:08
  get
• 42:08
  asked
• 42:09
  to
• 42:09
  speak
• 42:09
  again
• 42:09
  and
• 42:09
  again
• 42:09
  and
• 42:10
  again
• 42:10
  at
• 42:10
  industry
• 42:10
  event.
• 42:11
  Even
• 42:11
  if
• 42:11
  I
• 42:11
  am
• 42:12
  sponsoring
• 42:13
  my,
• 42:13
  you
• 42:13
  know,
• 42:13
  the
• 42:14
  organizers
• 42:14
  know
• 42:14
  that
• 42:14
  I'm
• 42:15
  not
• 42:15
  going
• 42:15
  to
• 42:15
  get
• 42:15
  up
• 42:15
  and
• 42:15
  do
• 42:15
  a
• 42:15
  sales
• 42:16
  pitch.
• 42:16
  And
• 42:16
  I
• 42:16
  think
• 42:16
  that's
• 42:16
  a
• 42:16
  big
• 42:17
  thing.
• 42:18
  But
• 42:18
  I
• 42:18
  think
• 42:18
  it's
• 42:18
  people
• 42:19
  that,
• 42:19
  you
• 42:19
  know,
• 42:20
  they
• 42:20
  know
• 42:20
  their
• 42:20
  chops,
• 42:21
  they've
• 42:21
  walked
• 42:21
  the
• 42:21
  walk,
• 42:22
  they
• 42:23
  have
• 42:24
  the
• 42:24
  scars
• 42:25
  to
• 42:25
  prove
• 42:25
  it,
• 42:25
  I
• 42:25
  suppose,
• 42:26
  and
• 42:26
  that
• 42:26
  they
• 42:26
  can,
• 42:27
  you
• 42:27
  know,
• 42:27
  really
• 42:27
  engage
• 42:28
  with
• 42:28
  the
• 42:28
  audience
• 42:28
  and
• 42:28
  bring
• 42:29
  out
• 42:29
  the
• 42:29
  best
• 42:29
  in
• 42:29
  them.
• 42:29
  I
• 42:30
  suppose
• 42:31
  in
• 42:31
  terms
• 42:31
  if
• 42:31
  there's
• 42:32
  Q
• 42:32
  and
• 42:32
  A
• 42:33
  or,
• 42:33
  you
• 42:34
  know,
• 42:34
  it
• 42:34
  depends
• 42:34
  on
• 42:34
  the
• 42:34
  audience
• 42:35
  interaction.
• 42:35
  And
• 42:36
  I
• 42:36
  think
• 42:36
  at
• 42:36
  Wed
• 42:36
  Pros
• 42:36
  Live
• 42:37
  in
• 42:37
  Ireland,
• 42:37
  we're
• 42:37
  going
• 42:37
  to
• 42:37
  have
• 42:38
  some
• 42:38
  masterclasses
• 42:38
  where
• 42:38
  we
• 42:39
  get
• 42:39
  to
• 42:39
  break
• 42:39
  out
• 42:39
  with
• 42:39
  the
• 42:39
  speakers
• 42:40
  one
• 42:40
  on
• 42:40
  one,
• 42:41
  which
• 42:42
  again,
• 42:42
  I'm
• 42:43
  hosting
• 42:43
  one
• 42:43
  of
• 42:43
  these,
• 42:44
  but
• 42:44
  I
• 42:44
  wish
• 42:44
  I
• 42:44
  could
• 42:44
  go
• 42:45
  to
• 42:45
  one
• 42:45
  of
• 42:45
  the
• 42:45
  participants
• 42:46
  because
• 42:47
  I
• 42:47
  think
• 42:48
  that
• 42:48
  the,
• 42:49
  you
• 42:49
  know,
• 42:49
  getting
• 42:49
  one
• 42:50
  on
• 42:50
  one
• 42:50
  time,
• 42:51
  you
• 42:51
  know,
• 42:51
  with,
• 42:52
  with
• 42:52
  some
• 42:52
  of
• 42:52
  these
• 42:52
  speakers
• 42:53
  is
• 42:53
  absolutely
• 42:54
  gold.
• 42:54
  And
• 42:54
  I
• 42:55
  think
• 42:55
  people
• 42:55
  should
• 42:55
  not
• 42:56
  take,
• 42:56
  not
• 42:56
  take
• 42:57
  that
• 42:57
  lightly.
• 42:57
  You'd
• 42:58
  pay
• 42:58
  thousands
• 42:59
  for,
• 42:59
  you
• 43:00
  know,
• 43:00
  half
• 43:00
  an
• 43:00
  hour
• 43:00
  with
• 43:01
  some
• 43:01
  of
• 43:01
  these
• 43:01
  ladies
• 43:02
  that
• 43:02
  are
• 43:02
  coming
• 43:02
  over.
• 43:03
  So,
• 43:04
  you
• 43:04
  know,
• 43:04
  I
• 43:05
  think
• 43:05
  our
• 43:06
  attendees
• 43:07
  are
• 43:07
  very,
• 43:07
  very
• 43:07
  lucky.
• 43:08
  Yeah,
• 43:08
  absolutely.
• 43:09
  And
• 43:09
  I
• 43:09
  think
• 43:10
  as
• 43:10
  well,
• 43:10
  for
• 43:10
  me,
• 43:11
  the
• 43:11
  reason
• 43:11
  I
• 43:12
  picked
• 43:12
  the
• 43:12
  speakers
• 43:12
  I
• 43:12
  did
• 43:13
  is
• 43:13
  because
• 43:13
  I
• 43:13
  want
• 43:13
  speakers
• 43:14
  who
• 43:14
  are
• 43:14
  going
• 43:14
  to
• 43:14
  serve
• 43:14
  and
• 43:15
  will
• 43:15
  come
• 43:15
  into
• 43:16
  that
• 43:16
  room
• 43:16
  with
• 43:16
  the
• 43:16
  heart
• 43:16
  of
• 43:16
  service
• 43:17
  in
• 43:17
  the
• 43:17
  same
• 43:17
  way
• 43:17
  that
• 43:17
  I
• 43:18
  hopefully
• 43:19
  operate
• 43:19
  my
• 43:19
  business,
• 43:20
  that
• 43:20
  I'm
• 43:20
  not
• 43:20
  there
• 43:20
  to
• 43:21
  take
• 43:21
  and
• 43:21
  sell
• 43:21
  exactly
• 43:22
  as
• 43:22
  you
• 43:22
  said,
• 43:23
  I'm
• 43:23
  there
• 43:23
  to
• 43:23
  give.
• 43:23
  And
• 43:24
  I
• 43:24
  know
• 43:24
  that
• 43:24
  everyone
• 43:25
  on
• 43:25
  that
• 43:25
  stage,
• 43:25
  I
• 43:26
  wouldn't
• 43:26
  let
• 43:26
  them
• 43:26
  on
• 43:26
  my
• 43:26
  stage
• 43:27
  unless
• 43:28
  I
• 43:28
  knew
• 43:28
  that
• 43:29
  they
• 43:29
  came
• 43:29
  in
• 43:29
  with
• 43:29
  that
• 43:29
  attitude
• 43:30
  of
• 43:30
  wanting
• 43:30
  to
• 43:30
  serve.
• 43:31
  Yes,
• 43:31
  of
• 43:31
  course,
• 43:31
  we're
• 43:32
  all
• 43:32
  there
• 43:32
  with
• 43:32
  our
• 43:33
  other
• 43:33
  business
• 43:33
  interests
• 43:34
  in
• 43:34
  mind,
• 43:34
  but
• 43:35
  ultimately
• 43:35
  we
• 43:35
  want
• 43:35
  the
• 43:36
  people
• 43:36
  in
• 43:36
  the
• 43:36
  room
• 43:36
  to
• 43:37
  walk
• 43:37
  away
• 43:38
  with
• 43:38
  a
• 43:38
  result,
• 43:38
  with
• 43:38
  a
• 43:39
  quick
• 43:39
  win,
• 43:39
  with
• 43:39
  something
• 43:39
  new,
• 43:40
  with
• 43:40
  a
• 43:40
  newfound
• 43:40
  confidence,
• 43:41
  with
• 43:41
  a
• 43:41
  new
• 43:41
  connection.
• 43:42
  And
• 43:42
  we
• 43:43
  as
• 43:43
  speakers
• 43:43
  are
• 43:43
  there
• 43:44
  to
• 43:44
  help
• 43:44
  facilitate
• 43:45
  that.
• 43:45
  Now
• 43:45
  at
• 43:46
  the
• 43:46
  London
• 43:46
  event,
• 43:47
  we
• 43:47
  are
• 43:47
  also
• 43:47
  having
• 43:48
  an
• 43:48
  area
• 43:48
  which
• 43:48
  is
• 43:48
  called
• 43:49
  the
• 43:49
  Backstage
• 43:49
  Business
• 43:50
  Crew,
• 43:50
  which
• 43:50
  is
• 43:50
  kind
• 43:51
  of,
• 43:51
  yes,
• 43:52
  your
• 43:52
  standard
• 43:52
  exhibition
• 43:53
  area.
