Latest / Hurdle with Emily Abbate / 360. A Lesson In Confidence: How To Own Your Worth, Embrace Being A Beginner & Tell A Good Story With Lauren Nemeroff
Transcript
- 0:00Speaker 1: I'm a huge believer in the energy that you put
- 0:02Speaker 1: out in the world is the energy that you're going
- 0:04Speaker 1: to attract. And I think when you are passionate about
- 0:06Speaker 1: something and you give your all to something, you focus
- 0:09Speaker 1: your energy, your attention, You're going to get rewarded for it.
- 0:12Speaker 1: It might not always be in the ways that you think,
- 0:15Speaker 1: but you will. That goes for everything, for relationships, for jobs,
- 0:19Speaker 1: for fitness, for health. You give what you want to get.
- 0:37Speaker 2: What's going on, everyone, Emily a body Here. You are
- 0:40Speaker 2: listening to a Hurdle, a wellness focused podcast where I
- 0:43Speaker 2: talk to inspirational people about everything from their highest ties
- 0:46Speaker 2: and toughest moments to essential tips on how to live
- 0:49Speaker 2: a healthier, happier, more motivated life. We all go through
- 0:53Speaker 2: our fair share of hurdles. My goal through these discussions
- 0:57Speaker 2: is to empower you to better navigate yours and move
- 1:00Speaker 2: with intention so that you can stride towards your own
- 1:02Speaker 2: big potential and of course have some fun along the way.
- 1:08Speaker 2: This episode is really special for me. You have all
- 1:11Speaker 2: heard from one of my dear friends, Lauren Nemarov before.
- 1:15Speaker 2: You've heard about her in my Paris recap episodes. She
- 1:19Speaker 2: did a Questions episode with me as we were finishing
- 1:22Speaker 2: things off at the Games last year, and if you
- 1:25Speaker 2: follow me on Instagram you have seen me referring to
- 1:28Speaker 2: her as my partner in crime. We are always getting
- 1:32Speaker 2: up to something, so I thought it was about time
- 1:35Speaker 2: to have this amazing photographer, co founder of Flow State
- 1:41Speaker 2: Creative on the pod to share more of her personal story.
- 1:46Speaker 2: It is such a special thing to sit down with
- 1:49Speaker 2: her and really dive into all of the goodness today.
- 1:53Speaker 2: Lauren is an in demand photographer and as I mentioned,
- 1:58Speaker 2: co founder of this creative agency. She's worked with some
- 2:01Speaker 2: of the best to ever do it within sport. We
- 2:04Speaker 2: highlight Simone Biles, Naomi Osaka Katie Ledecki in today's episode,
- 2:08Speaker 2: and she's also working with the top brands in sport
- 2:13Speaker 2: and fitness, creating content that predominantly highlights and features women,
- 2:18Speaker 2: which is something that we love. In our convo today,
- 2:22Speaker 2: we talk about what it was like for Lauren to
- 2:23Speaker 2: get started in this industry, the hurdles that came with
- 2:27Speaker 2: starting her own creative agency, and how she combated imposter
- 2:32Speaker 2: syndrome stepping into really big opportunities pretty early on. We
- 2:38Speaker 2: talk about the importance of outsourcing and also this desire
- 2:41Speaker 2: to never be the smartest person in the room. How
- 2:44Speaker 2: important it is to have a support squad, people that
- 2:48Speaker 2: you can lean into when you feel like it's hard
- 2:51Speaker 2: to stand on your own two feet. We have all
- 2:53Speaker 2: been there, and I really enjoyed our conversation about finding balance,
- 2:58Speaker 2: or figuring out how to find teen when you're out
- 3:01Speaker 2: of your element. It's something that a lot of us
- 3:04Speaker 2: deal with on the regular, and Lauren admits that she's
- 3:07Speaker 2: still trying to figure out the best way for her
- 3:10Speaker 2: to come back to come when things around her feel
- 3:14Speaker 2: a tad unpredictable. I loved recording this with Laura. I'm
- 3:18Speaker 2: so proud of her. I feel so privileged to have
- 3:21Speaker 2: a front row seat to witness her evolution as a
- 3:25Speaker 2: creative and all of the amazing work that she is
- 3:27Speaker 2: doing with Flow State. I'm her biggest fan. And we
- 3:31Speaker 2: all need people in our lives that make us feel
- 3:35Speaker 2: seen and heard and supported, and for me, Lauren is
- 3:39Speaker 2: one of my dearest friends and she is one of
- 3:41Speaker 2: those people, and so I could not be more excited
- 3:44Speaker 2: to share some of her goodness with all of you.
- 3:48Speaker 2: Make sure you're following along on social over at Hurdle Podcast.
- 3:51Speaker 2: I'm over at Emily a Body and subscribe to the
- 3:54Speaker 2: weekly Hurdle newsletter. The link to do that, It's absolutely
- 3:57Speaker 2: free is in the show notes. With that, well, let's
- 4:01Speaker 2: get to it. Let's get it's a hurdling today. I
- 4:15Speaker 2: am sitting down with Lauren Nemov. She is the co
- 4:18Speaker 2: founder of Flow State Creative, a photographer based here in
- 4:22Speaker 2: New York City. Lauren, Welcome to Hurdle.
- 4:25Speaker 3: Thank you for having me. Em I'm so happy to
- 4:27Speaker 3: be here.
- 4:28Speaker 2: It's your second Hurdle appearance.
- 4:30Speaker 3: Yes it is.
- 4:31Speaker 2: It's important to highlight that, Yes, a lot has changed
- 4:34Speaker 2: since we first sat down, and obviously the nature of
- 4:37Speaker 2: this conversation is very different than the one that we
- 4:40Speaker 2: had the first time when we were gallivanting around Paris.
- 4:45Speaker 1: Yeah, that was pretty iconic time for both of us. Yeah,
- 4:48Speaker 1: so it's cool to be able to look back at
- 4:51Speaker 1: that and see all that has happened since then.
- 4:53Speaker 2: So much has happened since then. How are you doing
- 4:56Speaker 2: right now? Really?
- 4:57Speaker 1: Oh god, I mean we were just talking about this.
- 5:00Speaker 1: I feel like I'm transparently hanging on by a thread
- 5:02Speaker 1: right now. But I always go through this process in
- 5:06Speaker 1: my brain when I'm in these moments where I allow
- 5:10Speaker 1: myself to feel that way but also recognize how grateful
- 5:13Speaker 1: I am to be doing what I'm doing, living my
- 5:16Speaker 1: life on my own terms. So it's fatigue and it's exhaustion.
- 5:20Speaker 1: I'm tired and I get to be doing all of
- 5:24Speaker 1: the things that I'm doing, and I wouldn't change that.
- 5:26Speaker 1: I would find some more balance, But for the most part,
- 5:29Speaker 1: it's all just a lot of gratitude.
- 5:31Speaker 2: Yeah, a lot of gratitude, and it's still challenging to
- 5:36Speaker 2: find the gratitude. It's like you can feel the gratitude
- 5:38Speaker 2: and you can also be in this place where you
- 5:41Speaker 2: are really damn tired.
- 5:42Speaker 3: Yeah, exactly why are.
- 5:44Speaker 2: You feeling like you're at the end of your rope? Brain?
- 5:49Speaker 1: So, as you mentioned, my partner Sean and I own
- 5:53Speaker 1: a creative agency called flow State, and we are incredibly
- 5:57Speaker 1: busy right now, which I recognize is a massive privilege
- 6:00Speaker 1: and we're incredibly excited to be But we're taking on
- 6:03Speaker 1: a lot, and we're doing a lot. We're wearing many hats,
- 6:07Speaker 1: and we are traveling a ton. I think I'm if
- 6:12Speaker 1: you guys have ever heard of the app Flightly, It
- 6:14Speaker 1: tracks all of your flights. I'm like at thirty right now,
- 6:16Speaker 1: which is insane, and a lot of it's out of country,
- 6:18Speaker 1: cross country, all these things.
- 6:19Speaker 3: So it's a combination of just doing a lot and
- 6:22Speaker 3: caring a lot about what we're doing and travel and
- 6:25Speaker 3: trying to kind of find that balance and that routine
- 6:28Speaker 3: within all of the chaos.
- 6:30Speaker 2: Yeah, and finding the routine can be really challenging. What
- 6:34Speaker 2: aspects of your routine do you feel like you upkeep
- 6:37Speaker 2: or keep up with when you're on the road.
- 6:39Speaker 1: That's a really tough question because I don't actually know, like,
- 6:43Speaker 1: I don't think that there's anything super consistent that I'm doing.
- 6:47Speaker 3: I guess.
- 6:47Speaker 1: I guess one thing would be planning my day day
- 6:51Speaker 1: to day instead of you know, a monthly or a weekly. Okay,
- 6:54Speaker 1: this is what my schedule is going to look like.
- 6:56Speaker 1: One thing I do think that I've been practicing is
- 6:59Speaker 1: you know, up in the morning or the evening before
- 7:01Speaker 1: and saying, Okay, this is what my day is going
- 7:03Speaker 1: to look like. This is where I'm going to slot
- 7:04Speaker 1: in a workout, or this is where I'm going to
- 7:06Speaker 1: slot in a nap if I need it, or and
- 7:09Speaker 1: trying to break up my routine or my schedule or
- 7:12Speaker 1: my plan into bite sized chunks versus trying to do
- 7:16Speaker 1: it a week or a month at a time.
