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Bonus Episode: Introducing Wits & Weights Physique University · Wits & Weights | Strength & Fat Loss Over 40

• 0:00
  Philip Pape: One of the most common frustrations I hear from people who listen to the show people who I coach is that you are frustrated with a lack of progress, even though you've been working hard, you've been going to the gym, maybe you even have been tracking your food or trying to improve your diet, and it's one of the biggest frustrations I've seen.
• 0:17
  Philip Pape: And in today's bonus episode, I am very excited because we've cooked something up that is going to change the game, in my opinion.
• 0:25
  Philip Pape: I'm going to introduce something to you that's coming out soon that could very well change the way that you approach your fitness journey forever, not just physically, but also mentally, with the principles that we really talk about on this show.
• 0:39
  Philip Pape: So I want you to join me today as I unveil this exciting announcement, and I'm not going to reveal it just yet.
• 0:45
  Philip Pape: So you've got to listen to the episode, and it's really designed to help ambitious people like you, people who do take action to achieve the physique and the life that you actually deserve.
• 0:55
  Philip Pape: So tune in to today's bonus episode to discover what it's all about.
• 1:01
  Philip Pape: Welcome to the Whits and Weights podcast.
• 1:03
  Philip Pape: I'm your host, phillip Pape, and this twice a week podcast is dedicated to helping you achieve physical self mastery by getting stronger, optimizing your nutrition and upgrading your body composition.
• 1:14
  Philip Pape: We'll uncover science backed strategies for movement, metabolism, muscle and mindset with a skeptical eye on the fitness industry.
• 1:21
  Philip Pape: So you can look and feel your absolute best.
• 1:24
  Philip Pape: Let's dive right in Whits and Weights community.
• 1:31
  Philip Pape: Welcome to another bonus episode of the Whits and Weights podcast on this Saturday.
• 1:36
  Philip Pape: I'm your host, phillip Pape, and I'm very excited to share something special with you today that we've been cooking up for quite a while now, and I'm just going to tell you what it is.
• 1:46
  Philip Pape: It's the launch of my new semi private group coaching experience that is called Whits and Weights Physique University.
• 1:53
  Philip Pape: So, yes, this will be a little bit of a sales pitch, but, more importantly, I'm going to explain why I built this, who it's for, what you can get out of it and how to get notified when it comes out.
• 2:05
  Philip Pape: It is launching next month, in April, which is just a few short weeks away, but I'm going to have a tiered launch where those who listen to the podcast, private clients, people who really are engaged with our community have an opportunity for an early notification and a lower price for a few of those sort of VIP slots that are coming out before the price goes up a little bit for the main launch and this is all months before it publicly launches because you're going to get in on the ground floor here at a really good value but also have the chance to see the program improve and grow rapidly in the first few months.
• 2:43
  Philip Pape: That's not to say we're not going to have tons of amazing content and value for you right out the gate.
• 2:49
  Philip Pape: So that's one of the things that I wanted to talk about today.
• 2:53
  Philip Pape: Now, I've been in this industry for about four years.
• 2:55
  Philip Pape: I've been a coach for over two years.
• 2:57
  Philip Pape: I've mentored and taught and led people for well over a decade and I know firsthand from my own personal transformation of trying to get strong, trying to improve my physique, improve my diet, and do it in a way that didn't feel counter to my values and my lifestyle, my way of living.
• 3:15
  Philip Pape: It didn't feel like I was just constantly taking away and restricting and telling myself no and still having nothing to show for it, and also being discouraged when I would look in the mirror.
• 3:26
  Philip Pape: All of those feelings that many of us can relate to.
• 3:29
  Philip Pape: I know how overwhelming that can be and how frustrating it can be, especially when you are a go-getter.
• 3:37
  Philip Pape: You're ambitious, you have been successful elsewhere, like you may be really good at your business or great at relationships or something else, and you have all these skills, but somehow the fitness thing hasn't quite worked out, and I think part of that is there.
• 3:52
  Philip Pape: Yes, there's so much conflicting misinformation out there.
• 3:56
  Philip Pape: Right, there are so many generic workout plans, there are all the restrictive diets to get all the attention, there are all the quick fix and fad programs.
• 4:06
  Philip Pape: There's things like Weight Watchers.
• 4:07
  Philip Pape: There are plenty of podcasts and videos and books, and I really thank you for listening to this show and trusting me, because I know there's many voices out there and you don't know what to trust.
• 4:18
  Philip Pape: You don't know what's based on science and what's not, whether this is good, this is bad.
• 4:23
  Philip Pape: And through the podcast journey through Whits and Weights especially those who have been following a long time you've probably heard the evolution where we bring in experts, we uncover the science, we go back and reflect on things that have changed during that time.
• 4:37
  Philip Pape: This is where I'm wrong, I'll admit that, and we continue to evolve together and learn, and so there's a big educational component to this.
• 4:46
  Philip Pape: And then I take that and apply it to our Facebook community, which is a free community.
• 4:50
  Philip Pape: I then apply it to when I have calls with people that are free and then finally bring all of that into my one-on-one coaching.
• 4:57
  Philip Pape: Well, the thing with one-on-one coaching is I can only help so many people.
