Latest / Beyond Marketing - The Podcast.
S6 Ep 6 | Behind Demi Moore & Kérastase Era Ft. Matthew Spiteri, L’Oréal
In this episode of Beyond Marketing, Maira Genovese sits down with Matthew Spiteri, Head of Global Brand Communications & Advocacy at Kérastase, L’Oréal, to explore his journey from Sydney, London and now Paris, and how those experiences have shaped his perspective on leadership, culture and brand building.
Together, they unpack what brand advocacy really means today, why most brands struggle to build genuine connection, and how global teams balance consistency with cultural relevance.
The conversation explores how brands choose the right ambassadors, including the thinking behind Kérastase’s…
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