Latest / Omni Talk Retail / AWS Exec Reveals Agentic AI's Role in the Future of Physical Retail | 5IM

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AWS Exec Reveals Agentic AI's Role in the Future of Physical Retail | 5IM · Omni Talk Retail

• 0:00
  Foreigning
• 0:10
  us
• 0:10
  now
• 0:10
  for
• 0:10
  five
• 0:10
  insightful
• 0:11
  minutes
• 0:11
  is
• 0:11
  Justin
• 0:12
  Swagler.
• 0:12
  Justin
• 0:13
  is
• 0:13
  the
• 0:13
  worldwide
• 0:14
  head
• 0:14
  of
• 0:14
  physical
• 0:14
  retail
• 0:15
  for
• 0:15
  aws.
• 0:17
  Justin,
• 0:17
  let's
• 0:18
  start
• 0:18
  with
• 0:18
  this.
• 0:18
  I
• 0:18
  imagine
• 0:19
  I
• 0:19
  know
• 0:19
  the
• 0:19
  answer
• 0:20
  to
• 0:20
  this
• 0:20
  question
• 0:20
  based
• 0:20
  on
• 0:20
  your
• 0:21
  title,
• 0:21
  but
• 0:21
  given
• 0:21
  the
• 0:21
  rise
• 0:22
  of
• 0:22
  e
• 0:22
  commerce
• 0:23
  and
• 0:23
  digital
• 0:24
  shopping
• 0:24
  habits,
• 0:25
  do
• 0:25
  physical
• 0:26
  stores
• 0:26
  still
• 0:27
  matter?
• 0:29
  The
• 0:29
  unequivocal
• 0:30
  answer
• 0:30
  is
• 0:30
  yes.
• 0:31
  Physical
• 0:31
  stores
• 0:32
  still
• 0:32
  matter.
• 0:32
  For
• 0:33
  all
• 0:33
  retailers
• 0:34
  across
• 0:34
  all
• 0:34
  segments
• 0:35
  and
• 0:35
  geographies.
• 0:36
  What
• 0:36
  we're
• 0:37
  seeing
• 0:37
  is
• 0:37
  at
• 0:37
  least
• 0:37
  80%,
• 0:38
  if
• 0:39
  not
• 0:39
  more
• 0:40
  of
• 0:40
  retail
• 0:40
  sales
• 0:41
  are
• 0:41
  happening
• 0:42
  physical
• 0:42
  stores.
• 0:43
  But
• 0:44
  what
• 0:44
  we're
• 0:45
  seeing
• 0:45
  is
• 0:45
  kind
• 0:45
  of
• 0:45
  a
• 0:45
  store
• 0:46
  renaissance.
• 0:47
  You
• 0:47
  know,
• 0:47
  during
• 0:47
  the
• 0:47
  days
• 0:47
  of
• 0:48
  the
• 0:48
  pandemic,
• 0:48
  retailers
• 0:49
  had
• 0:49
  focused
• 0:50
  so
• 0:50
  much
• 0:50
  on
• 0:50
  their
• 0:50
  investments
• 0:51
  in
• 0:51
  new
• 0:51
  technologies
• 0:52
  for
• 0:52
  digital
• 0:52
  and
• 0:52
  mobile
• 0:53
  shopping,
• 0:54
  but
• 0:54
  now
• 0:55
  they're
• 0:55
  relooking
• 0:56
  at
• 0:56
  their
• 0:56
  physical
• 0:56
  stores.
• 0:57
  And
• 0:57
  how
• 0:57
  do
• 0:57
  I
• 0:57
  unify
• 0:58
  the
• 0:58
  journey
• 0:59
  from
• 0:59
  online
• 1:00
  into
• 1:00
  the
• 1:01
  physical
• 1:01
  world
• 1:02
  and
• 1:02
  creating
• 1:02
  that
• 1:03
  connected,
• 1:04
  holistic
• 1:04
  experience
• 1:05
  for
• 1:05
  their
• 1:05
  consumers,
• 1:06
  as
• 1:07
  well
• 1:07
  as
• 1:08
  investing
• 1:08
  in
• 1:09
  optimizing
• 1:09
  their
• 1:09
  operations
• 1:10
  and
• 1:10
  workforce
• 1:11
  efficiency?