• 5:00
  Philip Pape: I can only help about 15 to 20 people because for me I would feel like I'm letting people down if I didn't put all my heart and soul into helping the individuals, like Coach, get unstuck, figure out their problems, understand why their metabolism is acting this way, understand why the scale is fluctuating this way, understand how to meal plan and meal prep and choose their foods and go out to eat and go traveling all the things that they face every day.
• 5:29
  Philip Pape: I want to be very hands-on and very personal with that.
• 5:32
  Philip Pape: But that leaves out hundreds, if not thousands, of people like you listening to this show that may not have access to my coaching, either for selectivity reasons because I can only handle so many or for price, and I'll just admit it.
• 5:46
  Philip Pape: For price A lot of coaches don't talk about cost openly and outwardly, but if you were to look at average rates in the industry, they range anywhere from $1,000 to $1,000,000.
• 5:55
  Philip Pape: You know maybe the mid to high hundreds a month.
• 5:59
  Philip Pape: You know hundred a month to maybe three or 400 a month for kind of an average coach, to maybe where I am at, which is around maybe five or 600 for what I like to think as a more effective coach, and that's why I'm able to charge that.
• 6:12
  Philip Pape: But the problem is not everyone can afford that and it also limits the amount of people that work with me.
• 6:16
  Philip Pape: So Whits and Weights Physique University is my attempt to bring all of the value of one-on-one coaching to a what I call semi-private group experience, where you still get a lot of touch time with me, you still get a lot of one-on-one attention, but just in a way that allows me to spread my time out across more people.
• 6:35
  Philip Pape: And the way I'm doing that is by offering things like courses.
• 6:41
  Philip Pape: Okay, this is the first time Whits and Weights has ever offered courses.
• 6:45
  Philip Pape: I'm gonna take the stuff that I talk about on the podcast and I've put it into very focused, targeted, curated courses Very short, punchy videos, right to the point, teaching you about nutrition, teaching you about training, about mindset, even right from day one you are going to get a custom nutrition plan, just like as if you were a one-on-one client.
• 7:08
  Philip Pape: You're gonna fill out an assessment, an intake assessment and I'm gonna put together my or my team.
• 7:12
  Philip Pape: We're gonna put together a custom plan, we're gonna give you a video that walks through the plan and then you're gonna start executing it with the support of a private community and other courses to level up your education.
• 7:25
  Philip Pape: Now, strength training is obviously a big part of improving your physique and your body composition, and we talk about it all the time, and one of the things I've shied away from in the past was writing programs for clients, because I'm not a personal trainer, I'm a nutrition coach.
• 7:41
  Philip Pape: But I know a lot about training.
• 7:43
  Philip Pape: I know how to program, I know how to modify your training and also I give form checks all the time.
• 7:49
  Philip Pape: You send me a video of your squat, I give you a video back breaking it down.
• 7:53
  Philip Pape: Here's what we need to work on.
• 7:55
  Philip Pape: So I thought, well, how can I bring that value to a larger audience in this semi-private experience?
• 8:00
  Philip Pape: And so what I'm going to start doing is offering monthly workout programs as part of Whitson-Wates Physique University.
• 8:08
  Philip Pape: So I haven't narrowed down exactly on the different levels of workout programs, but they're probably going to be split by equipment access.
• 8:18
  Philip Pape: So one type of program for traditional barbell training that I prefer and the other for everything else.
• 8:25
  Philip Pape: Maybe it's dumbbells, body weight bands, those kinds of things.
• 8:28
  Philip Pape: The other split is going to be are you more of a beginner or are you more of an intermediate?
• 8:33
  Philip Pape: And then the third variable could be the number of days per week.
• 8:36
  Philip Pape: I'm not sure yet, because that can get complicated.
• 8:39
  Philip Pape: People can train three, four, five, six days a week, so I might have a couple options like a three and a four, or a three, four, five.
• 8:45
  Philip Pape: So all of this is actually still in development because we're launching soon, but I want to make it the best it can possibly be, so you're going to have that as well.
• 8:55
  Philip Pape: The other thing is, because this is about physique development and you're going to have a nutrition plan, you want to be able to track your physique, and so there are a lot of bonuses you're going to get in this program.
• 9:07
  Philip Pape: One of those that I recently put together is a body composition and biofeedback tracker.
• 9:14
  Philip Pape: So this will not only allow you to track your circumference measurements and your biofeedback week to week, but I actually have some, a tool in there that will tell you your muscle to fat ratio.
• 9:25
  Philip Pape: It'll tell you your lean body mass, your body fat trend all those things that people always ask about, like how do I do that?
• 9:31
  Philip Pape: Do I have to get on an in body?
• 9:33
  Philip Pape: Do I have to use some fancy device?
• 9:34
  Philip Pape: No, you can do it based on some simple measurements and I've done all the math for you in a Google sheet, so you'll have that.
• 9:42
  Philip Pape: Another thing you're going to have in there I mentioned the courses.
• 9:45
  Philip Pape: Okay, and these are very curated, custom design courses on specific topics that you can go right to get your answer to.
