Latest / That Real Estate Tech Guy / Episode 2 - CRM chat with Stephanie Betters from Left Main REI

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Episode 2 - CRM chat with Stephanie Betters from Left Main REI · That Real Estate Tech Guy

• 0:01
  Jordan Fleming: I can tell you one thing. Technology is the single most important aspect of every business that has successfully scaled.
• 0:10
  Narrator: Each time for that real estate tech guy. It's your weekly chance to explore how technology can help your real estate business explode. Each week you'll hear from real estate investors who have been there and done that and find out their favourite technology tips listening is Jordan speaks with tech companies and learns about new technologies and new ideas that will help you scale your business. And now join your host Jordan Samuel Fleming, CEO of smart money for this week's episode.
• 0:41
  Jordan Fleming: Welcome to this week's episode of that real estate tech guy. My co pilot for this episode is Stephanie bettors from Left Main Rei Stephanie, welcome to the podcast. Why don't you give everybody a little introduction to yourself? And while you're here?
• 0:56
  Stephanie Betters: Hey, thank you so much for having me. Okay,
• 0:59
  quick intro: Oh, my gosh. So I got my start in real estate, Charlotte, North Carolina better path homes is my real estate company. We'll do hopefully 400 or so deals this year, we're really close, we wholesale and we new build. And out of that company, we really another technology company was born called Left Main REI primarily because we were struggling with tech, we're struggling with forecasting with understanding where we were with data management, the whole thing. So a little over two and a half years ago, I started Left Main REI, which is a Salesforce based CRM, it's been amazing. That's really where I spend a lot of my time now, because that system allowed me to essentially retire from my real estate company. Now I'm sitting there in the owners box, and I get to look down and, and move the pieces and collaborate on a quarterly basis. And on a financial basis.
• 1:50
  quick intro: Obviously, we still have financial meetings and things that I attend. But it's been awesome. It's amazing what happens when you get some systems in place, and you can understand your data. So I'm a huge fan of tech, I have a bone to pick with tech in the real estate space. So I'm super excited to be here.
• 2:08
  Jordan Fleming: I have a bone to pick with tech. But I also have a bone to pick with people not thinking enough about tech, right? Really treating it as almost an act like everybody talks about it as though Yeah, like they talk CRM, they say CRM, and they throw the word out. And but really, they they don't, they don't really a lot of people spend the time the minimal time it takes to truly embed it into their working practice and reap the benefits.
• 2:35
  Jordan Fleming: And that's I think one of the real things I want to tackle is like, you know, particularly right now, as everybody seems to be talking about, you know, recessions coming and the like, everything's gonna go up in the air, etc. Now is the time when actually technology is the thing that can really let you thrive in a very competitive and fluctuating market. What do you think about that?
• 3:03
  Stephanie Betters: Yeah, I think if you under if you can understand the data, and you can control it, because once you understand that, you just move pieces, like it's just moving dials understanding where you currently are, and where you can make tweaks, you own your market. It's really that simple.
• 3:19
  Jordan Fleming: Absolutely. Now, I mean, obviously, we're here it primarily I would like to kind of focus in on the CRM element, the Left Main REI, because I think, you know, I, I, as I said, everybody talks about CRM, everybody, they throw the word the letters out, and I don't think a lot of them really understand it. So you know, you're obviously you are an investor, you've built this, you now taking this, you've been taking this CRM out to many people, you know, you've got lots of customers using it, and you're scaling that business.
• 3:50
  Jordan Fleming: Why, like if someone if you're gonna give someone a 60 second pitch of not only why is CRM important, a good CRM, but why Left Main REI is a really good option for them, what's your sort of? What's your standard kind of approach for that?
