Latest / Ridiculous History / Ridiculous Video Game Tie-ins, Part One: The Rise of Cool Spot -- and Fall of the Noid

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Ridiculous Video Game Tie-ins, Part One: The Rise of Cool Spot -- and Fall of the Noid · Ridiculous History

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  Speaker 1: Ridiculous History is a production of iHeartRadio. Welcome back to
• 0:27
  Speaker 1: the show Ridiculous Historians. Thank you, as always so much
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  Speaker 1: for tuning in. Let's hear it for the man the myth,
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  Speaker 1: our very own dally Bop sound super producer mister Max Williams.
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  Speaker 2: Dealing about sounds amazing like up be up, oh right, right, right,
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  Speaker 2: right right? How does one become a myth?
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  Speaker 3: You know?
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  Speaker 2: Is the myth is a myth the same as a legend?
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  Speaker 2: What is thenoid considered a myth or a legend or
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  Speaker 2: an urban legend?
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  Speaker 1: The nooid is, I think at this point, considered a mascot.
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  Speaker 1: It would need a couple of centuries for there to
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  Speaker 1: be a legend of the noid for me. But we
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  Speaker 1: can see it for me now. I've been bulling you're
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  Speaker 1: an old round to that, and I.
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  Speaker 4: Got a side note kick us off with because it
• 1:10
  Speaker 4: seems very fitting for today's episode. You guys know my
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  Speaker 4: sound qure that's at the beginning of the episode. Yes,
• 1:16
  Speaker 4: it's a ship of thesis. It is something I'm adding
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  Speaker 4: more onto and changing throughout time. But the original of it,
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  Speaker 4: I don't know if you fill you guys this it's
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  Speaker 4: a game boy sp advance, turning on one going forwards,
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  Speaker 4: one backwards.
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  Speaker 3: That's what it day.
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  Speaker 1: The secrets have been revealed. The secrets have been revealed.
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  Speaker 1: We've we've saved all the posts that will get on
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  Speaker 1: Ridiculous Historians. But folks, if you are on our Facebook group,
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  Speaker 1: we hope you enjoyed this one. There have been some
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  Speaker 1: comments in the past because I I'll monitor the Ridiculous
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  Speaker 1: Historians page about our love of video games. So a
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  Speaker 1: while back we decided we're going to lean into it
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  Speaker 1: and do at least one video game episode.
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  Speaker 3: We'll probably do.
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  Speaker 1: I think there's a history of Bethesda on the way.
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  Speaker 1: But we had a cool conversation briefly before we started
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  Speaker 1: rolling today about just the sheer concentrated nostalgia of video
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  Speaker 1: games and back in the day some listeners of a
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  Speaker 1: certain age may remember. Add folks and marketing people throughout
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  Speaker 1: all these different industries, from your favorite fast food to
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  Speaker 1: film and just you name it, right, they said, let's
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  Speaker 1: expand our promotional opportunities. Let's not just sell toys with
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  Speaker 1: a happy meal, Let's not just sell t shirts or
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  Speaker 1: thermoses with the movie stars on them. Let's see if
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  Speaker 1: we can put them in a video game.
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  Speaker 2: Well it's funny too because now those product tie ins
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  Speaker 2: appear more in the form of skins and things that
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  Speaker 2: are like added or layered on top of an existing
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  Speaker 2: video game. Of course, I'm looking at you, Fortnite. You
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  Speaker 2: know where you've got you can get your Peter Griffin,
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  Speaker 2: you know, playable character.
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  Speaker 1: Like Mortal Kombat, they add a lot of creatures from
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  Speaker 1: comic books or even characters from The Walking Dead, Like, yeah,
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  Speaker 1: I don't.
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  Speaker 2: I don't know teching as much, but I definitely have
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  Speaker 2: played some of the more recent iterations in Mortal Kombat
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  Speaker 2: that add like you can play as Rocky not Rocky Rambo,
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  Speaker 2: you can play as Jason Vorhees, and you know, the
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  Speaker 2: Zeno more for whatever. And I think the reason for
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  Speaker 2: that is that to designing games is hard, okay, designing
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  Speaker 2: games that are enjoyable to play, not so difficult that
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  Speaker 2: they're like oppressive and like you know, rage quitty, and
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  Speaker 2: also that will create some buzz and create a community
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  Speaker 2: around it.
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  Speaker 3: So to kind of.
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  Speaker 2: Squander all of that on exclusively a product tie in
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  Speaker 2: today feels like a fool's errand, or it feels like
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  Speaker 2: something that time has proven to be a bad fit
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  Speaker 2: for today. We're talking about the time where this is
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  Speaker 2: exactly what was done.
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  Speaker 1: Yeah, yes, this was This was a brilliant idea because look,
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  Speaker 1: if you've ever worked in advertising, you know one of
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  Speaker 1: the most important demographics well is children. You know, like
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  Speaker 1: like old Dirty said, WU tangs for the kids, and
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  Speaker 1: a lot of people a long time ago realized that
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  Speaker 1: if you can convince the children of a family that
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  Speaker 1: a thing is cool, then you've done a lot of
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  Speaker 1: work toward getting the parents to buy your product. And
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  Speaker 1: that's why we end up with stuff that, you know,
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  Speaker 1: it's weird walking through memory palaces here, I recall quite
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  Speaker 1: a few of these in detail. Some of them were
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  Speaker 1: games that I played for products that I didn't even
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  Speaker 1: care about. Like I'm not a seven up guy. I'm
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  Speaker 1: not necessarily a spread guy. If that's your deal, go
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  Speaker 1: with God. But I do remember remember the seven up game?
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  Speaker 3: That's right?
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  Speaker 2: I mean, I think the thing that is evident in
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  Speaker 2: the article by Andy Kelly uh not art coworker. No,
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  Speaker 2: that's trying a different one. A gamer writer who does
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  Speaker 2: quite a good job. It's evident in the title of
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  Speaker 2: his article cool Spot tricked me into playing a seven
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  Speaker 2: up commercial I think that was the idea. It was
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  Speaker 2: to kind of spread brand awareness without maybe letting you
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  Speaker 2: know that's what was happening, which is a sort of
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  Speaker 2: a one of the weird, subliminal, kind of emotionally manipulative
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  Speaker 2: parts of marketing.
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  Speaker 3: So let's definitely John. That was one that I remember too.
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  Speaker 2: Back when you used to be able to rent games
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  Speaker 2: from Blockbuster Video. You could even rent the consoles. If
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  Speaker 2: you couldn't afford to have all of the systems, you
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  Speaker 2: could rent you know, sns for a weekend.