• 9:52
  Philip Pape: But I'm also going to take the podcast, both video and audio, and I'm going to selectively pick out either full episodes or clips for specific topic areas.
• 10:03
  Philip Pape: So as the problems and questions come up, I'm going to say, oh, you know what, this episode is perfect for that, but I'm going to make sure and put it in a course or in a module whatever language we use for the platform so that you can just go right to it, whereas you know, if you're just listening to the show, there's hundreds of episodes to choose from.
• 10:22
  Philip Pape: It's kind of hard to find exactly what you want.
• 10:24
  Philip Pape: This is going to curate that.
• 10:27
  Philip Pape: Where does the one-on-one part come in and how is this possible in a group experience?
• 10:32
  Philip Pape: Okay, this is the beauty of it.
• 10:34
  Philip Pape: There is going to be a private community with channels, kind of like Slack.
• 10:39
  Philip Pape: Okay, different channels, channels for fat loss, for muscle building, for body recomp, for maintenance, for form checks, and there will also be a general announcements channel where you'll be able to check in.
• 10:51
  Philip Pape: Every Friday I'm going to have a small questionnaire where you can check in just like as if you're a one-on-one client, and then you can tag me and I will get you some one-on-one support.
• 11:00
  Philip Pape: Now, this isn't to the same level as the weekly feedback, the very detailed, involved feedback I get to my private one-on-one clients.
• 11:09
  Philip Pape: But if you are a do-it-yourselfer, if you are pretty self-motivated and I'm giving you all the resources to be successful in this program you're going to be able to get plenty of support and will always have the option to add on some extra one-on-one support if needed.
• 11:24
  Philip Pape: But this is how you're going to get that and to compliment that.
• 11:28
  Philip Pape: So here we go.
• 11:28
  Philip Pape: This is as close as one-on-one as you can get in a group program like this.
• 11:33
  Philip Pape: I'm going to have weekly live calls that you can join, where there will be some training on a specific topic, like a very niche focused topic, some Q&A and coaching.
• 11:45
  Philip Pape: So that'll be your chance to come in with your questions, as if I'm just giving you a coaching call.
• 11:50
  Philip Pape: And the community experience is really nice because you get to learn from everyone else's experience and level up even more.
• 11:59
  Philip Pape: All right, so that's a lot of what's in there, right?
• 12:01
  Philip Pape: And I don't like to go on and on about like features, because sometimes the more important thing is what those features get you.
• 12:08
  Philip Pape: But I did wanna let you know that there is so much information in here that it will not be on the podcast that is not in the free community.
• 12:14
  Philip Pape: That will be again I'm using this word curated.
• 12:17
  Philip Pape: It's kind of a snobby word, maybe that brings it all together in one place.
• 12:22
  Philip Pape: But let me back up a bit and tell you why I created this kind of at a deeper level, at an emotional level.
• 12:29
  Philip Pape: All right, I wanted to create a shortcut.
• 12:31
  Philip Pape: Honestly, by shortcut I don't mean quick fix.
• 12:34
  Philip Pape: I mean I want you to be efficient.
• 12:37
  Philip Pape: I hate wasting time.
• 12:38
  Philip Pape: I'm an engineer by background and I'm all about systems and automation and getting you from A to B with as little hassle as possible.
• 12:46
  Philip Pape: And so many of you have reached out and said you know, I'm stuck, I'm frustrated, I'm confused.
• 12:50
  Philip Pape: Like I want this physique.
• 12:52
  Philip Pape: I don't think I can get it, though, and I've thought that myself.
• 12:54
  Philip Pape: I'm like, yeah, I don't think it's possible.
• 12:56
  Philip Pape: It's my genetics, or it would be too much time in the gym or too much sacrifice with food.
• 13:02
  Philip Pape: I'd have to eat chicken and broccoli and rice every day and I couldn't go out and enjoy myself.
• 13:05
  Philip Pape: And even when I searched for the information, I'm bombarded with conflicting advice, with cookie cutter approaches.
• 13:14
  Philip Pape: Sadly, I've had so many people reach out to me that ask me a question after their own coach advised them to do something.
• 13:21
  Philip Pape: They questioned it.
• 13:22
  Philip Pape: The coaches gaslighting them about it like no, no, no, you just need to listen to me.
• 13:27
  Philip Pape: And they reach out and they say you know, philip, what do you think?
• 13:29
  Philip Pape: Does this make sense?
• 13:30
  Philip Pape: And I look at them.
• 13:30
  Philip Pape: I just shake my head like wow, these people are coaches.
• 13:33
  Philip Pape: Like, come on, you know, these 22 year olds that go to get a three month cert don't know anything about life, anything about people, and I'm sorry, a 22 year old could be a great coach.
• 13:42
  Philip Pape: I'm not disparaging that, but as someone who's been through a few more decades and seen what I've seen and worked with, most of my clients are 30s, 40s and beyond, men and women.
• 13:52
  Philip Pape: You know, I've got hormonal changes, you've got family, you've got obligations, you've got work stress the list goes on.
• 14:00
  Philip Pape: There's a chasm between what the coaching industry seems to be providing and what actually works for people like you and me.