• 1:13
  Overall,
• 1:14
  retailers
• 1:14
  are
• 1:14
  really
• 1:15
  looking
• 1:15
  at
• 1:15
  how
• 1:15
  do
• 1:16
  I
• 1:16
  deliver
• 1:16
  that
• 1:17
  efficient
• 1:17
  shopping
• 1:18
  experience
• 1:18
  and
• 1:19
  provide
• 1:19
  the
• 1:19
  digital
• 1:19
  tools
• 1:20
  and
• 1:20
  capabilities
• 1:21
  to
• 1:21
  improve
• 1:22
  the
• 1:22
  operations.
• 1:23
  What
• 1:23
  technologies
• 1:25
  are
• 1:25
  the
• 1:25
  ones
• 1:25
  that
• 1:26
  retailers
• 1:26
  need
• 1:27
  to
• 1:27
  be
• 1:27
  focused
• 1:28
  on
• 1:28
  then
• 1:28
  for
• 1:29
  their
• 1:29
  stores
• 1:29
  to
• 1:29
  succeed?
• 1:31
  Yeah,
• 1:31
  there's,
• 1:31
  there's
• 1:32
  a
• 1:32
  lot
• 1:32
  of
• 1:32
  different
• 1:32
  approaches
• 1:33
  and,
• 1:33
  and
• 1:33
  the
• 1:33
  way
• 1:33
  that
• 1:34
  we're
• 1:34
  working
• 1:34
  with
• 1:34
  customers
• 1:35
  and
• 1:35
  as
• 1:35
  we
• 1:35
  think
• 1:36
  about
• 1:36
  it,
• 1:36
  is
• 1:36
  kind
• 1:36
  of
• 1:36
  three
• 1:37
  key
• 1:37
  strategies
• 1:38
  or
• 1:38
  pillars.
• 1:39
  So
• 1:39
  first
• 1:39
  is
• 1:40
  around
• 1:40
  edge.
• 1:40
  You
• 1:41
  know,
• 1:41
  retailers
• 1:41
  and
• 1:41
  physical
• 1:42
  stores,
• 1:42
  they
• 1:42
  may
• 1:42
  have
• 1:43
  hundreds
• 1:43
  or
• 1:43
  thousands
• 1:44
  of
• 1:44
  distributed
• 1:45
  physical
• 1:45
  locations,
• 1:47
  but
• 1:47
  in
• 1:47
  order
• 1:47
  to
• 1:47
  deploy
• 1:48
  new
• 1:48
  technologies,
• 1:49
  they
• 1:49
  need
• 1:49
  to
• 1:50
  balance
• 1:50
  what
• 1:50
  do
• 1:50
  I
• 1:50
  do
• 1:51
  in
• 1:51
  the
• 1:51
  cloud
• 1:51
  versus
• 1:51
  what
• 1:52
  do
• 1:52
  I
• 1:52
  do?
• 1:53
  And
• 1:53
  edge
• 1:53
  hardware,
• 1:54
  servers.
• 1:55
  And
• 1:55
  so
• 1:55
  being
• 1:55
  able
• 1:56
  to
• 1:56
  have
• 1:56
  a
• 1:56
  more
• 1:56
  modern
• 1:57
  edge
• 1:57
  versus
• 1:58
  cloud
• 1:58
  strategy
• 1:59
  helps
• 2:00
  provide
• 2:00
  the
• 2:00
  right
• 2:00
  infrastructure
• 2:01
  and
• 2:01
  those
• 2:01
  capabilities
• 2:02
  to
• 2:02
  deploy
• 2:03
  those
• 2:03
  new
• 2:03
  services.
• 2:04
  Second,
• 2:05
  we're
• 2:05
  starting
• 2:05
  to
• 2:05
  also
• 2:06
  see
• 2:06
  more
• 2:06
  advancements
• 2:07
  in
• 2:07
  areas
• 2:07
  like
• 2:08
  computer
• 2:08
  vision
• 2:08
  and
• 2:09
  IoT
• 2:09
  or
• 2:10
  other
• 2:10
  advanced
• 2:10
  workloads
• 2:11
  in
• 2:11
  stores.