• 4:07
  Stephanie Betters: I mean, first of all, a CRM, the what we're doing in the real estate space, specifically, and then that can talk to this really with any industry, but specifically with real estate, the reason why you need a CRM is you need to have organization on the people that you want to reach out to what you know, AKA a prospect. And when when you when those extremely valuable expensive leads come into your system based on all the different marketing channels that you're doing. You need to make sure that you're staying in touch with them. And the idea really to scale your business and to build a business that you can potentially retire from or passively own is you have to have like predictable monetization of your leads. So basically, you can't rely on your memory when when you want to follow up with somebody there needs to be systems that support you as you're growing your business and as your team members are working. So you Need to give them a place to work, there needs to be a cloud based software that all of your team can plug into wherever they are in the world or in their office, and work collaboratively on the leads that come in and have some automation there that supports you so that you remember when to follow up with them that things happen in the background, while you are dealing with the hottest prospects. So in general, CRM will help support you in those endeavors. Why Left Main I think is the best CRM out there.
• 5:25
  Stephanie Betters: Primarily, you know, I build it, I use it, right, we've got to love it the most is because it's unique in the sense that it's built on the Salesforce platform, Salesforce, I mean, indisputably is the number one CRM in the world across all industries. But what makes it special for us is we have the power of Salesforce, which allows us to have huge amounts of data in there without having capacity issues. It's extremely, extremely stable, it's a great platform to build on. And it allows us to kind of segment out other aspect, like the lanes in our business. So marketing, leads, sales, transactions, dispositions all in one place, and integrates with essentially everything. So it's a very robust and seamless experience for the business, it can handle all aspects of it. So essentially, you can eliminate a lot of other software's, and come with a completely, you know, robust system that can handle everything in one without you being in lots of different places, an example would be with you with smrtPhone, the phone is directly embedded, it's now native to Salesforce, so you don't even have to go anywhere, you can click around, click the dial, keep all of the that data in one place, interpret that data in one place. And that's huge. That was a huge pain point for me specifically, was I was I had data everywhere I was paying bas to like, go scrape spreadsheets to like extract data, put it somewhere else so that like manipulate it, then it'll be wrong, and then I couldn't, I couldn't get it to like the source, right? So long story short, this is the source has kind of been built to be a one stop shop where like, you can interpret everything in one place and make action in one place.
• 7:04
  Jordan Fleming: Let me ask you then, because I mean, I I I'm not a real estate investor. And the also the dirty, dirty little truth I have in my life is I'm no longer really active in many systems. You know, back in the day, I used to develop systems, and I used to build systems. And so my hands were in the time.
• 7:23
  Jordan Fleming: Now, I don't really do that much anymore, which is kind of a weird, it's a weird perspective now. But one thing I want to, I want to get your take on particularly as it applies to your CRM and, and how you see people using it, I feel like every investor has a journey in their investment site, you know, they, they you know, and you see this a lot, you know, you see the you see the people who have got that initial bug, but there's, they're just getting off the ground, they don't really, they don't really have, let's be honest, they don't have a business yet. And that's great. Everybody starts like that, there's no nothing wrong with that. But then you've got the, you know, the mature investor, who's built up, as you said, built up a team and, and sort of has that and maybe is sitting back and doing what you do with with your, your real estate investment company where you're much more kind of at the top end, looking down. How does, what do you think in terms of for new people, you know, coming into the game, maybe? And they're, they're trying to figure this whole thing out this whole tech stack out? What would you you know, what would you say around? When is the right time to look at a system like yours?
• 8:38
  Jordan Fleming: Or, or, you know, what stage should they need to be before they do it? Because I think it's confusing for some people, they they, they see it, they hear it, but they're not sure when they need to take the plunge.
• 8:50
  Stephanie Betters: Yeah, and it's a it's an interesting question. And it's, it's sometimes a difficult one, because it depends a little bit on that person and their goals and where they want to take the company. But and then even if they want to grow the company to the point where it's passive, it's very difficult to get the cart exactly behind the horse, right? Like, at this point, this is when you do it very difficult to draw that line in the sand.
• 9:12
  Stephanie Betters: And I would say, first of all, don't try to write don't try to get the timing exactly right, because it's almost impossible.
• 9:20
  Stephanie Betters: But in general, I think that when you start spending money on marketing is when you need to make sure that you're organized.