• 14:07
  Philip Pape: The internet is full of hucksters.
• 14:09
  Philip Pape: It's charlatans, people just trying to sell for a buck at all costs, and I'm all for entrepreneurship.
• 14:17
  Philip Pape: I've talked about my business honestly and openly on the podcast and when I'm on other shows that I love the combination of passion and profit.
• 14:25
  Philip Pape: Like.
• 14:25
  Philip Pape: If you can find something that you can help people with and be passionate about like I am in this space and make money doing it because it's valuable to people, then that's a wonderful thing, that's a win-win.
• 14:35
  Philip Pape: But there's people doing it at all costs well-meaning influencers, so-called experts, many of them with an MD or a doctor in their name and they say things that are sometimes just the opposite of the truth and they make you feel like you'll never find the right answer for you right, and so that is why I created Wits and Weights Physique University.
• 14:58
  Philip Pape: It's for people like you who are skeptical of the fitness industry and you don't have a lot of time to devote to hours and hours of searching or reading or, hey, listening to podcasts.
• 15:10
  Philip Pape: I mean, as much as I love that you love this podcast, you can't just listen to and binge hours and hours and hours and hope to get the exact path for you.
• 15:19
  Philip Pape: So my team and I, when we looked at all of these challenges and my personal experience and experience work with clients, we said let's design, let's build an all in one place, right?
• 15:32
  Philip Pape: Yes, the Facebook community we have is amazing.
• 15:35
  Philip Pape: Yes, the one-on-one coaching we have is amazing.
• 15:37
  Philip Pape: But let's take everything together courses, a community and coaching coaching in the form of calls and tech support on the community and provide you with the clarity the rest of the industry doesn't seem to have the clarity, along with guidance, along with the support that you need to succeed.
• 15:57
  Philip Pape: So if I were to sum it up into one sentence, I would say this that Wits and Weights Physique University, it's a semi-private experience designed to quickly give you the answers that you've been seeking, so that you can break through those plateaus, build muscle, lose fat and achieve the strongly and healthy body that you deserve, without wasting your precious time.
• 16:20
  Philip Pape: Here's the thing nutrition and training are both important, but very different skill sets, right, and they're different skill sets than understanding the science of physique transformation and knowing how to apply it to your unique body and lifestyle.
• 16:35
  Philip Pape: These are all different things that we have to meld together and most people who wanna build their dream physique.
• 16:41
  Philip Pape: What they're struggling with is, a finding the right information, b finding the right support, and then C they get confused, overwhelmed and stuck in some sort of cycle, whether it's yo-yo dieting or plateaus or workout programs or whatever.
• 16:56
  Philip Pape: And it's one of the most frustrating experiences in the world, especially when you're putting in the effort but not seeing the results that you want.
• 17:05
  Philip Pape: This is disheartening.
• 17:06
  Philip Pape: It makes you question whether you're even able to achieve the body you've wanted.
• 17:11
  Philip Pape: Right, I've been there myself and most of the cookie cutter workout plans and the YouTube programs and the apps and the generic diets.
• 17:19
  Philip Pape: They're just not effective.
• 17:20
  Philip Pape: They're just too generic or they don't focus on principles, they're not rooted in science, they're not tailored to your individual needs and they're not designed to be sustainable.
• 17:29
  Philip Pape: They're often based on short term dopamine hits and quick fixes.
• 17:34
  Philip Pape: So what's in way to your physique university, right?
• 17:36
  Philip Pape: Wwpu?
• 17:38
  Philip Pape: Maybe the acronym will become well known one day.
• 17:42
  Philip Pape: It's not only designed to shatter those myths.
• 17:45
  Philip Pape: Shatter those misconceptions that are holding you back because you can get what you want you absolutely can but also give you a way to do it A proven, tested, verified system for success with your physique.
• 17:57
  Philip Pape: Verified through my podcasting, interviewing excerpts, my personal transformation, my one-on-one coaching, our Facebook community, the challenges we've run all of that coming together into one place.
• 18:06
  Philip Pape: So not only will you receive a done for you custom nutrition plan, not only will you receive workout programs every month that you can run and you can run them longer than a month, you can progress them forward and then switch to another one whenever you want or need to.
• 18:21
  Philip Pape: And not only are you gonna receive those right, you're gonna receive all the support structure around that.
• 18:29
  Philip Pape: You're gonna receive advice that's been battle tested, that's been shown to work for people like you in your individual, unique scenarios Whether that's you know you're 50 and going through perimenopause into menopause.
• 18:42
  Philip Pape: Whether you're a 35 year old dude that's having trouble gaining because you're a hard gainer.
• 18:48
  Philip Pape: Whether you've struggled with body image your whole life and you're afraid of gaining weight to gain muscle.
• 18:55
  Philip Pape: Like all of these scenarios we're familiar with, right, cheap, generic solutions are fine if you just wanna go through the motions and do what you've done in the past and ask yourself whether that's worked for you in the past In Whitson Weights Physique University.
• 19:09
  Philip Pape: We are gonna have things that are targeted, that don't waste time.
• 19:13
  Philip Pape: They're science based strategies and they are tailored to you.
