How Lego Mastered the Power of Less

Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell · Oct 4, 2026 · 9m · transcript

Lego Group nearly went bankrupt in 2004 before turning to a radical simplification strategy that saved the company. This episode explores how Lego reduced its brick count by half, cut product lines, and focused on core play experiences rather than expanding into endless licensed themes. We examine the specific operational decisions made under CEO Jørgen Vig Knudstorp that reversed decades of bloat. The story reveals how constraint can drive innovation, why fewer parts created more creative freedom for children, and what this means for modern brands trying to scale without losing their…