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  Speaker 3: I made the choice to be a Sega kid.
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  Speaker 2: I never really I had a regular Nintendo, but then
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  Speaker 2: from that point on I was Sega all the way
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  Speaker 2: until adulthood when I got into like, you know, the
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  Speaker 2: newer Nintendo generation stuff, the you know, the Wiz and
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  Speaker 2: all of that. Now I'm a huge Switch fan, but
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  Speaker 2: the seven up mascot ben just pretty brilliant stroke of
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  Speaker 2: marketing on its own and design.
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  Speaker 3: It's a red dot HM.
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  Speaker 2: Doesn't get much more elegant, I guess and or dirt
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  Speaker 2: simple than that.
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  Speaker 1: Right, and the kiss rule applies to all things, so
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  Speaker 1: keep it simple. Stupid is that acronym. And one thing
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  Speaker 1: that Andy if you're right if you're hearing this. One
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  Speaker 1: thing Andy wrote that I really appreciated was these lovely
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  Speaker 1: descriptions of his childhood. Playing this, he says, quote, I'm
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  Speaker 1: playing with quote a fun around little guy who loves
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  Speaker 1: bouncing on balloons, killing crabs, and doing front flips. I
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  Speaker 1: was innocent, then a fool. Years later I learned the
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  Speaker 1: truth that this swaggering shades where he asks beat me
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  Speaker 1: or not, is in fact an anthropomorphization of the red
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  Speaker 1: dot from the seven Up logo. I was playing a
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  Speaker 1: commercial for a soft drink. I didn't even know it,
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  Speaker 1: and I felt the same way mister Kelly, because also
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  Speaker 1: this is in the miliu of really weird nineties games.
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  Speaker 1: Like you might think, dang, this advertisement disguised as a
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  Speaker 1: game would stick out to me if I were a
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  Speaker 1: kid playing now. But we also have to remember this
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  Speaker 1: is the era of really out there concepts Earthworm Gym,
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  Speaker 1: you know what I mean. This seven Up spot fits
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  Speaker 1: right in to that milu.
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  Speaker 2: And if I remember correctly, I don't know, guys, correct
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  Speaker 2: me or or if your memory differs, but I think
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  Speaker 2: it sort of drives with what Andy's saying. This was
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  Speaker 2: in and of itself a pretty fun, cool game. Sure
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  Speaker 2: it was enjoyable to play. I definitely remember the stage
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  Speaker 2: that he's describing, the beach stage. But I also remember,
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  Speaker 2: like this was back when games weren't as large, it
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  Speaker 2: didn't take as long to beat. If you could beat
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  Speaker 2: it in like a couple of days or whatever, the
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  Speaker 2: span of a rental, let's say, from Blockbuster, and I
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  Speaker 2: seem to recall getting decently far in this game. I
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  Speaker 2: don't remember much beyond the beach themed stuff, but uh,
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  Speaker 2: it was a pretty neat game, and the fact that
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  Speaker 2: Andy didn't realize it was a product tie until years
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  Speaker 2: later sort of speaks to that.
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  Speaker 1: Yeah, and a little bit of history, uh, you can
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  Speaker 1: put it in here, but a little bit of history
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  Speaker 1: about the mascot that I thought we'd all appreciate. Uh,
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  Speaker 1: Fido Dido is his name? Fido Dido is what the
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  Speaker 1: name of the seven up mascots? You're joking, No idea,
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  Speaker 1: that's that's there's two of them. There's that's the UK one. Yes, yeah, yeah, yeah, yeah.
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  Speaker 1: But here's the here's what I think is the most
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  Speaker 1: fun part. So cool Spot sorry is the name of
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  Speaker 1: the dot? You're right, Max, cool Spot is the name
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  Speaker 1: of the red dot Fido. Dido is the UK version,
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  Speaker 1: and there's there's a mantra for these mascots, for Fido
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  Speaker 1: in particular that stands out to me. It is this,
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  Speaker 1: this is official, Fido is for Fido, Fido is against
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  Speaker 1: no one. Fido is youth, Fido has no age, Fido
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  Speaker 1: sees everything, Fido judges nothing. Fido is innocent, Fighto is powerful.
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  Speaker 1: Fighto comes from the past, Fido is the future.
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  Speaker 3: Jesus very culty sounding. I don't r a sinister intense
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  Speaker 3: for a.
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  Speaker 2: We'll also recall from recent episodes on Presidential Pets, was
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  Speaker 2: Lincoln's pooch right, Fido?
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  Speaker 3: Yes?
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  Speaker 2: And then and then you know, I guess through the
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  Speaker 2: magic of looney tunes and other pop cultural references to
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  Speaker 2: that kind of became just a generic stand in for dog.
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  Speaker 3: You know, hey, Fido, you know, get over here. That's wild, dude.
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  Speaker 2: Whatever you just read, Ben, I would I would call
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  Speaker 2: that more of an incantation than a mantra. Right, I
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  Speaker 2: felt like demons were about to come, you know, crawling
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  Speaker 2: up out of the out of the floor.
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  Speaker 1: Let's be militaristic fido fascists. But it's going back to
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  Speaker 1: how they came up with cool spot. Just some brief
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  Speaker 1: history here courtesy of our research associate mister Max Williams.
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  Speaker 1: In the nineteen nineties. Seven up was in the early nineties,
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  Speaker 1: it was called something equally culty, the uncola, you know,
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  Speaker 1: like it's somehow better because I guess it's clear.
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  Speaker 2: Well it's yeah, right, I mean, and then of course
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  Speaker 2: crystal PEPSI yeah, we're saying I'm a big flop. But
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  Speaker 2: and now, honestly, it was probably a response to this side.
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  Speaker 2: Oh gosh, we got to compete with these clear beverages.
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  Speaker 2: They're they're they're othering us. They're making people think that
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  Speaker 2: cola is inherently dark and sinister in some way. Right,
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  Speaker 2: they both, by the way, equal amounts of sugar and
• 10:29
  Speaker 2: and gook nothing better about any of them. But yeah,
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  Speaker 2: the uncola, that is a marketing stroke of genius, like
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  Speaker 2: the other white meat.
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  Speaker 1: You know, it's it's a it's a strange one because
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  Speaker 1: it's also there's always this question, do we want something
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  Speaker 1: that sounds in any way negative attached to a brand?