• 19:16
  Philip Pape: And that's the one on one kind of private piece of it that you're not gonna get from a lot of group coaching programs that have just templates and macro prescriptions.
• 19:24
  Philip Pape: It's gonna be tailored to your new, unique body, your goals.
• 19:27
  Philip Pape: You're going to immediately see the impact it has on your ability to break through plateaus, and by immediately I mean within the first few weeks.
• 19:34
  Philip Pape: You're going to see some sort of changes mentally and physically from knowing what your body does in response to your actions, because we're gonna have the data, we're gonna have the feedback, we're gonna have the discussion and support to help you figure that out.
• 19:47
  Philip Pape: Then you can build muscle, lose fat, do the mechanical things you wanna do to finally achieve that physique of your dreams.
• 19:55
  Philip Pape: And that's why you started this journey in the first place, right?
• 19:57
  Philip Pape: That's why you're listening to this podcast.
• 20:00
  Philip Pape: I could just hand over a bunch of great nutrition plans and workout programs and send you on your way which is what a lot of people do, right and then you'd have some information to try to transform your body and transform your life, but I wanna do everything in my power to ensure you're successful as quickly and efficiently as possible so you don't waste time.
• 20:19
  Philip Pape: So that's where the extensive courses come in the live coaching calls, the support of community and then some extra bonuses, like the physique and biofeedback tracker and others that are gonna come along the way.
• 20:31
  Philip Pape: And the cool thing is, once you're in the program, there will be more value being created every month, not only the workout programs, but there will be new courses.
• 20:38
  Philip Pape: There'll be new experiences.
• 20:40
  Philip Pape: Every live coaching call is a new chance to learn and ask questions, and so it's gonna be, in my opinion.
• 20:46
  Philip Pape: I wanna make it the most valuable resource out there for anyone looking to build their ultimate physique in the most efficient and sustainable way possible.
• 20:57
  Philip Pape: All right, so you might be wondering how do I get access to this?
• 20:59
  Philip Pape: I'm gonna include a link in the show notes and the link will let you get on a list for early notification.
• 21:06
  Philip Pape: I'm not gonna send you a sales page or anything like that.
• 21:09
  Philip Pape: All of that will be available how to join, how to pay, all that good stuff.
• 21:12
  Philip Pape: You're just going to get on a list so that the Friday before the public launch in a few weeks from now, you will get notified.
• 21:21
  Philip Pape: You'll get a three day head start for 10 slots that are going to be available at $97 a month.
• 21:27
  Philip Pape: Now, you're like $97 a month.
• 21:29
  Philip Pape: Did I hear that right?
• 21:30
  Philip Pape: Like that sounds almost free for something like this.
• 21:34
  Philip Pape: Yes, this is an incentive to get the people who are most dedicated and committed to getting started and trusting me that this is gonna be an amazing experience.
• 21:43
  Philip Pape: You can cancel any time, there'll be a 21 day money back guarantee.
• 21:47
  Philip Pape: There's really no risk and you'll be part of the ground floor.
• 21:51
  Philip Pape: Then, on Monday, when the public launch occurs, the price after the first 10 slots are gone which maybe there'll still be some left by then will be $147 a month, which is still amazing.
• 22:03
  Philip Pape: Still crazy because the final launch price in about three, four months, after we've fully validated the program and continue to upgrade it, will probably be in the 247 range, or probably exactly 247, which is still, if you compare it to one-on-one coaching, an incredible value.
• 22:19
  Philip Pape: So I hope you come along for the ride and you'll click the link in my show notes to join the early presale list and you'll get that.
• 22:27
  Philip Pape: Now I'm gonna share some more things here, if you wanna stick with me for today's bonus episode, which is kind of longer than usual.
• 22:33
  Philip Pape: But I wanted to add some more thoughts I had about Whits and Weights Physique University, in case you have questions.
• 22:40
  Philip Pape: So one of the first questions you might have is okay, what does the nutrition plan look like?
• 22:44
  Philip Pape: All right, here's how it's gonna work.
• 22:46
  Philip Pape: The day that you join, I'm gonna send you to a welcome onboarding course.
• 22:51
  Philip Pape: This course is going to tell you exactly what to do.
• 22:55
  Philip Pape: It's gonna give you step one, two, three Little bits of homework.
• 22:58
  Philip Pape: You're gonna be able to track your progress and immediately reach out for support if needed.
• 23:03
  Philip Pape: One of the first things you're gonna do is complete an intake assessment.
• 23:05
  Philip Pape: It's very similar to the one I use with one-on-one clients.
• 23:09
  Philip Pape: You know, maybe it's less, it's not as long, so it won't take that long maybe 10, 15 minutes to take.
• 23:14
  Philip Pape: And then you give us a few days because real human beings myself included in my team real expert coaches, are going to go through it and put together a personalized plan for you.
• 23:24
  Philip Pape: That plan is going to have a nutritional periodization plan.
• 23:30
  Philip Pape: It's gonna tell you which direction for fat loss, muscle building, how aggressive.
• 23:35
  Philip Pape: It's going to suggest the meal timing you know, based on when you're working out and based on what your days look like.
