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F1 Viewership Plummets on Apple TV | Spokane News
Formula One’s U.S. viewership is crashing—down 60%+ for key races like Miami and Monaco since the switch from ESPN to Apple TV, with only Japan holding steady. While traditional TV like ABC pulled in 2M+ viewers last year, ESPN’s broadcasts averaged under 1M, and Apple’s $12.99/month subscription is driving short-term trial viewership, not long-term loyalty. Surprisingly, engaged viewers are watching more per household—especially in Australia and Monaco—suggesting deeper immersion among the smaller, newer audience. Apple’s expanding sports lineup, including MLS and MLB, may be quietly winning…
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