- 7:18Speaker 2: So taking a look at your calendar first thing in
- 7:20Speaker 2: the morning and literally making everything like an important meeting
- 7:25Speaker 2: is how you find the balance within your day.
- 7:30Speaker 3: Yeah, exactly, like hour by hour, minute by minute.
- 7:34Speaker 2: I'm also hearing you say that you don't have much
- 7:35Speaker 2: of an established routine when you're at home.
- 7:38Speaker 1: Yeah, when we're at home, it feels like we're on
- 7:40Speaker 1: a travel trip, because it's like we're coming back for
- 7:43Speaker 1: a few days, regrouping, and then jetting off again. And
- 7:47Speaker 1: so you know, it feels like there's not a ton
- 7:49Speaker 1: of time to settle. So it's like having to truly
- 7:52Speaker 1: just take it and bite, like I said, bite size
- 7:54Speaker 1: amounts in order to work with the chaos that is
- 7:57Speaker 1: the inconsistency of my schedule.
- 8:00Speaker 2: Let's give a little bit of context as to how
- 8:05Speaker 2: you became so immersed in this work, because you highlighted
- 8:09Speaker 2: I feel very lucky to be able to design my
- 8:12Speaker 2: day to day, and I know that's not something that
- 8:13Speaker 2: you always had the opportunity to do.
- 8:16Speaker 1: Yeah, it's so funny to think about it because you've
- 8:18Speaker 1: been there since the beginning of it. I remember I
- 8:21Speaker 1: first moved to New York in the fall of twenty
- 8:25Speaker 1: twenty two and we sat down and we had a
- 8:28Speaker 1: conversation after I'd met you at an event and I
- 8:30Speaker 1: was like, Hey, I'm.
- 8:31Speaker 3: A hurdler, let's grab coffee.
- 8:34Speaker 1: And I remember having this conversation with you almost three
- 8:37Speaker 1: years ago now, where I was in a corporate job
- 8:39Speaker 1: and I was working in ad tech and it wasn't
- 8:42Speaker 1: my passion. I wasn't super thrilled or excited about it.
- 8:46Speaker 1: And so, you know, after moving to New York, Sean
- 8:48Speaker 1: and I both started to jump into the creative space
- 8:50Speaker 1: a little bit more. We both have backgrounds in it,
- 8:52Speaker 1: picking up cameras and shooting around the city and meeting
- 8:55Speaker 1: people and networking and just like immersing ourselves in the
- 8:58Speaker 1: fitness culture. That kind of snowballed into us being able
- 9:02Speaker 1: to quit both of our jobs that are in the
- 9:06Speaker 1: corporate world and create this this agency that we have.
- 9:10Speaker 1: Now it's been you know, two and a half years
- 9:12Speaker 1: in the making at this point, and so we've continually
- 9:15Speaker 1: built our client list, our relationships, our skill set, our
- 9:19Speaker 1: you know, contractor lists. We've just built this kind of
- 9:22Speaker 1: system that we're running at this point into what is
- 9:25Speaker 1: now flow state creative.
- 9:26Speaker 3: That's where we are now. But I think we're in
- 9:28Speaker 3: the thick of it.
- 9:29Speaker 1: You know, if anyone who started a business or has,
- 9:31Speaker 1: you know, entrepreneurial journey, knows that there are so many
- 9:35Speaker 1: moments where you're like, I'm just grinding, you know, you're
- 9:39Speaker 1: just grinding. Yeah, and you've got to, you know, get
- 9:42Speaker 1: over those those humps, those hurdles, if you will, and
- 9:45Speaker 1: just keep pushing through, because that's when that's the good
- 9:47Speaker 1: stuff is happening.
- 9:48Speaker 2: It's going back to that word. And I literally shared
- 9:52Speaker 2: earlier today on my story, I was like, I am
- 9:54Speaker 2: very overwhelmed, and I've got this, like I can be
- 9:58Speaker 2: both and get to a place where you recognize that
- 10:01Speaker 2: you are not your feelings and that your thoughts are
- 10:04Speaker 2: just that they are thoughts that you have the opportunity
- 10:06Speaker 2: then to interact with. There's power in acknowledging your thoughts
- 10:11Speaker 2: but then having the authority to make the conscious decision
- 10:15Speaker 2: of what happens next. That's a really really special place
- 10:19Speaker 2: to be. You said that you're working with a diverse
- 10:23Speaker 2: array of clientele. Give us some context on some of
- 10:29Speaker 2: the brands or the projects that have really excited you
- 10:31Speaker 2: over the last two and a half years.
- 10:33Speaker 3: Yeah, I'm a former athlete.
- 10:35Speaker 1: I played soccer in college and I've always been passionate
- 10:38Speaker 1: about sports, specifically women in sport. Some of the athletes
- 10:42Speaker 1: that we've had the opportunity to work with are in
- 10:45Speaker 1: the WNBA, the NWSL, just some iconic athletes from Olympians
- 10:51Speaker 1: to everyday runners that are female. I love to shoot
- 10:55Speaker 1: everyone in sport, but I'm specifically excited about the women
- 10:58Speaker 1: that I get to highlight and feature. I've had the
- 11:01Speaker 1: chance to work with Simone Biles. Just to name one person, obviously,
- 11:05Speaker 1: I feel like I could name her and just like
- 11:07Speaker 1: leave the podcast right now, but.
- 11:08Speaker 2: Like also going to hype you up here, Naomi Osaka,
- 11:13Speaker 2: Katie Ladeki. So many good names on that in the
- 11:16Speaker 2: portfolio here, and it's been so awesome to watch you grow.
- 11:19Speaker 2: I also want to highlight that you got to a
- 11:23Speaker 2: point where you made the conscious decision to leave your
- 11:26Speaker 2: nine to five. What was in place for you to
- 11:29Speaker 2: feel good about doing that?
- 11:31Speaker 1: Yeah, so I actually got laid off, So let me
- 11:34Speaker 1: set the record straight there. We our company got acquired,
- 11:38Speaker 1: and so I think it was like eighty percent of
- 11:40Speaker 1: the company was let go, and at that time we
- 11:43Speaker 1: Sean and I were talking about potentially starting flow State
- 11:48Speaker 1: at around that time period. I am never I was
- 11:53Speaker 1: never a risk taker like that. Never in a million
- 11:56Speaker 1: years would I have ever done anything like that, especially
- 11:59Speaker 1: having just moved to the most expensive.
- 12:02Speaker 3: City in the entire world.
- 12:04Speaker 1: That was not on my on my Bingo card for
- 12:07Speaker 1: that year or ever in my life. But I think,
- 12:09Speaker 1: you know, we had started to build up this momentum
- 12:12Speaker 1: at that point, and the conversations were being had on
- 12:15Speaker 1: whether or not that was the decision that we wanted
- 12:17Speaker 1: to make, and Sean was really excited and could see
- 12:22Speaker 1: the future a little bit more than I could.
- 12:24Speaker 3: At that time. I was in my safety net. I
- 12:27Speaker 3: was in what I knew.
- 12:29Speaker 1: I was applying to jobs after I was laid off
- 12:32Speaker 1: while continuing to grow flow State just naturally and organically.
- 12:35Speaker 1: It wasn't something where I, you know, was doing it
- 12:38Speaker 1: necessarily to have you know, us both go full time
- 12:41Speaker 1: as the end result. But Sean was watching me be
- 12:47Speaker 1: able to do this full time when I was, you know,
- 12:50Speaker 1: in my layoff period, and he got so jealous and
- 12:52Speaker 1: excited that he quit his job. Like a week and
- 12:54Speaker 1: a half later, and at that point we both just
- 12:57Speaker 1: kind of looked at each other and we're like, Okay,
- 12:58Speaker 1: we're going to do it. And we did it, and
- 13:00Speaker 1: it was a very eye opening moment for me and
- 13:04Speaker 1: I've just cherished since then.
- 13:06Speaker 2: What did that experience teach you taking that leap maybe
- 13:09Speaker 2: before you truly felt like you were ready.
- 13:11Speaker 1: We were ready foundationally, I think that we'd done the
- 13:15Speaker 1: work and what did that look like? Yeah, So, I
- 13:17Speaker 1: mean that was a year of working and networking and
- 13:21Speaker 1: showing up and doing shoots for free and just saying
- 13:25Speaker 1: yes to everything. We said yes to everything, every networking event,
- 13:30Speaker 1: everything we were invited to, were not invited to.
- 13:32Speaker 3: We would show up and we would.
- 13:34Speaker 1: Just be there and we just fully put ourselves in
- 13:37Speaker 1: front of every single person in situation that we could.
- 13:40Speaker 1: At the time, we were brand new, we didn't know anybody,
- 13:43Speaker 1: and so it was really about saying yes. And from
- 13:45Speaker 1: saying yes, we were able to kind of build up
- 13:47Speaker 1: our clientele, We were able to get more jobs, we
- 13:49Speaker 1: were able to kind of start to make a little
- 13:51Speaker 1: bit of money working this side project, this side passion
- 13:55Speaker 1: that we had.
