Unlocking Human Behavior in Branding: Paul Larche, Author & Behavioral Branding Strategist
Unlock the secrets of human behavior in branding and business with Paul Larche, author of The Divided Brain: Understanding Human Behavior in Branding and Business." In this thought-provoking episode of The Brand Called You, Paul breaks down the powerful old brain vs. new brain model, revealing how our subconscious shapes decisions, leadership, and marketing. Discover actionable insights for leaders and brand managers on how to communicate, reduce perceived threats, and connect with your audience on an emotional level. Whether you're a leader, marketer, or curious about consumer psychology…
The skinny
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