Latest / The System for Everything
51: The System for Reddit Research with Adrienna McDermott of Ava & The Bee
What if your audience has already told you exactly what they want?
They're probably talking about it on Reddit.
While most businesses spend hours brainstorming content ideas, Adrienna McDermott starts somewhere different: anonymous conversations between strangers.
Because when people don't feel like they're being watched, they're often far more honest.
Julie and Adrienna dive into why Reddit has become one of Adrienna's favorite research tools, how she uncovers recurring questions that become high-performing content, and how you can use the platform without disappearing into an endless…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.