• 43:53
  But
• 43:53
  I
• 43:54
  wanted
• 43:54
  to
• 43:54
  give
• 43:54
  it
• 43:54
  a
• 43:54
  bit
• 43:54
  of
• 43:54
  a
• 43:55
  theater
• 43:55
  twist
• 43:55
  because
• 43:56
  for
• 43:56
  me,
• 43:56
  my
• 43:56
  vision
• 43:57
  for
• 43:57
  that
• 43:57
  area
• 43:58
  isn't
• 43:58
  that
• 43:59
  again,
• 43:59
  it's
• 43:59
  not
• 43:59
  people
• 44:00
  just
• 44:00
  standing
• 44:00
  there
• 44:00
  to
• 44:01
  sell
• 44:01
  you
• 44:01
  stuff.
• 44:02
  It's
• 44:02
  a
• 44:02
  help
• 44:02
  desk
• 44:03
  zone.
• 44:03
  It's
• 44:03
  a
• 44:03
  place
• 44:04
  where
• 44:04
  people
• 44:04
  can
• 44:04
  Come
• 44:05
  and
• 44:05
  get
• 44:05
  their
• 44:05
  questions
• 44:06
  answered.
• 44:06
  It's
• 44:07
  a
• 44:07
  place
• 44:07
  where
• 44:07
  no
• 44:08
  question
• 44:08
  is
• 44:08
  to
• 44:08
  too
• 44:08
  ridiculous
• 44:09
  and
• 44:09
  you
• 44:10
  can
• 44:10
  go
• 44:10
  right
• 44:10
  up
• 44:10
  to
• 44:10
  the
• 44:11
  person
• 44:11
  and
• 44:11
  say,
• 44:11
  I
• 44:12
  don't
• 44:12
  understand
• 44:12
  what
• 44:12
  you
• 44:13
  do.
• 44:13
  Can
• 44:13
  you
• 44:13
  explain
• 44:13
  it
• 44:14
  to
• 44:14
  me?
• 44:14
  Or
• 44:14
  I
• 44:15
  don't
• 44:15
  know
• 44:15
  how
• 44:15
  you
• 44:15
  could
• 44:15
  help
• 44:15
  my
• 44:16
  business.
• 44:16
  Could
• 44:16
  you
• 44:16
  tell
• 44:16
  me
• 44:17
  more?
• 44:17
  So
• 44:18
  you
• 44:18
  have
• 44:18
  got
• 44:19
  some
• 44:19
  of
• 44:19
  your
• 44:19
  team
• 44:20
  coming.
• 44:20
  They're
• 44:20
  going
• 44:20
  to
• 44:20
  be
• 44:21
  in
• 44:21
  that
• 44:21
  area
• 44:21
  on
• 44:22
  the
• 44:22
  day
• 44:22
  actually
• 44:23
  as
• 44:23
  a
• 44:23
  headline
• 44:23
  sponsor.
• 44:24
  You've
• 44:24
  also
• 44:24
  got
• 44:24
  a
• 44:24
  second
• 44:25
  area
• 44:25
  in
• 44:25
  the
• 44:25
  VIP
• 44:26
  lounge
• 44:26
  as
• 44:27
  well.
• 44:27
  So
• 44:27
  the
• 44:27
  VIPs
• 44:28
  are
• 44:28
  going
• 44:28
  to
• 44:28
  be
• 44:28
  able
• 44:28
  to
• 44:28
  chat
• 44:28
  to
• 44:29
  you
• 44:29
  in
• 44:29
  there
• 44:30
  too.
• 44:30
  But
• 44:30
  if
• 44:31
  people
• 44:31
  are
• 44:31
  coming
• 44:31
  on
• 44:32
  the
• 44:32
  day
• 44:32
  and
• 44:33
  they've
• 44:33
  got
• 44:33
  questions,
• 44:33
  what
• 44:34
  sort
• 44:34
  of
• 44:34
  thing
• 44:34
  things
• 44:35
  are
• 44:35
  your
• 44:35
  team
• 44:36
  going
• 44:36
  to
• 44:36
  be
• 44:36
  able
• 44:36
  to
• 44:36
  help
• 44:36
  them
• 44:37
  with
• 44:37
  if
• 44:37
  they
• 44:38
  come
• 44:38
  up
• 44:38
  to
• 44:38
  them
• 44:38
  on
• 44:38
  the
• 44:39
  day
• 44:39
  itself?
• 44:39
  Well,
• 44:39
  Alex
• 44:40
  and
• 44:40
  Beck
• 44:40
  on
• 44:41
  my
• 44:41
  team
• 44:41
  that
• 44:41
  are
• 44:41
  coming
• 44:41
  with
• 44:42
  me
• 44:42
  to
• 44:42
  Wed
• 44:42
  Pros
• 44:43
  Live
• 44:44
  are
• 44:44
  both
• 44:45
  serious
• 44:46
  operators
• 44:46
  themselves.
• 44:47
  Both
• 44:47
  of
• 44:47
  them
• 44:47
  have
• 44:47
  worked
• 44:48
  in
• 44:48
  weddings.
• 44:49
  As
• 44:49
  I
• 44:49
  said,
• 44:49
  Beth
• 44:49
  is
• 44:50
  a
• 44:50
  Gen
• 44:50
  Z
• 44:50
  bride
• 44:51
  herself
• 44:51
  planning
• 44:51
  her
• 44:52
  wedding.
• 44:52
  And
• 44:53
  so
• 44:53
  I
• 44:53
  mean
• 44:54
  people
• 44:54
  should
• 44:54
  be
• 44:54
  tapping
• 44:55
  her
• 44:55
  up
• 44:55
  about
• 44:55
  getting
• 44:56
  into
• 44:56
  the
• 44:56
  mind
• 44:56
  of
• 44:56
  a
• 44:56
  Gen
• 44:56
  Z
• 44:57
  bride
• 44:57
  because,
• 44:58
  and
• 44:58
  actually
• 44:58
  they
• 44:59
  should
• 44:59
  be
• 44:59
  looking
• 44:59
  at
• 44:59
  her
• 45:00
  TikTok
• 45:00
  and
• 45:01
  it's,
• 45:01
  it's
• 45:01
  at
• 45:02
  the
• 45:03
  wedding
• 45:03
  CRM
• 45:04
  on
• 45:04
  TikTok
• 45:05
  because
• 45:05
  Beth
• 45:05
  is
• 45:05
  putting
• 45:05
  up
• 45:06
  like
• 45:06
  it's
• 45:06
  just
• 45:06
  her
• 45:07
  up
• 45:07
  there
• 45:07
  talking
• 45:08
  about,
• 45:08
  talking
• 45:09
  about
• 45:09
  that.
• 45:09
  But
• 45:11
  so
• 45:11
  getting
• 45:11
  into
• 45:12
  the
• 45:12
  insight
• 45:12
  of
• 45:12
  the,
• 45:13
  into
• 45:13
  the
• 45:13
  minds
• 45:14
  of
• 45:14
  the
• 45:14
  Gen
• 45:14
  Z
• 45:14
  bride.
• 45:15
  But
• 45:15
  also
• 45:15
  I
• 45:16
  think,
• 45:16
  you
• 45:16
  know,
• 45:16
  Alex
• 45:17
  has
• 45:17
  worked
• 45:17
  with
• 45:17
  me
• 45:17
  for
• 45:18
  nine
• 45:18
  years
• 45:18
  and
• 45:19
  before
• 45:19
  she
• 45:19
  worked
• 45:19
  with
• 45:20
  me
• 45:20
  she
• 45:20
  was
• 45:20
  actually
• 45:20
  a
• 45:21
  wedding
• 45:21
  manager
• 45:22
  in
• 45:22
  a,
• 45:22
  in
• 45:23
  a
• 45:23
  hotel
• 45:24
  and
• 45:24
  she
• 45:24
  was
• 45:25
  actually
• 45:25
  a
• 45:25
  client
• 45:25
  of
• 45:25
  mine
• 45:26
  before
• 45:26
  she
• 45:26
  came
• 45:26
  working
• 45:26
  for
• 45:27
  me.
• 45:27
  She
• 45:27
  hounded
• 45:27
  me
• 45:27
  for
• 45:28
  a
• 45:28
  job.
• 45:28
  She
• 45:28
  talked
• 45:28
  her,
• 45:29
  she
• 45:29
  sold
• 45:29
  herself
• 45:30
  so
• 45:30
  well,
• 45:30
  she
• 45:30
  talked
• 45:30
  herself
• 45:31
  into
• 45:31
  a
• 45:31
  job
• 45:31
  with
• 45:31
  me.
• 45:32
  But
• 45:32
  she
• 45:32
  has
• 45:33
  lived
• 45:33
  it
• 45:33
  from
• 45:33
  both
• 45:33
  sides
• 45:34
  and
• 45:34
  she
• 45:34
  really
• 45:35
  understands
• 45:35
  the
• 45:36
  pain
• 45:36
  points
• 45:36
  so
• 45:37
  well
• 45:38
  of
• 45:38
  the
• 45:38
  venues.