• 9:28
  Stephanie Betters: That's really when you need to have some sort of CRM, because then like, then it counts, right? Like you've invested something in it, you need to get an ROI you can't afford even if you're super small, even if you're doing a deal a month or a couple deals a year and you're spending money you can't afford for those leads to not be completely like that orange should be squeezed completely because you know, you've now bet money on it right? So really, whenever you start marketing, I think it's super important to have some organization down if that means that you function off of a manila file. Boulder in a spreadsheet, fine, right? Like whatever works, whatever works at the time is what you should do to try to stay organized. And my story is a lot about that too. I mean, I started first with iPhone reminders, I would like talk to Siri and tell her remind me to do something on Friday, I had paper and print stuff out, and I write on a folder. And then I went to a spreadsheet, and I tried to like, you know, track expenses in a spreadsheet and track leads in a spreadsheet. And then I got like, too complicated too many columns. And then I got, like, lost in my own system, right. So I think like you do something that works, anything, just do something that works, and then start growing. And then you'll eventually see that you need more, right. And when you need more when you've kind of graduated from like the pen and paper, and you need a more like cloud based system, which you're going to need if you have any other team members, right, because we almost all of us start in our office and our garage, and we just bang rocks around and we try to figure it out, eventually, you're gonna have at least one person VA, maybe you need to have an ability to share data with each other. And maybe that's Google Sheets for a while. And then that gets too complicated, right? So I don't think that you necessarily need to, you know, swallow the whole apple in one bite, you just need to take one little step towards organization at a time. And you'll cross over that barrier, what you'll know, when you're crossing it, when you start to become a worry that you're going to forget something or a little bit overwhelmed, right, you're like, oh, my gosh, I need to if you start thinking, I think I need to hire somebody you need an even higher than two months ago, right. But once you start having those thoughts, then you know that you need more tools, you need more help, you need more support. And then then you can look at in a CRM system, if that's Left Main, if that's anything else, I don't care, just get organized and make progressive, like steps in a direction, you know, and then just a backup for a quick second, that may not be what you want, maybe you don't want a business, maybe you want, maybe you just want to passively own, maybe you just want to buy rentals, that's a beautiful thing, too. You may not need, you may not need more than a Google spreadsheet, you noticed share with people and that's okay, too. It's really about your comfort level and how in control you feel about what your processes are. That kind of leads that decision. Does that make sense?
• 12:19
  Jordan Fleming: Well, and I 100% agree with that. And my view has always been, like people, people are obsessed with this notion of scaling. Yeah. And I get that, like, I get that, um, I personally have always wanted to scale a business, I've never been someone who wanted, you know, you know, to have a business just from from me working in it. But there's nothing wrong with that, right?
• 12:40
  Jordan Fleming: Like, I know, tonnes of people who have amazing lives, making really good money, doing the things they want to do in control of their own destiny, and stop trying to stop thinking that you're not successful. If you're doing that. We can do like, you keep, that's great.
• 12:58
  Jordan Fleming: But if you do want to scale, if you're somebody who does want to, to scale something, maybe to sell it or to or to step back and let it run while you're doing, you know, whatever you do, then technology See, that's when I think it becomes a complete non negotiable and a critical and a critical foundation. Because you cannot scale a business without technology that lets you do it, you simply cannot. And and I want to pick up on one thing you said that was I think is really important is this notion of you know, you say it tells Siri to remind me on Friday, etc. Well, it's funny when I used to I used to build workflow systems for property management. And I used to talk about the difference between active and passive processes, right? A passive process is one that you have to reach in and find out what to do, right? An active one is when the system is reaching out to you and being like, knock, knock, knock, you need to do this. And that's another kind of area where if you're, if you're constantly stressed thinking, like I used to do the sleep thing, if you're losing sleep, because you're worried about what you have to do tomorrow that you were meant to, that's when you need to take it out of your head. Right. And get it into a system in my view.
• 14:16
  Stephanie Betters: Absolutely.
• 14:16
  Stephanie Betters: Yeah, I think it starts from from discomfort you know, if you're uncomfortable, I think you either push the rock up the hill yourself or you have technology push up the rock, you know, either way is still you still get the rock at the top of the hill. But it's a matter of like what are you comfortable doing? Does it stress you out?
• 14:33
  Stephanie Betters: You know, are you working a W-2 job and then trying to build something else? Or is this your full time gig and you're totally cool with having your own phone ringing with your tenants or your phone ringing with the lead like it's just a matter it's matter of your comfort level and what you want to build. My brother and I both ended up in real estate which is so funny.
