Latest / The Productivity Podcast with Fexingo: Output, Efficiency, and Long-Term Economic Growth
How a Japanese Farming Cooperative Digitized Rice Production
In this episode of The Productivity Podcast, Lucas and Luna explore a fascinating case study in agricultural productivity: how Japan's largest farming cooperative, JA Zen-Noh, transformed its rice supply chain through digital coordination. Starting in 2018, the cooperative rolled out a centralized platform called 'Smart Rice' that connected 1.2 million smallholder farmers with real-time weather data, soil sensors, and demand forecasting. The result: a 20 percent reduction in water usage, a 15 percent cut in fertilizer costs, and a 12 percent increase in yield per hectare across…
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