Latest / The Empire of Wealth / How To Shoot Content On Your iPhone _ Ecommerce

Transcript

How To Shoot Content On Your iPhone _ Ecommerce · The Empire of Wealth

• 0:00
  Speaker 1: I just shot content for my new product, the Lemon Scrub.
• 0:02
  Then I got Fiverr and Upwork consultants to edit it
• 0:05
  for me. Hey guys, Davey here. Just to recap, I'm
• 0:08
  26 years old and I've got businesses that do over
• 0:11
  $ 270 million in sales on Shopify. In this series, I'm
• 0:14
  trying to show you every single step of the way
• 0:16
  how to build a million dollar brand. First, we started
• 0:18
  with finding the product and getting the supplier. Then we
• 0:21
  branded it and we wrote the copy.
• 0:23
  Speaker 2: Now we've got to shoot the.
• 0:24
  Speaker 1: Content for our website and our ads. So this is
• 0:27
  the final product. The branding is looking great. It is
• 0:29
  incredibly effective at cleaning, which is what we need for
• 0:32
  our videos. Before we jump into shooting content, make sure
• 0:35
  you like and subscribe.
• 0:36
  Speaker 2: Let's get into it.
• 0:39
  Speaker 1: One of the most important parts of online businesses at
• 0:42
  the moment is content creation. The term content marketing is
• 0:44
  thrown out a lot. I really do believe that the
• 0:47
  best performing brands are there because of both product market
• 0:50
  fit and their ability to do amazing content marketing. At
• 0:53
  The Oodie, we've always invested so much in videography and photography.
• 0:56
  You really need to make sure with your imagery, the
• 0:58
  customer knows exactly what they're getting. You need to show
• 1:01
  the materials in high quality images. You need to show
• 1:04
  the fit and the feel. This will increase your conversion
• 1:06
  rate drastically. People are too worried about investing a lot
• 1:09
  of time or energy into creating good content when it's
• 1:12
  actually one of the most profitable things that you can
• 1:14
  be doing in the early stages. It will also decrease
• 1:17
  the amount of returns you have if you can clearly
• 1:19
  convey your product use and imagery on your website. There
• 1:23
  are three ways that you can get product imagery for
• 1:25
  your website. One, do it yourself, which we're gonna do today. Two,
• 1:29
  you can get a professional to do it, which is
• 1:31
  actually a great option if you have the budget. Three,
• 1:34
  you can actually get product image renders done quite cheaply
• 1:37
  on Fiverr. Since I don't have the budget to hire
• 1:39
  a professional today, I'm gonna do it all myself. Let's
• 1:41
  jump into the kitchen and start cleaning. Instead of randomly shooting,
• 1:49
  we need to do our homework. We gotta make sure
• 1:51
  that we are prepared. So to get prepared, all you
• 1:54
  need to do is Google your competitors. We're gonna check
• 1:57
  out the images that they have to make sure we
• 1:59
  can cover our website and all of the other marketing
• 2:02
  that we need to do. We've already done our copy
• 2:05
  for our website, which is really important. Now we need
• 2:07
  to match up those images to those talking points you
• 2:10
  can create mood boards using pinterest and create what's called
• 2:13
  a photography brief you then need to actually do this
• 2:16
  for the video shots as well that you need you
• 2:18
  need to make sure that you get all the key
• 2:19
  shots so that when it comes to making facebook ads
• 2:22
  you can create something that can convert no you don't
• 2:24
  need any fancy equipment we're just going to use an
• 2:26
  iphone we do have a lot of natural light here
• 2:28
  which is absolutely perfect we also might need a light
• 2:31
  box but you can get one of those really cheap
• 2:33
  off amazon Don't get fooled into thinking that you need
• 2:35
  fancy equipment to start your e-commerce business. You even don't
• 2:38
  need a model. You can just use your friends and family.
• 2:41
  My first ever Udi shoot, I used my mum. I'm
• 2:43
  gonna use my mum today as well for the cleaning products.
• 2:45
  So before your photo shoot and during, make sure you
• 2:48
  clean your camera lens to make sure that there's no
• 2:50
  blurry spots. Make sure you have a steady hand during
• 2:53
  it You can invest in a tripod if you want.
• 2:55
  There's even iPhone tripods. iPhone's pretty good with the steady
• 2:57
  hand side of things. They've got great stabilizers built in.
• 3:00
  The key thing is always gonna be lighting. Shoot next
• 3:03
  to a diffused window or get a light box yourself.