• 2:12
  So
• 2:12
  being
• 2:12
  able
• 2:12
  to
• 2:12
  understand
• 2:13
  consumer
• 2:13
  behavior
• 2:14
  with
• 2:14
  existing
• 2:15
  cameras
• 2:15
  in
• 2:16
  store,
• 2:16
  to
• 2:16
  understand
• 2:17
  where
• 2:17
  do
• 2:18
  they
• 2:18
  go,
• 2:18
  where
• 2:18
  you
• 2:18
  do,
• 2:18
  what
• 2:19
  areas
• 2:19
  of
• 2:19
  the
• 2:19
  store
• 2:19
  are
• 2:20
  they
• 2:20
  looking
• 2:20
  at
• 2:20
  and
• 2:21
  what
• 2:21
  do
• 2:21
  they
• 2:21
  end
• 2:21
  up
• 2:22
  transacting
• 2:22
  from
• 2:22
  there
• 2:24
  and
• 2:24
  then
• 2:24
  unifying
• 2:25
  those
• 2:25
  data
• 2:25
  and
• 2:25
  capabilities
• 2:26
  in
• 2:26
  order
• 2:27
  to
• 2:27
  really
• 2:27
  get
• 2:27
  that
• 2:27
  enhanced
• 2:28
  overall
• 2:29
  operational
• 2:29
  and
• 2:30
  consumer
• 2:30
  view
• 2:31
  within
• 2:31
  the
• 2:31
  physical
• 2:32
  stores.
• 2:33
  So,
• 2:33
  Justin,
• 2:33
  what
• 2:34
  would
• 2:34
  your
• 2:34
  advice
• 2:34
  be
• 2:35
  then?
• 2:35
  To
• 2:35
  make
• 2:36
  sure
• 2:36
  that
• 2:36
  retailers
• 2:37
  are
• 2:37
  consistently
• 2:38
  reinventing
• 2:38
  the
• 2:38
  customer
• 2:39
  experience,
• 2:39
  but
• 2:40
  then
• 2:40
  also
• 2:40
  balancing
• 2:41
  that
• 2:41
  with
• 2:42
  optimizing
• 2:43
  operational
• 2:43
  costs
• 2:44
  and
• 2:44
  efficiency.
• 2:45
  Yeah.
• 2:45
  So
• 2:46
  a
• 2:46
  lot
• 2:46
  of
• 2:46
  it
• 2:46
  is
• 2:47
  starting
• 2:47
  to
• 2:47
  look
• 2:47
  at
• 2:47
  the
• 2:47
  connective
• 2:48
  tissue.
• 2:48
  Right.
• 2:48
  I
• 2:49
  hear
• 2:49
  from
• 2:49
  a
• 2:49
  lot
• 2:49
  of,
• 2:50
  I
• 2:50
  have
• 2:50
  all
• 2:50
  these
• 2:50
  in
• 2:51
  store
• 2:51
  technologies.
• 2:52
  How
• 2:52
  do
• 2:52
  I
• 2:52
  stitch
• 2:53
  them
• 2:53
  together?
• 2:54
  Right.
• 2:54
  And
• 2:55
  really
• 2:55
  to
• 2:56
  be
• 2:56
  able
• 2:56
  to
• 2:57
  advance
• 2:57
  and
• 2:58
  to
• 2:58
  provide
• 2:58
  that
• 2:58
  efficiency
• 2:59
  and
• 2:59
  experience.
• 2:59
  You
• 3:00
  got
• 3:00
  to
• 3:00
  really
• 3:01
  start
• 3:01
  to
• 3:01
  connect
• 3:02
  and
• 3:02
  unify
• 3:02
  those
• 3:03
  data
• 3:03
  sources
• 3:04
  and
• 3:04
  then
• 3:05
  start
• 3:05
  to
• 3:05
  bring
• 3:05
  in
• 3:05
  some
• 3:06
  of
• 3:06
  the
• 3:06
  AI
• 3:07
  and
• 3:07
  agentic
• 3:07
  capabilities
• 3:08
  from
• 3:08
  there
• 3:10
  to
• 3:10
  connect
• 3:11
  those
• 3:11
  sources.
• 3:11
  And
• 3:12
  that's
• 3:12
  where
• 3:12
  really
• 3:12
  the
• 3:12
  future
• 3:13
  of
• 3:13
  stores
• 3:14
  is
• 3:14
  going
• 3:14
  to
• 3:14
  go
• 3:14
  is.