• 23:42
  Philip Pape: It has sections on hydration, on sleep, on stress, on supplementation pretty much everything you need where, once you've got that in your hands, if you just follow it, you're gonna get incredible results.
• 23:53
  Philip Pape: And what's beautiful about this program is when you have that in hand within a few days.
• 23:57
  Philip Pape: Now you'll have.
• 23:59
  Philip Pape: What everyone else in the program has is they all have their own plans, but we can start speaking the same language and you can start asking questions and getting that support in the community and also in the live coaching calls.
• 24:11
  Philip Pape: You can ask those questions.
• 24:12
  Philip Pape: You can tag your coach, which initially is going to be me.
• 24:16
  Philip Pape: I'm going to be the main coach for everyone initially.
• 24:19
  Philip Pape: Okay, as we scale, we're going to bring on more coaches and you can tag me anytime for one-on-one support.
• 24:25
  Philip Pape: So that's the nutrition plan.
• 24:27
  Philip Pape: The next question you might have is okay, what are the courses going to look like?
• 24:30
  Philip Pape: This is going to look a lot like if you've ever taken a course in Kajabi or Thinkific or Circle or School or any of those platforms.
• 24:37
  Philip Pape: It's just like that, where they're self-paced, they track your progress, and we're going to have different courses, each which have multiple modules with video, and a lot of them are just me talking on video and talking you through the education and many of them will have text, as well as some homework or checklists or downloads, freebies, goodies, bonuses.
• 24:55
  Philip Pape: It'll be very easy and targeted to find what you're looking for, and we are going to dive deep into the science but, more importantly, the practice of physique development.
• 25:06
  Philip Pape: So you have the knowledge and you have the skills to take control of your transformation, because I want to empower you.
• 25:12
  Philip Pape: I don't want you to be dependent on me.
• 25:13
  Philip Pape: Obviously, I hope that you will stick around in the community for months, if not years, because you're constantly going to learn and grow, but not because you need me, like you're dependent on us.
• 25:24
  Philip Pape: We don't want that.
• 25:25
  Philip Pape: I want you to be completely empowered.
• 25:26
  Philip Pape: I want you to learn the strategies that we use for nutrition, training, mindset, optimizing your lifestyle, and I'm going to present them in a very engaging, easy to understand way so that you'll become an expert in your own right and you'll be equipped with the tools and the understanding to succeed.
• 25:46
  Philip Pape: And then, what about the community?
• 25:47
  Philip Pape: I talked about the private community.
• 25:49
  Philip Pape: It's going to be more.
• 25:50
  Philip Pape: I'll call it minimalist and targeted than something like Facebook.
• 25:55
  Philip Pape: Facebook has a lot of bells and whistles and distractions.
• 25:57
  Philip Pape: This community is very focused.
• 25:59
  Philip Pape: It's kind of like school if you've ever heard of that.
• 26:02
  Philip Pape: It has some gamification built in.
• 26:05
  Philip Pape: So, whether you care about that or not, it encourages you to engage and you get points and you level up.
• 26:10
  Philip Pape: So it's a very fun way to engage with your teammates and people in this Whits and Weights Physique University.
• 26:16
  Philip Pape: You're going to be students, you're going to have teammates yeah, you're clients of mine, but really you are learners right and through goal specific channels in the community, you can jump into the area that you care about the most right now.
• 26:28
  Philip Pape: If you're in a muscle building phase, you hop into that channel and that's where all the discussions occur.
• 26:34
  Philip Pape: If you're in a fat loss phase, you hop into that.
• 26:36
  Philip Pape: If you need a form check, you hop into that, and if you want to look at the latest announcements or do your weekly check-in, you go into the announcements channel.
• 26:43
  Philip Pape: So my hope is that this is a place where you can forge friendships, you can forge networking and celebrate your progress and wins together in the community.
• 26:53
  Philip Pape: So I want you to picture this.
• 26:55
  Philip Pape: All right, this might sound like you.
• 26:56
  Philip Pape: You've been grinding away at the gym for months, maybe years, right?
• 27:00
  Philip Pape: Despite all your hard work, you're not getting the progress you want the the muscle is not popping, maybe you're carrying the extra fat.
• 27:06
  Philip Pape: You're stuck in some way in some frustrating cycle of restrictive diets, weight loss of strength gain, plateaus, many.
• 27:13
  Philip Pape: Maybe it's mental, maybe it's self-doubt, and you're seeing people around you make these transformations and you're wondering what am I doing wrong?
• 27:19
  Philip Pape: Right, you've tried every fat diet, you've tried keto and carnivore, you've tried all the workout programs.
• 27:24
  Philip Pape: Nothing seems to stick and you're questioning yourself.
• 27:28
  Philip Pape: You're really like asking yourself am I cut out for this whole fitness thing?
• 27:31
  Philip Pape: Is it my age?
• 27:32
  Philip Pape: Is it my hormones?
• 27:33
  Philip Pape: Is it my genetics?
• 27:34
  Philip Pape: And, deep down, you know that you are meant for more.
• 27:37
  Philip Pape: I like to talk to my friends and say we push each other to greatness.
• 27:41
  Philip Pape: That's what everybody in their heart and soul knows.