- 13:56Speaker 3: So that was like at least six to eight.
- 13:58Speaker 1: Months of just building the back end, and then at
- 14:01Speaker 1: the time you know that I was laid off, we
- 14:04Speaker 1: had that momentum, We had that snowball effect rolling already.
- 14:08Speaker 1: It wasn't necessarily at a place where I was like,
- 14:10Speaker 1: oh my god, I'm you know, feeling super confident to
- 14:12Speaker 1: do it, but there was some work in the back
- 14:14Speaker 1: end that had been going on in order for me
- 14:16Speaker 1: to at least feel like, okay, we would be okay
- 14:19Speaker 1: for a few months even if it didn't work out.
- 14:23Speaker 1: So I had to have something there to kind of
- 14:25Speaker 1: propel me forward.
- 14:26Speaker 2: A few weeks ago, you and I were having a
- 14:29Speaker 2: conversation and I asked you if you knew or had
- 14:32Speaker 2: a benchmark of how much money you felt like you
- 14:34Speaker 2: needed to make every month to be okay AKA in
- 14:38Speaker 2: New York. That's like pay your ridiculous rent and not
- 14:42Speaker 2: have to stay in that apartment all the time, right,
- 14:45Speaker 2: And you didn't have an automatic answer. I remember when
- 14:48Speaker 2: I went on on my own, I had a spreadsheet.
- 14:51Speaker 2: This is how much money you need to make, This
- 14:53Speaker 2: is how much everything costs. Now. Am I good with
- 14:56Speaker 2: keeping a budget these days? Absolutely not. It's literally one
- 14:59Speaker 2: of my New Year's go every year, I have to
- 15:01Speaker 2: like create one listen to money with Katie and like
- 15:04Speaker 2: get my shit together. But I still have a conscious
- 15:07Speaker 2: idea of like how much money I need to make
- 15:09Speaker 2: every month. So for you to say I just we
- 15:12Speaker 2: have the ball rolling, I'm like, Okay.
- 15:14Speaker 1: You know I say that lately. I definitely was in
- 15:16Speaker 1: a place at that time when I was using the
- 15:19Speaker 1: money with Katie like wealth planner and like sticking to
- 15:23Speaker 1: that like.
- 15:24Speaker 3: So specifically and so religiously.
- 15:27Speaker 1: And at that time I would say that I would
- 15:29Speaker 1: have an answer to that question. I think now we're
- 15:31Speaker 1: like in the thick of it, so there's just so
- 15:33Speaker 1: much rolling. But I think that, you know, Sean was
- 15:37Speaker 1: also a rock and an anchor and all of that. Yeah,
- 15:41Speaker 1: for that first six months, I had one foot in,
- 15:43Speaker 1: one foot out, kind of just like Okay, if this
- 15:45Speaker 1: doesn't work out, what's my backup plan? What's my backup plan?
- 15:47Speaker 1: What's my backup plan? Until we were both like no,
- 15:50Speaker 1: we got to go full in.
- 15:51Speaker 2: Do you think anything changed when you switched that mindset
- 15:54Speaker 2: from what's my backup plan to I'm going to go
- 15:57Speaker 2: all in?
- 15:57Speaker 3: Oh my got one hundred percent?
- 15:59Speaker 2: What changed? Learn?
- 16:00Speaker 3: Everything changed?
- 16:01Speaker 1: I think I'm a huge believer in the energy that
- 16:03Speaker 1: you put out in the world is the energy that
- 16:05Speaker 1: you're going to attract. And I think when you are
- 16:07Speaker 1: passionate about something and you give your all to something,
- 16:10Speaker 1: you focus your energy, your attention, you're going to get
- 16:13Speaker 1: rewarded for it. And it might not always be in
- 16:16Speaker 1: the ways that you think, but you will. That goes
- 16:18Speaker 1: for everything, for relationships, for jobs, for fitness, for health.
- 16:23Speaker 3: You give what you want to get.
- 16:25Speaker 2: Yeah, And so by putting your whole self into your work,
- 16:29Speaker 2: you found that more doors open for you and that
- 16:32Speaker 2: more opportunities are coming to fruition.
- 16:35Speaker 1: Yes, And I say that knowing that it was a
- 16:38Speaker 1: natural move for me. It didn't feel like I was
- 16:41Speaker 1: forcing myself into something that didn't feel right. It's easy
- 16:44Speaker 1: to say, like work hard or do more, spend more energy,
- 16:47Speaker 1: work more hours. If it's not right, that's not the
- 16:50Speaker 1: right path. It felt like this was something that we
- 16:53Speaker 1: were meant to be doing.
- 16:55Speaker 2: So doing it just you and Sean at the beginning
- 17:00Speaker 2: definitely presented some challenges. What would you say some of
- 17:03Speaker 2: the other biggest hurdles were from the infancy of flow.
- 17:07Speaker 1: State, learning to run a business. Number one like just
- 17:11Speaker 1: the general education of what is right, what is wrong,
- 17:18Speaker 1: how to approach things, how to sell yourself. I think
- 17:21Speaker 1: that probably was the hardest piece in the very beginning,
- 17:24Speaker 1: was being able to talk about what I do. I
- 17:27Speaker 1: still struggle with it. I still struggle to say I
- 17:30Speaker 1: own a creative agency. In the first six months, I
- 17:33Speaker 1: would I wouldn't say it. I said, I'm a photographer,
- 17:36Speaker 1: like I just you know, I shoot content like whatever.
- 17:39Speaker 1: And I lowballed myself so much. I didn't show up
- 17:42Speaker 1: how I wanted to show up, and I didn't talk
- 17:45Speaker 1: about what the value we offered people the way that
- 17:49Speaker 1: I should have because I was in this thick of
- 17:53Speaker 1: imposter syndrome.
- 17:54Speaker 2: So you meet me, now, what do you tell me
- 17:57Speaker 2: that you do?
- 17:57Speaker 1: Oh?
- 17:57Speaker 3: God, I'm still working on it. Okay.
- 18:05Speaker 1: So I founded a creative agency called Flow State Creative.
- 18:09Speaker 1: We are a creative production agency that focuses on storytelling.
- 18:14Speaker 1: We kind of sit at the intersection of movement, identity,
- 18:19Speaker 1: and culture. We work with athletes across all levels and
- 18:23Speaker 1: as former athletes, it is such a privilege to be
- 18:27Speaker 1: able to tell their stories from them on the court
- 18:30Speaker 1: or the field or the track or whatever it may be,
- 18:32Speaker 1: to who they are as human beings.
- 18:35Speaker 2: That was really good.
- 18:35Speaker 3: Thank you.
- 18:36Speaker 2: How did that make you feel?
- 18:39Speaker 3: It made me feel good. I'm proud of us.
- 18:41Speaker 2: I am.
- 18:41Speaker 1: I still need to work on how I show up
- 18:45Speaker 1: in these places, but I've definitely seen a tremendous amount
- 18:49Speaker 1: of growth since we first started.
- 18:51Speaker 2: And a tremendous amount of grace with yourself since you
- 18:56Speaker 2: first started. It's not easy to do something new, easy
- 19:00Speaker 2: to pivot, it's not easy to be a beginner. And
- 19:04Speaker 2: the amount of grace that you need to offer yourself
- 19:07Speaker 2: in the escalation of so much unknown is unrivaled. It's unparalleled.
- 19:13Speaker 2: It's important. Yeah, was there a moment that you realize
- 19:17Speaker 2: that you needed to stop describing yourself as strictly a photographer,
- 19:20Speaker 2: like a specific instance.
- 19:22Speaker 1: I don't think that there was a specific moment, but
- 19:24Speaker 1: I think over time I started to realize what in
- 19:27Speaker 1: who I wanted to become as it pertained to my company.
- 19:31Speaker 1: I love being a photographer. Being a photographer is such
- 19:35Speaker 1: a special thing to be. However, I wanted to present
- 19:40Speaker 1: myself as an entrepreneur. I wanted to present myself as
- 19:45Speaker 1: someone building this company that I am building. I wanted
- 19:49Speaker 1: to show up as what I was, which was a founder,
- 19:52Speaker 1: which is again still I still feel like Icky saying that,
- 19:56Speaker 1: but yeah, so there wasn't a specific point, but it
- 19:59Speaker 1: gradually happen over time as my confidence grew.
- 20:01Speaker 2: A big part of that confidence growing is the opportunity
- 20:05Speaker 2: to work with not only so many distinguished athletes, but
- 20:08Speaker 2: also some really impressive brands. As you've gotten into the
- 20:13Speaker 2: weeds with these companies as a female photographer, what has
- 20:17Speaker 2: become more and more increasingly apparent to you.
- 20:20Speaker 1: I don't see a ton of female photographers, especially in
- 20:24Speaker 1: sports and fitness, and I think that was something that
- 20:27Speaker 1: I wasn't aware of when I started in this industry.