• 45:39
  And
• 45:39
  similarly
• 45:39
  Beth,
• 45:40
  I
• 45:40
  mean
• 45:40
  Beth
• 45:40
  used
• 45:41
  WED
• 45:41
  Pro
• 45:41
  in
• 45:42
  her
• 45:42
  last
• 45:42
  role
• 45:43
  and
• 45:43
  she
• 45:44
  actually
• 45:44
  admitted
• 45:45
  that
• 45:46
  she
• 45:46
  was
• 45:46
  really
• 45:46
  against
• 45:47
  it
• 45:47
  when
• 45:47
  her
• 45:47
  manager
• 45:48
  brought
• 45:48
  it
• 45:48
  in
• 45:48
  she
• 45:48
  was
• 45:48
  like,
• 45:49
  oh,
• 45:49
  it's
• 45:49
  just
• 45:49
  another
• 45:49
  thing
• 45:50
  for
• 45:50
  me
• 45:50
  to
• 45:50
  update
• 45:50
  and
• 45:51
  oh,
• 45:51
  whatever.
• 45:52
  And
• 45:52
  then
• 45:52
  she
• 45:52
  started
• 45:52
  using
• 45:53
  it.
• 45:53
  She's
• 45:53
  like,
• 45:53
  oh
• 45:53
  my
• 45:53
  God,
• 45:54
  I
• 45:54
  can't
• 45:54
  live
• 45:54
  without
• 45:55
  this
• 45:55
  now.
• 45:55
  So
• 45:56
  again,
• 45:56
  I
• 45:57
  think
• 45:57
  both
• 45:57
  of
• 45:57
  them
• 45:57
  have
• 45:58
  seen
• 45:58
  it
• 45:58
  from
• 45:58
  the
• 45:58
  both
• 45:58
  sides.
• 45:59
  From
• 45:59
  both
• 45:59
  sides.
• 46:00
  You
• 46:00
  know,
• 46:00
  they've,
• 46:00
  they've
• 46:01
  worked
• 46:01
  directly
• 46:01
  with
• 46:01
  couples
• 46:03
  and
• 46:03
  then,
• 46:03
  you
• 46:03
  know,
• 46:04
  they,
• 46:04
  they
• 46:04
  really
• 46:05
  deeply
• 46:05
  understand
• 46:06
  our
• 46:06
  product
• 46:06
  and
• 46:06
  how
• 46:07
  that
• 46:07
  we
• 46:07
  can
• 46:07
  help.
• 46:08
  And
• 46:08
  I
• 46:08
  think
• 46:08
  for
• 46:08
  us
• 46:09
  we
• 46:10
  don't
• 46:10
  want
• 46:10
  to
• 46:10
  just,
• 46:11
  we
• 46:11
  don't
• 46:11
  want
• 46:11
  clients
• 46:12
  to
• 46:12
  just
• 46:12
  sign
• 46:12
  up
• 46:12
  for
• 46:12
  the
• 46:13
  sake
• 46:13
  of
• 46:13
  it
• 46:13
  or
• 46:13
  Just
• 46:13
  to
• 46:13
  win
• 46:14
  a
• 46:14
  big
• 46:14
  business,
• 46:14
  we
• 46:14
  want
• 46:15
  long
• 46:15
  term
• 46:15
  clients.
• 46:15
  I
• 46:15
  mean,
• 46:16
  I'm
• 46:16
  in
• 46:16
  business
• 46:16
  18
• 46:17
  years.
• 46:17
  Some
• 46:18
  of
• 46:18
  my
• 46:18
  venues
• 46:18
  have
• 46:19
  been
• 46:19
  with
• 46:19
  me
• 46:19
  since
• 46:19
  the
• 46:19
  start.
• 46:20
  We're
• 46:20
  really
• 46:20
  about
• 46:21
  building
• 46:21
  longevity.
• 46:22
  So
• 46:22
  we
• 46:22
  will
• 46:22
  openly
• 46:23
  date
• 46:23
  people
• 46:23
  if
• 46:23
  they're
• 46:23
  looking
• 46:24
  for
• 46:24
  something,
• 46:25
  you
• 46:25
  know,
• 46:25
  that
• 46:25
  we
• 46:25
  don't
• 46:26
  have
• 46:26
  or,
• 46:26
  you
• 46:27
  know,
• 46:27
  we'll
• 46:27
  be
• 46:28
  like,
• 46:28
  well,
• 46:28
  you're
• 46:28
  better
• 46:28
  off
• 46:29
  going
• 46:30
  elsewhere.
• 46:30
  They
• 46:30
  have
• 46:31
  that
• 46:31
  little
• 46:31
  thing
• 46:31
  that
• 46:32
  we,
• 46:32
  that
• 46:32
  you
• 46:32
  need
• 46:32
  that
• 46:33
  we
• 46:33
  don't
• 46:33
  have.
• 46:33
  You
• 46:34
  know,
• 46:34
  we're
• 46:34
  very,
• 46:35
  I
• 46:35
  think,
• 46:35
  open
• 46:36
  like
• 46:36
  that
• 46:36
  in
• 46:37
  terms
• 46:37
  of
• 46:37
  just
• 46:38
  being
• 46:38
  wanting
• 46:39
  the
• 46:39
  best
• 46:39
  for
• 46:39
  what
• 46:39
  the
• 46:40
  client.
• 46:40
  And
• 46:40
  that's
• 46:40
  that
• 46:40
  service
• 46:41
  mindset
• 46:41
  as
• 46:41
  well
• 46:41
  because,
• 46:42
  you
• 46:42
  know,
• 46:42
  yeah,
• 46:42
  you
• 46:42
  can
• 46:43
  charm
• 46:43
  someone.
• 46:44
  I
• 46:44
  always
• 46:44
  think
• 46:44
  the
• 46:44
  Irish
• 46:45
  accent
• 46:45
  gets,
• 46:46
  gets
• 46:46
  me
• 46:46
  a
• 46:46
  long
• 46:46
  way.
• 46:46
  So
• 46:47
  yeah,
• 46:47
  I
• 46:47
  can
• 46:47
  charm
• 46:47
  someone
• 46:48
  into
• 46:48
  signing
• 46:48
  up
• 46:48
  for
• 46:49
  like
• 46:49
  a
• 46:49
  year
• 46:49
  but
• 46:49
  then
• 46:50
  they're
• 46:50
  going
• 46:50
  to
• 46:50
  leave
• 46:50
  and
• 46:51
  they're
• 46:51
  going
• 46:51
  to
• 46:51
  have
• 46:51
  a,
• 46:51
  you
• 46:51
  know,
• 46:52
  not
• 46:52
  going
• 46:52
  to
• 46:52
  have
• 46:52
  a,
• 46:53
  a
• 46:53
  good
• 46:53
  thing
• 46:53
  to
• 46:53
  say
• 46:53
  about
• 46:53
  you.
• 46:53
  And
• 46:54
  that's
• 46:54
  not
• 46:54
  what
• 46:54
  I
• 46:54
  want.
• 46:54
  You
• 46:54
  know,
• 46:54
  we're
• 46:55
  here
• 46:55
  for
• 46:55
  the
• 46:55
  long
• 46:55
  term
• 46:56
  and
• 46:57
  so,
• 46:57
  yeah,
• 46:58
  I
• 46:58
  think
• 46:58
  it's,
• 46:59
  it's
• 46:59
  really
• 46:59
  important
• 47:00
  that
• 47:00
  the
• 47:00
  girls
• 47:00
  embody
• 47:01
  that
• 47:01
  as
• 47:01
  well.
• 47:01
  And
• 47:01
  they
• 47:01
  do
• 47:02
  because
• 47:02
  they've
• 47:02
  lived
• 47:02
  it
• 47:02
  on
• 47:03
  both
• 47:03
  sides.
• 47:04
  And
• 47:05
  yeah,
• 47:05
  as
• 47:06
  I
• 47:06
  said,
• 47:06
  pick
• 47:06
  Beth's
• 47:07
  brains
• 47:07
  about
• 47:07
  Tick
• 47:07
  Tock
• 47:08
  and
• 47:08
  about
• 47:08
  Gen
• 47:08
  Z.
• 47:09
  Yeah,
• 47:09
  absolutely.
• 47:10
  People
• 47:10
  should
• 47:11
  definitely
• 47:11
  be
• 47:11
  going
• 47:11
  and
• 47:11
  speaking
• 47:12
  to
• 47:12
  her
• 47:12
  about
• 47:12
  that
• 47:13
  and
• 47:13
  maybe
• 47:13
  I
• 47:13
  should
• 47:14
  have
• 47:14
  her
• 47:14
  on
• 47:14
  the
• 47:14
  podcast
• 47:15
  to
• 47:15
  talk
• 47:15
  about
• 47:15
  her
• 47:15
  Gen
• 47:15
  Z
• 47:16
  planning
• 47:16
  experience.
• 47:17
  Kira,
• 47:17
  maybe
• 47:17
  we
• 47:17
  should
• 47:18
  get
• 47:18
  that
• 47:18
  sorted.
• 47:19
  That's
• 47:19
  a
• 47:19
  great
• 47:19
  idea.
• 47:20
  Yes,
• 47:20
  she
• 47:20
  would
• 47:21
  love
• 47:21
  it.
• 47:21
  All
• 47:21
  right,
• 47:21
  I
• 47:22
  will
• 47:22
  reach
• 47:22
  out
• 47:22
  to
• 47:23
  her
• 47:23
  separately
• 47:24
  about
• 47:24
  that.
• 47:24
  We
• 47:24
  should
• 47:24
  definitely
• 47:25
  do
• 47:25
  that.