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  Speaker 1: But I do think I think it maybe they found
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  Speaker 1: it a little bit cerebral. Uh so they they started
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  Speaker 1: leaning further into cool Spot, the mascot of the young Kola,
• 11:02
  Speaker 1: and he was He was one of those agi attitude
• 11:05
  Speaker 1: guys like Chester the Cheetah. You know what I mean,
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  Speaker 1: he's breaking the rules. He had sunglasses off, I got sunglasses.
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  Speaker 3: Yeah. Yeah, he was cool. He knew what was up,
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  Speaker 3: he knew the score, and.
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  Speaker 1: He launched like Helen of Troy launched a thousand ships.
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  Speaker 1: He spawned, cool Spot spawned and Empire merchandise. He survived
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  Speaker 1: until nineteen ninety seven, and these video games were talking
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  Speaker 1: about were just one of the things he did. And
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  Speaker 1: if you ever played video games at that time, this
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  Speaker 1: was one of the most popular advertising tie ins because
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  Speaker 1: it like Sonic the Hedgehog, it was just fun to
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  Speaker 1: play as a game. You didn't have to know anything
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  Speaker 1: about Seven Up and we I jumped the lead a
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  Speaker 1: little bit, talked about Fido Dido just because of that
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  Speaker 1: creepy that creepy Matra. But Kelly also pointed out who
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  Speaker 1: was a UK guy Yah came up in the Yeah.
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  Speaker 1: He points out the game is very different in Europe.
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  Speaker 1: In the game he was playing in the UK, there
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  Speaker 1: are no references to seven Up or Soda in that version,
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  Speaker 1: but it's still an advertisement because in Europe he considers
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  Speaker 1: it an advertisement for the publisher of the game, the
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  Speaker 1: company Virgin and Virgin Man. Virgin is such a huge
• 12:24
  Speaker 1: deal in the UK. I don't think I told you guys,
• 12:27
  Speaker 1: I flew Virgin for the first time.
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  Speaker 3: Nice assumed to be nice. You know, it was nice.
• 12:33
  Speaker 3: It was nice.
• 12:34
  Speaker 1: It had this weirdly Austin Powers quirky man of mystery
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  Speaker 1: vibe and a lot of the stuff.
• 12:41
  Speaker 2: Richard is kind of the og Austin Powers in his
• 12:45
  Speaker 2: own way.
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  Speaker 1: That's where I'm going. Man, He's like, it's it's strange,
• 12:48
  Speaker 1: and people seem to like him in the United Kingdom,
• 12:52
  Speaker 1: so it makes sense that he would. This guy's company
• 12:55
  Speaker 1: does all these other things, including space travel, it makes
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  Speaker 1: sense that he would do advertising, game tie.
• 13:02
  Speaker 3: Ins, diversification.
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  Speaker 2: I mean, let's not forget you know, I'm not to
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  Speaker 2: make it about nerdy music stuff. But Virgin Records was
• 13:10
  Speaker 2: a very important label. That's what Smashing Pumpkins Siamese Dream
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  Speaker 2: came out on their label, which was actually printed on
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  Speaker 2: the CD for Siamese Dream, which for the longest time
• 13:20
  Speaker 2: I thought was a Smashing Pumpkins image. Is these really crazy,
• 13:24
  Speaker 2: kind of very medieval looking, almost woodcut prints of these
• 13:27
  Speaker 2: Siamese twins facing left and right on sitting on this
• 13:31
  Speaker 2: coiled up dragon. And because the record was called Siamese Dream,
• 13:34
  Speaker 2: I assumed that was just you know, a smashing pumpkins thing.
• 13:37
  Speaker 2: That turns out that is an official branding image of Virgin.
• 13:41
  Speaker 3: Records, so look it up. It's pretty interesting. You didn't
• 13:43
  Speaker 3: know that.
• 13:44
  Speaker 2: Yeah, interesting, And we also you know Mike Oldfield who
• 13:47
  Speaker 2: did Tubular Belts that was on Virgin Records and was
• 13:51
  Speaker 2: a massive hit, I believe before The Exorcist, so really interesting.
• 13:56
  Speaker 2: Richard Branson was a pretty smart guy in terms of
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  Speaker 2: like picking winners.
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  Speaker 1: He got started with music and promotions, so it's no
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  Speaker 1: surprise they returned to it. And that's kind of the
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  Speaker 1: that's one of the questions that our pal Kelly has
• 14:10
  Speaker 1: when he's talking about cool Spot. We know that in
• 14:13
  Speaker 1: nineteen ninety five, cool Spot appeared in another video game.
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  Speaker 1: A lot of these advertising tie in games don't get
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  Speaker 1: a sequel. You have to actually be a fun game.
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  Speaker 1: And the second one, Spot goes to Hollywood levels. The
• 14:27
  Speaker 1: levels are based on different genres of movie and then
• 14:31
  Speaker 1: later they release a couple of or later they released
• 14:35
  Speaker 1: an enhanced version for Saturn and for PlayStation.
• 14:38
  Speaker 3: pH the Sega Saturn. That was a flash in the pan.
• 14:42
  Speaker 1: But Andy is certain that, as you know, nostalgia is cyclical, right.
• 14:47
  Speaker 1: Andy is certain that as nostalgia for the nineties rises,
• 14:52
  Speaker 1: we shouldn't be surprised if seven up. Well, Andy phrased
• 14:55
  Speaker 1: it in a way that's little controversially, he says, don't
• 14:58
  Speaker 1: be surprised if seven up wheels cool spots decay and
• 15:01
  Speaker 1: corpse out at some point. I'd be happy to see it.
• 15:04
  Speaker 1: It'd be funny too if he was undead.
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  Speaker 3: Just for kicks.
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  Speaker 2: First of all, spots don't rot, y'all. They are immortal,
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  Speaker 2: They are eternal. And I completely agree with the nineties
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  Speaker 2: nostalgia craze because I would argue that if you're you know,
• 15:15
  Speaker 2: like in thrifting and like, you know, people that like
• 15:18
  Speaker 2: go to vintage markets and stuff certain types of clothing, uh,
• 15:21
  Speaker 2: they start to see a spike in price at certain
• 15:25
  Speaker 2: points when they become trendy, like apparently when the next day, Guys,
• 15:29
  Speaker 2: you don't quote me on this, but I read this somewhere.
• 15:31
  Speaker 2: The next big trend that's coming back is surf brands
• 15:35
  Speaker 2: from the nineties.
• 15:37
  Speaker 3: Things like like stussy, Uh.