- 20:32Speaker 1: I don't have a background in photo or film, and
- 20:34Speaker 1: I didn't go to school for it or was I
- 20:36Speaker 1: in it before this process, And so to be in
- 20:42Speaker 1: these spaces and see and hear just kind of the
- 20:46Speaker 1: lack of representation is very interesting to me. There's so
- 20:50Speaker 1: many more opportunities, I think now for brands and even
- 20:54Speaker 1: myself and our team to collaborate with female photographers and
- 20:57Speaker 1: creatives in general. There's obviously a lack of of media
- 21:01Speaker 1: coverage for women's sports, but I think one of the
- 21:04Speaker 1: solves there is to continue to uplift creative women in
- 21:07Speaker 1: these spaces.
- 21:08Speaker 2: Definitely, and it feels very invigorating for me to have
- 21:12Speaker 2: a front row seat not only to what it is
- 21:14Speaker 2: that you're doing and watching you have that vision, but
- 21:17Speaker 2: then also for me as a creative to be able
- 21:20Speaker 2: to call you up and be like, Okay, this is
- 21:23Speaker 2: my idea, how can we execute it together. I'm working
- 21:25Speaker 2: on this article right now for the inaugural issue of
- 21:29Speaker 2: Run Her, and it's about the increase of female coaches
- 21:32Speaker 2: within sport, and it feels the same within our industry
- 21:35Speaker 2: right now. It's like I feel like, slowly, like the
- 21:38Speaker 2: avengers are assembling and that maybe by LA twenty eight
- 21:43Speaker 2: there will be a collective of women that can come
- 21:46Speaker 2: together to holistically tell stories of women in sport in
- 21:50Speaker 2: a way that they haven't really been told before.
- 21:52Speaker 3: So exciting and it's so true.
- 21:54Speaker 1: I think that the female gaze, the female perspective, is
- 21:58Speaker 1: so unique, and I think there's so much opportunity and
- 22:01Speaker 1: potential there that is untapped and the tides are hopefully
- 22:06Speaker 1: starting to turn.
- 22:07Speaker 2: So speaking of the female gaze, I'm always so intrigued
- 22:11Speaker 2: by the thoughts behind the storytelling process. How do you
- 22:16Speaker 2: make sure when you are working with an athlete or
- 22:20Speaker 2: with your subject, that your photos are telling a compelling story.
- 22:24Speaker 3: It goes beyond the camera.
- 22:26Speaker 1: I think that it starts with your relationship and your
- 22:28Speaker 1: rapport with them. Any good photographer, videographer, creative in general,
- 22:33Speaker 1: or podcaster truly I know that you have the same
- 22:36Speaker 1: probably mentality with your guests. You sit down and you
- 22:39Speaker 1: have this conversation, You have these moments with them prior
- 22:42Speaker 1: to recording, similarly to how we have these moments with
- 22:46Speaker 1: our athletes or our subjects prior to shooting with them, like,
- 22:50Speaker 1: you have to create an environment that allows them to
- 22:52Speaker 1: be themselves, and that's how you tell their story. That's
- 22:55Speaker 1: how you make sure that you are representing who they
- 22:58Speaker 1: truly are instead of, you know, a pose, stage moment.
- 23:02Speaker 1: It's really about finding those organic, candid moments, and that
- 23:06Speaker 1: starts with the relationship outside of the set or off
- 23:09Speaker 1: of the camera.
- 23:10Speaker 2: I would imagine that that can be a bit challenging
- 23:14Speaker 2: the more high profile your subject gets to be, not
- 23:18Speaker 2: only because you might not have a ton of time
- 23:21Speaker 2: to establish that level of comfortability, but also because candidly,
- 23:26Speaker 2: they probably haven't experienced a lot of folks that believe
- 23:30Speaker 2: in that mentality as well.
- 23:32Speaker 1: No, it's so true, and that we are in that
- 23:34Speaker 1: position a lot where we do not have a ton
- 23:35Speaker 1: of time with people, and nor do we have pre
- 23:38Speaker 1: production time or calls beforehand. A lot of times we're
- 23:41Speaker 1: just genuinely thrown into the fire and have to kind
- 23:44Speaker 1: of execute in these really small amount of times. And
- 23:47Speaker 1: in those moments, I think I'm pretty disarming. I think
- 23:50Speaker 1: that I walk in with an aura of this is
- 23:54Speaker 1: going to be fun and light and we're going to
- 23:56Speaker 1: get what we need to get done, but we're going
- 23:59Speaker 1: to do it in a way that feels comfortable, and
- 24:02Speaker 1: that I think is the difference.
- 24:04Speaker 3: It doesn't have to.
- 24:05Speaker 1: Be this strict, harsh, you know, black and white thing.
- 24:09Speaker 1: It's very much a creative flow. And I think that
- 24:12Speaker 1: you know, in those moments where I am tight on time,
- 24:16Speaker 1: that's that's how I go into them.
- 24:18Speaker 2: How do you manage stress? How do you manage pressure? Giggles?
- 24:23Speaker 1: How do I manage stress? And how do I manage pressure?
- 24:25Speaker 1: I I'm really working on it. I go to therapy
- 24:29Speaker 1: quite a bit to find these coping mechanisms for myself,
- 24:33Speaker 1: and a lot of times that is movement for me
- 24:36Speaker 1: truly again taking my day day by day and hour
- 24:41Speaker 1: by hour and making sure that I have some structure
- 24:44Speaker 1: in my brain for the lack of structure elsewhere.
- 24:47Speaker 3: It's something that I'm that I'm working through.
- 24:50Speaker 1: But it's small moments that I can find where I
- 24:52Speaker 1: can reset myself, and it's leaning on my people as well.
- 24:56Speaker 2: So you walk into a photo shoot and you've had
- 24:57Speaker 2: no pre time with an athlete, and you you need
- 25:00Speaker 2: to produce something and you have eighteen minutes.
- 25:03Speaker 1: Okay, I honestly think I like blackout during these things,
- 25:07Speaker 1: Like I think, you know, one of the things that
- 25:09Speaker 1: I've struggled with in my life is trusting myself, And
- 25:14Speaker 1: those are one of the moments where I fully just
- 25:16Speaker 1: trust myself to go into like autopilot in a good way.
- 25:21Speaker 1: Like I walk in and I just know that everything
- 25:23Speaker 1: that I've done and I've worked for, and the things
- 25:26Speaker 1: that I've practiced and tried, and the shoots that I've
- 25:28Speaker 1: done in the past are going to show up in
- 25:30Speaker 1: that moment.
- 25:30Speaker 3: It's just like playing a sport.
- 25:33Speaker 1: It's just like running a marathon or whatever you're doing,
- 25:37Speaker 1: whatever challenge or athletic challenges that you have, you do
- 25:39Speaker 1: the work so that when you show up for the competition,
- 25:43Speaker 1: you don't have to think about it. That's how I
- 25:46Speaker 1: go into these things when I'm strapped for time and
- 25:48Speaker 1: have eighteen minutes with you know whoever to make magic.
- 25:52Speaker 2: Yeah, but the magic can't always happen. So if you
- 25:56Speaker 2: had to identify or like reflect on over the last
- 25:58Speaker 2: two and a half years and where it felt like
- 26:00Speaker 2: it wasn't contained, where everything was going wrong, what comes
- 26:03Speaker 2: to mind?
- 26:04Speaker 1: I think for me, it's it's managing the chaos of
- 26:09Speaker 1: the many projects that we have going on because it's
- 26:11Speaker 1: not we don't have as many one and done shoots anymore.
- 26:13Speaker 1: There's a lot of pre and pro production involved in it.
- 26:17Speaker 1: And I've had to learn to have tremendous grace with myself.
- 26:22Speaker 1: So I have ADHD and like severe ADHD. And I
- 26:28Speaker 1: feel like that term is kind of overused, and I
- 26:31Speaker 1: think it's misunderstood, and I think people are like, oh,
- 26:33Speaker 1: I'm so ADHD. And if you have it, you know
- 26:37Speaker 1: how it can affect your life. You've seen it versand
- 26:42Speaker 1: to your life.
- 26:43Speaker 3: So you know there's a lot of components that go
- 26:45Speaker 3: with it.
- 26:45Speaker 1: It's a lot of forgetfulness, it's a lot of there's
- 26:47Speaker 1: a lot of chaos.
- 26:48Speaker 3: Going on in your brain.
- 26:49Speaker 1: You don't work the same way that everybody else works,
- 26:52Speaker 1: you don't think the same way that everybody else thinks,
- 26:54Speaker 1: and you kind of have to learn to work with
- 26:57Speaker 1: your brain.
- 26:58Speaker 3: Instead of against it.
- 26:59Speaker 1: And I think I'm unlearning all of these things that
- 27:02Speaker 1: I thought that I had to do in order to
- 27:04Speaker 1: be a productive person or to feel like I have
- 27:06Speaker 1: self worth that's tied to that.
- 27:08Speaker 3: And so I'm going through.
- 27:09Speaker 1: This process right now of especially having my own business
- 27:14Speaker 1: and managing my own time versus working in nine to five,
- 27:17Speaker 1: figuring out when do I find my flow, how do
- 27:21Speaker 1: I balance discipline and organization with the grace of knowing
- 27:28Speaker 1: that I focus better at night or at ten am.