• 47:25
  But
• 47:25
  if
• 47:25
  you
• 47:25
  are
• 47:25
  going
• 47:25
  to
• 47:26
  be
• 47:26
  in
• 47:26
  the
• 47:26
  room
• 47:26
  in
• 47:26
  London
• 47:27
  or
• 47:27
  Ireland,
• 47:27
  she's
• 47:27
  going
• 47:28
  to
• 47:28
  be
• 47:28
  there
• 47:28
  at
• 47:28
  both
• 47:28
  events,
• 47:28
  I
• 47:29
  believe.
• 47:30
  So
• 47:30
  people
• 47:30
  can
• 47:30
  go
• 47:30
  and
• 47:31
  chat
• 47:31
  to
• 47:31
  her
• 47:31
  there
• 47:31
  as
• 47:32
  well.
• 47:32
  Absolutely.
• 47:33
  Now,
• 47:33
  before
• 47:33
  we
• 47:34
  finish,
• 47:34
  the
• 47:34
  one
• 47:35
  final
• 47:35
  question
• 47:35
  I
• 47:35
  want
• 47:35
  to
• 47:36
  ask
• 47:36
  you
• 47:36
  is
• 47:36
  more
• 47:37
  generally
• 47:38
  why
• 47:38
  you
• 47:38
  think
• 47:38
  people
• 47:39
  should
• 47:39
  go
• 47:39
  to
• 47:39
  industry
• 47:40
  events.
• 47:40
  So
• 47:40
  obviously
• 47:41
  we've
• 47:41
  talked
• 47:41
  a
• 47:41
  lot
• 47:41
  about
• 47:41
  Word
• 47:42
  Pros
• 47:42
  Live
• 47:42
  because
• 47:42
  we're
• 47:42
  both
• 47:43
  very
• 47:43
  excited
• 47:43
  about
• 47:43
  it.
• 47:43
  But
• 47:44
  there
• 47:44
  are
• 47:44
  other
• 47:44
  industry
• 47:45
  events
• 47:45
  too.
• 47:45
  I
• 47:46
  love
• 47:46
  going
• 47:46
  out
• 47:46
  to
• 47:46
  wedding
• 47:47
  mba.
• 47:47
  I
• 47:47
  know
• 47:47
  you've
• 47:48
  attended
• 47:48
  various
• 47:48
  different
• 47:49
  conferences
• 47:50
  and
• 47:50
  I
• 47:50
  feel
• 47:50
  like
• 47:50
  there's
• 47:50
  people
• 47:51
  who
• 47:51
  love
• 47:51
  conferences
• 47:51
  and
• 47:52
  then
• 47:52
  there's
• 47:52
  people
• 47:52
  who
• 47:52
  just
• 47:52
  avoid
• 47:53
  them
• 47:53
  or
• 47:53
  feel
• 47:53
  like
• 47:54
  they
• 47:54
  don't
• 47:54
  want
• 47:54
  to
• 47:54
  spend
• 47:54
  money
• 47:54
  on
• 47:55
  them.
• 47:55
  Why
• 47:55
  do
• 47:56
  you
• 47:56
  think
• 47:56
  that
• 47:56
  they
• 47:56
  are
• 47:57
  worth
• 47:58
  investing
• 47:58
  in?
• 47:59
  Why
• 47:59
  should
• 47:59
  people
• 47:59
  make
• 48:00
  industry
• 48:00
  events
• 48:00
  part
• 48:01
  of
• 48:01
  their
• 48:01
  year?
• 48:01
  First
• 48:02
  of
• 48:02
  all,
• 48:02
  I
• 48:02
  think
• 48:02
  I
• 48:02
  understand
• 48:03
  why
• 48:03
  people
• 48:03
  avoid
• 48:04
  industry
• 48:05
  events
• 48:05
  and
• 48:05
  I
• 48:05
  think
• 48:05
  it's
• 48:06
  because
• 48:06
  of
• 48:06
  networking.
• 48:06
  I
• 48:07
  think
• 48:07
  a
• 48:07
  lot
• 48:07
  of
• 48:07
  people
• 48:07
  are
• 48:08
  Afraid
• 48:08
  of
• 48:08
  it.
• 48:08
  You
• 48:09
  know,
• 48:09
  I
• 48:09
  think
• 48:09
  especially
• 48:09
  since
• 48:10
  COVID
• 48:10
  a
• 48:11
  lot
• 48:11
  of
• 48:11
  us
• 48:11
  got
• 48:11
  very
• 48:11
  used
• 48:12
  to,
• 48:12
  you
• 48:12
  know,
• 48:12
  working
• 48:13
  remotely,
• 48:13
  working
• 48:14
  from
• 48:14
  home,
• 48:14
  staying
• 48:14
  behind
• 48:15
  our
• 48:15
  laptops.
• 48:16
  And
• 48:16
  I
• 48:17
  think
• 48:17
  that
• 48:17
  going
• 48:18
  back
• 48:18
  kind
• 48:18
  of
• 48:18
  into
• 48:18
  the
• 48:19
  real
• 48:19
  world
• 48:19
  and
• 48:19
  networking
• 48:20
  in
• 48:20
  a
• 48:20
  business
• 48:20
  scenario
• 48:21
  can
• 48:21
  be
• 48:21
  quite
• 48:22
  daunting.
• 48:22
  But
• 48:23
  I
• 48:23
  think
• 48:24
  the
• 48:24
  scariness
• 48:25
  can
• 48:25
  be
• 48:25
  offset
• 48:26
  by
• 48:26
  what
• 48:26
  you
• 48:26
  gain
• 48:27
  on
• 48:27
  the
• 48:27
  other
• 48:27
  side.
• 48:28
  When
• 48:28
  you
• 48:28
  make
• 48:28
  a
• 48:29
  connection
• 48:29
  with
• 48:29
  someone
• 48:30
  and
• 48:30
  you
• 48:30
  only
• 48:30
  need
• 48:30
  to
• 48:31
  make
• 48:31
  one
• 48:31
  or
• 48:31
  two
• 48:32
  good
• 48:32
  connections,
• 48:33
  you
• 48:33
  will
• 48:33
  feel
• 48:34
  so
• 48:34
  seen,
• 48:35
  you
• 48:35
  will
• 48:35
  feel
• 48:36
  so
• 48:36
  heard
• 48:37
  of,
• 48:37
  just
• 48:37
  somebody
• 48:37
  else
• 48:38
  is
• 48:38
  in
• 48:38
  the
• 48:38
  trenches
• 48:39
  with
• 48:39
  you,
• 48:39
  they're
• 48:39
  going
• 48:39
  through
• 48:40
  it.
• 48:40
  You
• 48:40
  know,
• 48:40
  you
• 48:40
  look
• 48:41
  on
• 48:41
  social
• 48:41
  media,
• 48:41
  everybody's
• 48:42
  business
• 48:42
  is
• 48:43
  booming
• 48:43
  and
• 48:43
  life
• 48:43
  is
• 48:44
  so
• 48:44
  glamorous
• 48:44
  and
• 48:45
  everyone
• 48:45
  is
• 48:45
  having
• 48:45
  this
• 48:45
  great
• 48:45
  time.
• 48:46
  And
• 48:46
  then
• 48:46
  when
• 48:46
  you
• 48:47
  actually
• 48:47
  meet
• 48:47
  people
• 48:47
  in
• 48:48
  person,
• 48:48
  they
• 48:48
  will
• 48:48
  tell
• 48:48
  you
• 48:49
  things
• 48:49
  that
• 48:49
  they
• 48:49
  will
• 48:49
  not
• 48:50
  tell
• 48:50
  you
• 48:50
  over
• 48:50
  email,
• 48:51
  that
• 48:51
  they
• 48:51
  will
• 48:51
  not
• 48:51
  tell
• 48:52
  you
• 48:52
  on
• 48:52
  a
• 48:52
  zoom
• 48:52
  call.
• 48:53
  Because
• 48:53
  we're
• 48:53
  also
• 48:53
  paranoid
• 48:54
  that
• 48:54
  there's
• 48:54
  AI
• 48:54
  companions
• 48:55
  all
• 48:55
  over
• 48:55
  the
• 48:55
  place.
• 48:56
  But
• 48:56
  they
• 48:56
  will
• 48:56
  tell
• 48:56
  you
• 48:57
  things
• 48:57
  face
• 48:57
  to
• 48:57
  face.
• 48:58
  You
• 48:58
  can
• 48:58
  hear
• 48:58
  brilliant
• 48:59
  gossip.
• 49:00
  That's
• 49:00
  one
• 49:00
  thing
• 49:01
  come
• 49:01
  for
• 49:01
  the
• 49:01
  gossip.
• 49:02
  Who's
• 49:02
  moving
• 49:03
  around
• 49:03
  in
• 49:03
  the
• 49:03
  industry,
• 49:04
  what's
• 49:04
  happening,
• 49:05
  you
• 49:05
  can
• 49:05
  hear
• 49:05
  that
• 49:05
  kind
• 49:06
  of
• 49:06
  stuff,
• 49:06
  but
• 49:06
  you
• 49:07
  can
• 49:07
  make
• 49:07
  friends
• 49:07
  and
• 49:08
  make
• 49:08
  connections
• 49:09
  and
• 49:09
  you
• 49:09
  see
• 49:10
  yourself
• 49:10
  reflected
• 49:11
  in
• 49:11
  other
• 49:11
  people.