• 15:40
  Speaker 2: And they're maybe not maybe that's not one, but like
• 15:42
  Speaker 2: things like Ron John even or like kind of what
• 15:45
  Speaker 2: would have been considered a little dorky at the time.
• 15:48
  Speaker 2: Those are coming back in a big way. And Uh,
• 15:51
  Speaker 2: I just was at a vengeance shop in New York
• 15:53
  Speaker 2: where I was in search of one of those dare
• 15:55
  Speaker 2: to Keep Kids Off Drug shirts and they had a
• 15:58
  Speaker 2: whole section of them and they were you know, you know,
• 16:00
  Speaker 2: forty fifty bucks but seven up. I would argue the
• 16:03
  Speaker 2: branding cool design, and I bet you they are gonna
• 16:07
  Speaker 2: start seeing a bumping price if they haven't already seen him.
• 16:10
  Speaker 1: Yeah, let's get him. Let's get him out there. And
• 16:12
  Speaker 1: while we're there, let's get weird with it. Let's introduce
• 16:22
  Speaker 1: our second. We could call it a protagonist of this exploration,
• 16:27
  Speaker 1: which is Thenoid. Even in a time of let's be honest,
• 16:33
  Speaker 1: cocaine fueled brainstorming where someone should have said no and
• 16:38
  Speaker 1: everybody just kept saying yes, and even in that strange soil,
• 16:43
  Speaker 1: Thenoid remains a weird dude. He's a guy, but he's
• 16:49
  Speaker 1: dressed like in a skin tight superhero rabbit eared body suit.
• 16:54
  Speaker 1: He's got an in with white circle on his chest.
• 16:57
  Speaker 3: Now he looks unwell, and he.
• 16:59
  Speaker 1: Does and he and he absolutely wants to ruin the
• 17:03
  Speaker 1: lives of pizza drivers. So it's interesting because you know, uh,
• 17:08
  Speaker 1: I always love the philosophical complexity of an antagonistic mascot,
• 17:14
  Speaker 1: you know what I mean. Silly rabbit tricks are for kids.
• 17:17
  Speaker 1: He represents tricks, but he can't have any. Your whole
• 17:21
  Speaker 1: job as a kid is to stop the mascot of
• 17:24
  Speaker 1: the company from getting the thing.
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  Speaker 3: And that's kind of.
• 17:27
  Speaker 1: What the noid is, you said, Hamburgler, Right, I did
• 17:30
  Speaker 1: not I said, I said, I Oh, I just forgot
• 17:34
  Speaker 1: I said tricks, the Trabba tricks Trabba the lucky Charms.
• 17:39
  Speaker 1: Leprechaun is a little different because they're his lucky charms,
• 17:43
  Speaker 1: but still somewhat antagonistic.
• 17:45
  Speaker 3: Very antagonistic.
• 17:46
  Speaker 2: He's it was a golden time for that the sugar
• 17:49
  Speaker 2: bear for a Golden Crisp. I always seemed like he
• 17:53
  Speaker 2: was just really high. Uh, you know, he.
• 17:55
  Speaker 3: Can't get enough of that golden grewopopop doo.
• 17:59
  Speaker 2: Was deal was he trying to wasn't he trying to
• 18:02
  Speaker 2: like get the kids high on golden cris He felt
• 18:04
  Speaker 2: like a little pushery.
• 18:06
  Speaker 3: Frankly, I don't remember, you know, I don't remember. Tu
• 18:09
  Speaker 3: can Sam?
• 18:10
  Speaker 2: You can't Sam guided you to the fruit loops, right,
• 18:14
  Speaker 2: you'd follow his nose.
• 18:15
  Speaker 3: He'd take you to where the fruit loops were. The noid.
• 18:18
  Speaker 2: However, you're right. He was a pizza terrorist. And all
• 18:23
  Speaker 2: the descriptions you made been were perfectly correct. Not to
• 18:26
  Speaker 2: be inconsidered here anyway, but it looked like he escaped
• 18:28
  Speaker 2: from the looney ban.
• 18:30
  Speaker 1: Yeah, and he this again, this was the eighties, and
• 18:33
  Speaker 1: I problematic to we'll go too far into some of
• 18:37
  Speaker 1: the controversies about eighties executives and marketing.
• 18:41
  Speaker 3: But the NOI was.
• 18:45
  Speaker 1: A world famous phenomenon, or definitely us famous phenomenon for
• 18:50
  Speaker 1: the better part of a decade from eighty nineteen eighty
• 18:53
  Speaker 1: six to nineteen ninety five. And there was a lot
• 18:56
  Speaker 1: it was claymation right often, and I love a good
• 18:59
  Speaker 1: claymation thing. And he he didn't have that look. Yeah,
• 19:06
  Speaker 1: and he also appeared in Michael Jackson's film Moonwalker.
• 19:11
  Speaker 2: He's star Walker, by the way, also had a video
• 19:14
  Speaker 2: game that was all very good.
• 19:15
  Speaker 3: But carry on, and.
• 19:19
  Speaker 1: This takes us to an article by John Brownlee for
• 19:21
  Speaker 1: Fast Company, who says, even compared to the worst corporate mascots,
• 19:26
  Speaker 1: the Nooid was an utter grotesque y and you thought
• 19:30
  Speaker 1: we were being mean to Thenoyd folks check out with
• 19:32
  Speaker 1: John wrote, quote, a gibbering, pot bellied bucktooth pervert squeezed
• 19:37
  Speaker 1: into a skin tight rabbit suit. He was a Hamburglar
• 19:40
  Speaker 1: like character wholly devoted to delaying pizza deliveries, and only
• 19:46
  Speaker 1: Domino's Pizza. The World Building argued, only Domino's Pizza could
• 19:51
  Speaker 1: deliver pizzas that Werenoyd proof, So you have to if
• 19:54
  Speaker 1: you order from anybody else, you risk in currying the
• 19:57
  Speaker 1: wrath of the Nooid. You have to go to Dominoes
• 19:59
  Speaker 1: and get your pizza in a half hour or less.
• 20:02
  Speaker 2: Yeah, it almost like hits him as like the big
• 20:04
  Speaker 2: bad super villain, where Dominoes the humble Domino's pizza delivery
• 20:09
  Speaker 2: man is like your friendly neighborhood spider man, you know.
• 20:12
  Speaker 1: Yeah, exactly. And this this idea, I think is quite
• 20:15
  Speaker 1: brilliant to look. If you've ever delivered pizza, you know
• 20:19
  Speaker 1: it's a really rough gig. People can be mean to you,
• 20:21
  Speaker 1: they can be drunk, they will tip in or not
• 20:25
  Speaker 1: tip and complain, so painting them as these sort of
• 20:28
  Speaker 1: heroic first responders of hot za because they used to
• 20:32
  Speaker 1: say za.