- 27:32Speaker 1: Or It's learning to kind of work with my brain
- 27:34Speaker 1: and the way that it wants to versus trying to
- 27:38Speaker 1: fight it and get mad at myself if I'm not
- 27:40Speaker 1: working the same way that Sean's working or someone else
- 27:42Speaker 1: is working. And so that process has been challenging for me,
- 27:46Speaker 1: being in these situations where I've never been in before,
- 27:50Speaker 1: managing a million different projects and doing all these different
- 27:52Speaker 1: things and learning all of it at the same time.
- 27:55Speaker 1: So It's been a process, but I'm getting there and
- 27:58Speaker 1: I'm understanding how to work with myself and have ADHD.
- 28:02Speaker 2: I think it's so impressive this attitude and understanding of
- 28:08Speaker 2: I am a beginner. Still there is still so much
- 28:12Speaker 2: more for me to learn, and I've never done this before.
- 28:16Speaker 2: So how can I sit here and expect to have
- 28:19Speaker 2: all the answers? And you only get to be a
- 28:21Speaker 2: beginner once. So being present in that process, despite its frustrations,
- 28:28Speaker 2: can be such a valuable experience. Now two and a
- 28:33Speaker 2: half years in, you know so much more than you
- 28:36Speaker 2: did when we sat down and had coffee three years ago,
- 28:39Speaker 2: so much that you never even anticipated to learn, and
- 28:42Speaker 2: you're doing things that you never even anticipated that you
- 28:45Speaker 2: would do. When I say that to you, how does
- 28:47Speaker 2: that make you feel?
- 28:48Speaker 3: I'm so proud of myself. I truly am.
- 28:51Speaker 1: Something that I feel specifically proud of myself for is
- 28:55Speaker 1: my ability to stay super grounded and grateful in every
- 29:00Speaker 1: single project that we do.
- 29:01Speaker 3: I never take anything for granted, and.
- 29:04Speaker 1: Every single day I wake up, no matter how tired
- 29:06Speaker 1: I am, and think to myself, this is more than
- 29:10Speaker 1: I could have ever dreamed of, and I never want
- 29:13Speaker 1: to lose that, and I also never want to lose
- 29:15Speaker 1: my eagerness to learn. I know I don't know everything,
- 29:19Speaker 1: and I know I never will. That understanding is going
- 29:22Speaker 1: to get me so much further than how I used
- 29:25Speaker 1: to be, where I would go into meetings or I
- 29:26Speaker 1: go into, you know, to conversations with people and try
- 29:29Speaker 1: to act like I knew the stuff that I didn't like.
- 29:33Speaker 1: It's the way that I opened up and my everything
- 29:37Speaker 1: just was opened up for me when I sat down,
- 29:40Speaker 1: I said I don't know everything. When I fully just
- 29:43Speaker 1: had a moment, I was like, it's okay, you don't
- 29:46Speaker 1: have to know everything. And if people think less of
- 29:48Speaker 1: you because you're admitting that, then they're not the right
- 29:50Speaker 1: people for you.
- 29:52Speaker 3: It is okay. It's more than okay.
- 29:53Speaker 1: It means that you're going to open more doors because
- 29:55Speaker 1: you're willing to learn and bring things.
- 29:56Speaker 2: In hard facts and then you open yourself up to
- 29:59Speaker 2: learn from people and that is the most beautiful, beautiful experience.
- 30:04Speaker 2: It's like, I don't want to be in a room
- 30:05Speaker 2: where I'm the smartest person in the room. I don't
- 30:07Speaker 2: know if that will ever happen in my life, but
- 30:09Speaker 2: I don't want to be in that room. Right. I
- 30:10Speaker 2: want to be in the place where I have the
- 30:12Speaker 2: opportunity to absorb like a sponge from so many amazing
- 30:16Speaker 2: and wonderful people around me. I will never forget you
- 30:19Speaker 2: and I sitting at dinner in Paris when the opportunity
- 30:23Speaker 2: to shoot someone Biles was presented to you, and the
- 30:26Speaker 2: first thing that we did was call another photographer to
- 30:28Speaker 2: be like, Okay, what happens now. That was invigorating, exhilarating,
- 30:35Speaker 2: and there was never a moment when we were standing
- 30:37Speaker 2: on that patio staring at the Eiffel Tower that I
- 30:39Speaker 2: thought to myself, we are doing the wrong thing by
- 30:41Speaker 2: admitting that we don't know everything.
- 30:43Speaker 1: And they were so gracious and so helpful, and I
- 30:46Speaker 1: think that goes to show that most people are willing
- 30:50Speaker 1: to help you when you need it, and are excited
- 30:53Speaker 1: to help you. And you know, it's also paying it
- 30:56Speaker 1: forward and feeling like if you need the help, then
- 30:58Speaker 1: someone else probably needs it to And I think that,
- 31:01Speaker 1: you know, I like to believe the good in people,
- 31:03Speaker 1: but you know, this person specifically was just on it,
- 31:06Speaker 1: ready to help. And that has been my experience, luckily,
- 31:09Speaker 1: when I reach out for it.
- 31:14Speaker 2: Taking a break from today's episode, to talk to you
- 31:18Speaker 2: about Pillar performance. I have recently started dialing in on
- 31:23Speaker 2: my nutrition in a way that I've never really done before,
- 31:27Speaker 2: and that means adding in creatine and collagen to the mix. Now,
- 31:34Speaker 2: when you hear creatine, you might think of male bodybuilders
- 31:36Speaker 2: loading up to gain muscle mass. Well, yes, that can
- 31:39Speaker 2: be true, but research has evolved significantly in the last
- 31:43Speaker 2: two decades to reveal that creatine can give you a
- 31:45Speaker 2: powerful advantage when it comes to body composition, bone health,
- 31:50Speaker 2: cognitive function, and even sleep quality. I take five grams
- 31:56Speaker 2: of pillars creatine monohydrate creature every single day. It's one
- 32:01Speaker 2: of the most studied and safest supplements that there is,
- 32:04Speaker 2: and I am seeing major benefits. Not only does research
- 32:09Speaker 2: suggust that creating supplementation can support cognition and mental clarity,
- 32:14Speaker 2: which I am experiencing, but I'm also seeing a shift
- 32:18Speaker 2: in my overall body composition. And while I've been strain
- 32:22Speaker 2: training for a minute now, I can promise you I
- 32:24Speaker 2: have not changed my core routine and I may have
- 32:29Speaker 2: visible app a single one.
- 32:31Speaker 1: There.
- 32:32Speaker 2: I said it.
- 32:33Speaker 3: Now.
- 32:33Speaker 2: Pillar sells other supplements outside of creatine and collagen. They've
- 32:37Speaker 2: also got a triple magnesium powder, which I cannot get
- 32:41Speaker 2: enough of lately. Their pineapple coconut flavor Chef's Kiss absolutely delicious.
- 32:47Speaker 2: Of course, I've got a deal for you. If you
- 32:49Speaker 2: use the code hurdle at the Feed dot com, you
- 32:53Speaker 2: can get fifteen percent off your Pillar Performance purchase. Again,
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- 33:01Speaker 2: e ed dot com and use code hurdle today for
- 33:04Speaker 2: fifteen percent off. You can also learn more about Pillar
- 33:07Speaker 2: by heading on over to Pillar p I l l
- 33:10Speaker 2: a R. Performance dot Shop. While I am talking about
- 33:14Speaker 2: brands that have changed the game for me, I've got
- 33:17Speaker 2: to talk about Future. I have been using the Future
- 33:21Speaker 2: app for almost three years now, wow, and I am
- 33:27Speaker 2: hooked in a world of over promising and under delivering things.
- 33:31Speaker 2: Future provides the most personalized, responsive, and affordable fitness coaching
- 33:35Speaker 2: experience ever offered. Working one on one through the app
- 33:40Speaker 2: with my coach Brandon, not only I got into a
- 33:43Speaker 2: place where I have a goal now that is actually
- 33:47Speaker 2: it's attainable. It's intimidating, but it's attainable to get ten
- 33:51Speaker 2: pull ups by September. Younger me could have never imagined
- 33:56Speaker 2: that possible. Listen, working out is hard. You have to
- 34:01Speaker 2: want it, but with a coach by your side, wherever
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- 34:09Speaker 2: a future yourself. Head on over to future dot co
- 34:12Speaker 2: slash hurdle to get fifty percent off your first month
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- 34:19Speaker 2: dot co slash Hurdle for fifty percent off your first
- 34:23Speaker 2: month today. Talk to me about getting better at reaching
- 34:36Speaker 2: out for help. What was it like for you to
- 34:39Speaker 2: start hiring people more regularly. How did that feel for you?
- 34:44Speaker 1: It was definitely a learning curve. Sean had worked in
- 34:49Speaker 1: a producer role before, so he was very confident in
- 34:52Speaker 1: being able to lead the charge there. I think for
- 34:54Speaker 1: me it was it was definitely I'd obviously worked on
- 34:57Speaker 1: teams and worked with people, and that wasn't new. It
- 34:59Speaker 1: was more so the fact that this was a business now,
- 35:03Speaker 1: this was a.
- 35:04Speaker 3: Team that we were building.