• 49:11
  And
• 49:11
  for
• 49:12
  me,
• 49:12
  industry
• 49:12
  events
• 49:13
  and
• 49:13
  networking
• 49:14
  events
• 49:14
  are
• 49:14
  so
• 49:14
  important.
• 49:15
  And
• 49:15
  even,
• 49:15
  even
• 49:15
  me,
• 49:16
  as
• 49:16
  outgoing
• 49:16
  as
• 49:17
  I
• 49:17
  am,
• 49:17
  you
• 49:17
  know,
• 49:17
  sometimes,
• 49:18
  especially
• 49:18
  after
• 49:18
  Covid,
• 49:19
  I
• 49:19
  would
• 49:19
  have
• 49:19
  had,
• 49:19
  you
• 49:20
  know,
• 49:20
  the
• 49:20
  little,
• 49:20
  the
• 49:21
  tummy
• 49:21
  wobbles,
• 49:22
  you
• 49:22
  know,
• 49:22
  walking
• 49:22
  into
• 49:23
  a
• 49:23
  room
• 49:23
  or
• 49:23
  going
• 49:23
  to
• 49:23
  an
• 49:23
  event.
• 49:24
  But
• 49:24
  I
• 49:24
  always
• 49:25
  come
• 49:25
  out,
• 49:25
  think,
• 49:26
  damn,
• 49:26
  I'm
• 49:26
  glad
• 49:27
  I
• 49:27
  went
• 49:27
  to
• 49:27
  that.
• 49:27
  That
• 49:28
  was
• 49:28
  just
• 49:28
  uplifting.
• 49:29
  It
• 49:29
  energized
• 49:30
  me.
• 49:30
  I
• 49:30
  met
• 49:31
  somebody,
• 49:31
  I
• 49:31
  learned
• 49:32
  something,
• 49:32
  I
• 49:33
  made
• 49:33
  a
• 49:33
  connection.
• 49:34
  It's
• 49:34
  so
• 49:35
  powerful
• 49:35
  because
• 49:35
  it
• 49:36
  is
• 49:36
  hard
• 49:36
  to
• 49:36
  be
• 49:36
  in
• 49:37
  business
• 49:37
  right
• 49:37
  now.
• 49:37
  It
• 49:38
  is
• 49:38
  lonely
• 49:38
  at
• 49:39
  times.
• 49:40
  The
• 49:40
  world
• 49:40
  is
• 49:40
  going
• 49:41
  to
• 49:41
  hell
• 49:41
  in
• 49:41
  the
• 49:41
  hand
• 49:41
  basket.
• 49:42
  We
• 49:42
  need
• 49:43
  that
• 49:43
  humanity,
• 49:44
  that
• 49:44
  human
• 49:44
  connection.
• 49:45
  We
• 49:45
  need
• 49:45
  to
• 49:45
  come
• 49:45
  together,
• 49:46
  look
• 49:46
  into
• 49:46
  the
• 49:46
  whites
• 49:47
  of
• 49:47
  each
• 49:47
  other,
• 49:47
  each
• 49:48
  other's
• 49:48
  eyes
• 49:48
  and
• 49:48
  say,
• 49:49
  I've
• 49:49
  got
• 49:49
  you,
• 49:49
  baby.
• 49:50
  It's
• 49:50
  going
• 49:50
  to
• 49:50
  be
• 49:50
  okay.
• 49:51
  We're
• 49:51
  in
• 49:52
  this
• 49:52
  together.
• 49:52
  We're
• 49:53
  going
• 49:53
  to
• 49:53
  be
• 49:53
  fine.
• 49:53
  I
• 49:54
  think
• 49:54
  it's
• 49:54
  so
• 49:54
  important,
• 49:54
  it's
• 49:55
  so
• 49:55
  true.
• 49:55
  And
• 49:55
  also
• 49:56
  just
• 49:56
  gifting
• 49:56
  yourself
• 49:57
  that
• 49:57
  time
• 49:58
  away
• 49:58
  to
• 49:59
  focus
• 49:59
  on
• 50:00
  learning
• 50:00
  and
• 50:01
  relationships
• 50:01
  because
• 50:02
  actually
• 50:02
  we're
• 50:02
  all
• 50:03
  so
• 50:03
  busy
• 50:03
  all
• 50:03
  of
• 50:04
  the
• 50:04
  time.
• 50:04
  But
• 50:04
  whenever
• 50:04
  you
• 50:04
  go
• 50:04
  to
• 50:05
  that
• 50:05
  kind
• 50:05
  of
• 50:05
  conference
• 50:05
  environment,
• 50:06
  it's
• 50:07
  not
• 50:07
  the
• 50:07
  kind
• 50:07
  of
• 50:07
  environment
• 50:08
  really
• 50:08
  where
• 50:08
  you
• 50:08
  can
• 50:09
  carry
• 50:09
  on
• 50:09
  doing
• 50:09
  a
• 50:09
  bit
• 50:09
  of
• 50:09
  emails
• 50:10
  on
• 50:10
  the
• 50:10
  side
• 50:10
  or
• 50:10
  a
• 50:11
  bit
• 50:11
  of
• 50:11
  social
• 50:11
  posting,
• 50:12
  really,
• 50:12
  you
• 50:12
  are
• 50:13
  all
• 50:13
  in.
• 50:13
  And
• 50:14
  that's
• 50:14
  one
• 50:14
  of
• 50:14
  the
• 50:14
  things
• 50:14
  I
• 50:14
  Love
• 50:15
  when
• 50:15
  I
• 50:15
  go
• 50:15
  out
• 50:15
  to
• 50:15
  Las
• 50:16
  Vegas
• 50:16
  for
• 50:16
  a
• 50:16
  few
• 50:16
  days
• 50:17
  for
• 50:17
  wedding
• 50:17
  mba
• 50:18
  because
• 50:18
  I'm
• 50:18
  all
• 50:18
  in.
• 50:19
  I'm
• 50:19
  on
• 50:19
  a
• 50:19
  different
• 50:19
  time
• 50:19
  zone.
• 50:20
  I'm
• 50:20
  all
• 50:20
  in
• 50:20
  to
• 50:21
  what
• 50:21
  I'm.
• 50:21
  What
• 50:21
  I'm
• 50:21
  doing
• 50:22
  there.
• 50:22
  I
• 50:22
  haven't
• 50:22
  got
• 50:22
  the
• 50:22
  distractions
• 50:23
  of
• 50:23
  my
• 50:24
  office
• 50:24
  and
• 50:24
  my
• 50:25
  laundry
• 50:25
  basket
• 50:25
  and
• 50:26
  all
• 50:26
  of
• 50:26
  those
• 50:26
  other
• 50:26
  things.
• 50:27
  I
• 50:27
  think
• 50:27
  sometimes
• 50:27
  just
• 50:28
  stepping
• 50:28
  out
• 50:28
  of
• 50:29
  the
• 50:29
  everyday
• 50:30
  and
• 50:30
  just
• 50:30
  having
• 50:30
  that
• 50:31
  moment
• 50:31
  of
• 50:32
  total,
• 50:33
  I
• 50:33
  would
• 50:33
  say
• 50:33
  calm.
• 50:34
  It's
• 50:34
  not
• 50:34
  quite
• 50:34
  calm
• 50:34
  when
• 50:34
  you're
• 50:35
  learning
• 50:35
  all
• 50:35
  of
• 50:35
  this
• 50:35
  stuff
• 50:36
  but
• 50:36
  I
• 50:36
  guess
• 50:37
  distraction
• 50:37
  free.
• 50:38
  Often
• 50:39
  that's
• 50:39
  when
• 50:39
  I
• 50:39
  have
• 50:39
  my
• 50:40
  biggest
• 50:40
  aha
• 50:40
  moments
• 50:41
  or
• 50:41
  a
• 50:41
  breakthrough
• 50:42
  or
• 50:42
  I
• 50:42
  think
• 50:42
  I
• 50:42
  hadn't
• 50:43
  thought
• 50:43
  about
• 50:43
  that
• 50:43
  or
• 50:44
  I've
• 50:44
  just
• 50:44
  learned
• 50:44
  about
• 50:45
  that.
• 50:45
  This
• 50:45
  is
• 50:45
  how
• 50:45
  I
• 50:45
  can
• 50:46
  apply
• 50:46
  it
• 50:46
  in
• 50:46
  my
• 50:46
  own
• 50:46
  business.
• 50:47
  And
• 50:47
  I'm
• 50:47
  sure
• 50:47
  you've
• 50:47
  done
• 50:48
  the
• 50:48
  same
• 50:48
  as
• 50:48
  well.
• 50:48
  Absolutely.
• 50:49
  It's
• 50:49
  just
• 50:49
  about
• 50:49
  being
• 50:50
  present,
• 50:50
  right?
• 50:50
  Just
• 50:51
  taking
• 50:51
  that
• 50:51
  time.
• 50:51
  Because
• 50:52
  when
• 50:52
  we
• 50:52
  are
• 50:52
  in
• 50:52
  front
• 50:52
  of
• 50:53
  our
• 50:53
  laptops
• 50:53
  we
• 50:53
  also
• 50:54
  have
• 50:54
  our
• 50:54
  phones
• 50:54
  going.
