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How Atlassian Grew to 200K Customers Without a Sales Team
In Episode 29 of Startup Stories, Lucas and Luna dive into the counterintuitive growth story of Atlassian — the Australian software company that built a multi-billion-dollar business selling enterprise project management tools without a single outbound sales rep. How did founders Mike Cannon-Brookes and Scott Farquhar scale to over 200,000 customers in 190 countries by refusing to hire salespeople? Lucas traces the company's early decision to sell software online before SaaS was a term, the 'low-touch' model that kept customer acquisition costs near zero, and the risky bet that…
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