• 14:50
  Stephanie Betters: So we talk about this. My brother self manages a little over 50 units. I think he may be up to 60 or something self manages doesn't doesn't use any technology. He hasn't No employees, you self manages everyone has his personal cell phone number. So like a tenant calls him. And for me, I'll be like, No, I, no, I don't want to hear your toilet emergency like, I can't come over. No, I've got my kids. I've got, you know, that to me, and like, I'm not okay with that, right? But he looks at me was like, you're giving up your profit to your team members. Like, why don't you keep it and just like, keep it all? And I'm like, Well, I don't want I don't care. I'd rather like do only what I want to do that finite amount when I want to do it, and then get the rest. Like, I don't care that I have to give up some of it. So we both look at the same issue.
• 15:34
  Stephanie Betters: And he like, doesn't understand why I choose this. And I'm like, why would you choose that? Why would you give yourself an extra tenant? It's like the worst thing you can do. He'll go out and like collect rent to for some of them. Like some will pay cash, like no way, you know, but super happy. super successful.
• 15:50
  Stephanie Betters: Super comfortable. Great.
• 15:52
  Jordan Fleming: That's his gig, man. Like, there's no there's no right or wrong way. If you're if you're doing it, right.
• 15:58
  Stephanie Betters: Super proud of it. Like it's so amazing. You know, it's kind of cool that we do a different.
• 16:02
  Jordan Fleming: That's an interesting, I haven't I can't even I can't think of anything worse than tenants calling me about like, oh, the cooker isn't working. Yeah, it's like that, to me, is my view my version of of absolutely hell. It's like go call someone else please. You know, so that let me ask then, you know, Left Main REI, obviously built on Salesforce as the power of Salesforce behind it, which, as you rightly pointed out that the number one CRM in the world, I mean, that it's the biggest platform out there, it's got to be by quite a factor. I'd imagine I can't think of another company truly.
• 16:38
  Jordan Fleming: It's enormous. But there's also like, you know, it take wholesaling, for example, because a lot of people who get into this sort of game, concentrate on wholesaling because it's the easiest, you know, it's it's the least investment, you're not risking money, you know that much money on yourself, etc. There's a pretty defined process for wholesaling, you know, it's not a it's not rocket science. But with a system like yours, then you could start out just using a CRM, like yours for lead management. Oh, yeah. And, and bring on the marketing and disposition and transaction coordination stuff. After, as you scale up, right, you don't have to, as you say, eat the apple in one bite, you can also kind of go right, I'm gonna use this to track all my leads to track my marketing to make sure no leads you left behind to follow up with everybody. And then once it gets to the next stage, I'll deal with that manually.
• 17:35
  Stephanie Betters: 100%. So that's kind of the way it was built with that in mind. And you know, that's kind of my background, I'm very operational minded, algorithmic minded. And really, once you've crossed that threshold, you're like, Okay, I need I need a system, right? It doesn't really matter what you're like, where you're at how many team members how many leads, whatever you have, you can then grow with this platform forever, you will never outgrow it. Like, I can stand here and tell you we have people with two employees or people with 200 employees using the same ...
• 18:04
  Jordan Fleming: Citrix uses Salesforce. Yeah, Citrix.
• 18:08
  Stephanie Betters: get to that size, and we can talk about growing it. Right, right. Like, literally, you cannot outgrow it. So I hope you do. I hope somebody proves me wrong, I would love to see it. That means that you're you know, doing amazing. So, but yeah, I mean, from two employees to 200 plus employees, literally people use the same platform. And the reason for that is, is once you've crossed that threshold, you decide this is what you need. It's built to be kind of like a moving river, right? Like you start at the beginning, which is your marketing and your leads, and you start that process. And it's essentially built, like all the business systems are kind of pre built out for you. Right. So the best practices for lead management, the best practices for appointment setting, and for sales management, transaction and Display Manager, right, the best practices are essentially built in. You know, I'm familiar with best practices from my own company, and from consulting with hundreds of other companies from other consulting gigs that I've done and masterminds and whatever collaborations I've done with a lot of people. And for me, for some people, that'll be 200% of what you ever need other people that'll be 70-80% of what you need. But the idea is you come in and it's like a moving river. So you put your lead in, there's going to be systems that kind of nurture that lead already, there's all these cadences and drip sequences and reminders of when to do something like you're saying, you can put in active reminders and you can put in passive reminders, the system will ping you and tell you this, you haven't touched one in a day even touches one in a week what's going on with this one, right? And then as your business grows and you need more you'll kind of see like oh a room, a door opens up to a room. Oh now you need help with with sales management, here are all the steps around that. Here are a ton of dashboards and reports and things to think about as an operator so that you can now like reach into your business and think like okay, why isn't this one converting or why am I not getting a return on this? Or how can my salespeople aren't closing or where can I improve?