• 50:55
  We
• 50:55
  have
• 50:55
  multiple
• 50:55
  screens
• 50:56
  probably
• 50:56
  and
• 50:57
  you
• 50:57
  know,
• 50:57
  the
• 50:58
  poor
• 50:58
  people,
• 50:58
  you
• 50:58
  know,
• 50:58
  if
• 50:58
  you
• 50:59
  work
• 50:59
  in
• 50:59
  an
• 50:59
  office
• 50:59
  somebody
• 51:00
  might
• 51:00
  walk
• 51:00
  in,
• 51:00
  you
• 51:00
  know,
• 51:00
  there's
• 51:01
  a
• 51:01
  lot
• 51:01
  going
• 51:01
  on.
• 51:01
  Whereas
• 51:02
  when
• 51:02
  you're
• 51:02
  in
• 51:02
  that
• 51:02
  conference
• 51:03
  environment,
• 51:04
  you
• 51:04
  know,
• 51:04
  hopefully
• 51:04
  your
• 51:05
  laptop
• 51:05
  isn't
• 51:05
  with
• 51:05
  you,
• 51:06
  hopefully
• 51:06
  your
• 51:06
  phone
• 51:06
  is
• 51:06
  in
• 51:07
  your
• 51:07
  handbag
• 51:07
  or
• 51:07
  in
• 51:07
  your,
• 51:08
  in
• 51:08
  your
• 51:08
  pocket
• 51:08
  and
• 51:09
  you
• 51:09
  can
• 51:09
  be
• 51:09
  present
• 51:10
  and
• 51:11
  take
• 51:11
  in
• 51:11
  the
• 51:11
  learning
• 51:12
  and
• 51:12
  the
• 51:12
  connection
• 51:13
  and
• 51:13
  as
• 51:13
  you
• 51:13
  say,
• 51:13
  it's
• 51:14
  just,
• 51:14
  it's
• 51:14
  quite
• 51:14
  grounding
• 51:15
  in
• 51:15
  your
• 51:15
  own
• 51:15
  body
• 51:16
  to
• 51:16
  just
• 51:16
  be
• 51:17
  in
• 51:17
  the
• 51:17
  moment
• 51:17
  like
• 51:17
  that
• 51:18
  and
• 51:18
  be
• 51:18
  open
• 51:19
  to
• 51:19
  what's
• 51:19
  happening
• 51:20
  around
• 51:20
  you
• 51:20
  and
• 51:20
  taking
• 51:21
  it
• 51:21
  in.
• 51:21
  So
• 51:21
  hopefully
• 51:22
  we're
• 51:22
  going
• 51:22
  to
• 51:22
  create
• 51:22
  that
• 51:23
  kind
• 51:23
  of,
• 51:23
  I'm
• 51:23
  going
• 51:23
  to
• 51:23
  say
• 51:24
  calm
• 51:25
  chaos.
• 51:25
  I
• 51:26
  don't
• 51:26
  know
• 51:26
  if
• 51:26
  that's
• 51:26
  a
• 51:27
  misnomer
• 51:27
  but
• 51:28
  like
• 51:28
  it
• 51:28
  is
• 51:28
  going
• 51:28
  to
• 51:29
  be
• 51:29
  full
• 51:30
  on,
• 51:30
  full
• 51:30
  of
• 51:30
  energy
• 51:31
  but
• 51:31
  also
• 51:31
  I
• 51:31
  think
• 51:31
  people
• 51:32
  are
• 51:32
  going
• 51:32
  to
• 51:32
  feel
• 51:32
  very
• 51:32
  present
• 51:33
  and
• 51:33
  feel
• 51:33
  very
• 51:33
  in
• 51:33
  the
• 51:34
  room
• 51:34
  at
• 51:34
  Wed
• 51:34
  Pros
• 51:35
  Life.
• 51:35
  You
• 51:35
  know
• 51:35
  how
• 51:35
  I
• 51:35
  keep
• 51:35
  describing
• 51:36
  it?
• 51:36
  I
• 51:36
  say
• 51:37
  it's
• 51:37
  going
• 51:37
  to
• 51:37
  be
• 51:37
  a
• 51:37
  vibe
• 51:38
  and
• 51:38
  you
• 51:38
  just
• 51:38
  have
• 51:39
  to
• 51:39
  be
• 51:39
  there
• 51:39
  to
• 51:39
  understand
• 51:40
  the
• 51:40
  vibe.
• 51:40
  It
• 51:40
  is
• 51:41
  going
• 51:41
  to
• 51:41
  be
• 51:41
  a
• 51:41
  vibe
• 51:42
  and
• 51:42
  if
• 51:42
  anyone's
• 51:42
  wondering,
• 51:43
  do
• 51:43
  not
• 51:43
  bring
• 51:43
  your
• 51:44
  laptops
• 51:44
  to
• 51:44
  Wed
• 51:44
  Pros
• 51:45
  Live.
• 51:45
  You
• 51:45
  do
• 51:45
  not
• 51:46
  need
• 51:46
  a
• 51:46
  laptop,
• 51:46
  bring
• 51:47
  a
• 51:47
  phone
• 51:47
  but
• 51:47
  only
• 51:47
  for
• 51:48
  content
• 51:48
  creation
• 51:48
  purposes
• 51:49
  to
• 51:49
  tell
• 51:49
  everyone
• 51:50
  all
• 51:50
  the
• 51:50
  amazing
• 51:50
  stuff.
• 51:51
  But
• 51:51
  you
• 51:51
  do
• 51:51
  not
• 51:52
  need
• 51:52
  a
• 51:52
  laptop.
• 51:52
  You
• 51:53
  do
• 51:53
  not
• 51:53
  need
• 51:53
  to
• 51:53
  check
• 51:53
  your
• 51:53
  emails
• 51:54
  partway
• 51:54
  through
• 51:54
  the
• 51:54
  day.
• 51:55
  Put
• 51:55
  your
• 51:55
  out
• 51:55
  of
• 51:55
  office
• 51:56
  on,
• 51:56
  come
• 51:56
  and
• 51:57
  have
• 51:57
  some
• 51:57
  time
• 51:58
  as
• 51:58
  you
• 51:59
  on
• 51:59
  that
• 51:59
  day
• 52:00
  and
• 52:00
  soak
• 52:00
  up
• 52:00
  all
• 52:01
  of
• 52:01
  the
• 52:01
  amazing
• 52:01
  people
• 52:01
  in
• 52:02
  the
• 52:02
  room
• 52:02
  and
• 52:02
  make
• 52:02
  the
• 52:02
  most
• 52:03
  of
• 52:03
  it.
• 52:03
  Kira,
• 52:04
  I'm
• 52:04
  so
• 52:04
  excited
• 52:04
  about
• 52:05
  Ireland
• 52:05
  and
• 52:06
  London.
• 52:06
  It
• 52:06
  is
• 52:07
  so
• 52:07
  soon
• 52:07
  now.
• 52:07
  We're
• 52:08
  going
• 52:08
  to
• 52:08
  have
• 52:08
  such
• 52:09
  a
• 52:09
  blast.
• 52:09
  Before
• 52:10
  I
• 52:10
  let
• 52:10
  you
• 52:10
  go,
• 52:10
  though,
• 52:11
  there's
• 52:11
  always
• 52:11
  one
• 52:12
  question
• 52:12
  I
• 52:12
  ask
• 52:12
  at
• 52:12
  the
• 52:13
  end
• 52:13
  of
• 52:13
  the
• 52:13
  podcast,
• 52:14
  and
• 52:14
  I
• 52:15
  actually
• 52:15
  had
• 52:15
  a
• 52:15
  look
• 52:15
  to
• 52:16
  see
• 52:16
  what
• 52:16
  you
• 52:16
  answered
• 52:17
  this
• 52:17
  last
• 52:17
  time
• 52:18
  as
• 52:18
  well.
• 52:18
  I've
• 52:18
  been
• 52:18
  doing
• 52:19
  that
• 52:19
  to
• 52:19
  all
• 52:19
  the
• 52:19
  people
• 52:19
  who've
• 52:20
  been
• 52:20
  coming
• 52:20
  on
• 52:20
  the
• 52:20
  podcast
• 52:21
  as
• 52:21
  repeat
• 52:21
  guests
• 52:21
  recently,
• 52:22
  which
• 52:22
  always
• 52:22
  makes
• 52:23
  them
• 52:23
  nervous.
• 52:23
  But
• 52:23
  there's
• 52:24
  nothing
• 52:24
  to
• 52:24
  be
• 52:24
  nervous
• 52:24
  about
• 52:25
  because
• 52:25
  I
• 52:25
  think
• 52:25
  it's
• 52:25
  interesting
• 52:26
  to
• 52:26
  see
• 52:26
  whether
• 52:26
  we
• 52:27
  still
• 52:27
  have
• 52:27
  the
• 52:27
  same
• 52:27
  thought
• 52:28
  as
• 52:28
  we
• 52:28
  did
• 52:28
  last
• 52:28
  time
• 52:29
  or
• 52:29
  whether
• 52:29
  our
• 52:29
  mind
• 52:30
  and
• 52:30
  our
• 52:30
  business
• 52:30
  and
• 52:30
  our
• 52:31
  things
• 52:31
  that
• 52:31
  we're
• 52:32
  prioritizing
• 52:32
  has
• 52:33
  moved
• 52:33
  on.