• 3:06
  One common photography tip is separate the scene into three
• 3:09
  even sections.
• 3:10
  Speaker 2: It's called the rule of thirds.
• 3:11
  Speaker 1: You can even change the exposure settings on your iPhone
• 3:14
  to change the amount of light that's coming in. For
• 3:16
  the product lifestyle images, use some really cheap props and
• 3:19
  contrasting backgrounds. You can even get a piece of colored
• 3:22
  cardboard in your brand colors to make it look even
• 3:25
  more professional. When you're videoing, one of the main pieces
• 3:27
  of advice that I have is make sure you stick
• 3:29
  to your shot list. The amount of times that I've
• 3:31
  shot home videos and realized that I missed some key
• 3:34
  shots is... At.
• 3:40
  Speaker 2: One sample. Oh, it's a disaster. Oh, for sake. And scene. Right,
• 3:48
  let's try that again.
• 3:49
  Speaker 1: Key communication to your subject or your model is really important.
• 3:52
  Give them the brief of what you're trying to achieve
• 3:54
  and let them naturally do it.
• 3:56
  Speaker 2: Audio is so important.
• 3:57
  Speaker 1: If you're filming a video where you need the audio,
• 3:59
  make sure the room acoustics is good or get a
• 4:01
  cheap lapel mic. Alrighty, so now I'm just going to
• 4:03
  take some product imagery. I've only got one sample. The
• 4:06
  rest of the labels are coming next week. So we
• 4:09
  just need to make sure that we don't ruin this tub,
• 4:11
  but it should be fine. So we'll start with product imagery.
• 4:14
  Then we'll go into videography. We've got our model over there.
• 4:17
  then we are going to just get some images during
• 4:20
  that video shoot as well. We should be able to
• 4:23
  make it work. So I've got this basic light box here.
• 4:27
  What we can also do, just get some basic cheap
• 4:29
  props like this, obviously on brand neutral color palette, still
• 4:35
  a fair bit of light here.
• 4:36
  Speaker 2: We can just get some simple shots like this. Something
• 4:40
  like that, looks quite good.
• 4:46
  Speaker 1: Just gonna get some on-brand yellow card, get some images
• 4:50
  with that. So I've got my mum here, Kim Fogarty.
• 4:55
  Say hello.
• 4:57
  Speaker 3: Hello.
• 4:57
  Speaker 1: So we're just gonna start using some hands in the
• 4:59
  imagery and then we're gonna start taking some videos.
• 5:02
  Speaker 2: I want the hand like kind of flat on it. Yeah,
• 5:05
  you can sit up there. Yeah. Yeah, yeah, that's better.
• 5:11
  A good branded background. You might try it on the
• 5:15
  side as well, like that.
• 5:19
  Speaker 1: While I'm here, I'm just gonna get some quick boomerangs
• 5:21
  and stuff like that. We'll probably use them in the
• 5:23
  Facebook ads. So what you're gonna do is you're just
• 5:26
  gonna kind of hold it naturally in that flat, in
• 5:29
  front of that position.
• 5:30
  Speaker 2: Yeah, and then you're just gonna open it up.
• 5:32
  Speaker 1: What we'll do is we'll try to just get like
• 5:41
  a little bit more movement in the hook. So one
• 5:42
  of our shot lists, was it was sliding along the counter,
• 5:46
  just try to get a bit of intention. So I'll
• 5:48
  get you to stand there and I'm going to get
• 5:49
  you to do the same thing. I'm just going to
• 5:50
  slide it to you first. Sweet. So we can probably
• 5:55
  start doing our cleaning shots now. Let's start with the oven.
• 5:59
  So the oven was the most common video that we
• 6:03
  saw on both TikTok for our competitors. And also I
• 6:06
  just think it's a great usage for the product. So
• 6:09
  we're going to start with the oven, make sure we
• 6:11
  get our key shots there first. then we'll probably go
• 6:14
  onto the barbecue, try to do some pans, some bathrooms
• 6:18
  as well. That should give us the whole house and
• 6:20
  be able to convert customers. What you're going to do
• 6:22
  is you're going to take the lid off and then
• 6:24
  you can just put it on the side.
• 6:26
  Speaker 2: Actually, just leave it on for now. Leave it on
• 6:28
  for now.
• 6:28
  Speaker 1: So yeah, you can take the lid off, put it, yeah,
• 6:31
  just down there is actually fine. And then just a
• 6:33
  light dabbing of it. And then you're just going to
• 6:35
  do circular motions on the bit. We're going to start
• 6:38
  with the actual front, because that's gonna clean up really nicely,
• 6:42
  just naturally as you would. Once you've done all of
• 6:45
  those circles, we'll.
