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Inside the Playbook: Chris Taylor on the BIGGEST Record Label Bidding War of 1999

Chris Taylor remembers the moment Nelly Furtado’s music landed in his hands, and the chain reaction it set off.

From self-made tracks and photo booth snapshots to sparking one of 1999’s biggest record deals, Chris takes us inside the bidding war that had David Geffen, Madonna, and the industry’s heavyweights at the table. The result? A Dreamworks deal that helped open the door for Canadian artists on a global stage.

We talk spotting hits before they happen, building the right relationships, and how the tools for finding talent have evolved over the years.

This isn’t just a story about signing…

The skinny

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