Mile Marker 10 – Designing Trucks with Pixels and Purpose: A Conversation with Bes Bujupi
In this episode of Beyond the Bulldog, we sit down with Bes Bujupi, Executive Creative Director at Rapid Images — the creative partner behind Mack Trucks’ digital configurator, CGI visuals, and immersive storytelling.
Bes shares his journey from designing digital experiences for brands like Lexus, Polestar, and Formula 1, to bringing that same creative clarity to heavy-duty trucking. We explore the art and science behind digital product experience — and how images, animation, and smart design can inspire drivers, simplify specs, and elevate the Mack brand.
We discuss:
-How CGI and visual…
The skinny
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