• 27:44
  Philip Pape: There's some level of greatness available to them and they have this vision.
• 27:47
  Philip Pape: You have this vision of the strong, lean, confident person you want to be.
• 27:50
  Philip Pape: You just don't know how to get there.
• 27:52
  Philip Pape: And so, if that is the thing that you're tired of feeling stuck, feeling overwhelmed and feeling alone on this journey and you know that something needs to change because whatever you tried in the past, even if it worked for a short time, it hasn't been sustainable.
• 28:07
  Philip Pape: But you're not sure what really has to change and you're looking for this breakthrough moment.
• 28:13
  Philip Pape: It doesn't have to be that way.
• 28:16
  Philip Pape: I want to paint a different picture for you.
• 28:17
  Philip Pape: I want you to imagine waking up every day feeling energized.
• 28:21
  Philip Pape: You jump out of bed, you're confident, you have this erect posture.
• 28:24
  Philip Pape: You're excited to take on the world.
• 28:25
  Philip Pape: You know you're making progress toward your best physique ever, right, day by day.
• 28:30
  Philip Pape: You're not there in one day, but you're making progress.
• 28:34
  Philip Pape: Imagine now you have this clear, proven plan to follow.
• 28:36
  Philip Pape: Imagine you have expert guidance.
• 28:38
  Philip Pape: You have support along the way and you never feel lost because you could always ask a question or go watch a module or tag your coach.
• 28:46
  Philip Pape: You're never confused about what to do next.
• 28:48
  Philip Pape: And imagine being part of a thriving community of people just like that like-minded teammates, curious people who are also working towards similar goals.
• 28:57
  Philip Pape: They're cheering you on and they're holding you accountable to become the best version of yourself.
• 29:02
  Philip Pape: Right?
• 29:03
  Philip Pape: This can be your reality and that is why I created Whits and Weights Physique University.
• 29:08
  Philip Pape: Expert coaching, a supportive community, a proven system for results, giving you everything you need in one place to get your dream physique, but not only that become the best version of yourself.
• 29:18
  Philip Pape: Because I firmly believe the physique is just this outward reflection of all the hard work and all the personal development in your mind and body that have come together to become the best of who you can be.
• 29:29
  Philip Pape: No more guesswork, no more frustration, no more going it alone guidance, accountability, support to succeed.
• 29:37
  Philip Pape: That is why I created this.
• 29:39
  Philip Pape: It really is, it's what I want and I think it's what you want.
• 29:41
  Philip Pape: Here's the cool thing it's designed to be itself a very efficient process that fits seamlessly into your busy lifestyle so that you can make progress without feeling like you're sacrificing all this time, sacrificing your priorities.
• 29:56
  Philip Pape: It's very laser focused.
• 29:59
  Philip Pape: My question for you is can you afford not to do this Right?
• 30:03
  Philip Pape: Can you afford not to do this?
• 30:05
  Philip Pape: What's in way to physique university is I'm trying to make this the only program that gets you a one-on-one experience in a semi-private setting, with the done-for-you nutrition plan, the extensive courses we're creating on evidence-based nutrition training, mind and mindset, the monthly physique focus workout programs, live weekly coaching calls and the private community that rewards you for showing up and checking in.
• 30:31
  Philip Pape: If you want to break through your plateaus, if you want to build that dream physique, if you want to become more confident and empowered the person you know you are and always meant to be then I want you to click the link in my show notes to get on the early presale list so that you can enroll in WWPU before it comes out to the general public.
• 30:53
  Philip Pape: The first 10 slots will be available, like I said earlier, for 97 a month, then the remaining slots for 147, which is still, either way you look at it, a great value, but I want to reward action takers, all right.
• 31:03
  Philip Pape: Last thing, I want to address some frequently asked questions that I've heard already about this program, just in case you have any more doubts.
• 31:09
  Philip Pape: The first big question is okay, what if I join and I just don't get the results as quickly as I'd like?
• 31:14
  Philip Pape: Very common question, in fact.
• 31:16
  Philip Pape: Usually when I sign a one-on-one client within the first week, there's a lot of voice messages and text messages.
• 31:22
  Philip Pape: I get of self-doubt and worry and like, oh no, what's going to happen?
• 31:26
  Philip Pape: That's the opportunity to have the discussions about why this is different.
• 31:34
  Philip Pape: This is not a quick fix, but it also doesn't mean you're not going to get results pretty quickly, if that makes sense.
• 31:38
  Philip Pape: It's not a quick fix, but you can definitely start seeing change quickly.
• 31:43
  Philip Pape: Now the speed of that change is going to depend on the number one thing of all your consistency in following the program.
• 31:53
  Philip Pape: That includes the mechanics, the day-by-day stuff, like doing your workouts, logging your food, your physique measurements and implementing what you learn in the courses.
• 32:00
  Philip Pape: But in Whitson-Wates Physique University, we're giving you all the tools you need to succeed.
• 32:05
  Philip Pape: We're giving you that tool and making it as easy as possible, but it's still up to you to put in the work.
• 32:11
  Philip Pape: Staying committed and trusting the process and then celebrating wins along the way is a great approach.