• 20:32
  Speaker 3: In the eighties. Let's bring it back then.
• 20:36
  Speaker 1: All right, I'll follow your lead on that. We know,
• 20:40
  Speaker 1: we got to talk about the video game because this okay,
• 20:42
  Speaker 1: So this guy became like a cultural icon of sorts, right,
• 20:46
  Speaker 1: a piece of pop culture beyond just pizza, beyond just
• 20:50
  Speaker 1: He was more than a pizza slice. He was a
• 20:52
  Speaker 1: pizza slice of pop culture whatever we're keeping it. The
• 20:56
  Speaker 1: first game they came out about him was called Avoid
• 20:59
  Speaker 1: the Noid nineteen eighty nine.
• 21:00
  Speaker 2: Did you ever play that one? Absolutely? I don't you're
• 21:03
  Speaker 2: telling me there was a sequel to this one as well. Yes,
• 21:06
  Speaker 2: it was called Yo Nooid. I think I might have
• 21:09
  Speaker 2: been a Yooid era. I mean, it isn't it funny
• 21:12
  Speaker 2: how when you're that age, what a difference a year makes,
• 21:16
  Speaker 2: because eighty nine, I mean it would have been still
• 21:19
  Speaker 2: you know what year apart?
• 21:22
  Speaker 3: I just don't know. I Avoid Thenoid really rings a bell.
• 21:25
  Speaker 2: But that was also just their tax slogan in general,
• 21:27
  Speaker 2: their slogan. I remember, thenoids would like travel around on
• 21:32
  Speaker 2: these handheld little helicopter things or maybe umbrellas or something. Yeah,
• 21:36
  Speaker 2: they would, they would, they would float down. There were gadgets.
• 21:38
  Speaker 2: He really did give him a lot more smart kind
• 21:42
  Speaker 2: of like like he was some sort of diabolical super
• 21:45
  Speaker 2: villain who had really planned out this pizza grift, you know,
• 21:48
  Speaker 2: to the nth degree.
• 21:50
  Speaker 3: Right.
• 21:50
  Speaker 1: Yeah, and weird thing that they did that first game,
• 21:53
  Speaker 1: Avoid Thenoid. I remember because my family had relocated, so
• 21:59
  Speaker 1: you had to fight multiple noids. It was a multi
• 22:03
  Speaker 1: vers of noise. And yes, some of them had missiles
• 22:07
  Speaker 1: that would aim for your pizza, some through water balloons.
• 22:10
  Speaker 1: And when Yo Noid or I feel like we have
• 22:14
  Speaker 1: to say it Yo Noid when it came out in
• 22:16
  Speaker 1: nineteen ninety uh, they were collaborating with Capcom, one of
• 22:21
  Speaker 1: the most reputable video game publishers in the world at
• 22:24
  Speaker 1: that point.
• 22:25
  Speaker 2: Bro, I have to say something. I just looked up
• 22:27
  Speaker 2: gameplay footage of Avoid the Nooid. This game looks like trash.
• 22:32
  Speaker 2: It's nineteen eighty nine, and in my well, I think
• 22:34
  Speaker 2: I mentioned this maybe off air, but in this era,
• 22:37
  Speaker 2: like obviously everyone's familiar with the Maybe not obviously, but
• 22:40
  Speaker 2: a lot of listeners I think are probably familiar with
• 22:42
  Speaker 2: the Atari debacle.
• 22:44
  Speaker 3: Surrounding the et video games.
• 22:47
  Speaker 2: Yeah, that was that was right, the Burial of the
• 22:50
  Speaker 2: Burial of the landa landfill because the game was so terrible,
• 22:53
  Speaker 2: so unplayably bad, that they they just had they were left.
• 22:57
  Speaker 1: You know, the game.
• 22:58
  Speaker 2: The movie was a smash, so of course they're gonna
• 23:01
  Speaker 2: be able to sell a million units of this thing. No,
• 23:03
  Speaker 2: it turns out you got to make a game. It's playable.
• 23:07
  Speaker 2: It was unrecognizable. You couldn't tell what was anything in
• 23:10
  Speaker 2: the game, you know, which was supposed to bet, which
• 23:12
  Speaker 2: was supposed to be Elliott whatever. Super an era, very glitchy, exactly.
• 23:17
  Speaker 2: This is an era where you you're the cover art
• 23:21
  Speaker 2: of your game was Money in the Bank, just like
• 23:25
  Speaker 2: a lot of horror movies of the eighties. You know,
• 23:27
  Speaker 2: if you had a box that on the shelf, that
• 23:29
  Speaker 2: blockbuster could capture the imagination of a child or like
• 23:34
  Speaker 2: you know, a movie fan, that would be Money in
• 23:37
  Speaker 2: the Bank.
• 23:38
  Speaker 3: And I swear to god, dude, it had to.
• 23:40
  Speaker 2: Have been the next one that I played, because looking
• 23:42
  Speaker 2: at those nineteen eighty nine gameplay footage, what I'm imagining
• 23:46
  Speaker 2: in my head it looks like claymation. It looks like
• 23:50
  Speaker 2: a real animated cartoon. And I know that nostalgia is
• 23:54
  Speaker 2: a hell of a drug. And when you think back
• 23:55
  Speaker 2: on things that you remember from being an age and
• 23:58
  Speaker 2: then look at them as an adult, they hit different.
• 24:00
  Speaker 3: I know this, but this I swear I didn't play
• 24:03
  Speaker 3: this one. I'm gonna look at the other one. I remember.
• 24:05
  Speaker 1: There was also that era as consoles became more complex,
• 24:09
  Speaker 1: where you would play games that looked as though they
• 24:11
  Speaker 1: were entirely playmation, and I was a sucker for those.
• 24:17
  Speaker 3: Yeah, that's what.
• 24:18
  Speaker 1: I'm thinking of A good call. Also, I'm wondering this
• 24:20
  Speaker 1: is a question for you guys and all of us
• 24:22
  Speaker 1: ridiculous historians playing along at home. Is the annoyed supposed
• 24:26
  Speaker 1: to be a humorous misspelling or like an accent of
• 24:30
  Speaker 1: someone say nerd like younnoyed?
• 24:34
  Speaker 3: I think it's I'm annoyed at you?
