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Canada’s Active Lifestyle Boom | Toronto News
Canada’s sporting goods and outdoor market surged in April 2026, hitting $4.2 billion in sales—up 4% year-over-year—showing that even as consumers tighten their belts, they’re still investing in fitness and active lifestyles. The real win? Companies are shifting focus from selling gear to building vibrant communities through loyalty programs, events, and social hubs. Categories like fanwear, athletic shoes, and equipment are booming, with retailers like SportChek leading the charge. While weather can sway outdoor gear sales, the heart of growth lies in fostering participation and connection…
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