- 35:05Speaker 1: This is no longer just us freelancing, but this was
- 35:08Speaker 1: us growing our network and building relationships and having this
- 35:11Speaker 1: transactional process with someone while making sure they feel good
- 35:15Speaker 1: and we're getting what we need.
- 35:16Speaker 3: And so I think, you know, the business side of
- 35:18Speaker 3: things was very interesting. But also.
- 35:21Speaker 1: From the personal side, I'm a mushy, gushy relationship girly,
- 35:26Speaker 1: like I like to have these relationships with people, and
- 35:29Speaker 1: it was like the negotiation of rates and making sure
- 35:32Speaker 1: that like we had this very professional relationship but also
- 35:35Speaker 1: had a good relationship was something that I had to
- 35:38Speaker 1: kind of find a really good balance of and so
- 35:40Speaker 1: that was a bit of a bit of a learning
- 35:44Speaker 1: curve for me for sure. But we figured it out,
- 35:46Speaker 1: and I think we're building a really nice culture of
- 35:48Speaker 1: making sure people feel appreciated and excited and like they
- 35:52Speaker 1: enjoy working with us, which is obviously the hope.
- 35:55Speaker 2: Yeah, that's really challenging. This I care so much about people,
- 36:01Speaker 2: and also I need to do my job. This balance
- 36:05Speaker 2: of being kind but firm, being someone that people want
- 36:10Speaker 2: to work with, but also someone that people feel compelled
- 36:14Speaker 2: to respect, upholding your values and your moral compass while
- 36:19Speaker 2: getting a job done. It's so challenging. And I really
- 36:24Speaker 2: hear you and sympathize with you when you talk about
- 36:29Speaker 2: wanting to be everybody's buddy but then also needing to
- 36:33Speaker 2: get shit done. It's challenging.
- 36:36Speaker 1: It's really hard, and it's really it's really tough. Because yeah,
- 36:40Speaker 1: I'm always a relationship first person and the kind but
- 36:44Speaker 1: firm is something that you've said to me in general
- 36:48Speaker 1: in the past, and I think about that all the time, because, yeah,
- 36:52Speaker 1: it's easy, especially as a woman in some of these spaces,
- 36:55Speaker 1: to feel like.
- 36:58Speaker 3: You understand who.
- 36:59Speaker 1: You are and what your goal is and you think
- 37:02Speaker 1: that there's a certain way to get there, and there
- 37:05Speaker 1: should be.
- 37:05Speaker 3: It should be through kindness and.
- 37:07Speaker 1: It should be through collaboration. It's not always that way,
- 37:11Speaker 1: and so understanding your boundaries and where you hold firm
- 37:15Speaker 1: is really important and something I've definitely seen growth with
- 37:18Speaker 1: over the past three years.
- 37:20Speaker 2: The number one question I always ask myself when I'm
- 37:25Speaker 2: going into any conversation. Oh, maybe not any, but a
- 37:29Speaker 2: lot of the conversations is what's my goal here? Yeah,
- 37:33Speaker 2: because by articulating what it is that my desired outcome is,
- 37:38Speaker 2: I can back in to what an appropriate approach could be.
- 37:44Speaker 2: And when you are perhaps in the moment or feeling
- 37:49Speaker 2: a little bit emotional about something, it's completely understandable that
- 37:52Speaker 2: you may react instead of respond. But when you take
- 37:55Speaker 2: that step back and ask yourself, what is my goal here,
- 37:58Speaker 2: then you have this opportun unity to create a framework
- 38:02Speaker 2: that's not only likely more kind, but also going to
- 38:07Speaker 2: get you much farther than if you had just reacted
- 38:10Speaker 2: in the first place.
- 38:11Speaker 3: I love that.
- 38:11Speaker 2: Yeah that I think about that a lot. I want
- 38:14Speaker 2: to pivot back to your style, your strategy. My cousin
- 38:18Speaker 2: taught me this lesson and it was actually we were
- 38:20Speaker 2: sitting at Rodeo Bar, which is no longer in murray Hill,
- 38:25Speaker 2: and I was deciding whether or not to pivot to
- 38:29Speaker 2: my first job as a fitness editor. At the time,
- 38:33Speaker 2: I was so scared. I was working as an associate
- 38:36Speaker 2: editor at a company where I got to cover everything
- 38:40Speaker 2: from news and entertainment to health, and there was a
- 38:43Speaker 2: love and sex vertical. Like I was all over the place.
- 38:47Speaker 2: I was trying to be Carrie Bradshaw. I felt so
- 38:49Speaker 2: uncomfortable writing in the love and Sex vertical that I
- 38:51Speaker 2: knew that I could never be her. But that is
- 38:54Speaker 2: not the point. I get this job offer to be
- 38:57Speaker 2: a fitness editor, and now like it is so laughable
- 39:01Speaker 2: to me because I cannot imagine my life in any
- 39:03Speaker 2: other way. But I was so scared to niche down.
- 39:06Speaker 2: I thought that I would get bored when you started
- 39:09Speaker 2: shooting within this space, within health, wellness and fitness. Did
- 39:14Speaker 2: you have any concerns about maybe staying too far inside
- 39:19Speaker 2: one box?
- 39:19Speaker 3: Oh one hundred percent.
- 39:21Speaker 1: I think that was one of the biggest conversations that
- 39:23Speaker 1: Sean and I had when we started to grow our
- 39:25Speaker 1: brand presence was who are we like? What who do
- 39:29Speaker 1: we want to to cater to? Who's our customer? What's
- 39:32Speaker 1: our niche? Are we are we CpG? Are we events?
- 39:36Speaker 1: Are we sports? We are we fitness?
- 39:39Speaker 3: Like?
- 39:39Speaker 1: There were so many questions that we asked ourselves, and
- 39:42Speaker 1: I think that the funny thing is is that our
- 39:46Speaker 1: work and our progression kind of answered itself a little bit.
- 39:49Speaker 1: I think that we definitely knew we wanted to niche
- 39:52Speaker 1: down in some capacity, not sure how far we wanted
- 39:56Speaker 1: to go, and so when we, you know, started, we
- 40:00Speaker 1: were like, we're in sports and well general wellness, you know,
- 40:04Speaker 1: And that can be interpreted many different ways. But I
- 40:07Speaker 1: think that as we started to continue through this journey,
- 40:11Speaker 1: a lot of our work has come naturally within the
- 40:14Speaker 1: sport and fitness arena, not only because of our profile,
- 40:17Speaker 1: but because of what we naturally lean towards. I think
- 40:21Speaker 1: it felt organic to us, similarly to how you weren't
- 40:25Speaker 1: you know, going towards the sex and love you were
- 40:28Speaker 1: kind of you know, you went into fitness, and I'm
- 40:30Speaker 1: sure that felt more natural to you. So it was
- 40:33Speaker 1: one of those things where we knew what we were
- 40:35Speaker 1: interested in, we knew what we wanted to do. We
- 40:39Speaker 1: had this question raised, where did we want to expand
- 40:42Speaker 1: on that and explore how we could potentially fit into
- 40:45Speaker 1: a bunch of different markets.
- 40:46Speaker 3: But at the end of the day, we were able to.
- 40:48Speaker 1: Kind of naturally flow into this space because it was
- 40:53Speaker 1: right for us.
- 40:54Speaker 2: And does that mean you've turned down things that aren't
- 40:57Speaker 2: in the space.
- 40:58Speaker 3: We have started to?
- 41:00Speaker 1: It depends on the opportunity. I think that a lot
- 41:04Speaker 1: of the projects that come our way are really well
- 41:06Speaker 1: aligned with who we are and what we want to do,
- 41:08Speaker 1: which we've been very, very lucky with. You know, you
- 41:11Speaker 1: don't have the luxury of turning things down for the
- 41:15Speaker 1: first for a while, truly.
- 41:17Speaker 2: Yeah, And we.
- 41:18Speaker 1: Still we turned down small things here and there. I
- 41:20Speaker 1: think that when we turn things down now, it's more
- 41:23Speaker 1: so because it's not aligned with who we are and
- 41:27Speaker 1: the foundation of how we want our company to run.
- 41:31Speaker 2: What would you say has been the most rewarding aspect
- 41:35Speaker 2: of this journey for you so far.
- 41:37Speaker 1: Bring people on projects that they would have otherwise not
- 41:40Speaker 1: had the opportunity to partake in, and so it's been
- 41:45Speaker 1: really cool to be able to bring people with us.
- 41:47Speaker 1: It's like a rising tide lifts all boats type of situation,
- 41:50Speaker 1: and I'm really excited about continuing to do that. I
- 41:54Speaker 1: also think it's been really rewarding to see my growth
- 41:59Speaker 1: and Shawn's growth just as people and kind of see
- 42:03Speaker 1: both of us break out of our comfort zones in
- 42:06Speaker 1: more ways than one. I'm really excited and feel so
- 42:11Speaker 1: passionate about our ability to uplift women's voices in sport
- 42:17Speaker 1: and fitness and athletics in general, and that platform that
- 42:20Speaker 1: we've kind of started to grow for ourselves.
- 42:22Speaker 2: You say the word excited. What else are you excited
- 42:25Speaker 2: about when you think of the next three to five years,
- 42:28Speaker 2: what's on the vision board?
- 42:31Speaker 3: I can't even think about what's like for dinner tonight?
