2959: PwC Explores the Future of AI and Customer-Centric Marketing
How can organizations strike the right balance between personalization and privacy in their customer-centric strategies? In this episode of the Tech Talks Daily Podcast, I sit down with Brad Herndon from PwC to delve into this complex issue. Brad, with his extensive experience in AI and transformation practices, provides a deeper understanding of the critical role data quality and integration play in effective AI and analytics. During our conversation, Brad highlights the importance of ensuring data quality and consistency across various customer touchpoints—a longstanding challenge for many…
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