• 24:37
  Speaker 4: Any to annoy? And just to backtrack, I got three
• 24:41
  Speaker 4: quick things, Uh, I know three, it's a lot one. No,
• 24:45
  Speaker 4: I were talking about this. I think you were on
• 24:47
  Speaker 4: this as well. A couple of years ago, for Christmas,
• 24:50
  Speaker 4: my brother got me a good old fashioned retro cartridge
• 24:53
  Speaker 4: of the ET game, so he did not I don't
• 24:56
  Speaker 4: know if he dug it out out of a out
• 24:58
  Speaker 4: of the landfill of New Mexico or not. But I
• 25:00
  Speaker 4: have one.
• 25:01
  Speaker 3: Two.
• 25:02
  Speaker 4: This is my one celebrity flex Henry Thomas, who played Elliott,
• 25:07
  Speaker 4: a dear old friend of mine. He was filming something
• 25:10
  Speaker 4: in Atlanta a couple of years back, and he frequented
• 25:13
  Speaker 4: the bar restaurant I worked at. I got to know
• 25:15
  Speaker 4: him quite well. Nicest human being in the.
• 25:17
  Speaker 3: Entire world, legitimately, so sweet.
• 25:20
  Speaker 4: And then three to Knowle's point about this thing looking
• 25:23
  Speaker 4: like crap, and I was researching this stuff. I made
• 25:27
  Speaker 4: sure to go and find like gameplay footage of all
• 25:30
  Speaker 4: of them. The seven Up game looks great, animation, smooth,
• 25:36
  Speaker 4: it looks like it was really fun to play. There's
• 25:38
  Speaker 4: another one later on that you guys already know. I'm
• 25:41
  Speaker 4: gonna well, it was based off of a really successful game.
• 25:45
  Speaker 4: It was. It's still great. I found out I could
• 25:47
  Speaker 4: play this one, this one's this one's a.
• 25:49
  Speaker 3: Piece of shit. Let me just add them mask.
• 25:51
  Speaker 2: I was questioning myself because I looked up, you know,
• 25:54
  Speaker 2: a year apart, and what a difference a year made,
• 25:56
  Speaker 2: especially in terms of the development of technology.
• 25:59
  Speaker 5: Uh.
• 26:00
  Speaker 2: Yoonoid was from ninety was definitely the one that I played,
• 26:04
  Speaker 2: because if you look up game play footage of that,
• 26:06
  Speaker 2: it is a much more traditional Super Mario Brothers esque
• 26:10
  Speaker 2: side scrolling platformer, whereas the one from eighty nine Avoid
• 26:14
  Speaker 2: the Nooid is like a early PC mishmash piece of garbage.
• 26:22
  Speaker 2: So you know, and the one that I'm talking about,
• 26:24
  Speaker 2: the Noid could skateboard, he could throw baseballs at you,
• 26:28
  Speaker 2: there were different weapons and stuff.
• 26:29
  Speaker 3: That's the one I played.
• 26:30
  Speaker 1: And you may be asking yourself, a fellow fellow ridiculous
• 26:34
  Speaker 1: historians withther the Nooid, what happened? Where did he go? Well,
• 26:40
  Speaker 1: there is a tragic story that takes place here in
• 26:42
  Speaker 1: our home state of Georgia that explains this. We also
• 26:46
  Speaker 1: find this in the Fast Company article by John Brownlee
• 26:51
  Speaker 1: on January thirtieth, nineteen eighty nine. Meaning the Yo Deid
• 26:57
  Speaker 1: was already in production since it publishes, And.
• 27:00
  Speaker 2: You're right, though, definitely nerd I think is part of
• 27:02
  Speaker 2: the double entendre there.
• 27:04
  Speaker 3: It's like saying Yo annoyed, you know. I think it's
• 27:07
  Speaker 3: been a combination of those things.
• 27:10
  Speaker 1: January thirtieth, nineteen eighty nine. There is a guy living
• 27:14
  Speaker 1: in our fair state of Georgia in Chamblee, which is
• 27:17
  Speaker 1: a little bit north of Atlanta. He's twenty two years old.
• 27:21
  Speaker 1: His name is Kenneth Lamarnoyd spelled the same name, and
• 27:27
  Speaker 1: this is a track in his life. Yeah, and it
• 27:31
  Speaker 1: ruined some other people's lives, or at least their days.
• 27:35
  Speaker 1: He had a thirty five seven Magnum revolver. He went
• 27:38
  Speaker 1: to a Domino's PiZZ in Chambley, took two employees hostage.
• 27:42
  Speaker 1: There was a five hour standoff, and during this standoff
• 27:46
  Speaker 1: he demanded one hundred thousand dollars in ransom money. The
• 27:50
  Speaker 1: employees in question luckily were able to escape, but because
• 27:55
  Speaker 1: of just the inherent viral strength of the headline things
• 28:00
  Speaker 1: like Domino's hostages couldn't avoid the Nooid this time. They
• 28:05
  Speaker 1: decided that they were going to have to walk this
• 28:09
  Speaker 1: character back and Lamar, Kenneth Lamar annoyed had paranoid schizophrenia
• 28:15
  Speaker 1: with delusions of grandeur and persecution. So he believed that
• 28:19
  Speaker 1: he was either the inspiration for the Nooid and they
• 28:23
  Speaker 1: stole his life, or that he had become thenoid.
• 28:27
  Speaker 2: Yeah, it's just it's definitely a tragic story and a
• 28:31
  Speaker 2: problematic mascot.
• 28:33
  Speaker 3: Again because this is a character that is meant to.
• 28:36
  Speaker 5: Be uh, a deranged lunatic psychopath, you know, like the
• 28:41
  Speaker 5: Joker or something, but only when it comes to pizza
• 28:44
  Speaker 5: related things, so only specifically.
• 28:46
  Speaker 3: Well, I guess to your point, but maybe he did.
• 28:49
  Speaker 2: He did target other pizza rheas, but Dominoes were the
• 28:52
  Speaker 2: only intrepid pizza delivery folks that could outsmart the Nooid.
• 28:57
  Speaker 1: Domino his white whale exactly.
• 29:01
  Speaker 2: But sadly, Kenneth Lamar Noyd did take his own life
• 29:04
  Speaker 2: in nineteen ninety five, though no one was harmed or
• 29:08
  Speaker 2: killed injured in that standoff, thankfully, but enough to cause
• 29:14
  Speaker 2: Dominos to rethink that ad campaign.
