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🎧 NIL Isn’t Just About the Money. Here’s What Parents Are Missing.
NIL is everywhere in sports conversations. But how many parents — or athletes — actually understand what it is?
In this episode of Locker Talk, Sam sits down with Bill Carter, one of the most experienced voices in name, image, and likeness, to separate what NIL actually is from the assumptions surrounding it. Bill brings more than 25 years in sports marketing and now leads Student Athlete Insights and the NIL Forum, while conducting ongoing research with thousands of college athletes and high school prospects.
They dig into what families should know before NIL ever becomes relevant, the…
The skinny
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