• 52:33
  So
• 52:34
  what's
• 52:34
  one
• 52:34
  thing
• 52:34
  you
• 52:35
  personally
• 52:35
  right
• 52:35
  now
• 52:36
  wish
• 52:36
  you'd
• 52:36
  known
• 52:36
  sooner
• 52:37
  in
• 52:37
  your
• 52:37
  own
• 52:37
  business?
• 52:38
  I
• 52:38
  think
• 52:38
  how
• 52:39
  to
• 52:39
  ask
• 52:39
  for
• 52:39
  help.
• 52:40
  I
• 52:40
  think
• 52:40
  it
• 52:40
  took
• 52:40
  me
• 52:40
  a
• 52:40
  long
• 52:41
  time
• 52:41
  to
• 52:41
  learn
• 52:41
  that.
• 52:41
  I
• 52:41
  think
• 52:42
  I
• 52:42
  was
• 52:42
  very,
• 52:42
  you
• 52:43
  know,
• 52:43
  at
• 52:43
  the
• 52:43
  beginning
• 52:43
  of
• 52:44
  my
• 52:44
  business,
• 52:44
  very
• 52:44
  solo,
• 52:45
  just
• 52:45
  doing
• 52:45
  things
• 52:46
  my
• 52:46
  own
• 52:46
  way,
• 52:46
  staying
• 52:46
  in
• 52:47
  my
• 52:47
  own
• 52:47
  lane,
• 52:47
  just
• 52:48
  building,
• 52:48
  thinking.
• 52:49
  I
• 52:49
  had
• 52:49
  to
• 52:49
  do
• 52:49
  everything
• 52:49
  by
• 52:50
  myself.
• 52:50
  And
• 52:51
  I
• 52:51
  think
• 52:51
  the
• 52:51
  older
• 52:51
  that
• 52:51
  I
• 52:51
  get
• 52:52
  and
• 52:52
  the
• 52:52
  more
• 52:52
  evolved
• 52:53
  that
• 52:53
  I
• 52:53
  am
• 52:53
  in
• 52:53
  my
• 52:53
  business,
• 52:53
  I
• 52:54
  see
• 52:54
  that
• 52:55
  you
• 52:55
  do
• 52:55
  need
• 52:56
  that
• 52:56
  help.
• 52:56
  And
• 52:56
  it's
• 52:57
  okay
• 52:57
  to
• 52:57
  ask
• 52:57
  for
• 52:58
  help
• 52:58
  and
• 52:58
  it's
• 52:58
  okay
• 52:58
  to
• 52:58
  be
• 52:59
  vulnerable.
• 52:59
  And,
• 52:59
  you
• 53:00
  know,
• 53:00
  when
• 53:00
  I
• 53:00
  did,
• 53:00
  I
• 53:01
  didn't
• 53:01
  think,
• 53:01
  oh,
• 53:02
  Becca
• 53:02
  created
• 53:02
  a
• 53:03
  conference,
• 53:03
  then
• 53:03
  I
• 53:03
  can
• 53:04
  create
• 53:04
  my
• 53:04
  own
• 53:04
  conference.
• 53:05
  I
• 53:05
  said,
• 53:05
  I
• 53:05
  just
• 53:05
  reached
• 53:06
  out
• 53:06
  to
• 53:06
  you
• 53:06
  and
• 53:06
  said,
• 53:07
  let's
• 53:07
  do
• 53:07
  this
• 53:07
  together.
• 53:08
  You
• 53:08
  know,
• 53:08
  I
• 53:08
  wanted
• 53:09
  that,
• 53:10
  the
• 53:10
  company
• 53:10
  and
• 53:11
  the
• 53:11
  partnership
• 53:11
  of
• 53:12
  doing
• 53:12
  something
• 53:12
  with
• 53:13
  somebody.
• 53:13
  And
• 53:14
  that's
• 53:15
  why
• 53:15
  I
• 53:15
  reached
• 53:15
  out
• 53:15
  to
• 53:15
  you
• 53:16
  about
• 53:16
  Wed
• 53:16
  Pros
• 53:16
  Live.
• 53:16
  And
• 53:17
  I
• 53:17
  have
• 53:17
  other
• 53:17
  examples
• 53:18
  of
• 53:18
  that
• 53:18
  in
• 53:18
  other
• 53:18
  areas
• 53:19
  of
• 53:19
  my
• 53:19
  business
• 53:19
  and
• 53:20
  my
• 53:20
  life.
• 53:20
  And
• 53:20
  I
• 53:20
  think,
• 53:21
  I
• 53:21
  wish
• 53:21
  I
• 53:21
  knew
• 53:21
  that
• 53:22
  a
• 53:22
  little
• 53:22
  bit
• 53:22
  earlier.
• 53:22
  Ask
• 53:23
  for
• 53:23
  help,
• 53:23
  reach
• 53:24
  out.
• 53:24
  People
• 53:25
  are
• 53:25
  going
• 53:26
  through
• 53:26
  the
• 53:26
  same
• 53:26
  thing
• 53:26
  that
• 53:27
  you
• 53:27
  are.
• 53:27
  And
• 53:28
  you
• 53:28
  know,
• 53:28
  a
• 53:28
  problem
• 53:28
  shared
• 53:29
  is
• 53:29
  problem
• 53:29
  halved.
• 53:30
  And
• 53:30
  you
• 53:30
  can
• 53:30
  get
• 53:30
  so
• 53:30
  much
• 53:31
  strength
• 53:31
  from
• 53:31
  your
• 53:31
  community
• 53:32
  just
• 53:32
  by
• 53:32
  talking.
• 53:33
  I
• 53:33
  totally
• 53:34
  agree
• 53:34
  with
• 53:34
  you.
• 53:34
  And
• 53:35
  the
• 53:35
  last
• 53:35
  time
• 53:35
  you're
• 53:35
  on
• 53:36
  this
• 53:36
  episode
• 53:36
  of
• 53:37
  this
• 53:37
  podcast,
• 53:37
  you
• 53:38
  said
• 53:38
  the
• 53:38
  thing
• 53:38
  you
• 53:39
  wish
• 53:39
  you'd
• 53:39
  known
• 53:39
  sooner
• 53:40
  was
• 53:40
  to
• 53:40
  delegate.
• 53:41
  So
• 53:41
  you
• 53:41
  are
• 53:41
  definitely
• 53:42
  still
• 53:42
  on
• 53:43
  the
• 53:43
  same
• 53:43
  page
• 53:44
  as
• 53:44
  you
• 53:44
  were
• 53:44
  this
• 53:45
  time
• 53:45
  last
• 53:45
  year.
• 53:45
  And
• 53:45
  I'm
• 53:46
  100%
• 53:46
  there
• 53:47
  with
• 53:47
  you.
• 53:47
  The
• 53:48
  bigger
• 53:48
  your
• 53:48
  business
• 53:48
  gets,
• 53:49
  the
• 53:49
  harder
• 53:49
  it
• 53:49
  is
• 53:50
  to
• 53:50
  do
• 53:50
  everything
• 53:50
  yourself.
• 53:51
  And
• 53:51
  you
• 53:51
  just
• 53:51
  become
• 53:51
  a
• 53:51
  busy
• 53:52
  fool.
• 53:52
  Find
• 53:53
  other
• 53:53
  people
• 53:53
  that
• 53:53
  can
• 53:54
  do
• 53:54
  stuff
• 53:54
  as
• 53:54
  good,
• 53:55
  if
• 53:55
  not
• 53:55
  better
• 53:56
  than
• 53:56
  you.
• 53:56
  And
• 53:57
  that's
• 53:57
  how
• 53:57
  you
• 53:57
  can
• 53:57
  evolve,
• 53:58
  grow,
• 53:58
  and
• 53:58
  stay
• 53:58
  in
• 53:58
  business
• 53:59
  for
• 53:59
  as
• 53:59
  many
• 53:59
  years
• 54:00
  as
• 54:00
  you
• 54:00
  and
• 54:00
  I
• 54:01
  have
• 54:01
  managed
• 54:01
  to,
• 54:01
  because
• 54:02
  otherwise
• 54:02
  you
• 54:02
  will
• 54:03
  burn
• 54:03
  out
• 54:03
  after
• 54:03
  12
• 54:03
  months.
• 54:04
  And
• 54:04
  you'll
• 54:04
  go
• 54:05
  back
• 54:05
  to
• 54:05
  working
• 54:05
  in
• 54:05
  Tesco's
• 54:06
  and
• 54:06
  none
• 54:06
  of
• 54:06
  us
• 54:07
  want
• 54:07
  to
• 54:07
  be
• 54:08
  doing
• 54:08
  that.
• 54:08
  Otherwise
• 54:09
  we
• 54:09
  have
• 54:09
  to
• 54:09
  keep
• 54:09
  asking
• 54:10
  those
• 54:10
  questions.
• 54:10
  Well,
• 54:10
  why
• 54:11
  not?
• 54:11
  Why
• 54:11
  can't
• 54:12
  I
• 54:12
  do
• 54:12
  those
• 54:12
  things?