• 6:47
  Speaker 2: Have to get a microfiber cloth. I'll just grab that
• 6:49
  for you.
• 6:51
  Speaker 1: And then we'll just keep going and we'll do the
• 6:53
  wipe clean, the final wipe clean. So whenever you're ready.
• 7:01
  See it's coming off already, which is good. It smells
• 7:08
  absolutely amazing, which is obviously what we wanted. So just
• 7:10
  trying to get it as many angles as possible. Well,
• 7:12
  you can probably get a little bit more scrub from us.
• 7:15
  Speaker 2: Yeah, nice.
• 7:20
  Speaker 1: And I'll just get you to pause there. I'm just
• 7:23
  gonna get some images. So we might just leave this
• 7:27
  section just to compare it. So now we're just gonna
• 7:29
  do the reveal common shot that people doing cleaning commercials,
• 7:32
  we've studied this.
• 7:33
  Speaker 2: So you're just gonna keep wiping them away. Yep, perfect.
• 7:37
  So nice. And you can see how much that's cleaned already,
• 7:40
  which is fantastic. Were you ever in doubt? It works
• 7:44
  really well.
• 7:44
  Speaker 1: It's very satisfying.
• 7:46
  Speaker 2: My housemates are happy I'm finally cleaning. Yeah, but your
• 7:49
  mother's here doing it for you.
• 7:50
  Speaker 3: Is that the plan?
• 7:52
  Speaker 2: Yeah, that's why I did a cleaning product.
• 8:06
  Speaker 3: This is a remarkable, world-changing cleaner. It's a six-in-one product.
• 8:10
  It can do anything from the really grotty barbecue plate
• 8:13
  to the dishes in the sink to the bathroom, even
• 8:16
  does windows. It's really world-changing. Click on the link below
• 8:20
  to buy.
• 8:20
  Speaker 1: If you're ever wondering how professionals get their really clean,
• 8:25
  sparkly countertops, they use amazing products just like the lemon scrub.
• 8:30
  Speaker 2: So when you're saying that, and there's no movement.
• 8:32
  Speaker 3: We've all got really stubborn, dirty places in the house.
• 8:36
  This grout in the outdoor tiles has been really hard
• 8:40
  to get clean.
• 8:43
  Speaker 2: Wow.
• 8:47
  Speaker 3: Before and after, amazing.
• 8:50
  Speaker 2: Come back, yeah. Maybe just start scrubbing quicker. Yeah. Think about, right, okay.
• 8:57
  Speaker 3: You've probably seen a lot of cleaning products on social media.
• 9:00
  But really, the cutting edge technology of this lemon scrub
• 9:04
  is the most efficient that I've come across. You can
• 9:07
  see how beautifully it's cleaned this really grotty, stubborn barbecue
• 9:11
  plate right back to the stainless steel with very, very
• 9:15
  minimum scrubbing.
• 9:19
  Speaker 1: It really is awesome. Alrighty, so now what I've done
• 9:22
  is I've just dragged all the videos and images onto
• 9:24
  the computer so that we can get an editor to
• 9:27
  work on it. I'm gonna use Fiverr today. I used
• 9:30
  Upwork in one of my really early videos, so you
• 9:32
  know how to use that. Fiverr is pretty much the same.
• 9:35
  They pretty much standardize their processes. What I'm gonna show
• 9:37
  you today is actually what not to do when using
• 9:40
  a consultant.
• 9:41
  Speaker 2: So I'm gonna jump onto Fiverr.
• 9:42
  Speaker 1: I'm just gonna pick someone without too much vetting of
• 9:45
  their portfolio. I'm also going to give them very little instruction.
• 9:49
  Chances are, most of the editors on here would be
• 9:52
  able to do a good job with a proper brief.
• 9:55
  If you don't spend the proper time and communicate properly,
• 9:58
  it's not gonna work out well, which is exactly what
• 10:00
  I'm gonna do today. This is a very common mistake
• 10:03
  that people make. They outsource the very final moment of
• 10:06
  the editing, which is really important. After I find this
• 10:08
  fiber person, I'm actually gonna show you how I edit
• 10:11
  footage using Premiere Pro. I strongly recommend that you learn
• 10:14
  how to use one of these video editing software. It's
• 10:16
  not that hard, it takes a bit of patience, And
• 10:18
  it's a great skill to learn. Let's first find our
• 10:20
  lucky freelancer. So this is just our Google Drive where
• 10:23
  I've dragged all the footage in here. We made it
• 10:26
  really nice and organized. So we've got our audio, we've
• 10:29
  got some DLSR photos. You might not have them if
• 10:32
  you're only using iPhone. All of our iPhone footage is here,
• 10:36
  both videos and then also pictures in here.