• 19:47
  Stephanie Betters: Why are my leads not qualified?
• 19:51
  Stephanie Betters: Or you know, I'm saying it gives you some like breadcrumbs to follow. That way you can you can start growing your business as big as you're willing to or is Why does he want to go? You know?
• 20:02
  Jordan Fleming: Yeah, and, you know, you touched on the, you know, the sort of metrics and KPI elements, I think, you know, one of the things regardless of whether you're just starting out, or you're pretty established, and you've got a scaled team, if you're not reviewing, what am I spending?
• 20:19
  Jordan Fleming: What am I getting? And how am I doing with it? You know, that's a that's a basic of every business, right? If I'm, particularly if I'm laying money out on leads on, on on advertising, or whatever it is bandit signs and Facebook SEO, if I'm buying lists, I still want to track and say, was this list a good list? You know, is this is this type of lead a good lead for me? Am I getting the conversion, and having things go through a system where every part of your interaction is tracked? means that you can see how, you know, get these leads?
• 20:57
  Jordan Fleming: aren't, you know, I'm not doing as well, with these types of leads? I'm doing much better with these, maybe I should focus my spin there. Maybe I should smoke focus a little less over there? How does you know? Like, how do those kinds of reporting KPIs metrics, dashboards? At a simple level? How do those come through in your system?
• 21:16
  Stephanie Betters: Yeah, so they're broken down with different dashboards for essentially every department. So we have a marketing dashboard, a lead dashboard, an acquisition / sales dashboard, disposition dashboard. And we have something called the CFO dashboard. And then like an L-10, which is kind of following that traction model. So there's like company level dashboard, and then department level dashboard. So when you're looking at something like lead, for example, for your example, and you're trying to figure out, Is this lead good or not? A lot of that comes down to are they qualified, right? Like, did this lead that was generated in my system? Did they have a house to sell? If so, do they have any motivation to sell?
• 21:50
  Stephanie Betters: Like, do they fit my Buy Box in whatever they in my area, whatever, right? So that becomes really the first step, what percentage of your leads are qualified? In general, we want to shoot for 50% of your leads to be qualified. If you have 50%, you're like gold standard.
• 22:04
  Stephanie Betters: And it depends on your source a little bit on what we tolerate for percentage qualified. So for example, cold calling, when you're doing cold outreach, those percentages that are going to be qualified are a little lower. If you're doing PPC, direct mail, those will be a little higher, because people are reaching out to you. Right?
• 22:22
  Stephanie Betters: So that's the number one metric.
• 22:22
  Stephanie Betters: So where are you in that? In that percentage right now?
• 22:25
  Stephanie Betters: Right? So just knowing where you're at in the world, like that helps? What is standard?
• 22:31
  Stephanie Betters: What like, Am I good? Am I bad?
• 22:31
  Stephanie Betters: And then if you're bad, then you look a little deeper. And that dashboards, okay, why aren't more Why aren't my leads qualified? And then the first instinct is to blame it on the marketing source. These leads these leads suck. But no, it's generally not the marketing sources, it's generally your operation. Now that we don't let the marketers off the hook completely, because we want we definitely keep them on the hook. But you want to hold yourself accountable first. So are you live answering your phone? What percentage of the time do you answer it live? How many attempts does it take to reach somebody? Like, how many does it take? You'd be surprised what that answer is, right? And like reaching somebody means like, you've had a physical conversation with this person.
• 23:12
  Stephanie Betters: Right? What percentage of your leads have you even talked to?