• 29:18
  Speaker 1: And the Nooid. Still, through perhaps the power of nostalgia
• 29:22
  Speaker 1: and as social ubiquity, the Noid continued as a specific
• 29:26
  Speaker 1: pop culture reference point. A couple fans got together made
• 29:37
  Speaker 1: a video game in twenty seventeen called Yo the Nooid
• 29:41
  Speaker 1: to into Thenoid into the Void. Excuse menyd fans Noid
• 29:46
  Speaker 1: a renos. I have not played that game. I like
• 29:49
  Speaker 1: this fan created one right that. Yeah, I'd like to.
• 29:53
  Speaker 1: I'd like to give it a shot. And you know,
• 29:55
  Speaker 1: I think we decided off air we were going to
• 29:58
  Speaker 1: make this a two parter, but we can't. I've got
• 30:03
  Speaker 1: one thing to add for I don't know where we
• 30:07
  Speaker 1: put this, but so we can save more of the
• 30:10
  Speaker 1: advertising tie ins. Did you know there are real life
• 30:14
  Speaker 1: like there's the reverse of this, their real life in
• 30:17
  Speaker 1: the real world video game tie ins like.
• 30:20
  Speaker 3: You can follow.
• 30:24
  Speaker 1: Yeah, okay, So to get the answer, we have to
• 30:27
  Speaker 1: travel to one of the absolute mecca's video games, Japan.
• 30:33
  Speaker 1: So in the early teens, Japanese towns who are brilliant
• 30:38
  Speaker 1: at tourism right or tourism efforts. Every pretty much every
• 30:44
  Speaker 1: town has its own mascot, et cetera. Some of these
• 30:47
  Speaker 1: small rural Japanese towns wanted to take video game tie
• 30:51
  Speaker 1: ins to a crazy new level, and they went around
• 30:55
  Speaker 1: to video game publishers and they said, hey, you know,
• 30:59
  Speaker 1: your capcom you have a scene in one of your
• 31:02
  Speaker 1: games that takes place in our prefecture or even in
• 31:05
  Speaker 1: our town or something near there. So we want you
• 31:08
  Speaker 1: to make a big event and get all the nerds
• 31:12
  Speaker 1: to come visit our town and spend those sweet, sweet
• 31:15
  Speaker 1: tourism dollars. And no kidding, it actually worked. There are
• 31:18
  Speaker 1: people who like you know, for instance, Monster Hunter three
• 31:22
  Speaker 1: so much that they will hop the Shinkanson and go
• 31:25
  Speaker 1: across the country just to hang out and like get
• 31:29
  Speaker 1: their picture with people in costume.
• 31:31
  Speaker 2: So you're saying that there are locations depicted in certain
• 31:34
  Speaker 2: video games based on real locations, So there's almost like
• 31:38
  Speaker 2: video game tourism, and the same way people will go
• 31:41
  Speaker 2: to like locations from the Lord of the Rings films
• 31:43
  Speaker 2: and then do like ab kind of like photos or
• 31:46
  Speaker 2: whatever on Instagram.
• 31:47
  Speaker 3: Okay, that's pretty cool, and I love it.
• 31:50
  Speaker 2: By the way, when games use real locations as influences
• 31:55
  Speaker 2: for their for their backgrounds and their scenery, I can't
• 31:57
  Speaker 2: help but think of the backdrops in Street Fighter two
• 32:01
  Speaker 2: exactly where there's like the marketplace, and I'm sure I
• 32:04
  Speaker 2: don't know specifically where those are based on. I bet
• 32:06
  Speaker 2: you were more likely to and I bet this figures
• 32:08
  Speaker 2: into that, but I think the fact that they were
• 32:10
  Speaker 2: based on something gives them more of a vibrant zee, a.
• 32:13
  Speaker 3: Kind of a sense of life, you know. I agree.
• 32:15
  Speaker 1: Also, we'll get to some of the worst rankings in
• 32:19
  Speaker 1: episode two. But I love that you mentioned some of
• 32:23
  Speaker 1: these because my memories are clocking of you know, days
• 32:26
  Speaker 1: of being one of the kids in the computer lab
• 32:29
  Speaker 1: at school and trying to.
• 32:31
  Speaker 3: Stay late to beat a video game.
• 32:33
  Speaker 1: Because what we're also going to see in episode two
• 32:35
  Speaker 1: is I think we were getting to this a little
• 32:37
  Speaker 1: bit off air. There was this era especially, I would
• 32:40
  Speaker 1: say that et era wherein they said, we can't make
• 32:43
  Speaker 1: games look past a level, a certain level of bitrate
• 32:48
  Speaker 1: or sophistication. So what we'll do instead is make these
• 32:51
  Speaker 1: games really difficult, you know what I mean?
• 32:53
  Speaker 2: Right, that's fine, that's a great stand in for quality exactly.
• 32:57
  Speaker 1: It's just it's like, hey, does this look good? No,
• 33:00
  Speaker 1: but it's also not fun to play. So that was
• 33:03
  Speaker 1: that was the idea for a while. Well, and that's
• 33:05
  Speaker 1: the thing though, they were really trying to the gaming
• 33:08
  Speaker 1: industry was still kind of in its nascency, you know,
• 33:11
  Speaker 1: and so they were really trying to figure out who
• 33:12
  Speaker 1: is this four And at the time, I think there
• 33:15
  Speaker 1: was a bit of a misconception that like this, or
• 33:17
  Speaker 1: maybe it wasn't a misconception, it was just not sustainable
• 33:20
  Speaker 1: that this is for hardcore game nerds who want to
• 33:24
  Speaker 1: be punished, you know. Like today, I mean, you still
• 33:27
  Speaker 1: do have folks that are really only into the like
• 33:30
  Speaker 1: Frumsoft games of the world.
• 33:32
  Speaker 2: They insist on their games to be punishingly difficult, which
• 33:36
  Speaker 2: for me ain't that much fun. Guys, I'm gonna cop
• 33:39
  Speaker 2: to it right here. Didn't finish Eldon Ring. No, that
• 33:42
  Speaker 2: was the easiest of the Frumsoft game, was it? That's
• 33:45
  Speaker 2: what everyone says. Last it was the most accessible of
• 33:47
  Speaker 2: the Frumsoft games. I didn't finish it. I found it
• 33:50
  Speaker 2: oppressively difficult.
• 33:51
  Speaker 4: Yeah, I think every Frumsoft game gets easier because of
• 33:55
  Speaker 4: the fact that and they've become much more mainstream.
• 33:58
  Speaker 1: I'll tell you again, I love fun game. I'm a
• 34:03
  Speaker 1: fun person.