- 42:37Speaker 1: Okay, No, So I think you know this is a
- 42:39Speaker 1: great question, and I give myself grace in the sense
- 42:43Speaker 1: that I know that it will likely evolve over time.
- 42:46Speaker 1: I think it's so funny when side note when like
- 42:48Speaker 1: interviewers for a job will be like, what's your five
- 42:51Speaker 1: year plan. I'm like, that's crazy. The amount of things
- 42:54Speaker 1: that happen in five years is insane. But something that
- 42:58Speaker 1: I know will not ever really change is the idea
- 43:01Speaker 1: that I want to continue to grow our female gaze
- 43:05Speaker 1: perspective in the space that we are in. And something
- 43:09Speaker 1: that I know I will continue to focus on is
- 43:13Speaker 1: uplifting women's voices in sport. I know that I want
- 43:18Speaker 1: to continue to tell their stories.
- 43:20Speaker 3: I want to highlight them. I want to contribute to.
- 43:23Speaker 1: The movement that is more media coverage for women and
- 43:27Speaker 1: sports and fitness. That will always be brewing in my
- 43:31Speaker 1: mind and I'm excited to see what we come up with.
- 43:35Speaker 2: We were sitting at dinner on your last night in
- 43:38Speaker 2: Paris and you were like, where do we go next?
- 43:41Speaker 2: And I said, we go to Italy. I didn't know
- 43:44Speaker 2: when I said that that the Winter Olympics would be
- 43:48Speaker 2: in Italy next year. We have nothing locked in. But basically,
- 43:52Speaker 2: when I'm here to tell anyone who's listening to this
- 43:54Speaker 2: is Laurden and I are available, and we're a dream
- 43:57Speaker 2: We're a dream team, and we're available for the Winter Olympics.
- 43:59Speaker 2: If you want to talk about smart ways, that we
- 44:01Speaker 2: can work together.
- 44:02Speaker 3: I love how she just puts it in the universe.
- 44:04Speaker 2: I'm just gonna put in the universe. I have no
- 44:06Speaker 2: doubt that you will be working at next year's Olympics
- 44:11Speaker 2: or la twenty eight, Like, I actually have absolutely no
- 44:14Speaker 2: doubt that you will be in those spaces. To anyone
- 44:16Speaker 2: who's listening to this, like, you would be remiss not
- 44:19Speaker 2: to bring on Lauren and her teams to do stuff
- 44:23Speaker 2: like this. Well, I'm just like sometimes when I look
- 44:25Speaker 2: at the talent that's being hired no offense, like it's
- 44:28Speaker 2: gonna just be so much better. Let me just hype
- 44:31Speaker 2: you up.
- 44:31Speaker 3: I just girlies in the mix.
- 44:33Speaker 2: Get some girlies in the mix. What are you personally
- 44:37Speaker 2: excited about right now? I feel like all we do
- 44:39Speaker 2: is talk about work. But what do you like what's
- 44:41Speaker 2: going on in the life of Lauren that has nothing
- 44:43Speaker 2: to do with picking up your camera that makes you
- 44:45Speaker 2: really geek?
- 44:46Speaker 3: Yeah?
- 44:46Speaker 1: Okay, So I really love this question because I actually
- 44:48Speaker 1: have an answer to it, which if you would have
- 44:50Speaker 1: asked me six months ago, I would have been.
- 44:52Speaker 3: Like, work, work, work, so frond of you.
- 44:53Speaker 1: So I've made it an intentional kind of shift over
- 44:57Speaker 1: the past month or so to find things that are
- 45:00Speaker 1: bringing me joy outside of my work, because it is
- 45:03Speaker 1: incredibly time consuming. Right now, it is pretty much everything
- 45:08Speaker 1: always we don't shut off. But I'm running the New
- 45:12Speaker 1: York Marathon this year, and it is my first ever marathon,
- 45:15Speaker 1: which is hilarious because like I've shot a billion of them,
- 45:18Speaker 1: and I've been in the running community and done all
- 45:21Speaker 1: the things. But I'm running New York and I'm doing
- 45:24Speaker 1: it for two reasons. One, we have an insane travel
- 45:27Speaker 1: schedule over the next three months.
- 45:29Speaker 3: It's going to be absolutely chaotic, and I know that
- 45:31Speaker 3: I need to take care of myself and my body.
- 45:34Speaker 2: Give me some insight into what insane travel schedule means.
- 45:36Speaker 3: Oh my god.
- 45:37Speaker 1: Okay, So for example, this week, this next three weeks,
- 45:41Speaker 1: we're going to San Francisco and then Oregon, and then
- 45:46Speaker 1: I'm going to Cincinnati, and then we're flying to Paris,
- 45:49Speaker 1: and then we go Paris to this little town and
- 45:52Speaker 1: I think it's northern France.
- 45:53Speaker 3: Called teenie Tine.
- 45:55Speaker 1: It's like up near the Swiss Alps. Come back to
- 45:57Speaker 1: New York and then in the summer we have four
- 46:00Speaker 1: more European trips and four more trips in the States.
- 46:05Speaker 2: And when you do things like this, do you ever
- 46:08Speaker 2: tack on like a personal side quest?
- 46:11Speaker 3: For sure? For sure?
- 46:13Speaker 1: And that's something that I'm definitely going to make a
- 46:15Speaker 1: goal of ours, is we need to enjoy those spaces
- 46:17Speaker 1: that we're in. And it's not always easy because you're
- 46:20Speaker 1: exhausted and you're tired, like at the end of the
- 46:21Speaker 1: shoot or the end of whatever. But I remember being
- 46:24Speaker 1: in Paris with you and thinking, this girl has way
- 46:26Speaker 1: too much energy. But I left and I said, we
- 46:30Speaker 1: made every second count and I loved that, and you
- 46:33Speaker 1: forced me out to do all the things and I'm
- 46:36Speaker 1: so grateful for that because it gave me a perspective that, like,
- 46:39Speaker 1: I need to make sure these moments count and I
- 46:41Speaker 1: don't want to be sleeping in bed the whole time
- 46:43Speaker 1: and I'll be tired.
- 46:45Speaker 3: Later, you know. And it's like I have to take
- 46:47Speaker 3: advantage of it.
- 46:48Speaker 2: So you're running the New York Marathon, yaesh, I'm.
- 46:50Speaker 1: Running New York Marathon, and I I'm going to have
- 46:54Speaker 1: a training schedule, and I'm going to work with a
- 46:56Speaker 1: coach and I'm going to work with her to make
- 47:00Speaker 1: it make sense within my schedule. And I think it's
- 47:03Speaker 1: like having that grace again of knowing that I'm not
- 47:06Speaker 1: gonna be able to say, Okay, Monday, Wednesday, Friday, I'm
- 47:08Speaker 1: gonna do these runs because that's pretty much impossible, truly.
- 47:12Speaker 1: Like I was on a fifteen hour shoot day yesterday,
- 47:15Speaker 1: like I'm not getting to run in you know. Yeah,
- 47:16Speaker 1: So it's understanding that these these shoots are happening, the
- 47:19Speaker 1: schedule is crazy, and making it a point to figure
- 47:22Speaker 1: it out and add it within my little daily scheduled routines.
- 47:25Speaker 1: And that is something that I'm really excited about and
- 47:27Speaker 1: I'm really I'm feeling very motivated for that's not work,
- 47:32Speaker 1: and that's really exciting to be able to have that
- 47:34Speaker 1: different mindset.
- 47:35Speaker 2: I love that you're running the marathon for me. Over
- 47:37Speaker 2: the last few years, as my travel has ramped up,
- 47:39Speaker 2: I've gotten to this point where I recognize that I'm
- 47:43Speaker 2: gonna also need to take care of myself regardless of
- 47:46Speaker 2: where I'm at. So I think one of the best
- 47:48Speaker 2: things about solo travel is that you can make a
- 47:52Speaker 2: zillion dinner reservations or a billion different appointments, but at
- 47:55Speaker 2: the end of the day, when you wake up and
- 47:57Speaker 2: you're like, today is not the day, you don't have
- 47:59Speaker 2: to do anything. It mostly so case and point when
- 48:02Speaker 2: it comes to work trips. Last year, I did a
- 48:05Speaker 2: panel in San Francisco and I remember landing, having three
- 48:09Speaker 2: hours and thinking to myself, Okay, I am going to
- 48:12Speaker 2: find a sauna, and old Emily never would have done
- 48:14Speaker 2: anything like that. I would have been like, you need
- 48:16Speaker 2: to go to gear Delli Square, which I did anyway,
- 48:19Speaker 2: or you need to go here or there. And finding
- 48:22Speaker 2: these little moments and pockets of self care and being
- 48:25Speaker 2: really honest with myself about where I'm at while also
- 48:30Speaker 2: trying to do my genuine best to like do the
- 48:32Speaker 2: things that excite me in these places has been a
- 48:35Speaker 2: really beautiful meeting in the middle for me to both
- 48:38Speaker 2: have an experience and make sure that I'm pulling my
- 48:40Speaker 2: oxygen mask down first.
- 48:42Speaker 1: When did you feel that switch? When did you did
- 48:45Speaker 1: you have a moment where you're like, oh my god,
- 48:46Speaker 1: I have to start taking care of myself.