• 23:15
  Stephanie Betters: And then how many times does it take to get them? I initially before I moved over to Left Main, and I was, you know, being in my own rocks around, I thought like three or four times, it'd be about what it takes 10 to 14... 10 to 14 attempts. So I was stopping too early, right? So I know that now. So when I have a lead, that I'm not having a difficult time contacting, I'm not giving up after three or four attempts, because in my mind, I know, I need to try 10-15 times before, this is not qualified before this is out of my hands is like I do everything I could, right.
• 23:50
  Stephanie Betters: So number one, it helps with you to that kind of stratify which leads does it take less effort to contact, and then it also helps you keep that psychology up, like, I just need to hit my numbers, and then I know I'm gonna get the result. So that does those two things to measure that way, you know, so that's kind of an example of a dashboard that like, drills it down for you automatically.
• 24:09
  Stephanie Betters: It'll show you all those metrics, and then also show you which lead, which lead source was most likely to be unqualified, and what the unqualified reasons were. So then you can give that feedback to your marketers. It will also do some heat mapping with like zip codes and cities, what what places are you getting the most deals, and leads and qualified leads from, etc. So all that information, we can then kind of like, interpret that's all you have to do. You've measured it.
• 24:36
  Stephanie Betters: Now you interpret it, and then you take action, and it makes things a little less emotional and a little more like guided you know, in that emotional rollercoaster is a huge thing to overcome as an entrepreneur, just knowing what to do next.
• 24:50
  Stephanie Betters: What is the problem? You know,
• 24:53
  Jordan Fleming: And... Yeah, and I think taking the emotions out means that you can't allow your decisions to be clouded by something you don't want to have to do or, you know, if you're going to run to the easy thing that's going to make you feel comfortable, as opposed to maybe looking at the thing that it really is, because you've actually got the metrics. And that's a key part
• 25:15
  Stephanie Betters: in especially if it's not you anymore, you know, if it's not you answering the phone, are you getting the leads, and you're trying to figure out, you know, how to help train a new employee, or how to help guide a new employee, you need some sort of feedback system to understand where to coach them, you know, and how to measure people are doing well or not,
• 25:34
  Jordan Fleming: presuming you're, you know, when you talk about these sort of marketing sources and tracking and KPIs, that problem that presumably means that whether it's lists or inbound PPC or even direct mail, you have ways of getting those leads directly into your system, categorise. So that it's not a question. You don't have to manually do anything.
• 25:58
  Stephanie Betters: Correct.
• 25:58
  Stephanie Betters: Exactly. it all integrates with your existing lead sources. And if there's not a hard direct integration, we use Zapier to help just put everything in the system automatically label it, put it into a cadence right away, and off you go. Notify all your team that something happened. Yeah.
• 26:15
  Jordan Fleming: Excellent. All right. Well, I'm gonna get to the point of the show where we do the real estate, That Real Estate Tech Guy Fast Five questions. If you can remember them, I'll read them out to you Don't worry. These are questions I asked everybody to save was, it's to give a kind of a flavour of, of what everybody's different answers are. So number one, what feature of your system has the biggest impact on most of your customers business? In your opinion,
• 26:42
  Stephanie Betters: dashboards and reports, dashboards and reports? Yep
• 26:45
  Jordan Fleming: 100%. I love it.
• 26:45
  Jordan Fleming: I like I like decisive answers, because it means that it's more likely to be one that you're absolutely comfortable. What's the biggest mistake most people make within implementing a CRM like yours?
• 27:01
  Stephanie Betters: Not trying to do it all themselves, not leaning on a team members to help them or our team to help supplement that their biggest mistake is like, Okay, I'm going to learn this whole thing first.
• 27:12
  Stephanie Betters: And I'm going to teach it to my team, involve your team from the get go, have them come to training, don't take it on yourself, use your team to help you.
• 27:21
  Jordan Fleming: It's funny, I had I did a record with an investor friend of mine in North Carolina, yesterday. And when I asked him, the investor side of this question, de identified not trying to do everything by myself as the biggest mistake he when he tried to do it. So that chimes very, very well with what you just said. Yep. So number three, what is your best advice that you could give someone new on, on you know how to go about integrating CRM and into their business?
