Latest / Intentional Success with Tom Stimson
Monday Morning Drive: Marketing Won't Dig You Out of a Hole
Every November, I get the same call. A business owner stares at next year's calendar, sees nothing confirmed for January, and panics.
The conversation is always short. Zero marketing. A website and nothing more. Every lead comes from word of mouth. And now they want a miracle in 90 days.
Marketing can't deliver that miracle. But picking up the phone can. Call every buyer you've worked with. Ask if they have shows coming up. Price to win. Start dialing.
Once you're out of the hole, marketing keeps you from falling back in.
https://www.trstimson.com/marketing-wont-fix-your-sales-pipeline/
The skinny
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