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Event Tip #2: Do You Have the Correct Event Strategy?
In this second solocast, Mark discusses event strategies and shares some of the common issues marketers encounter in producing events. Sponsorships, finances, staffing shortages, timeframes, current events, and social factors are a few things to take into account. It's never too early to begin strategizing and planning for your event.
0:31 Solocast
1:25 Lead Times and Budgets
2:35 Staffing Shortage
3:10 Timeline
5:00 Defining Success
5:50 Finding the Ideal Event Date
7:45 Summation
9:15 Outro
Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com…
The skinny
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