Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Cashmas in July: Turn Q3 Inventory Into Q4 Cash
Stale inventory and thin cash flow are the two things that show up in nearly every Q3 conversation we have with ecommerce brands. In this episode, Richard Gaffin and Randall Thompson break down Cashmas in July, a CTC framework for turning slow-moving inventory into real cash before Q4 bets get expensive.
Topics covered:
Why Q3 is the lull that destroys Q4 setup
The cash event data: $156K Q3 cash generation led to 42% YoY Q4 growth
How to wrap inventory in a narrative instead of slashing prices
What CTC builds in a 30-day Cashmas event (creative, email, media, narrative)
The awareness effect…
The skinny
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