• 3:15
  You
• 3:15
  know,
• 3:15
  as
• 3:15
  events
• 3:16
  get
• 3:16
  triggered,
• 3:17
  whether
• 3:17
  it's
• 3:17
  through
• 3:17
  cameras
• 3:18
  or
• 3:18
  inventory
• 3:19
  or
• 3:19
  checkout
• 3:19
  lines,
• 3:20
  how
• 3:20
  do
• 3:21
  I
• 3:21
  automate
• 3:21
  the
• 3:21
  workflow
• 3:22
  to
• 3:22
  provide
• 3:23
  that
• 3:23
  great
• 3:23
  experience
• 3:24
  or
• 3:24
  to
• 3:24
  ensure
• 3:25
  my
• 3:25
  staff
• 3:25
  are
• 3:25
  doing
• 3:26
  the
• 3:26
  right
• 3:26
  tasks
• 3:26
  and
• 3:27
  the
• 3:27
  right
• 3:27
  work
• 3:27
  when
• 3:28
  they
• 3:28
  need
• 3:28
  to
• 3:28
  do
• 3:29
  it
• 3:29
  at
• 3:29
  that
• 3:29
  right
• 3:30
  time?
• 3:31
  Gotcha.
• 3:32
  I
• 3:32
  wasn't
• 3:32
  expecting
• 3:32
  the
• 3:33
  agentic
• 3:33
  AI
• 3:33
  drop
• 3:34
  there,
• 3:34
  but
• 3:34
  I'm
• 3:35
  always
• 3:35
  open
• 3:35
  to
• 3:35
  hear
• 3:35
  more
• 3:35
  about
• 3:36
  it.
• 3:36
  So
• 3:36
  let's
• 3:37
  get
• 3:37
  you
• 3:37
  out
• 3:37
  of
• 3:37
  here
• 3:37
  on
• 3:37
  this
• 3:37
  then.
• 3:37
  So
• 3:38
  if
• 3:38
  I
• 3:38
  take
• 3:39
  a
• 3:39
  longer
• 3:39
  term
• 3:39
  vision,
• 3:40
  what
• 3:41
  do
• 3:41
  retailers
• 3:41
  need
• 3:41
  to
• 3:42
  take
• 3:42
  action
• 3:42
  on
• 3:42
  now
• 3:43
  to,
• 3:43
  to
• 3:43
  drive
• 3:44
  more
• 3:44
  value
• 3:44
  for
• 3:45
  their
• 3:45
  customers
• 3:45
  in
• 3:46
  the
• 3:46
  future?
• 3:47
  Yeah,
• 3:47
  so
• 3:48
  once
• 3:48
  you
• 3:48
  kind
• 3:48
  of
• 3:48
  set
• 3:48
  up
• 3:48
  the
• 3:48
  edge
• 3:49
  and
• 3:49
  you
• 3:49
  bring
• 3:49
  in
• 3:49
  some
• 3:50
  of
• 3:50
  those
• 3:50
  advanced
• 3:50
  kind
• 3:51
  of
• 3:51
  applications
• 3:51
  and
• 3:52
  workloads,
• 3:52
  you
• 3:53
  stitch
• 3:53
  that
• 3:53
  together
• 3:54
  and
• 3:55
  I
• 3:55
  believe
• 3:55
  we're
• 3:56
  going
• 3:56
  to
• 3:56
  be
• 3:56
  creating
• 3:56
  agentic
• 3:57
  stores
• 3:57
  where
• 3:58
  it's
• 3:58
  going
• 3:58
  to
• 3:58
  be
• 3:59
  a
• 3:59
  lot
• 3:59
  of
• 3:59
  automation
• 4:00
  and
• 4:00
  orchestration
• 4:01
  of
• 4:01
  key
• 4:02
  events
• 4:02
  and
• 4:02
  workloads
• 4:03
  that
• 4:03
  need
• 4:03
  to
• 4:03
  happen.
