Latest / Event Industry News Podcast
Data to help you to calculate return on marketing investment
Rob Murdoch, founder of Exposure Analytics, the market leader in experiential analytics for events and retail, joins us for his second podcast at the end of a fantastic 12 months for the company. Exposure Analytics work with brands and agencies to evaluate the success of activations, events and conferences. Their sophisticated technology delivers key insights into how visitors interact with event space including footfall analysis, heat maps, flow routes, and even facial expressions to determine the age bracket, gender and sentiment of visitors.
In Rob’s last appearance he explained more about…
The skinny
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