• 27:50
  Stephanie Betters: I think start with doing something, don't you don't have to eat that whole apple, you don't have to go to the gold standard right out of the gate. Just do something to help you start measuring and start getting organized. And then as you become uncomfortable or worried or stressed right about like, what is happening, that is your trigger point. As soon as you feel that you need to take action immediately.
• 28:11
  Stephanie Betters: Because when you feel that you're already late, right?
• 28:14
  Stephanie Betters: Immediately, take action.
• 28:15
  Jordan Fleming: Love it. Number four, what is the one thing you wish everyone knew about Left Main REI?
• 28:24
  Stephanie Betters: Oh, that's a good one. There's so many things was a one is the one. It is 100% accessible to you. It is not too big, it is not too much. It is 100% accessible, and it'll meet you wherever you're at in your business.
• 28:40
  Jordan Fleming: Whichever part of that journey, you can slide in there. Yep. Now finally, number five. And this is a toughy. Because it's taken out us out a little bit from the Left Main REI solely and saying if someone's just starting out in real estate, right, because you you started out at some point in real estate. What three technology products would you recommend they bring on first, right? Because I think a lot you if you think about the technological spectrum, you've got different lead acquisition tools, you've got lead management CRMs, you've got phones, you have mail, you got texting, you got all these things. Take it down to you're just starting out, what would be your advice on the top three to start with?
• 29:22
  Stephanie Betters: Your phone.
• 29:22
  Stephanie Betters: So have a smartphone, right?
• 29:24
  Stephanie Betters: Like you need to have, you need to have a phone that can give you reminders, and you can talk to people for Google Sheets. And what else? The third thing that's really, that's really tricky, because really, brass tacks is like you need a phone and a new Google Sheet to start putting some stuff together. So I would then say like Google Suite, have a professional email address. Don't just use like stephanie@gmail.com or Google Suite and get like a business email address.
• 29:57
  Jordan Fleming: It's funny I was I interviewed John from InvestorFuse the other day. And he said the exact he's like when you I see a Gmail email, it drives me nuts. Are you a professional human being? Are you not? I? And it's like, what's your domain cost domain cost like nine bucks a year?
• 30:16
  Jordan Fleming: What are we talking about here?
• 30:16
  Jordan Fleming: It's not it's not Yeah, absolutely. Well, those are fantastic visuals. Love those answers. Love those answers. So now to close this out, I want to obviously make sure that people know how to find you. I'm going to pop everything into the website, you're going to have your own dedicated page on there, you're going to have be all the information is gonna be in the podcast notes, but just where can people find you? How can we get started? Yeah,
• 30:41
  Stephanie Betters: okay, LeftMainrei.co is our website.
• 30:45
  Stephanie Betters: Stephanie@leftmainrei.com is my email. Instagram is@stephaniebetters if you want to follow me and see my my silly family and life. But yeah, reach out. I'm happy to chat with anybody regardless of where you're at, even if we're not a current fit for you. If you just need to get your feet wet and and launch, then I'm happy to collaborate and chat with you.
• 31:04
  Stephanie Betters: And if you're ready for something more than we can talk about that too.
• 31:07
  Jordan Fleming: Awesome. Well, Stephanie, thank you so much for coming on. I'm sure I'll be getting you back on the podcast very soon. I think you know, talking openly about tech for real estate investors is hugely important, particularly right now as we may be going through some kind of interesting bits in the economy. never a better time to do it. Please do if you're listening, like subscribe on your different podcast platforms. Give it a review.
• 31:30
  Jordan Fleming: Essentially, we're trying to spread the gospel of real estate technology, and we need your help. Thank you so much, Stephanie, and I look forward to seeing you in given we're recording this in August of 2022. I look forward to seeing you next month in Jamaica. I'm so excited. The TAB retreats so anybody listening to this, there's still time. There will be still time when this comes out to buy your tickets. It's going to be a phenomenal event and I hope to see you there.
• 32:02
  Narrator: Thanks for listening to another amazing episode of that real estate tech guy. Head over to that real estate tech guy.com to check out all episodes and get special discounts on tonnes of awesome real estate technology platforms.