• 4:04
  Now
• 4:04
  this
• 4:04
  is
• 4:04
  not,
• 4:05
  you
• 4:05
  know,
• 4:05
  to
• 4:05
  say
• 4:05
  it's
• 4:06
  impacting
• 4:06
  staffing
• 4:07
  levels
• 4:07
  in
• 4:07
  stores,
• 4:08
  but
• 4:08
  it's
• 4:08
  helping
• 4:09
  to
• 4:09
  drive
• 4:09
  high
• 4:09
  value
• 4:10
  interactions
• 4:11
  and
• 4:11
  work
• 4:11
  for
• 4:11
  workforce
• 4:12
  and
• 4:12
  stores
• 4:13
  that,
• 4:13
  that
• 4:13
  lead
• 4:14
  to
• 4:14
  better
• 4:14
  experience.
• 4:15
  So
• 4:15
  I'm
• 4:15
  sure
• 4:16
  you've
• 4:16
  been
• 4:16
  to
• 4:16
  like
• 4:16
  a
• 4:17
  QSR
• 4:17
  restaurant
• 4:17
  and
• 4:18
  the
• 4:18
  ice
• 4:18
  cream
• 4:18
  machine
• 4:18
  is
• 4:19
  out
• 4:19
  or
• 4:19
  you
• 4:19
  go
• 4:19
  to
• 4:19
  the
• 4:20
  store
• 4:20
  and
• 4:20
  that
• 4:20
  inventory
• 4:20
  is
• 4:21
  off
• 4:21
  the
• 4:21
  shelf.
• 4:22
  Typically
• 4:22
  it's
• 4:22
  very
• 4:23
  manual
• 4:23
  for
• 4:23
  it
• 4:24
  to
• 4:24
  be
• 4:24
  addressed.
• 4:25
  Once
• 4:25
  you
• 4:26
  unify
• 4:26
  that
• 4:26
  data
• 4:26
  and
• 4:27
  you
• 4:27
  start
• 4:27
  to
• 4:27
  bring
• 4:27
  in
• 4:27
  agentic
• 4:28
  capabilities,
• 4:29
  I
• 4:29
  can
• 4:29
  now
• 4:30
  automate
• 4:31
  that.
• 4:31
  So
• 4:31
  if
• 4:31
  an
• 4:32
  equipment's
• 4:32
  broken,
• 4:33
  get
• 4:33
  that
• 4:33
  ticket
• 4:34
  to
• 4:34
  address
• 4:34
  it.
• 4:35
  If
• 4:35
  there's
• 4:36
  items
• 4:36
  out
• 4:36
  of
• 4:36
  the
• 4:36
  stock,
• 4:37
  let's
• 4:37
  reorder
• 4:38
  the
• 4:38
  inventory
• 4:38
  automatically.
• 4:39
  Let's
• 4:39
  get
• 4:40
  the
• 4:40
  task
• 4:40
  assigned
• 4:41
  to
• 4:41
  get
• 4:41
  the
• 4:41
  workforce
• 4:41
  to
• 4:42
  restock
• 4:42
  it.
• 4:42
  Let's,
• 4:43
  let's
• 4:43
  remove
• 4:43
  it
• 4:43
  from
• 4:44
  any
• 4:44
  mobile
• 4:44
  ordering
• 4:45
  for
• 4:45
  pickup
• 4:46
  and
• 4:46
  store,
• 4:46
  et
• 4:46
  cetera.
• 4:47
  So
• 4:47
  those
• 4:47
  are
• 4:47
  the
• 4:48
  types
• 4:48
  of
• 4:48
  things
• 4:48
  we
• 4:48
  need
• 4:48
  to
• 4:49
  think
• 4:49
  about
• 4:50
  for
• 4:50
  retailers
• 4:50
  to
• 4:51
  be
• 4:51
  able
• 4:51
  to
• 4:51
  deploy
• 4:52
  those
• 4:52
  types
• 4:52
  of
• 4:52
  capabilities
• 4:53
  in
• 4:53
  5,
• 4:54
  10,
• 4:54
  15
• 4:54
  years
• 4:55
  down
• 4:55
  the
• 4:55
  line.
• 4:56
  Geez,
• 4:57
  Chelsea,
• 4:57
  you
• 4:57
  just
• 4:57
  blew
• 4:58
  my
• 4:58
  mind.
• 4:58
  Oh
• 4:58
  my
• 4:58
  God.
• 4:59
  Thank
• 4:59
  you
• 4:59
  so
• 4:59
  much.
• 4:59
  Thanks
• 5:00
  Justin.