Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How Sensory Richness Makes Brands Feel More Real
In this episode of Marketing Psychology, Lucas and Luna explore how brands use sensory richness to make products feel more real and valuable. They start with the surprising case of a premium chocolate brand that added artificial crackle to boost perceived freshness, then unpack why our brains trust multi-sensory cues over claims. The conversation covers the halo effect, the role of haptics, and how texture and sound shape willingness to pay. They also touch on the practical ethics of sensory marketing and what small brands can do without big budgets. Expect concrete examples, a dash of…
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