• 54:12
  Why
• 54:13
  do
• 54:13
  I
• 54:13
  have
• 54:13
  to
• 54:13
  do
• 54:13
  the
• 54:13
  thing
• 54:13
  that
• 54:14
  the
• 54:14
  corporate
• 54:14
  head
• 54:15
  office
• 54:15
  said?
• 54:16
  So,
• 54:16
  yeah,
• 54:16
  delegate
• 54:17
  now
• 54:17
  so
• 54:17
  that
• 54:18
  you
• 54:18
  don't
• 54:18
  have
• 54:18
  to
• 54:18
  go
• 54:18
  back
• 54:19
  into
• 54:19
  that
• 54:19
  environment.
• 54:20
  Kira,
• 54:20
  it's
• 54:20
  been
• 54:21
  a
• 54:21
  pleasure.
• 54:21
  If
• 54:21
  people
• 54:21
  want
• 54:21
  to
• 54:21
  find
• 54:22
  out
• 54:22
  more
• 54:22
  about
• 54:23
  you,
• 54:23
  where
• 54:23
  are
• 54:23
  the
• 54:23
  best
• 54:24
  places
• 54:24
  for
• 54:24
  them
• 54:24
  to
• 54:24
  go?
• 54:25
  So
• 54:25
  I'm
• 54:25
  hanging
• 54:25
  out
• 54:25
  a
• 54:25
  lot
• 54:26
  on
• 54:26
  Instagram
• 54:26
  these
• 54:27
  days
• 54:27
  at
• 54:27
  Wedding
• 54:28
  Kira.
• 54:28
  If
• 54:29
  you
• 54:29
  want
• 54:29
  to
• 54:29
  know
• 54:29
  more
• 54:29
  about
• 54:29
  our
• 54:30
  wedding
• 54:30
  CRM,
• 54:30
  it's
• 54:31
  at
• 54:31
  Get
• 54:31
  Wed
• 54:32
  Pro
• 54:32
  or
• 54:32
  www.getwedpro.com
• 54:35
  and
• 54:36
  come
• 54:36
  and
• 54:37
  see
• 54:37
  me
• 54:37
  live
• 54:37
  at
• 54:38
  WedPro's
• 54:38
  Live.
• 54:38
  Come
• 54:39
  and
• 54:39
  see
• 54:39
  me
• 54:39
  in
• 54:39
  person
• 54:39
  and
• 54:40
  shake
• 54:40
  my
• 54:40
  hand
• 54:40
  and
• 54:40
  take
• 54:40
  a
• 54:40
  selfie
• 54:41
  and
• 54:41
  give
• 54:41
  me
• 54:41
  a
• 54:42
  hug
• 54:42
  and
• 54:42
  we'll
• 54:43
  have
• 54:43
  a
• 54:43
  great
• 54:43
  day.
• 54:43
  There
• 54:43
  are
• 54:44
  going
• 54:44
  to
• 54:44
  be
• 54:44
  so
• 54:44
  many
• 54:44
  selfies
• 54:45
  at
• 54:45
  Wed
• 54:45
  Pros
• 54:46
  Live
• 54:46
  and
• 54:46
  also
• 54:46
  Simona,
• 54:47
  the
• 54:47
  Amazing
• 54:47
  Simona
• 54:48
  is
• 54:48
  going
• 54:48
  to
• 54:48
  be
• 54:48
  there
• 54:48
  capturing
• 54:49
  every
• 54:49
  single
• 54:50
  moment
• 54:50
  of
• 54:50
  every
• 54:51
  single
• 54:51
  day
• 54:51
  so
• 54:52
  that
• 54:52
  those
• 54:52
  of
• 54:52
  you
• 54:52
  that
• 54:52
  don't
• 54:52
  get
• 54:52
  a
• 54:53
  ticket
• 54:53
  are
• 54:53
  going
• 54:53
  to
• 54:53
  get
• 54:53
  the
• 54:53
  biggest
• 54:54
  amount
• 54:54
  of
• 54:54
  FOMO
• 54:55
  you've
• 54:55
  ever
• 54:55
  had.
• 54:55
  If
• 54:56
  you
• 54:56
  haven't
• 54:56
  yet
• 54:56
  got
• 54:56
  your
• 54:56
  ticket
• 54:57
  for
• 54:57
  Wed
• 54:57
  Pros
• 54:57
  live,
• 54:58
  it's@wedproslive.com
• 54:59
  you
• 55:00
  can
• 55:00
  go
• 55:00
  there
• 55:00
  and
• 55:00
  get
• 55:00
  tickets
• 55:01
  for
• 55:01
  both
• 55:01
  Ireland
• 55:01
  and
• 55:02
  London.
• 55:02
  But
• 55:03
  be
• 55:03
  aware
• 55:03
  at
• 55:03
  the
• 55:03
  time
• 55:04
  of
• 55:04
  this
• 55:04
  going
• 55:04
  out
• 55:04
  there
• 55:05
  may
• 55:05
  be
• 55:05
  very
• 55:05
  few
• 55:06
  tickets
• 55:06
  left.
• 55:07
  So
• 55:07
  if
• 55:07
  you
• 55:07
  are
• 55:07
  listening
• 55:08
  and
• 55:08
  you're
• 55:08
  thinking
• 55:08
  you
• 55:08
  should
• 55:08
  be
• 55:09
  in
• 55:09
  the
• 55:09
  room,
• 55:09
  get
• 55:09
  on
• 55:10
  that
• 55:10
  link
• 55:10
  and
• 55:10
  see
• 55:10
  if
• 55:10
  there's
• 55:11
  anything
• 55:11
  available.
• 55:12
  If
• 55:12
  not,
• 55:12
  you'll
• 55:12
  be
• 55:12
  added
• 55:13
  to
• 55:13
  a
• 55:13
  wait
• 55:13
  list
• 55:14
  for
• 55:14
  a
• 55:14
  future
• 55:15
  event.
• 55:15
  Kira,
• 55:16
  it's
• 55:16
  been
• 55:17
  amazing.
• 55:17
  Thank
• 55:18
  you
• 55:18
  so
• 55:18
  much
• 55:18
  for
• 55:18
  your
• 55:19
  time
• 55:19
  and
• 55:19
  I
• 55:20
  will
• 55:20
  see
• 55:20
  you
• 55:20
  first
• 55:21
  off
• 55:21
  in
• 55:22
  Ireland.
• 55:22
  Thanks
• 55:22
  so
• 55:23
  much,
• 55:23
  Becca.
• 55:23
  The
• 55:23
  countdown
• 55:24
  is
• 55:24
  on.
• 55:25
  Such
• 55:25
  a
• 55:25
  great
• 55:25
  conversation.
• 55:26
  I
• 55:26
  love
• 55:26
  Kira
• 55:27
  and
• 55:27
  I'm
• 55:27
  so
• 55:27
  excited
• 55:28
  that
• 55:28
  we
• 55:28
  are
• 55:29
  bringing
• 55:29
  WordPress
• 55:29
  live
• 55:30
  to
• 55:30
  Ireland
• 55:31
  as
• 55:31
  well
• 55:31
  as
• 55:31
  having
• 55:31
  the
• 55:32
  event
• 55:32
  here
• 55:32
  in
• 55:33
  London.
• 55:33
  And
• 55:34
  I
• 55:34
  think
• 55:34
  it's
• 55:34
  just
• 55:34
  an
• 55:34
  example
• 55:35
  of
• 55:36
  why
• 55:36
  not.
• 55:36
  Why
• 55:36
  not.
• 55:37
  When
• 55:37
  she
• 55:37
  suggested
• 55:37
  the
• 55:37
  idea,
• 55:38
  I
• 55:38
  thought
• 55:38
  it
• 55:38
  was
• 55:39
  crazy
• 55:39
  on
• 55:40
  one
• 55:40
  hand
• 55:40
  from
• 55:40
  my
• 55:40
  own
• 55:41
  travel
• 55:41
  plans,
• 55:41
  but
• 55:42
  ultimately
• 55:42
  it
• 55:42
  made
• 55:43
  perfect
• 55:43
  sense
• 55:43
  and
• 55:44
  it
• 55:44
  means
• 55:44
  we
• 55:44
  can
• 55:44
  serve
• 55:45
  more
• 55:45
  people
• 55:46
  and
• 55:46
  those
• 55:46
  speakers
• 55:47
  can
• 55:47
  give
• 55:47
  to
• 55:48
  more
• 55:48
  different
• 55:48
  business
• 55:48
  owners.
• 55:49
  If
• 55:49
  you
• 55:49
  haven't
• 55:49
  yet
• 55:49
  got
• 55:49
  your
• 55:50
  ticket
• 55:50
  to
• 55:50
  be
• 55:50
  in
• 55:50
  the
• 55:50
  room,
• 55:51
  you
• 55:51
  absolutely
• 55:52
  need
• 55:52
  to
• 55:52
  be.
• 55:52
  And
• 55:52
  if
• 55:53
  you
• 55:53
  haven't,
• 55:53
  I
• 55:53
  promise
• 55:54
  you
• 55:54
  you're
• 55:54
  going
• 55:54
  to
• 55:54
  get
• 55:54
  fomo.
• 55:55
  I'll
• 55:55
  see
• 55:55
  you
• 55:55
  all
• 55:56
  next
• 55:56
  time.