- 48:48Speaker 2: I don't think that there was a specific instance like
- 48:51Speaker 2: that's something bad happened. But what I came to understand
- 48:57Speaker 2: was that I was traveling a lot and I could
- 49:03Speaker 2: not only reserve the moments of self care that brought
- 49:08Speaker 2: me joy for being in my home environment. So I
- 49:12Speaker 2: went through a pretty big phase where I loved going
- 49:15Speaker 2: to the sauna, so like I started seeking that when
- 49:17Speaker 2: I was traveling or I remember being in Italy on
- 49:20Speaker 2: my first ever solo trip and having a night where
- 49:22Speaker 2: I had a reservation that I was excited about, but
- 49:25Speaker 2: I was just like, I want to go to bed
- 49:27Speaker 2: in forty five minutes, and this reservation isn't for an hour.
- 49:30Speaker 2: And I walked downstairs and I got it to go pizza,
- 49:33Speaker 2: and I went upstairs and I ate it and I
- 49:34Speaker 2: went to bed, And that night changed my perspective on
- 49:39Speaker 2: you have to be here, you have to be here,
- 49:41Speaker 2: you have to go there. Does that mean that I
- 49:43Speaker 2: won't make a conscious effort to do an experience? Of
- 49:46Speaker 2: course not. But I had to get honest with myself,
- 49:49Speaker 2: especially when I was just like in this eighteen like
- 49:54Speaker 2: city tour over three months. You know what I mean?
- 49:56Speaker 1: You are such a like an inspiration for me when
- 49:58Speaker 1: it comes to travel and working and taking care of yourself.
- 50:02Speaker 1: Because I don't I think we're in kind of a
- 50:05Speaker 1: unique position. I don't think this is super common for
- 50:08Speaker 1: a lot of people. I know a lot of people
- 50:09Speaker 1: that do travel for work, but I do think I
- 50:11Speaker 1: mean this, you know, can relate to anything in your life,
- 50:13Speaker 1: but you're very intentional about it and you prioritize it.
- 50:18Speaker 1: And I haven't had someone to look at and be like, oh,
- 50:21Speaker 1: it's possible. But I look at you every day at
- 50:24Speaker 1: like five am, doing your things and like or whatever
- 50:26Speaker 1: time you wake up in the morning, and it's like,
- 50:29Speaker 1: she does it and it's working, and it's like that is,
- 50:33Speaker 1: you know, inspiring for people who are traveling or not traveling,
- 50:36Speaker 1: Just the consistency that you have with taking care of
- 50:38Speaker 1: yourself and making it a priority, which is in turn
- 50:41Speaker 1: going to make the rest of your day better.
- 50:43Speaker 2: Thank you. And I think that I also look to
- 50:46Speaker 2: people who I see their diligence and I see them
- 50:50Speaker 2: doing things that I aspire to do, and so I'm
- 50:53Speaker 2: inspired by them, which then waterfalls to me, which then
- 50:56Speaker 2: waterfalls to my community. Yeah, and it's a really beautiful
- 50:59Speaker 2: opportunity that we have to inspire one another. And I
- 51:03Speaker 2: also believe wholeheartedly that good habits stem from not just
- 51:09Speaker 2: intrinsic motivation, but are cultivated and fostered by the people
- 51:14Speaker 2: that you surround yourself with. So not only good habits
- 51:18Speaker 2: in wellness, but also good habits, in striving for things
- 51:22Speaker 2: that excite you, in surrounding yourself with motivated and badass.
- 51:26Speaker 2: I mean, men are great, but women that are striving
- 51:29Speaker 2: for more, that are doing more, and by doing that,
- 51:32Speaker 2: I then in turn feel excited myself to go after
- 51:36Speaker 2: the things that really ignite me. For sure, what do
- 51:39Speaker 2: you see when you look in the mirror?
- 51:41Speaker 1: I see an ever evolving, always learning, excited, grateful human
- 51:51Speaker 1: that is doing the best that you can every day.
- 51:55Speaker 2: I can't believe you haven't mentioned Frankie in this entire episode.
- 51:57Speaker 1: If you guys have ever seen Emily's Sorry with a
- 52:07Speaker 1: little orange Wiener dog, that is my son, Franklin.
- 52:12Speaker 3: He is my whole entire personality. You're right.
- 52:15Speaker 2: That was crazy. Been an hour. Wow, my goodness.
- 52:19Speaker 3: I need to start an Instagram for him, but I
- 52:20Speaker 3: can't even have one.
- 52:22Speaker 1: I do, but I don't post on it because I
- 52:23Speaker 1: can't even post on my Instagram.
- 52:25Speaker 3: Like, but he is. He is just a joy, a joy,
- 52:30Speaker 3: well not right now. He just got snipped, so.
- 52:33Speaker 2: Not so much as well. I only brought him up
- 52:36Speaker 2: because I'm thinking about how he would be running around
- 52:39Speaker 2: in the.
- 52:39Speaker 1: Back next time. I needed to bring him and we
- 52:43Speaker 1: can interview Frank.
- 52:45Speaker 2: He sat in that chair. I know, it was so cute.
- 52:48Speaker 2: It was so cute.
- 52:49Speaker 3: Oh my god.
- 52:49Speaker 2: Towards the beginning of our conversation, you talked about one
- 52:51Speaker 2: of the biggest challenges for you as a creative was
- 52:55Speaker 2: learning how to trust yourself. And now you sit here
- 53:00Speaker 2: all of these things two and a half years in,
- 53:03Speaker 2: knowing what you know. Now, what advice would you offer
- 53:06Speaker 2: to your younger self.
- 53:09Speaker 1: Trusting yourself in confidence go hand in hand. And the
- 53:12Speaker 1: only way to increase your confidence and therefore your self
- 53:16Speaker 1: trust is by putting yourself in uncomfortable situations, experiencing things
- 53:21Speaker 1: that you might have otherwise not experienced. Getting out of
- 53:25Speaker 1: your comfort zone is going to open up doors and
- 53:28Speaker 1: opportunities for you. But these two and a half years
- 53:31Speaker 1: have gone by, and I look back and every single
- 53:33Speaker 1: shred of confidence and self trust I have is due
- 53:36Speaker 1: to those experiences that I had, good or bad, that
- 53:38Speaker 1: I got through, and that is where the self trust
- 53:42Speaker 1: has grown, and that's where the confidence has come from.
- 53:45Speaker 1: And it's not the brands that I work with or
- 53:47Speaker 1: the people that I work with, which definitely helps. Like
- 53:49Speaker 1: to have that track record is not bad. But I
- 53:52Speaker 1: think it's like knowing that I went through a really
- 53:54Speaker 1: uncomfortable and challenging situation, not knowing everything, not being the
- 53:59Speaker 1: smartest or the most creative or the most talented person
- 54:02Speaker 1: in the room, still doing a really amazing job and
- 54:05Speaker 1: getting out of it alive. Essentially, that's something that has
- 54:08Speaker 1: kind of been enlightening for me over the past two
- 54:12Speaker 1: and a half years when it comes to confidence and
- 54:13Speaker 1: self trust.
- 54:14Speaker 2: That was beautiful.
- 54:15Speaker 3: Thank you.
- 54:16Speaker 2: I'm feeling so motivated and expired, expired.
- 54:19Speaker 3: Expired, I'm expired.
- 54:21Speaker 2: I'm expired, aspired. Lauren's like, put me in bed. I'm
- 54:25Speaker 2: so motivated because I can speak.
- 54:28Speaker 3: My God about you.
- 54:30Speaker 2: For the hurtlers that don't follow you just yet, how
- 54:32Speaker 2: do they keep up with you? How do they follow along?
- 54:34Speaker 2: Give us the details?
- 54:35Speaker 1: Wait, it's so funny because sorry sidebar, but I went
- 54:38Speaker 1: somewhere in la and someone was like, are you Lauren?
- 54:42Speaker 3: And I was like yeah.
- 54:44Speaker 1: She was like, oh my god, Like I know, like
- 54:47Speaker 1: I listened to Emily's podcast and I see you on
- 54:49Speaker 1: her Instagram all the time.
- 54:50Speaker 2: I'm like, yeah, I'm just over here traveling the world.
- 54:54Speaker 3: No. It made me laugh because I just it was
- 54:56Speaker 3: such a funny moment.
- 54:57Speaker 2: Well, whoever that was, please DM us.
- 55:00Speaker 3: Oh my god.
- 55:00Speaker 2: And you can DM Lauren by going to her instagram.
- 55:03Speaker 1: Yeah, it's at l Underscore number off. And then our
- 55:06Speaker 1: flow State account is flow State Underscore Creative.
- 55:11Speaker 2: And for all of the brands that are about to
- 55:13Speaker 2: be in your DMS, they can just be in your
- 55:14Speaker 2: DMOR you want to email you anywhere specifically, feel.
- 55:18Speaker 3: For to DM me like a little nice little DM.
- 55:21Speaker 2: I'll check it out. I'm over at Emily a Bodi
- 55:24Speaker 2: and at Hurdle Podcast Another Hurdle Conquered. Catch you guys
- 55:27Speaker 2: next time.