• 10:40
  Speaker 2: So nice and organized.
• 10:41
  Speaker 1: They most definitely need editing, but they're looking pretty good. So,
• 10:48
  Coming over to Fiverr, I've already created an account, free account,
• 10:51
  no problem. So we can just come in here and
• 10:54
  click post request. And we just basically need to describe
• 10:57
  the service. We're going to say, please create.
• 11:02
  Speaker 2: Three times Facebook ads for drop shipping. I'm just going
• 11:10
  to say drop shipping, even though we're not doing it.
• 11:12
  Speaker 1: Product.
• 11:15
  Speaker 2: We're going to go here, video and animation. Video editing.
• 11:20
  Speaker 1: Would like it delivered in, let's go three days. I'm
• 11:24
  gonna react to these videos probably next week. And what
• 11:28
  is our budget for this service?
• 11:30
  Speaker 2: Let's go $ 10. $ 10?
• 11:30
  Speaker 1: Okay.
• 11:30
  Speaker 2: $ 10 for three videos. I don't know if we'll be
• 11:37
  able to get that, but. So we've spent about $ 700
• 11:40
  at this stage. So we can most definitely afford a
• 11:42
  $ 10 video. So you've got all of these job posts here.
• 11:46
  We can go into them.
• 11:48
  Speaker 1: Really all you're looking for is the reviews until you
• 11:51
  can see their past work.
• 11:53
  Speaker 2: So you can just click play. One thing you'll often.
• 12:04
  Speaker 1: See with these videos is that they've got these crazy
• 12:07
  text animations, which, look, I have never really seen those
• 12:13
  kind of crazy text animations increase performance. All it does
• 12:17
  is distract you from the product. I think you want
• 12:20
  it just like you see subtitles on a movie. It's
• 12:23
  really digestible, it gets your eye, it's really easy to understand,
• 12:27
  but then you can still actually watch the clip itself. Um,
• 12:32
  that's something that I would probably rein them in with a,
• 12:35
  with a brief and a proper, um, example, but because
• 12:39
  I'm going to do a poor job today, I'm going
• 12:41
  to just, um, let them do whatever they want.
• 12:44
  Speaker 2: So a lot of.
• 12:45
  Speaker 1: Fiverr people will actually ask you to contact before the order.
• 12:48
  This is actually quite a good idea. Um, you know,
• 12:51
  it's very hard to standardize the product offering here. So
• 12:54
  they do want to ask you some basic questions and
• 12:57
  sometimes they'll also just kind of raise the price accordingly. So, um,
• 13:02
  You know, this person's actually got some decent reviews. I'm
• 13:06
  going to try to find someone maybe a little bit
• 13:09
  less experienced.
• 13:10
  Speaker 2: So we'll come down to.
• 13:13
  Speaker 1: They've only got seven reviews. So they're obviously relatively new.
• 13:19
  You can also scroll down to the seller and understand
• 13:21
  their average response time and the rest of the product
• 13:25
  offerings that they have. And then we can contact the
• 13:27
  seller or we can check out now. I'm just going
• 13:29
  to contact the seller and make sure that they reply.
• 13:33
  This is usually where I would be asking for a
• 13:35
  lot more information about the person, getting their portfolio if
• 13:40
  there wasn't enough, asking about their lead time, we would
• 13:44
  go into and then provide them probably a script as well.
• 13:48
  This person might not be a native English speaker, so
• 13:51
  giving them exact key shots as well would be really important.
• 13:56
  Speaker 2: Let's just go. Can you please create me three times?
• 14:03
  Facebook ad videos. Here is the footage. Yeah, that's shocking.
• 14:12
  Speaker 1: So they've got color grading on it, which is terrible.
• 14:15
  There's the strange text animations, which, as I said, you
• 14:21
  want it to feel really native to the feed. really
• 14:33
  no editing in this section, besides from that little animation.
• 14:37
  Do not use that ad on Facebook. The main thing is, obviously,
• 14:43
  the color grading at the start. It's just completely ruined it.
• 14:47
  And then they've also grabbed images and warped the images.