• 34:05
  Speaker 3: Fun, you know. I'll tell you one thing if I yeah.
• 34:08
  Speaker 1: Hey, fellow kids. But also also I've long ago decided,
• 34:12
  Speaker 1: you know, I have real world problems. I don't need
• 34:15
  Speaker 1: to enter a created reality that just gives me more
• 34:19
  Speaker 1: increasingly difficult problems.
• 34:22
  Speaker 3: One game play on normal, guys.
• 34:25
  Speaker 1: Every game, one uh, one game that I really enjoyed.
• 34:30
  Speaker 1: I don't know if you guys heard of this. This
• 34:31
  Speaker 1: might be a little too specific, but there's a game
• 34:34
  Speaker 1: called Papers Please, and Yeah, you're you are You are
• 34:41
  Speaker 1: a US State Department or immigration officer at the well,
• 34:45
  Speaker 1: you're not US States. It's a communist country country and
• 34:50
  Speaker 1: you you're the immigration officer. You have to approve who
• 34:53
  Speaker 1: can get in based on their paperwork. It's a very
• 34:56
  Speaker 1: Egon Spangler type of.
• 34:57
  Speaker 4: Guests, so ridiculously pedantic. And it's more complicated pedantic with
• 35:01
  Speaker 4: like body scans and stuff like that. And because if
• 35:04
  Speaker 4: you let somebody wrong in they could be a terrorist
• 35:06
  Speaker 4: and everything goes wrong. It's so fully pedantic.
• 35:09
  Speaker 2: Yeah, there's a game that my kids, uh, turn me
• 35:12
  Speaker 2: onto you. I haven't really played it much, but I
• 35:14
  Speaker 2: just got it for the Oculus. Yes, I have an Oculus.
• 35:17
  Speaker 2: I'm a stupid nerd, but do not have an Apple
• 35:19
  Speaker 2: Vision pro so, so I'm not that level of nerd.
• 35:21
  Speaker 1: I have a I think it an Oculus. Yeah, because
• 35:24
  Speaker 1: the Vision I didn't like.
• 35:25
  Speaker 3: I have an ODU.
• 35:25
  Speaker 2: Wow, it's just ridiculous. Three thousand dollars for a toy. Uh,
• 35:29
  Speaker 2: we haven't gotten. I know there's gonna be a time
• 35:31
  Speaker 2: where VR and AR is going to be more of
• 35:32
  Speaker 2: a thing. But maybe it's not my bag. But my
• 35:34
  Speaker 2: point is, I do have this game called Job Simulator
• 35:38
  Speaker 2: for the Oculus, and you can get it. I think
• 35:40
  Speaker 2: just for standard you know, two D systems, But it
• 35:43
  Speaker 2: is literally a game where you work in an office
• 35:45
  Speaker 2: and you like stamp documents and different things like that.
• 35:47
  Speaker 3: And then of course there's untitled Goose game where you're.
• 35:50
  Speaker 2: Just a goose wanders around wreaking having So there is
• 35:54
  Speaker 2: this truck simulator is a great where you just drive
• 35:57
  Speaker 2: a truck.
• 35:57
  Speaker 3: It is so peaceful.
• 35:59
  Speaker 1: Yeah.
• 35:59
  Speaker 2: Damn Diver, I believe, or Dave the Diver is another
• 36:02
  Speaker 2: one where you're just like this skin diver who catches
• 36:04
  Speaker 2: fish and makes sushi. There's a whole genre of games
• 36:08
  Speaker 2: that I think are collectively often referred to as cozy
• 36:10
  Speaker 2: games that are very popular because it is the antithesis
• 36:15
  Speaker 2: of this oppressive level of difficulty that was really the
• 36:18
  Speaker 2: only stand in for quality, you know, in this era
• 36:21
  Speaker 2: of game design.
• 36:22
  Speaker 1: Oh, I'm excited for part two as well, because we're
• 36:25
  Speaker 1: going to learn about some more tie ins from all
• 36:29
  Speaker 1: sorts of other industries. We're gonna, maybe, if we have time,
• 36:32
  Speaker 1: have a little ranking of some of the worst games
• 36:35
  Speaker 1: based on movies. Before we do any that, we've got
• 36:39
  Speaker 1: to give give a shout out. We do always get
• 36:42
  Speaker 1: to say this, but I believe it is our friend
• 36:44
  Speaker 1: Jonathan Stricklet aka the Quist, who has a great episode
• 36:47
  Speaker 1: on Tech stuff about.
• 36:48
  Speaker 3: The et game. He absolutely does. There's also an episode Ephemeral.
• 36:53
  Speaker 2: Yeah, that's right that Max worked on with his brother,
• 36:56
  Speaker 2: amazing human, talented and a friend of the show, Alex Willilliams.
• 37:00
  Speaker 1: And now that we're speaking of those shout outs fun
• 37:03
  Speaker 1: fact hopefully not a surprise the longtime listeners. Alex Williams
• 37:07
  Speaker 1: is also our composer. Big thanks to him, and big
• 37:10
  Speaker 1: thanks to our super producer, mister Max Williams.
• 37:13
  Speaker 2: Oh Man, I'm excited to get to part two, where
• 37:15
  Speaker 2: we talk about games based not only on drinks and
• 37:18
  Speaker 2: delivery junk food, but also snacks. There's a couple of
• 37:22
  Speaker 2: fun snack themed games. Huge thanks to Chris Frosciotis and
• 37:25
  Speaker 2: he's Jeff Cots here in Spirit aj Bahamas. You already
• 37:29
  Speaker 2: thank Jonathan Strickland the quizzor what else we got.
• 37:32
  Speaker 3: I think that's the whole crew, right.
• 37:34
  Speaker 1: Rachel big Spinach Lance. I think we owe her an appearance.
• 37:38
  Speaker 1: Are we brag?
• 37:40
  Speaker 3: We owe her? We just like her? Right all right?
• 37:43
  Speaker 1: Yes, yes, yes, but the conversations are all going and
• 37:46
  Speaker 1: of course thanks to all the hard working video game
• 37:50
  Speaker 1: makers out there. I know it can be really challenging industry,
• 37:53
  Speaker 1: but you're making stuff billions.
• 37:55
  Speaker 3: Of people enjoy. We'll see you next time, folks.
• 38:05
  Speaker 2: For more podcasts from iHeartRadio, visit the iHeartRadio app, Apple Podcasts,
• 38:09
  Speaker 2: or wherever you listen to your favorite shows.