• 32:16
  Philip Pape: However, if it's not a great fit for you if you're like a weekend, two weeks in, it's not a great fit.
• 32:23
  Philip Pape: We've got a full money-back guarantee within the first 14 days 14 or 21 days, sorry.
• 32:28
  Philip Pape: First 21 days.
• 32:29
  Philip Pape: I want to give you a nice little bit of time to get through some of the courses and engage with the community and make sure it's a great fit for you, so pretty much risk-free in that sense.
• 32:39
  Philip Pape: Another question I get is how does the monthly subscription work?
• 32:42
  Philip Pape: It's just a normal monthly subscription that you're used to.
• 32:45
  Philip Pape: If you sign up on the fifth of the month, all the other payments are going to be processed on the fifth.
• 32:49
  Philip Pape: The day that you join.
• 32:51
  Philip Pape: You get access to everything.
• 32:54
  Philip Pape: So, honestly, you could, if you want, come in.
• 32:56
  Philip Pape: You could download a whole bunch of bonuses and guides and resources and then just cancel.
• 33:00
  Philip Pape: I don't want you to do that and I hope you have more integrity than doing that and that you're here for doing the work and actually getting the results.
• 33:07
  Philip Pape: But you can, and I'm being open with that.
• 33:09
  Philip Pape: The cancellation policy I mentioned before.
• 33:12
  Philip Pape: It's going to be easy.
• 33:13
  Philip Pape: I don't want to pull your leg.
• 33:15
  Philip Pape: I don't want to be like the big gym box, the box gyms that make you jump through hoops and bring in your birth certificate to Brazil to go cancel your subscription.
• 33:25
  Philip Pape: You're just going to send an email and say I want to cancel and then we're going to cancel Easy and then if you want to come back in the future I haven't burned any bridges with you.
• 33:32
  Philip Pape: Maybe it's not right for you at this time and it will be in the future.
• 33:36
  Philip Pape: The next question is that I get from folks is okay, this is for physique, right, but what about all the other aspects of health and wellness.
• 33:44
  Philip Pape: Well, although our primary focus is on helping you get that dream physique through training and nutrition, the habits, the knowledge, the mindset that you develop through that program will have a profound impact on your overall health and well-being, to a greater extent than you ever thought possible.
• 34:01
  Philip Pape: Because by optimizing nutrition, your training, your lifestyle, you're going to look better but also feel more energized, confident and resilient in every area of your life.
• 34:12
  Philip Pape: I've seen it time and again.
• 34:13
  Philip Pape: This is why I love building muscle.
• 34:15
  Philip Pape: This is why I love physique enhancement, because it is so synergistic with all the rest of your health and wellness.
• 34:21
  Philip Pape: Another question I get is do I need access to a gym or any special equipment for the workout programs?
• 34:27
  Philip Pape: Here's where I understand that everyone has different access, and that's why I'm going to put together programs that are designed for a range of settings and equipment.
• 34:36
  Philip Pape: Whether you have a fully equipped gym that you can go to or just a home gym with some basic equipment, I'm going to make it work for different levels.
• 34:45
  Philip Pape: Then the last question people have is well, this isn't full one-on-one coaching, right?
• 34:51
  Philip Pape: You talk about one-on-one, semi-private, like where is the cutoff If I really need more coaching or more support or more guidance.
• 34:58
  Philip Pape: Where do I get that?
• 34:59
  Philip Pape: I want you to know that what's already included is massively more than most group coaching programs.
• 35:05
  Philip Pape: The weekly live coaching calls, the supporting in the private community, the ability to tag me directly and get personalized guidance, is pretty darn close to one-on-one coaching.
• 35:16
  Philip Pape: If you find that you need even more private support, if you've got a special use case or you just want that kind of attention that some people need, I'm definitely going to offer you that ability.
• 35:25
  Philip Pape: It's going to be an add-on to the membership.
• 35:27
  Philip Pape: You'll already have to be in Whitson-Wates-Fazik University, but then it'll be just an add-on and the total price will be comparable to one-on-one coaching.
• 35:34
  Philip Pape: I'm not going to make it much more or much less.
• 35:37
  Philip Pape: It's going to be still in the ballpark, all right.
• 35:39
  Philip Pape: So I think I've made this episode long enough today.
• 35:41
  Philip Pape: There'll be more to come.
• 35:42
  Philip Pape: I wanted to encapsulate everything I've been thinking to bring you the best experience possible for those who can't access or afford one-on-one coaching but still want that experience.
• 35:52
  Philip Pape: It's called Whitson-Wates-Fazik University.
• 35:55
  Philip Pape: If you want to get on the presale list, click the link in my show notes and that's it.
• 36:00
  Philip Pape: As always, stay strong and I'll talk to you next time.
• 36:02
  Philip Pape: Thank you for tuning in to another episode of Whitson-Wates.
• 36:09
  Philip Pape: If you found value in today's episode and know someone else who's looking to level up their Whitson-Wates, please take a moment to share this episode with them and make sure to hit the follow button in your podcast platform right now to catch the next episode.
• 36:23
  Philip Pape: Until then, stay strong.