• 14:50
  They've scaled it wrong, which is obviously not right. That's
• 14:54
  actually just basic poor videography skills. It's not really about
• 14:59
  my brief, so... So they've got some pretty fast transitions,
• 15:04
  which is good.
• 15:05
  Speaker 2: They haven't added it.
• 15:06
  Speaker 1: To be 4 to 5 ratio. It's 9 by 16,
• 15:10
  which isn't a deal-breaker, but.
• 15:14
  They've selected a few good clips here. This one's just
• 15:18
  dragging on way too long. It needs to be faster.
• 15:24
  Basically showing the same thing over and over again. That
• 15:27
  would cause churn, people to drop off. Needs to be
• 15:31
  quicker transitions. Honestly, the videography work that I probably did
• 15:37
  wasn't great there for these clips. It's good that they've
• 15:40
  got this reveal though. Satisfying end. That wasn't too bad.
• 15:50
  A little bit better than the others. Took a while
• 15:55
  for the music to start then. Less intrusive text, but
• 16:02
  This is why you need to write the copy for
• 16:04
  the videos, because you can't really expect someone else to
• 16:07
  write that. They've got some good talking points here. They're
• 16:14
  just looking at one clip though. They're just looking at
• 16:18
  the saucepan clip as well, which is probably the least impressive.
• 16:20
  I'm going to show you how it cleans household things.
• 16:24
  The music then just skipped a beat, which was weird.
• 16:27
  They've obviously haven't paid for the full... They've just merged
• 16:31
  two 30-second royalty-free clips, which doesn't make sense.
• 16:37
  Speaker 2: Again.
• 16:37
  Speaker 1: They have matched at least the soft-to-touch, safe-to-touch with the
• 16:49
  skin sound with the actual shot of the skin, so
• 16:52
  that's a good sign. But yeah, still pretty, pretty lame video.
• 16:58
  Speaker 2: Oh gosh. Oh, this is just so much text. Very intrusive.
• 17:09
  Saying stovetops, and it's not actually a stovetop.
• 17:15
  Speaker 1: They're putting the text in all different spots on the clip.
• 17:19
  You just want your text to be in the same
• 17:20
  spot each clip, because otherwise your eye's gonna be jumping
• 17:23
  around the video. The text is way too big, and
• 17:27
  it's also a terrible font. It looks like Word in 2005.
• 17:30
  I actually don't mind this top header bar. The top
• 17:38
  header bar's really effective at getting conversions. So they put
• 17:47
  the audio over this one, which is quite good. I
• 17:50
  would like to put some royalty-free music just under that
• 17:55
  audio just to make it feel a little bit more seamless. Basically,
• 18:00
  if you've got this underlying royalty-free clip of music, you
• 18:05
  can make audio transitions without them feeling more jarring because
• 18:10
  the audio continues on. If you've got someone speaking, you
• 18:14
  can use that audio to join up the two clips. Again,
• 18:18
  you've got the header bar, the offer, which is good.
• 18:20
  There's just really no storytelling or good advertising concepts in here.
• 18:26
  You need to tell a story, paste the video out accordingly,
• 18:30
  explain the features and benefits, and then have a call
• 18:32
  to action. That's something that you just need to have
• 18:34
  in your brief. So they were pretty horrible. Lucky that
• 18:38
  I edited a couple last week. Let's jump into those videos.
• 18:42
  I think we'll use them instead for the Facebook ads.
• 18:44
  By no means a professional. I self-taught myself everything from YouTube.
• 18:49
  I have a really quick workflow just to get a
• 18:53
  basic video done. I'm just going to open up Premiere Pro.
• 18:57
  So I'm just gonna set up a new project and
• 18:59
  I'm just going to call it Lemon Scrub. Create a
• 19:01
  new folder so I can stay organized. Final Cut and
• 19:05
  Premiere can most definitely feel a little bit intimidating, which
• 19:08
  is fair enough. This is why I suggest that you
• 19:11
  watch a couple of really simple YouTube videos before just
• 19:14
  downloading the tool. Because if you just come in here
• 19:17
  and fiddle around, it is going to take you a
• 19:19
  lot longer to learn rather than seeing a professional.
• 19:22
  Speaker 2: What I'm gonna do is I'm going to go File, New, Sequence.
