Jim Herr – Third-generation snack industry leader and champion of flavor innovation
Jim Herr is Senior Vice President of Sales, Marketing and R&D at Herr’s, where he helps lead the consumer-facing side of the family business. A third-generation family member, he brings a deep connection to the company’s history while helping guide its continued growth, innovation and consumer engagement.
Founded by Jim’s grandparents in 1946, Herr’s has grown from a small Pennsylvania potato chip business into a nationally recognized snack company. Still family owned and operated, the company maintains deep Philadelphia-area roots while expanding its product portfolio and distribution…
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