Dissecting GTM for Successful Integration
Dustin Delewski, Director of M&A Integration Management at Cardinal Health (NYSE: CAH)
Go-to-market integration is more than just combining the sales and marketing teams. Many nuances often get overlooked, especially in the back office. To increase integration success, there has to be a detailed understanding of the go-to-market system.
In this episode of the M&A Science Podcast, Dustin Delewski, Director of M&A Integration Management at Cardinal Health, gives a comprehensive view of how to dissect a GTM for successful integration.
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The skinny
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