• 19:27
  Speaker 1: Now we need to make sure that this is four
• 19:30
  to five ratio suitable for Facebook and Instagram, which is
• 19:34
  that slightly vertical tile that takes up the most real
• 19:38
  estate in Instagram and Facebook on mobile. So I already
• 19:42
  have a custom preset down here, four to five Instagram
• 19:45
  or square Instagram. You can create your own sequence here
• 19:48
  by just going 108, and then 1350 which creates four
• 19:54
  to five ratio if this isn't coming up four to
• 19:57
  five ratio possibly you don't have square pixel aspect ratio
• 20:01
  so you can change that the only other thing that
• 20:04
  i probably recommend you looking at is making sure that
• 20:08
  you've got 23.976 frames per second.
• 20:12
  Speaker 2: That is what we're after. So we can create that one.
• 20:18
  Speaker 1: And now this is where we're going to drag all
• 20:20
  of our clips and audio to make our video. Alrighty,
• 20:30
  so we've finished our ad. It's about 20 seconds long.
• 20:33
  It's most similar to probably what we call a UGC ad.
• 20:38
  iPhone quality and someone's just speaking. I've added subtitles. You
• 20:42
  can use Rev to add subtitles or you can use
• 20:45
  Premiere Pro's auto captioning or you can write them out yourself.
• 20:49
  And I've just overlaid that. I've had a small time
• 20:52
  ramp to make it a little bit engaging at the end. Ideally,
• 20:57
  I probably would have liked the first three seconds to
• 20:59
  be a little bit more of a hook to get
• 21:01
  the user's attention. But the reason why I really like
• 21:04
  this video is because of how well it actually.
• 21:07
  Speaker 2: Cut through the toothpaste.
• 21:09
  Speaker 1: And you can kind of see just how effective the
• 21:12
  product is. I'm going to go ahead and also create
• 21:16
  a bunch of other ads with text overlays, looking at
• 21:19
  the barbecue, as I mentioned before, to make sure that
• 21:22
  we have all of those With the barbecue one, I'm
• 21:27
  definitely going to, you know, say, you know, is this
• 21:31
  your barbecue and talk about the cutting of the grease.
• 21:36
  Speaker 2: But I think this turned out pretty well. I'll just
• 21:38
  play it now.
• 21:39
  Speaker 3: If you've ever wondered how your professional cleaner gets your
• 21:41
  bench top in your bathroom really clean, they use products
• 21:45
  similar to the lemon scrub. Look how easily this cuts
• 21:49
  through the toothpaste, the soap, the makeup.
• 21:58
  Speaker 2: Beautiful.
• 22:00
  Speaker 3: Click on the link below to buy.
• 22:03
  Speaker 1: So let's jump in. Let's edit the rest of the videos.
• 22:05
  I'm also gonna have to edit the pictures as well.
• 22:07
  I'm gonna use Lightroom for that, another Adobe software. However,
• 22:11
  you know, there's plenty out there. You might not even
• 22:14
  need a photo editing software. We're just gonna crop them
• 22:17
  to one-to-one ratio for the website, the product images. We're
• 22:20
  gonna do a couple of landscape images as well because
• 22:22
  I know that Shopify is gonna need them with a theme.
• 22:25
  Not too much heavy editing, just a bit of color
• 22:27
  grading and its exposure settings.
• 22:30
  Speaker 2: Yeah, let's jump into it.
• 22:42
  Speaker 1: So you're probably wondering about TikTok videos, which I think
• 22:45
  this product is gonna absolutely crush on TikTok. We're gonna
• 22:48
  do a whole episode on organic social media. I think
• 22:50
  it's gonna be a really important part of this product.
• 22:53
  especially with a low AOV, if we can get organic
• 22:55
  traffic converting, it's gonna be a great moneymaker.
• 22:58
  Speaker 3: You've probably seen a lot of cleaning products on social media.
• 23:01
  The cutting edge technology of this lemon scrub is the
• 23:04
  most efficient that I've come across. It's cleaned this really grotty,
• 23:08
  stubborn barbecue right back to the stainless steel with very
• 23:11
  minimum scrubbing.
• 23:13
  Speaker 2: It really is awesome. So there you have it. The
• 23:31
  edits are done.
• 23:32
  Speaker 1: You can see how much it can vary depending on
• 23:34
  the consultant that you pick. It's worth spending a bit
• 23:37
  of time on that, making sure that you understand what
• 23:40
  you're looking for and then just testing them out accordingly.
• 23:43
  Next steps is we have to use this content to
• 23:45
  create an amazing website that converts. Something with high average
• 23:48
  order value, possibly even a subscription model. Then we've got
• 23:51
  to launch the ads finally and see if we can
• 23:54
  get some sales. Don't forget to like and subscribe. Leave
• 23:56
  a comment if you've got any questions. Peace.